# With 26 languages, up to 20× more traffic: Our successful year with TutKit.com

> URL: https://4eck-media.de/en/blog/en-mit-26-sprachen-bis-zu-20-x-mehr-traffic-unser-erfolgsjahr-mit-tutkit-com/  
> Language: en  
> Description: For our own project TutKit.com, 2024 was a year full of milestones and challenges. Our year in review: read it now!.

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For our own project TutKit.com, 2024 was a year of change, growth and innovation – a **TutKit.com success year 2024**. In this annual review I would like to share the highlights and challenges that our small but powerful team of 13 people has mastered.

    
        
            
                
                    

![TutKit Homepage](https://4eck-media.de/wp-content/uploads/2025/12/tutkit_mainpage_d9996542b4.avif)
                
            
        
    

## Multilingualism as a mammoth project

The start of the year was shaped by our biggest technical undertaking to date: the launch of **multilingualism**. On June 7, 2023, I had defined multilingualism in an internal memo as the most important goal since the 2021 relaunch of TutKit.com – possibly even the most important undertaking in our company’s history. After months of preparation, we moved the changes from the development environment to the live environment on January 31, 2024. The goal was to create a seamless language experience that would make native speakers feel that the portal was actually originally run by people in their own language. So our solution had to be perfect. After seven months of work, we were eager to finally take multilingualism live at the end of January 2024.

If you ask ChatGPT how many commits a merge in Git contains on average, you get the answer that it varies. Small projects come to 1-10 commits, and large open-source projects often reach dozens to hundreds, as they merge many contributions.

Our **merge comprised 1,837 commits**. We activated our maintenance page and braced ourselves for hours of fixing problems. But the merge ran almost conflict-free and was completed within ten minutes. Impressive.

    
        
            
                
                    

![Commits in Merge for Multilingualism](https://4eck-media.de/wp-content/uploads/2025/12/merge_commits_tutkit_34b80575e1.avif)
                
            
        
    

The challenges, however, were not long in coming. **Translations via API to Deepl and OpenAI** brought problems with them: from unsuitable text lengths because there was not enough space in the UI, to faulty quotation marks, to broken links or strong texts that caused strange spaces. With systematic approaches such as introducing short links at backend level and automated quality checks, we were able to overcome these hurdles successfully. That sounds easier said than done. Anyone who takes multilingualism seriously will run into numerous problems. I already gave a small insight into this in my [NOERD talk](https://4eck-media.de/en/blog/my-presentation-at-noerd-case-study-on-multilingualism/), but in 2025 I will write a larger article on how complex and challenging the topic of multilingualism can be and where the 10 to 20 problems lie that everyone who is serious about it has to solve.

Our [web design agency](https://4eck-media.de/en/competencies/ui-ux-web-development-agency-4eck-media/) plans such websites from the information concept through to high-performance implementation.

Our Jens, the brightest mind and project manager on our team, said at the beginning of the year that this topic would stay with us for a whole year. He was right. Just last week, further features for cleaning up issues went live. In desktop publishing you would call this final artwork – which is what we implemented at the code level. We implement exactly these kinds of features for our translations, because AI does not always do what you want.

With [multilingualism came the performance problems](https://4eck-media.de/en/blog/improve-ttfb-how-we-were-able-to-reduce-our-servers-initial-response-time-by-88-percent-through-route-caching/). A topic that probably only few have on their radar. We therefore worked on **cleaning up our technical debt** and on PageSpeed: **CSS and JS refactoring** as well as **optimised database queries** brought the speed of our internationally oriented platform back up to an excellent level. Today we are proud to run one of the fastest multilingual platforms on the internet.

## Content creation: from mockups and DIY to tutorials

Another highlight of the year was the enormous content production. Although our focus was fully on our multilingualism work, we still published **49 new products** for our flat-rate customers.

    
        
            
                
                    

![New products on TutKit.com](https://4eck-media.de/wp-content/uploads/2025/12/neue_produkte_tutkit_4e2e6b2c9d.avif)
                
            
        
    

Alongside the flat rate and individual purchase, a third purchase option was also introduced: the all-in-one lifetime model – pay once, access forever. A very fair offer for the variety of content we provide. There is even a discount campaign running at the moment …

    
        
            
                
                    

![Pricing models TutKit.com](https://4eck-media.de/wp-content/uploads/2025/12/preismodelle_tutkit_c19035f0f2.avif)
                
            
        
    

Über 1.600 Mockups wurden erstellt, um unsere **Bewerbungsvorlagen** zu visualisieren. Ein ganzer Content-Hub für das Thema [Bewerbung und Lebenslauf](https://www.tutkit.com/de/bewerbung-lebenslauf) ging online, ergänzt durch Hunderte Berufsvorlagen und themenspezifische Blogbeiträge.

