# Relaunch of the Agency Website for K&K Ferienimmobilien (WordPress MultiSite) > URL: https://4eck-media.de/en/blog/relaunch-of-the-agency-website-for-kk-ferienimmobilien-wordpress-multisite/ > Language: en > Description: For over 10 years we have supported K&K Ferienimmobilien as a digital partner. In that time, not only has the website landscape grown, but so has the understanding of what own… --- For over 10 years we have supported **K&K Ferienimmobilien as a digital partner**. In that time, not only has the website landscape grown, but so has the understanding of what owners really need and how to communicate it convincingly online. For our long-standing client, we had the pleasure of **relaunching the new agency website** as a clear counterpart to the existing location-based destination sites in the [WordPress MultiSite](https://4eck-media.de/en/competencies/wordpress-multisite-manage-multiple-websites-through-a-single-system/). The special thing: its own design & its own theme, yet still managed centrally in the same MultiSite backend. Added to this were custom-developed icons and a setup that neatly brings together performance, accessibility and SEO. Our [web design agency](https://4eck-media.de/en/competencies/ui-ux-web-development-agency-4eck-media/) plans such websites from the information concept through to high-performance implementation. When requirements like these need to become a stable, maintainable system, our [WordPress agency](https://4eck-media.de/en/competencies/wordpress-agency-websites-that-work-for-your-business/) takes care of the concept, development and ongoing technical support. ![WordPress-Relaunch für Fewo-Agentur](https://4eck-media.de/wp-content/uploads/2026/02/wordpress-relaunch-fewo-agentur-1920x1080.avif "WordPress-Relaunch für Fewo-Agentur") ## Starting point & challenge K&K operates multiple destination websites (location-based presences) in a WordPress MultiSite system alongside the main portal kuk-ferienwohnungen.de. The new agency website, unlike these sites, targets not vacationers but owners of holiday apartments and holiday homes. Therefore, the new agency website needed to: - be clearly recognizable as the main brand (maintaining its own look & feel for the target group of property owners), - run within the same MultiSite network (central administration, same infrastructure), - perform at a high level technically & from an SEO perspective (Core Web Vitals, on-page quality, structured data), - and simultaneously be implemented accessibly / ‘compliant’ according to WCAG/BFSG. ## Our solution: custom theme in MultiSite — centrally manageable, visually independent We implemented the agency website so that it has its own theme (design, typography, component logic), but without being an isolated solution: updates, system maintenance, and network management remain centrally controllable in the MultiSite backend. Additionally implemented: - Custom icon set created (for services/USPs/modules — consistent with the brand identity) - Clean content structure for conversion & orientation (services, proof, plus points, guide, podcast, partners, contact) ![Domainmapping und MultiSite-Setup für WordPress](https://4eck-media.de/wp-content/uploads/2026/02/wordpress-multisite-domainmapping-fewo-agentur-1920x1080.avif "wordpress-multisite-domainmapping-fewo-agentur") ## Content with a conversion focus (homepage as a ‘sales page’) The structure of the homepage was clearly oriented towards the owner target group and value-based argumentation: - Hero: ‘We make your holiday apartment more profitable’ (direct benefit rather than self-description) - Service blocks: marketing, booking management, guest support, cleaning, linen service, property management - Trust elements: portal logos/distribution, key figures, reviews - Lead magnet: PDF guide - Content branding: podcast teaser + QR code reference - Regional strength: partners & locations visibly integrated ![MultiSite-Setup für WordPress im Tourismusmarketing](https://4eck-media.de/wp-content/uploads/2026/02/multisite-wordpress-tourismusmarketing-1920x1080.avif "MultiSite-Setup für WordPress im Tourismusmarketing") ## Technical excellence, quality & measurable results At launch, the quality metrics were where they belong — at the top: - Security Headers: A+ - Accessibility: compliant - PageSpeed (mobile): 92 - Seobility OnPage Score: 92 Especially the combination of MultiSite setup and custom theme alongside strong KPIs shows: scaling doesn’t have to mean compromise. ## Strengthening tourism digitally These practical examples show how emotional design, quick orientation and intelligent booking paths turn inspiration into concrete enquiries and reservations. [![Modern Tourism Marketing for the Lake District: Kugelhaus Tollensesee Goes Live as the Sixth MultiSite Destination](https://4eck-media.de/wp-content/uploads/2025/12/tourismusmarketing-wordpress-multisite-kugelhaus-720x480.avif "Modern Tourism Marketing for the Lake District: Kugelhaus Tollensesee Goes Live as the Sixth MultiSite Destination")](https://4eck-media.de/en/blog/tourism-marketing-kugelhaus-website-goes-live-as-the-sixth-multisite-destination/ "Tourism Marketing: Kugelhaus Website Goes Live as the Sixth MultiSite Destination") [Tourism Marketing: Kugelhaus Website Goes Live as the Sixth MultiSite Destination](https://4eck-media.de/en/blog/tourism-marketing-kugelhaus-website-goes-live-as-the-sixth-multisite-destination/) Matthias Petri [![Case Study Wildpark-MV.de: How to Design Zoo and Wildlife Park Websites in 2026](https://4eck-media.de/wp-content/uploads/2026/06/blogbeitrag-titelbild-website-relaunch.avif "Case Study Wildpark-MV.de: How to Design Zoo and Wildlife Park Websites in 2026")](https://4eck-media.de/en/blog/case-study-wildpark-mv-de-how-to-design-zoo-and-wildlife-park-websites-in-2026/ "Case Study Wildpark-MV.de: How to Design Zoo and Wildlife Park Websites in 2026") [Case Study Wildpark-MV.de: How to Design Zoo and Wildlife Park Websites in 2026](https://4eck-media.de/en/blog/case-study-wildpark-mv-de-how-to-design-zoo-and-wildlife-park-websites-in-2026/) Matthias Petri [![Indian Restaurant: Web Design and SEO](https://4eck-media.de/wp-content/uploads/2025/12/indisches-restaurant-webdesign-seo-720x480.avif "Indian Restaurant: Web Design and SEO")](https://4eck-media.de/en/blog/indian-restaurant-royal-tandoor-a-labor-of-love-meets-modern-web-design/ "Indian Restaurant Royal Tandoor: A Labor of Love Meets Modern Web Design") [Indian Restaurant Royal Tandoor: A Labor of Love Meets Modern Web Design](https://4eck-media.de/en/blog/indian-restaurant-royal-tandoor-a-labor-of-love-meets-modern-web-design/) Matthias Petri [![OnePager Web Design with Mobile PageSpeed 100 for Boat Service Müritz](https://4eck-media.de/wp-content/uploads/2025/10/bootsservice-onepager-pagespeed-100-720x480.avif "OnePager web design with mobile PageSpeed 100 for Müritz boat service.")](https://4eck-media.de/en/blog/small-boat-fine-boat-new-onepager-for-the-mueritz-boat-service/ "Small boat, fine boat: New OnePager for the Müritz boat service") [Small boat, fine boat: New OnePager for the Müritz boat service](https://4eck-media.de/en/blog/small-boat-fine-boat-new-onepager-for-the-mueritz-boat-service/) Matthias Petri ### PageSpeed: fast website for users & Google A strong website has to feel fast: especially on mobile. That is why we built the new K&K website so that it loads quickly and stays stable on smartphones too. Result: PageSpeed (mobile) 92 – for a better user experience, fewer bounces and a solid basis for SEO. As an [agency for PageSpeed optimisation](https://4eck-media.de/en/competencies/pagespeed-optimization-making-websites-measurably-faster/), we are practically obsessed with not taking any project live that does not achieve at least 90 on PageSpeed Insights for mobile. ![PageSpeed-Optimierung für Fewo-Agentur](https://4eck-media.de/wp-content/uploads/2025/10/pagespeed-optimierung-fewo-agentur-1920x1080.avif "PageSpeed-Optimierung für Fewo-Agentur") ### Accessibility: compliance instead of gut feeling Accessibility is not a “nice-to-have” but a standard of quality and future-readiness. We [made the website accessible](https://4eck-media.de/en/competencies/accessibility-for-your-websites-web-design-agency/) so that it meets the relevant requirements. Result: compliance with WCAG/BFSG, so that content is accessible to everyone and the project is also on the safe side in regulatory terms. ![Website barrierefrei machen: Fewo-Agentur](https://4eck-media.de/wp-content/uploads/2026/02/barrierefreiheit-fewoagentur-1920x1080.avif "Website barrierefrei machen: Fewo-Agentur") ### OnPage Score: clean structure, strong SEO foundation Good rankings don’t come from individual tricks, but from clean on-page fundamentals: clear information architecture, sensible heading structure, internal linking, metadata, and technically clean pages. Result: Seobility OnPage Score 92 — as a solid SEO foundation right from launch. ![OnPage-Qualität für Fewo-Agentur](https://4eck-media.de/wp-content/uploads/2026/02/onpage-score-fewo-agentur-1920x1080.avif "OnPage-Qualität für Fewo-Agentur") ### Structured data: purposeful, pragmatic, expandable For the agency website, we integrated targeted schema markup that matches user intent: - TravelAgency / Organization for clear entity & business context - FAQPage to support snippets, understanding & conversion (reducing barriers, building trust faster) ### Security Headers: A+ as a technical quality indicator Security is part of brand trust and a sign of professional implementation. We hardened the website with modern security headers and best practices so that common security checks pass cleanly. Result: Security Header Rating A+ — a clear technical proof of a robust setup. ![](https://4eck-media.de/wp-content/uploads/2026/02/sicherheit-fewo-agentur-1920x1080.avif "sicherheit-fewo-agentur") ## Conclusion on the WordPress relaunch of the holiday rental agency With the relaunch, K&K Ferienimmobilien now has an agency website as a central brand stage that visually stands apart from the destination sites while remaining fully integrated in the WordPress MultiSite system. Result: strong performance, clean on-page quality, accessible implementation, and a homepage that consistently guides property owners towards contact.