# Speaker at SEO Day on 3 November 2023 in Cologne & video training on search engine optimisation > URL: https://4eck-media.de/en/blog/speaker-at-the-seo-day-on-november-3-2023-in-cologne-video-training-on-search-engine-optimization/ > Language: en > Description: SEO trainer Matthias Petri will give a presentation as a speaker at the SEO Day in Cologne. --- Through years of optimizations in our own projects and for our clients to increase online visibility, our agency has now established extensive knowledge in user experience and search engine optimization. As a result, several video trainings on digital marketing have been developed, including: - Positioning of companies & brand building - Target Group Identification & Buying Persona in Marketing - User Experience (UX) & Customer Journey – the Practical Tutorial - Local SEO – high visibility thanks to Google My Business & Google Maps Recently, I designed a new tutorial on the topic of search engine optimization. Effective SEO measures ensure that a website ranks higher in search results. This increases the likelihood that users will visit the website, as most people tend to only look at the first results pages. By optimizing the content, keywords, meta tags, and technical aspects of a website, SEO improves the user experience and the overall quality of the site. ![Video trainings by Matthias Petri](https://4eck-media.de/wp-content/uploads/2025/11/video_trainings_matthias_petri_marketing_f79c70bd21.avif) SEO also contributes to generating targeted traffic, as it aims to reach individuals who are already interested in the products or services offered. This leads to higher conversion rates and ultimately a better return on investment (ROI). Without adequate SEO efforts, even high-quality websites can disappear into the depths of search results, leading to reduced visibility, less traffic, and missed business opportunities. Overall, SEO is an essential tool to compete for online attention and ensure the long-term success of businesses and websites. ## SEO Training: Four-hour online course for search engine optimization In the four-hour SEO training, I will illuminate the topic from our practical perspective and demonstrate the optimization workflow using a real customer example 1:1 on the screen. This is how we work, and this is how we have achieved exceptional SEO successes in the past. For our clients and for ourselves. This is the training for search engine optimization: [SEO Training: Maximize your online visibility with search engine optimization](https://www.tutkit.com/de/gesamtpakete/1101-seo-training-suchmaschinenoptimierung-online-sichtbarkeit). [Seobility](https://www.seobility.net/de/) is used as an SEO tool, which we have been working with for seven years. The training was then coordinated with the CEO of Seobility, who was enthusiastic and invited me directly to the stage of the SEO Day in Cologne. A few phone calls and discussions later, the date was set. For me, it means captivating the audience in Cologne on 3 November 2023 and convincing them of our SEO approach. My talk title for this year’s SEO DAY Cologne 2023 is: In comparable projects, our [GEO agency](https://4eck-media.de/en/competencies/llm-geo-ai-optimization/) checks how well content can be found, understood and cited by LLMs. ## Sichtbarkeit strategisch steigern These articles show how technical quality, clear content and reliable data lead to greater visibility on Google and in AI answer systems. [![URL history](https://4eck-media.de/wp-content/uploads/2025/10/url-verlauf-720x480.avif "URL history")](https://4eck-media.de/en/blog/interview-about-seo-with-managing-director-matthias-petri/ "Interview about SEO with Managing Director Matthias Petri") [Interview about SEO with Managing Director Matthias Petri](https://4eck-media.de/en/blog/interview-about-seo-with-managing-director-matthias-petri/) Matthias Petri [![Seo Day Cologne - Presentation by Matthias Petri](https://4eck-media.de/wp-content/uploads/2025/10/seoday-cologne-vortrag-matthias-petri-720x480.avif "Seo Day Cologne - Presentation by Matthias Petri")](https://4eck-media.de/en/blog/this-was-the-seo-day-2023-in-cologne-feedback-photos-download-links-and-presentation-screencasts/ "This was the SEO Day 2023 in Cologne: Feedback, photos, download links, and presentation screencasts.") [This was the SEO Day 2023 in Cologne: Feedback, photos, download links, and presentation screencasts.](https://4eck-media.de/en/blog/this-was-the-seo-day-2023-in-cologne-feedback-photos-download-links-and-presentation-screencasts/) Matthias Petri [![4eck GEO Framework for AI visibility](https://4eck-media.de/wp-content/uploads/2026/05/4eck-geo-framework-ki-sichtbarkeit.avif "4eck GEO Framework for AI visibility")](https://4eck-media.de/en/blog/the-4eck-geo-framework-for-ai-visibility-ai-recommendations/ "The 4eck GEO Framework for AI Visibility & AI Recommendations") [The 4eck GEO Framework for AI Visibility & AI Recommendations](https://4eck-media.de/en/blog/the-4eck-geo-framework-for-ai-visibility-ai-recommendations/) Matthias Petri [![Top ranking for 4eck Media among web design agencies](https://4eck-media.de/wp-content/uploads/2026/03/4eck-media-topagentur-webdesign-720x480.avif "Top ranking for 4eck Media among web design agencies")](https://4eck-media.de/en/blog/4eck-media-among-the-best-web-design-agencies-in-germany-agenturtipp-ranking-2026/ "4eck Media Among the Best Web Design Agencies in Germany (Agenturtipp Ranking 2026)") [4eck Media Among the Best Web Design Agencies in Germany (Agenturtipp Ranking 2026)](https://4eck-media.de/en/blog/4eck-media-among-the-best-web-design-agencies-in-germany-agenturtipp-ranking-2026/) Matthias Petri ### Case Study: Quintuple Increase in Online Visibility & Clicks in 12 Months *This case study highlights how the portal TutKit.com was able to increase its visibility by a factor of 5 after a relaunch including an SEO sprint. What were the success factors, and what are the best tips and hacks from the creators? It also examines why many projects are only successful (still) due to the weaknesses of their competitors and where even these established players still have SEO potential to expand their lead.* ![SEO Speaker Matthias Petri](https://4eck-media.de/wp-content/uploads/2025/11/Matthias_Petri_SEO_DAY_d35c674a9a.avif) For those interested in Germany’s most important SEO conference, free tickets can still be booked here: SEO Day 2023. In fact, our team really enjoys working on SEO, and we feel like we’re delving deeper into the topic and expanding our knowledge every week. We don’t reduce SEO to backlinks, meta tags, keywords, and optimizing website content for search terms. Instead, we take a much more holistic approach to SEO and also focus intensively on topics related to user experience, page speed, and safe browsing. That’s why I’ll be addressing a number of SEO topics here in the agency blog over the coming weeks and months. Look forward to the upcoming SEO posts, which will always be a mix of user experience, technical SEO, and practical examples. For lasting visibility, our [SEO agency](https://4eck-media.de/en/competencies/seo-agency-4eck-media-we-will-take-you-to-the-top/) combines technical optimisation, relevant content and measurable monitoring. Matthias Petri and his team at 4eck Media have consistently demonstrated extensive SEO expertise, successfully helping various projects with their optimizations and strategies. Matthias Lugert Seobility GmbH, Managing Director