    
        
            
                
                    

![Content Hub for Applications and Resumes](https://4eck-media.de/wp-content/uploads/2025/12/content_hub_bewerbung_8a3eeed7ad.avif)
                
            
        
    

A special content sprint enabled the **content repurposing of video tutorials**, which were converted into text tutorials with the help of automated processes and published in 26 languages. These measures not only increased our visibility but also laid the foundation for significantly improving the user experience for our international website visitors, as they now also receive text-based translations of German videos with matching screenshots from the video. This allowed us to triple the clicks in the text tutorials section alone within three months. Since the text tutorials cover many B2B topics, a seasonal decline is currently visible during the Christmas holidays. From January onwards – we are confident about this – we will pick up the trend again and celebrate new weekly records in this area

    
        
            
                
                    

![Text-Tutorials TutKit](https://4eck-media.de/wp-content/uploads/2025/12/texttutorials_tutkit_b69b96ec43.avif)
                
            
        
    

    
        
            

## Grow successfully across languages

                            

These articles show how international websites are implemented in a technically clean and linguistically consistent way that convinces both search engines and new markets.

                    
        
                            
                    
                        [![Case Study: Multilingualism (6 Languages) with WPML for School Websites](https://4eck-media.de/wp-content/uploads/2026/02/case-study-mehrsprachigkeit-wpml-wordpress-720x480.avif "Case Study: Multilingualism (6 Languages) with WPML for School Websites")](https://4eck-media.de/en/blog/case-study-multilingualism-6-languages-with-wpml-deepl-for-school-websites/ "Case Study: Multilingualism (6 Languages) with WPML + DeepL for School Websites")
                        
                            [Case Study: Multilingualism (6 Languages) with WPML + DeepL for School Websites](https://4eck-media.de/en/blog/case-study-multilingualism-6-languages-with-wpml-deepl-for-school-websites/)
                                                            
                                    Matthias Petri
                                
                            

                                                    
                    
                

                            
                    
                        [![](https://4eck-media.de/wp-content/uploads/2026/07/wordpress-chatgpt-claude-time-cost-cover-1920x1080px.avif "wordpress-chatgpt-claude-time-cost-cover-1920x1080px")](https://4eck-media.de/en/blog/translate-wordpress-with-chatgpt-and-claude-time-and-cost-comparison/ "Translate WordPress with ChatGPT and Claude: Time and Cost Comparison")
                        
                            [Translate WordPress with ChatGPT and Claude: Time and Cost Comparison](https://4eck-media.de/en/blog/translate-wordpress-with-chatgpt-and-claude-time-and-cost-comparison/)
                                                            
                                    Matthias Petri
                                
                            

                                                    
                    
                

                            
                    
                        [![WordPress, WPML, and AI connect content across five language versions; icons show time savings, quality, and lower costs](https://4eck-media.de/wp-content/uploads/2026/07/wordpress-chatgpt-claude-time-cost-cover-1920x1080px-3.avif "Translating WordPress with AI: a faster and more cost-efficient workflow")](https://4eck-media.de/en/blog/translating-wordpress-with-ai-fast-cheap-and-without-the-wpml-frustration-our-complete-workflow/ "Translating WordPress with AI: fast, affordable, and without the WPML frustration: our complete workflow")
                        
                            [Translating WordPress with AI: fast, affordable, and without the WPML frustration: our complete workflow](https://4eck-media.de/en/blog/translating-wordpress-with-ai-fast-cheap-and-without-the-wpml-frustration-our-complete-workflow/)
                                                            
                                    Matthias Petri
                                
                            

                                                    
                    
                

                            
                    
                        [![Recommended by ChatGPT, Commissioned from Tokyo: The Bilingual Corporate Website IME.eus](https://4eck-media.de/wp-content/uploads/2026/07/tokia-website-case-study.avif "Recommended by ChatGPT, Commissioned from Tokyo: The Bilingual Corporate Website IME.eus")](https://4eck-media.de/en/blog/recommended-by-chatgpt-commissioned-from-tokyo-the-bilingual-corporate-website-ime-eus/ "Recommended by ChatGPT, Commissioned from Tokyo: The Bilingual Corporate Website IME.eus")
                        
                            [Recommended by ChatGPT, Commissioned from Tokyo: The Bilingual Corporate Website IME.eus](https://4eck-media.de/en/blog/recommended-by-chatgpt-commissioned-from-tokyo-the-bilingual-corporate-website-ime-eus/)
                                                            
                                    Matthias Petri
                                
                            

                                                    
                    
                

                    
    

## Diversification: less dependence on Google

Google’s August core update brought a brief decline in our clicks, which is clearly visible in the chart one image above. At that point, it made clear to us that we need to **diversify our traffic sources**.

