# Cleanout F&P: Logo & One-Pager with 100/100 SEO & 96 PageSpeed > URL: https://4eck-media.de/en/blog/cleanout-fp-logo-one-pager-with-100-100-seo-96-pagespeed/ > Language: en > Description: Last week a project went live that we love internally, because it perfectly combines two things: a clear, likeable brand for a young founding team, and a website that runs so tech… --- Last week a project went live that we love internally, because it perfectly combines two things: a clear, likeable brand for a young founding team, and a website that runs so technically clean you could almost use it as a cleaning reference. For Cleanout F&P (Fabrice & Peter) we built a complete one-pager — for household clearances, decluttering, cleaning & proper disposal in the Münster, Osnabrück, Bielefeld & Gütersloh area — based in Dissen. Goal: build trust, make services quickly graspable, and significantly simplify inquiries via phone/contact. ## Starting point: when things need to happen fast, the website can’t be a bottleneck Decluttering & household clearance are rarely ‘nice-to-have’ topics. Usually there’s time pressure, emotion, and many open questions. That’s exactly why a one-pager must: - create clarity immediately (what gets done? where? how fast?) - appear trustworthy (clean look, real contact persons) - work without friction (mobile, fast, low-barrier) - convince Google & AI answer systems like ChatGPT (on-page quality, structure, performance) Our approach: design + copy + technical excellence as one system, not separate parts. ## What did we implement? ### Logo & brand identity A new, distinctive visual identity that immediately signals ‘clearing/household/service’ without looking cheap. The logo is cleverly solved because it visualizes both a house and a moving box in one. Plus a small, consistent color setup that runs through cleanly: - Orange: #e25405 for calls-to-action, accents, icons - Dark blue: #113a4b for contrast, trustworthiness, structure ![Logo und Markenbildung für Cleanout](https://4eck-media.de/wp-content/uploads/2026/02/cleanout-fp-logo-markenbildung-1920x1080.avif "Logo und Markenbildung für Cleanout") ### Custom icons precisely matched to a corporate style For the core services, we developed custom icons so the website doesn’t look like an off-the-shelf template. Result: consistent visual language that works across the one-pager, in social media, and in print. ![Individuelle Icons für Cleanout](https://4eck-media.de/wp-content/uploads/2026/02/cleanout-fp-icon-design-1920x1080.avif "Individuelle Icons für Cleanout") ### Map design: service area at a glance The service area is not ‘somewhere in Germany’, but very concretely covers — thanks to our cartography — the area around Dissen, between Osnabrück, Münster, Bielefeld, and Gütersloh. We therefore designed a custom map in the brand’s style — reduced, clear, easily readable on mobile. ![Individuelle Landkarte im Map-Design](https://4eck-media.de/wp-content/uploads/2026/02/cleanout-fp-map-design-landkarten-kartografie-1920x1080.avif "Individuelle Landkarte im Map-Design") ### Web design: UI/UX of the one-pager One-pager means: every section has to land perfectly. We structured the page so users understand within seconds: - Service (household clearance, decluttering, cleaning, disposal) - For whom (private individuals, landlords/property managers, families/care, businesses) - Why Cleanout F&P (processes, thoroughness, flexibility, reliability) - How to contact (phone prominently + simple contact options) The copy is deliberately direct, reassuring, and structured — without marketing fluff. Especially in sensitive situations, tone matters: respectful, transparent, ‘we’ll get it done’. ![Professionelles UI/UX im OnePager](https://4eck-media.de/wp-content/uploads/2026/02/cleanout-fp-ui-ux-onepager-webdesign-1920x1080.avif "Professionelles UI/UX im OnePager") ## Our favourite chapter: technical excellence (with proof) Design is half the battle — on-page quality is the other half. We wanted the one-pager to not just look good, but deliver genuinely strong scores in the standard checks. ### PageSpeed & Lighthouse: fast, stable, clean In Google PageSpeed Insights / Lighthouse, we land in a range that makes a real difference in practice: fast First Paints, stable layouts, minimal blocking. Our [SEO agency](https://4eck-media.de/en/competencies/seo-agency-4eck-media-we-will-take-you-to-the-top/) treats technology, search intent and content as one interconnected system. Scores from the screens: Performance: 95 on mobile PageSpeed ![Saubere Sache: 95er PageSpeed für mobile](https://4eck-media.de/wp-content/uploads/2026/02/cleanout-fp-mobile-pagespeed-95-1920x1080.avif "Saubere Sache: 95er PageSpeed für mobile") In Lighthouse the site even reaches 96/100 for the mobile view. A note for you: only mobile really counts. If an agency shows you the PageSpeed score for desktop, treat it as a red flag. Desktop scores are basically always above 90 and therefore green. The real know-how lies in ensuring green scores for mobile views too. ![Mobile PageSpeed 96 bei Lighthouse](https://4eck-media.de/wp-content/uploads/2026/02/cleanout-fp-performance-lighthouse-1920x1080.avif "Mobile PageSpeed 96 bei Lighthouse") ## Improve performance measurably