# The perfect industrial website for drive technology, delivered for WMH Herion

> URL: https://4eck-media.de/en/blog/the-perfect-industrial-website-for-drive-technology-delivered-for-wmh-herion/  
> Language: en  
> Description: Anyone looking for a rack, a servo worm gearbox or a custom assembly does not want to wander through a digital company museum first. They want to know: Is this part available as a…

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Anyone looking for a rack, a servo worm gearbox or a custom assembly does not want to wander through a digital company museum first. They want to know: Is this part available as a standard solution? Can it be adapted? Who can help with design, engineering and series production? And will this supplier still be able to provide a suitable spare part five years from now?

That is precisely the special challenge of a website for drive technology. It has to make an enormous product range understandable without becoming an endless product directory. At the same time, it must demonstrate expertise in custom solutions without overwhelming every visitor with engineering details.

![New WMH Herion website on smartphone and tablet in front of drive components](https://4eck-media.de/wp-content/uploads/2026/08/Group-001.avif)

*Dark surfaces, precise typography and the real product world define the new presence.*

WMH Herion has mastered this balancing act in the real world for decades. The company from Wolnzach supplies more than 12,000 different catalogue and stock items, develops custom solutions and supports projects from the initial idea through to series production. More than 40 industries work with its products and systems, from machine and plant engineering to robotics, packaging and medical technology, as well as shipbuilding, sport and special-purpose vehicles.

To borrow the tongue-in-cheek wording of a well-known interviewer: the people at [WMH Herion](https://wmh-herion.de/) are, of course, long-standing friends of our company and without exception excellent people. The first part is made up. The second is rather well substantiated by this project.

We are proud to have rebuilt the digital presence of this exceptional specialist. Not as a pretty shell, but as a bilingual working tool for customers, sales teams, international partners, applicants, search engines and AI systems.

## The previous website had substance, but too much information had to explain itself

The previous website was not a total loss. It already contained many products, downloads and company details. That is exactly what made the relaunch demanding: we did not have to replace an empty business card, but rather reorganise and reliably migrate a body of knowledge that had grown over many years.

Visually, the previous presence was lighter, more fragmented and closer to a classic industrial catalogue. Much could be found on large screens, but the visual hierarchy reflected neither the technical precision nor the scale of the offering. On smartphones and tablets, nested pathways demanded additional attention. The distinction between immediately available standard products, adapted versions and fully custom systems was not always as quick to understand as would be helpful for a purchaser or design engineer.

The metrics also showed room for improvement. Before the relaunch, mobile performance scored 71 in the documented Lighthouse test. The on-page check rated the website at 61 percent. Accessibility had already achieved a respectable 96 points in the Lighthouse snapshot at the time, and SEO 92 points. However, the site was only rudimentarily prepared for modern software agents: the agentic browsing test detected one of two tested foundations.

To ensure that design does not just look good but performs measurably, our [web design agency](https://4eck-media.de/en/competencies/ui-ux-web-development-agency-4eck-media/) combines UX, content and development.

That is no reason to disparage the previous work. A website grows over the years while technology, devices, search engines and legal requirements keep moving on. At some point, a fundamental reorganisation makes more sense than the next repair to the old framework.

![Previous and new WMH Herion websites in a before-and-after comparison](https://4eck-media.de/wp-content/uploads/2026/08/Group-009.avif)

*A classic, light industrial catalogue became a distinctive brand presence with clear guidance.*

## Before and after: the same expertise, finally presented appropriately

For the relaunch, we renewed the design, navigation, content models, mobile experience and technical foundation together. The visible change is immediately apparent. The audits show that it does not end at the surface.

| Audit | Before the relaunch | After the relaunch |
| --- | --- | --- |
| PageSpeed performance, mobile | 71/100 | 93/100 |
| PageSpeed accessibility | 96/100 | 100/100 |
| PageSpeed best practices | 100/100 | 100/100 |
| PageSpeed SEO | 92/100 | 100/100 |
| Seobility on-page quality | 61% | 91% |
| Agent-native readiness | One of two foundations | 86 points, Level 5 |
| Security headers | Not verified as A+ | A+ |

The current Seobility audit scores 90 percent for technology and metadata, 97 percent for structure and 86 percent for content. The accessibility scan reports the status “Accessible”. In the agent-native test, content and bot access control each score 100 points.

The tests were conducted from 1 to 3 August 2026. Such scores are snapshots under specific test conditions. They do not replace continuous monitoring, but they make the quality of the new foundation verifiable.

