# With 26 languages, up to 20× more traffic: Our successful year with TutKit.com

> URL: https://4eck-media.de/en/blog/en-mit-26-sprachen-bis-zu-20-x-mehr-traffic-unser-erfolgsjahr-mit-tutkit-com/  
> Language: en  
> Description: For our own project TutKit.com, 2024 was a year full of milestones and challenges. Our year in review: read it now!.

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EN Das Jahr 2024 war für unser Eigenprojekt TutKit.com ein Jahr des Wandels, des Wachstums und der Innovation. In einem Jahresrückblick möchte die Highlights und Herausforderungen teilen, die unser kleines, aber schlagkräftiges Team von 13 Personen gemeistert hat.

    
        
            
                
                    

![TutKit Homepage](https://4eck-media.de/wp-content/uploads/2025/12/tutkit_mainpage_d9996542b4.avif)
                
            
        
    

## Multilingualism as a mammoth project

The start of the year was shaped by our biggest technical undertaking to date: the launch of **multilingualism**. On June 7, 2023, I had defined multilingualism in an internal memo as the most important goal since the 2021 relaunch of TutKit.com – possibly even the most important undertaking in our company’s history. After months of preparation, we moved the changes from the development environment to the live environment on January 31, 2024. The goal was to create a seamless language experience that would make native speakers feel that the portal was actually originally run by people in their own language. So our solution had to be perfect. After seven months of work, we were eager to finally take multilingualism live at the end of January 2024.

If you ask ChatGPT how many commits a merge in Git contains on average, you get the answer that it varies. Small projects come to 1-10 commits, and large open-source projects often reach dozens to hundreds, as they merge many contributions.

Our **merge comprised 1,837 commits**. We activated our maintenance page and braced ourselves for hours of fixing problems. But the merge ran almost conflict-free and was completed within ten minutes. Impressive.

    
        
            
                
                    

![Commits in Merge for Multilingualism](https://4eck-media.de/wp-content/uploads/2025/12/merge_commits_tutkit_34b80575e1.avif)
                
            
        
    

Die Herausforderungen ließen jedoch nicht lange auf sich warten. **Übersetzungen via API zu Deepl und OpenAI** brachten Probleme mit sich: von unpassenden Textlängen, weil nicht genug Platz im UI verfügbar war, über fehlerhafte Anführungszeichen bis hin zu zerrissenen Links oder Strong-Texten, die merkwürdige Leerzeichen verursachten. Mit systematischen Ansätzen wie der Einführung von Short-Links auf Backend-Ebene und automatisierten Qualitätschecks konnten wir diese Hürden erfolgreich überwinden. Das klingt jetzt leichter gesagt als getan. Wer sich Mehrsprachigkeit ernsthaft vornimmt, wird auf zahlreiche Probleme stoßen. Einen kleinen Einblick habe ich dazu schon in meinem [NOERD-Vortrag](https://4eck-media.de/en/blog/my-presentation-at-noerd-case-study-on-multilingualism/) gegeben, werde aber 2025 einen größeren Beitrag schreiben, wie komplex und herausfordernd das Thema Mehrsprachigkeit sein kann und wo die 10 bis 20 Probleme liegen, die alle, die es ernst meinen, lösen müssen.

Our Jens, the brightest mind and project manager on our team, said at the beginning of the year that this topic would stay with us for a whole year. He was right. Just last week, further features for cleaning up issues went live. In desktop publishing you would call this final artwork – which is what we implemented at the code level. We implement exactly these kinds of features for our translations, because AI does not always do what you want.

Mit der [Mehrsprachigkeit kamen auch die Performance-Probleme](https://4eck-media.de/en/blog/improve-ttfb-how-we-were-able-to-reduce-our-servers-initial-response-time-by-88-percent-through-route-caching/). Ein Thema, das vermutlich nur wenige auf dem Plan haben. Wir arbeiteten daher an der **Bereinigung unseres Technical Debts** und dem PageSpeed: **CSS- und JS-Refactoring** sowie **optimierte Datenbankabfragen** brachten die Geschwindigkeit unserer international ausgerichteten Plattform wieder auf ein hervorragendes Niveau. Heute sind wir stolz, eine der schnellsten mehrsprachigen Plattformen im Internet zu betreiben.

## Content creation: from mockups and DIY to tutorials

Another highlight of the year was the enormous content production. Although our focus was fully on our multilingualism work, we still published **49 new products** for our flat-rate customers.

    
        
            
                
                    

![New products on TutKit.com](https://4eck-media.de/wp-content/uploads/2025/12/neue_produkte_tutkit_4e2e6b2c9d.avif)
                
            
        
    

Alongside the flat rate and individual purchase, a third purchase option was also introduced: the all-in-one lifetime model – pay once, access forever. A very fair offer for the variety of content we provide. There is even a discount campaign running at the moment …

    
        
            
                
                    

![Pricing models TutKit.com](https://4eck-media.de/wp-content/uploads/2025/12/preismodelle_tutkit_c19035f0f2.avif)
                
            
        
    

Über 1.600 Mockups wurden erstellt, um unsere **Bewerbungsvorlagen** zu visualisieren. Ein ganzer Content-Hub für das Thema [Bewerbung und Lebenslauf](https://www.tutkit.com/de/bewerbung-lebenslauf) ging online, ergänzt durch Hunderte Berufsvorlagen und themenspezifische Blogbeiträge.