Our [SEO agency](https://4eck-media.de/en/competencies/seo-agency-4eck-media-we-will-take-you-to-the-top/) treats technology, search intent and content as one interconnected system.

Our designers created over 3,500 additional mockups for our design templates, which we now use for visualization as part of our pins on Pinterest. There we have filled four channels in English, Spanish, German and Romanian, each with 3,500 pins around our design assets. More language channels will follow in 2025. All pins are in the respective language with matching emojis etc. All of this is handled beautifully via the Pinterest API, so we can create the pins on Pinterest automatically straight from the portal.

    
        
            
                
                    

![Pinterest TutKit](https://4eck-media.de/wp-content/uploads/2025/12/pinterest_tutkit_f3f05e82a2.avif)
                
            
        
    

We have also introduced a new content format on TutKit.com that we can use across various platforms: [DIY tutorials](https://www.tutkit.com/de/diy-deko-basteln). Lovingly created videos on **origami and crafting** show how you can get creative offline. This content is placed on our portal as video and text tutorials, but also on the specially created [YouTube channel](https://www.youtube.com/@DIYDecorationCraft), which reached its first 1,000 subscribers this morning. The focus there is clearly on content that cannot simply be replaced by AI.

    
        
            
                
                    

![DIY Channel on YouTube](https://4eck-media.de/wp-content/uploads/2025/12/youtube_diy_tutkit_35294badd5.avif)
                
            
        
    

Here is a video from the channel:

[DIY Glowing Christmas House: Step-by-Step Tutorial for a Festive Decoration](https://www.youtube-nocookie.com/embed/30RVi-GHTYg?feature=oembed)

## An exceptional team with big goals

The past year was shaped by technical innovation, tireless content production and a clear focus on internationalization. Today we look at over 150,000 URLs in a total of 26 languages. We were exceptionally busy. At the beginning of the year, we existed only in German with 1,800 subpages. Now every language version contains over 5,000 subpages with useful content for our website visitors.

If I take the last three months and compare them with the previous year, I see a **twentyfold increase in our clicks**.

    
        
            
                
                    

![20 times more traffic](https://4eck-media.de/wp-content/uploads/2025/12/traffic_anstieg_20x_ef7eb8def9.avif)
                
            
        
    

Given the multilingualism, you might think this increase is normal. The success of our work becomes clearer when I narrow the measurement results down to the German URLs only.

    
        
            
                
                    

![10 x Traffic](https://4eck-media.de/wp-content/uploads/2025/12/traffic_anstieg_deutsche_urls_5dec961c2e.avif)
                
            
        
    

For our German-language pages, we achieved almost a **tenfold increase in clicks**, a fivefold increase in impressions and a significant improvement in average click-through rate and position. A great success for us.

Behind these successes stands a team that works with passion, discipline and creativity. Every contribution counts, and together we have shown that even a small team like ours can deliver exceptional results. Here is my team – the best I have ever had the privilege of working with. I am proud of every single one of them!

    
        
            
                
                    

![Team 4eck](https://4eck-media.de/wp-content/uploads/2025/12/team_4eck_tutkit_0da2bd0798.avif)
                
            
        
    

The screenshot shows our Christmas call. Frankly, now at the end of the working year, it was only the second call all year in which we all came together. One thing we abolished is regular meetings with everyone. Daily meetings still take place – but only at task level with the people involved in each case. Seen this way, abolishing mandatory meetings was **one of the biggest productivity hacks ever** that we introduced. Speaking of productivity … here is one more statistic to wrap up: in JIRA, our project management tool, an average of 14 tickets per working day were created for TutKit.com in 2024 , intended for our dev team alone. A few hundred are still open, but this figure shows very well how ambitiously and with what focus we continued to develop our portal this year.

We look back with pride on what we have achieved and look forward to the big goals that lie ahead of us in 2025. Anything is possible – thanks to this special team, which is exceptionally creative, smart and disciplined.