    
        
            
                
                    

![PageSpeed-Verbesserung beim Relaunch](https://4eck-media.de/wp-content/uploads/2026/08/pagespeed-vorher-nachher-industriewebsite.jpg "PageSpeed-Verbesserung beim Relaunch")
                
            
        
    

## A design between precision, strength and the real product world

Drive technology is visible. Gear teeth, shafts, gears and machined metal surfaces have a powerful aesthetic of their own. We did not need to invent an artificial “industrial atmosphere” from a stock-photo database; we needed to give the real product world sufficient space.

The new presence uses dark surfaces, clear contrasts, bold typography and the brand’s red as a precisely placed guiding signal. Close-ups of components do not act as decoration, but as what they are: evidence of manufacturing depth, material quality and technical care. Large headlines provide orientation. White space separates topics. Movement and effects remain where they support understanding.

Our [UI and UX concept](https://4eck-media.de/en/competencies/ui-ux-web-development-agency-4eck-media/) follows a simple rule: a design engineer may expect depth, but no one should have to read a technical drawing for their initial orientation. That is why product families, services, industries and the project process lead to the right information in different ways.

The result feels distinctive, high-quality and unmistakably WMH Herion. It could not simply continue as the website of a software company or management consultancy with the logo swapped out. For us, that is precisely the difference between decoration and design.

## 12,000 items need an architecture, not a mega menu built on hope

WMH Herion offers rack technology, drive components, gearbox technology as well as mechanical assemblies and systems. Its portfolio includes products such as racks, rack drives, servo worm gearboxes, spur gears, slewing rings, bevel gears, worm gear sets, sprockets, ball screws, rack jacks, trapezoidal screws and many other components.

A mere list would be complete yet still unhelpful. That is why we structured the offering around the customer’s decision-making situation:

1. Anyone who needs a standard part quickly reaches the right product family and the technical documentation.
2. Anyone who needs an adaptation can see which additional machining options and variants are available.
3. Anyone planning a new system finds consulting, design, calculation, prototyping, manufacturing and assembly as one coherent process.
4. Existing customers can reach spare parts, aftersales, reproduction of original parts and sample-part measurement directly.

Behind the scenes, a bespoke [WordPress solution](https://4eck-media.de/en/competencies/wordpress-agency-websites-that-work-for-your-business/) is at work. Around 280 pieces of content are distributed across nine content types. Products, services, industries, downloads and editorial pages each have a suitable structure. This lets the team maintain content without having to reinvent the layout and formatting every time.

This is less spectacular in the backend than an animated homepage, but at least as important for the life of the project. A good editorial system maintains order when new articles, files, language versions or product areas are added.

![WMH Herion services and industries on two tablet views](https://4eck-media.de/wp-content/uploads/2026/08/Group-003.avif)

*Products, services, industries and projects provide different, easy-to-understand entry points.*

## More than 40 industries, with their own visual language instead of twelve generic icons

A manufacturer can explain everything correctly from a technical perspective and still miss the visitor’s first question: “Does this company actually know my industry?”

WMH Herion works for machine tools, the steel industry, agricultural and construction machinery, stage construction, robotics, packaging, test benches, special-purpose vehicles, shipbuilding, plastics processing, print and sport, among others. Other sectors include automation, automotive manufacturing, environmental technology, medical technology and Defence & Space.

For key application areas, we designed a bespoke icon system. The symbols are reduced enough to be immediately legible in a small grid, yet individual enough not to look like the next standard icon library. Together with real products and applications, they help visitors recognise their own world on the website.

![Custom industry icons for twelve WMH Herion application areas](https://4eck-media.de/wp-content/uploads/2026/08/Group-005.avif)

*Twelve individually designed icons make key application areas quick to grasp.*

The industry pages do more than fulfil an SEO requirement. They connect typical requirements with suitable product groups, manufacturing capabilities and contacts. This turns “We serve many industries” into a comprehensible answer to a customer’s specific challenge.

## From smartphone to large desktop: different situations, the same clear answer

In the office, someone compares a data sheet on a notebook. In production, someone opens a product page on a tablet. On the move, a customer looks up the phone number or the relevant contact on a smartphone. Responsive design has to take these situations seriously.

We rearranged navigation, product cards, industry grids, the project process, contact routes and downloads for smartphones, tablets, notebooks and desktops. On small displays, the selection and next action come into view early. Touch targets are sufficiently large. Text remains readable without forming endlessly narrow columns. On larger devices, the layout uses space for product impact and comparability instead of merely increasing the gaps.