    
        
            
                
                    

![Content Hub for Applications and Resumes](https://4eck-media.de/wp-content/uploads/2025/12/content_hub_bewerbung_8a3eeed7ad.avif)
                
            
        
    

A special content sprint enabled the **content repurposing of video tutorials**, which were converted into text tutorials with the help of automated processes and published in 26 languages. These measures not only increased our visibility but also laid the foundation for significantly improving the user experience for our international website visitors, as they now also receive text-based translations of German videos with matching screenshots from the video. This allowed us to triple the clicks in the text tutorials section alone within three months. Since the text tutorials cover many B2B topics, a seasonal decline is currently visible during the Christmas holidays. From January onwards – we are confident about this – we will pick up the trend again and celebrate new weekly records in this area

    
        
            
                
                    

![Text-Tutorials TutKit](https://4eck-media.de/wp-content/uploads/2025/12/texttutorials_tutkit_b69b96ec43.avif)
                
            
        
    

## Diversification: less dependence on Google

Google’s August core update brought a brief decline in our clicks, which is clearly visible in the chart one image above. At that point, it made clear to us that we need to **diversify our traffic sources**.

Our designers created over 3,500 additional mockups for our design templates, which we now use for visualization as part of our pins on Pinterest. There we have filled four channels in English, Spanish, German and Romanian, each with 3,500 pins around our design assets. More language channels will follow in 2025. All pins are in the respective language with matching emojis etc. All of this is handled beautifully via the Pinterest API, so we can create the pins on Pinterest automatically straight from the portal.

    
        
            
                
                    

![Pinterest TutKit](https://4eck-media.de/wp-content/uploads/2025/12/pinterest_tutkit_f3f05e82a2.avif)
                
            
        
    

Ebenso haben wir ein neues Contentformat bei uns auf TutKit.com eingeführt, welches wir auf verschiedenen Plattformen verwerten können: [DIY-Tutorials](https://www.tutkit.com/de/diy-deko-basteln). Liebevoll erstellte Videos rund um Origami und Basteln zeigen, wie du analog kreativ werden kannst. Diese Inhalte sind als Video und Text-Tutorial bei uns im Portal platziert, aber auch im eigens geschaffenen YouTube-Channel, der heute morgen die ersten 1000 Abonnenten erreichte. Der Fokus darin liegt klar auf Inhalte, die nicht einfach von KI ersetzt werden können.

    
        
            
                
                    

![DIY Channel on YouTube](https://4eck-media.de/wp-content/uploads/2025/12/youtube_diy_tutkit_35294badd5.avif)
                
            
        
    

Here is a video from the channel:

[DIY Glowing Christmas House: Step-by-Step Tutorial for a Festive Decoration](https://www.youtube-nocookie.com/embed/30RVi-GHTYg?feature=oembed)

## An exceptional team with big goals

The past year was shaped by technical innovation, tireless content production and a clear focus on internationalization. Today we look at over 150,000 URLs in a total of 26 languages. We were exceptionally busy. At the beginning of the year, we existed only in German with 1,800 subpages. Now every language version contains over 5,000 subpages with useful content for our website visitors.

If I take the last three months and compare them with the previous year, I see a **twentyfold increase in our clicks**.

    
        
            
                
                    

![20 times more traffic](https://4eck-media.de/wp-content/uploads/2025/12/traffic_anstieg_20x_ef7eb8def9.avif)
                
            
        
    

Given the multilingualism, you might think this increase is normal. The success of our work becomes clearer when I narrow the measurement results down to the German URLs only.

    
        
            
                
                    

![10 x Traffic](https://4eck-media.de/wp-content/uploads/2025/12/traffic_anstieg_deutsche_urls_5dec961c2e.avif)
                
            
        
    

For our German-language pages, we achieved almost a **tenfold increase in clicks**, a fivefold increase in impressions and a significant improvement in average click-through rate and position. A great success for us.

Behind these successes stands a team that works with passion, discipline and creativity. Every contribution counts, and together we have shown that even a small team like ours can deliver exceptional results. Here is my team – the best I have ever had the privilege of working with. I am proud of every single one of them!

    
        
            
                
                    

![Team 4eck](https://4eck-media.de/wp-content/uploads/2025/12/team_4eck_tutkit_0da2bd0798.avif)
                
            
        
    

The screenshot shows our Christmas call. Frankly, now at the end of the working year, it was only the second call all year in which we all came together. One thing we abolished is regular meetings with everyone. Daily meetings still take place – but only at task level with the people involved in each case. Seen this way, abolishing mandatory meetings was **one of the biggest productivity hacks ever** that we introduced. Speaking of productivity … here is one more statistic to wrap up: in JIRA, our project management tool, an average of 14 tickets per working day were created for TutKit.com in 2024 , intended for our dev team alone. A few hundred are still open, but this figure shows very well how ambitiously and with what focus we continued to develop our portal this year.

We look back with pride on what we have achieved and look forward to the big goals that lie ahead of us in 2025. Anything is possible – thanks to this special team, which is exceptionally creative, smart and disciplined.