Further analyses and practical examples show which technical decisions sustainably improve load times, Core Web Vitals and perceived quality. [![Optimising TTFB for AI Search: Case Study](https://4eck-media.de/wp-content/uploads/2026/08/ttfb-ai-search-case-study.avif "Optimising TTFB for AI Search: Case Study")](https://4eck-media.de/en/blog/ttfb-in-ai-search-optimisation-why-we-measure-and-optimise-geo-case-study/ "TTFB in AI Search Optimisation: Why We Measure and Optimise (GEO Case Study)") [TTFB in AI Search Optimisation: Why We Measure and Optimise (GEO Case Study)](https://4eck-media.de/en/blog/ttfb-in-ai-search-optimisation-why-we-measure-and-optimise-geo-case-study/) Matthias Petri [![OnePager for Garden Care](https://4eck-media.de/wp-content/uploads/2025/05/gartenpflege_onepager-720x480.avif "OnePager for Garden Care")](https://4eck-media.de/en/blog/modern-one-pager-for-garden-care-mueritz/ "Modern One-Pager for Garden Care Müritz – with strong performance, a unique icon world, and a lovingly crafted design.") [Modern One-Pager for Garden Care Müritz – with strong performance, a unique icon world, and a lovingly crafted design.](https://4eck-media.de/en/blog/modern-one-pager-for-garden-care-mueritz/) Matthias Petri [![AVIF: the best file format for your image SEO](https://4eck-media.de/wp-content/uploads/2025/10/squoosh-kompressionsvergleich-webp-avif-bilder-seo-2024-720x480.avif "AVIF: the best file format for your image SEO")](https://4eck-media.de/en/blog/avif-the-best-file-format-for-image-seo-pagespeed/ "AVIF: the best file format for image SEO & PageSpeed") [AVIF: the best file format for image SEO & PageSpeed](https://4eck-media.de/en/blog/avif-the-best-file-format-for-image-seo-pagespeed/) Matthias Petri [![Fixing CLS problems](https://4eck-media.de/wp-content/uploads/2025/10/cls-probleme-fixen-720x480.avif "Fixing CLS problems")](https://4eck-media.de/en/blog/core-web-vitals-not-passed-identify-and-resolve-cls-issues/ "Core Web Vitals not passed: Identify and resolve CLS issues") [Core Web Vitals not passed: Identify and resolve CLS issues](https://4eck-media.de/en/blog/core-web-vitals-not-passed-identify-and-resolve-cls-issues/) Matthias Petri ### Accessibility: compliance with BFSG/WCAG With accessScan, the website is rated as “Accessible”. For us, accessibility is not a buzzword but standard practice: clean semantics, meaningful structures, robust components, clear contrasts – so that the site works for as many people as possible. And given its size, the company would not even be obliged to ensure accessibility on its website. For us, it is simply part of the job to keep these requirements, which are also good for SEO/GEO, in mind and take them into account. So that design not only looks good but works measurably, our [web design agency](https://4eck-media.de/en/competencies/ui-ux-web-development-agency-4eck-media/) brings together UX, content and development. ![Barrierefreiheit für OnePager](https://4eck-media.de/wp-content/uploads/2026/02/cleanout-fp-barrierefreiheit-1920x1080.avif "Barrierefreiheit für OnePager") ### Seobility: on-page quality at 100% And since we like numbers: in Seobility the one-pager scores 100% optimization — including: - Technology & meta: 100% - Structure: 100% - Content: 100% - Response time: 0.07 s ![Hohe OnPage-Qualität für SEO/GEO](https://4eck-media.de/wp-content/uploads/2026/02/cleanout-fp-onpage-quality-100-1920x1080.avif "Hohe OnPage-Qualität für SEO/GEO") A 100% optimization score is truly the absolute exception. The use of tools like Seobility makes sense not only for search engine optimization, but also as a quality assurance tool in website projects. For local service providers especially, trust is a ranking and conversion factor. That’s why HTTPS setup, a clean technical foundation & security checks are always part of our work — so the site is not just fast, but also looks professional. We also didn’t just embed the personal video greeting from Fabrice & Peter, but also produced, edited, and cleanly integrated it so it loads fast and immediately builds trust. For the highest possible user experience, the website is also cookie-free. Visit the website here: [Household Clearance & Decluttering (NRW)](https://cleanout-fp.de) We chose 4eck Media because the consultation was very honest and clear. You immediately got the feeling that there was a lot of experience here, and that no one was just selling a template kit. The combination of consulting, design, and technology. It wasn’t just a nice website that was built, but a well-thought-out online foundation for our company. The topics of accessibility and user-friendliness were also taken seriously. The collaboration was pleasant, structured, and very professional. Fabrice Guretzki Cleanout F&P GbR, Managing Director ## Conclusion: ‘one-pager’ can be simple — or really good Cleanout F&P is a great example of what happens when you don’t think of brand, UX, copy, and technology separately. Result: a presence that builds trust, loads fast, is accessible to use, and in the tools doesn’t just look ‘okay’ — but noticeably good. If you also want a one-pager that doesn’t smell like a template and doesn’t go into excuse mode on PageSpeed/OnPage: you know where to find us.