The shift between overview and detail was particularly important. A user can first orient themselves through services or industries and then move on to products and technical information. The path also works in reverse: a specific component leads to consulting, a custom solution and contact.

![Mobile WMH Herion website with location map, products and project process](https://4eck-media.de/wp-content/uploads/2026/08/Group-002.avif)

*Product selection, the project process and international orientation also work on small displays.*

## Global demand means the English website is not an afterthought

WMH Herion operates internationally. An English-language version was therefore not merely a friendly addition to the menu, but part of the sales infrastructure.

For an industrial website, it is not enough to translate visible paragraphs. Product types, downloads, menus, buttons, forms, theme text, page titles, meta descriptions, URL paths, canonicals and hreflang links all have to fit together. A single German fragment on an English product page may seem minor, but it can cost trust. An incorrect language URL can make entire areas appear duplicated or contradictory to search engines.

The scope was substantial: around 280 pieces of content in nine post types, including product data sheets and 163 downloads. The structure had to be fully inventoried, translated, imported and then checked. The English pages were intended not only to be linguistically understandable, but also technically clean and consistently connected to their German counterparts.

![WMH Herion international sales locations on smartphone and tablet](https://4eck-media.de/wp-content/uploads/2026/08/Group-007.avif)

*Quality in demand worldwide: the English website is part of the sales infrastructure.*

## Why we built a dedicated WordPress plugin for translation

For a small company website, you can open ten pages individually in WPML. With hundreds of pieces of content, this process becomes slow, error-prone and difficult to control. More awkwardly, large WordPress forms can silently lose fields because of technical server limits. A translation may then look complete at first glance while an ACF field, SEO text or theme option is missing further down.

That is why we developed the [WPML AI Translator for Claude and ChatGPT](https://4eck-media.de/en/blog/free-wordpress-translation-plugin-automatically-translate-wpml-content-using-claude-and-chatgpt/). The free plugin exports WPML content as XLIFF, enables controlled translation outside WordPress and imports it again. It also takes custom post types, ACF fields, SEO titles and meta descriptions into account.

For WMH Herion, the real project was also the stress test. Around 280 pieces of content in nine content types could be translated within one working day. The system creates an inventory beforehand, shows the language status, matches German and English URLs and searches for typical errors such as incorrect URL segments or incomplete hreflang pairs. Menus, theme strings and areas outside the XLIFF export are made visible separately instead of silently slipping through the net.

Control is important to us: the plugin is not an autopilot that rewrites the website by itself overnight. Every import is triggered deliberately and can be checked using logs and control exports. Write access is limited, the source language remains untouched, and access can be protected through keys and IP allowlists.

AI did not “take over the work” here. It accelerated a large, structured translation task. Terminology, completeness, URL logic and technical quality still had to be planned and checked. That distinction determines whether AI is a tool or a new source of errors.

    
        
            

## Industrial websites that deliver results

                            

Further case studies and expert articles show how clear user guidance, multilingual content and technical excellence make complex offerings visible and encourage qualified enquiries.

                    
        
                            
                    
                        [![Industrial website by IVS insulation technology on tablet and smartphone in a technical working environment](https://4eck-media.de/wp-content/uploads/2026/08/ivs-industriewebsite-vorschaubild-tablet-smartphone.avif "The responsive website relaunch for IVS insulation technology on tablet and smartphone.")](https://4eck-media.de/en/blog/website-relaunch-for-ivs-insulation-an-industrial-company-shows-digitally-what-it-has-been-capable-of-since-1984/ "Website Relaunch for IVS Insulation: An industrial company shows digitally what it has been capable of since 1984")
                        
                            [Website Relaunch for IVS Insulation: An industrial company shows digitally what it has been capable of since 1984](https://4eck-media.de/en/blog/website-relaunch-for-ivs-insulation-an-industrial-company-shows-digitally-what-it-has-been-capable-of-since-1984/)
                                                            
                                    Matthias Petri
                                
                            

                                                    
                    
                

                            
                    
                        [![MOBIBLOX mobile Fahrzeugsperre vor Ort mit Website-Vorschau und PageSpeed-Score 98 auf Tablet](https://4eck-media.de/wp-content/uploads/2026/06/mobiblox-website-case-study-titelbild.avif "Case Study MOBIBLOX – neue Website für Sicherheits- und Industrieunternehmen")](https://4eck-media.de/en/blog/the-perfect-website-for-security-and-industrial-companies-delivered-for-mobiblox-de/ "The perfect website for security and industrial companies, delivered for mobiblox.de")
                        
                            [The perfect website for security and industrial companies, delivered for mobiblox.de](https://4eck-media.de/en/blog/the-perfect-website-for-security-and-industrial-companies-delivered-for-mobiblox-de/)
                                                            
                                    Matthias Petri
                                
                            

                                                    
                    
                

                            
                    
                        [![WPML AI Translator: Free WordPress translation plugin translates German WPML content into English, French, Spanish, and Italian using XLIFF and AI](https://4eck-media.de/wp-content/uploads/2026/08/wordpress-uebersetzungsplugin-kostenlos-wpml-automatisch-uebersetzen-mit-claude-und-chatgpt-02.avif "WPML AI Translator – free WordPress translation plugin")](https://4eck-media.de/en/blog/free-wordpress-translation-plugin-automatically-translate-wpml-content-using-claude-and-chatgpt/ "Free WordPress translation plugin: Automatically translate WPML content using Claude and ChatGPT")
                        
                            [Free WordPress translation plugin: Automatically translate WPML content using Claude and ChatGPT](https://4eck-media.de/en/blog/free-wordpress-translation-plugin-automatically-translate-wpml-content-using-claude-and-chatgpt/)
                                                            
                                    Matthias Petri
                                
                            

                                                    
                    
                

                            
                    
                        [![Laptop showing a website check for performance, SEO, security and accessibility, with the logos of the ten testing tools](https://4eck-media.de/wp-content/uploads/2026/07/website-pruefen-die-10-tools-mit-denen-wir-jede-website-testen-vor-und-nach-dem-go-live.avif "Checking a website: 10 tools before and after go-live")](https://4eck-media.de/en/blog/checking-a-website-the-10-tools-we-use-to-test-every-website-before-and-after-go-live/ "Checking a website: the 10 tools we use to test every website, before and after go-live")
                        
                            [Checking a website: the 10 tools we use to test every website, before and after go-live](https://4eck-media.de/en/blog/checking-a-website-the-10-tools-we-use-to-test-every-website-before-and-after-go-live/)
                                                            
                                    Matthias Petri
                                
                            

                                                    
                    
                

                    
    

## 93 points on mobile: speed despite a rich visual world and extensive content

A technically extensive website does not have to feel heavy. The new mobile Lighthouse test scores 93 points for performance and 100 points each for accessibility, best practices and SEO. Before the relaunch, mobile performance was 71.

![Mobile PageSpeed of the WMH Herion website before and after the relaunch, with 71 and 93 points](https://4eck-media.de/wp-content/uploads/2026/08/wmh-herion-pagespeed-71-auf-93-ohne-agentic-browsing.avif)

*Mobile performance rose from 71 to 93 points in the Lighthouse test; accessibility, best practices and SEO each score 100.*

Our [PageSpeed optimisation](https://4eck-media.de/en/competencies/pagespeed-optimization-making-websites-measurably-faster/) does not begin with a cache plugin as a magic fix. Images are appropriately sized and delivered in modern formats. Media that is not immediately needed loads later. Scripts, fonts and components are reduced and prioritised. The bespoke theme delivers only what each page needs.

The difference of 22 points is visible, but it is not the only effect. Faster-loading product pages help mobile users, reduce unnecessary waiting and improve the technical starting point for search engines. Good performance is rarely noticed consciously. What people notice most is its absence.

## Technical SEO: from 61 to 91 percent

In the documented comparison, the Seobility on-page score rose from 61 to 91 percent. Technology and metadata score 90 percent, and structure scores 97 percent. This includes unambiguous page titles and descriptions, canonicals, clean status codes, sitemaps, internal links, clear headings and understandable URL structures.

![Seobility audit of the WMH Herion website before and after the relaunch, with 61 and 91 percent](https://4eck-media.de/wp-content/uploads/2026/08/wmh-herion-seobility-vorher-nachher.avif)

*On-page quality rose from 61 to 91 percent in the Seobility audit.*

With two languages, another layer is added. Every relevant German page needs a correctly matched English counterpart. hreflang must reflect both directions. Language paths must not shift randomly. A [technical SEO audit](https://4eck-media.de/en/competencies/technical-seo-for-your-website-technical-seo-audit-consulting/) therefore checks not only individual keywords, but the entire system of crawlability, indexing, language and internal architecture.

For comparable tasks, our [SEO agency](https://4eck-media.de/en/competencies/seo-agency-4eck-media-we-will-take-you-to-the-top/) develops a sustainable search strategy from analysis, priorities and implementation.

The content score of 86 percent also shows that even a very good relaunch is not “finished forever”. New expert content, specific applications and continuously maintained product information remain an editorial task. We would rather promise a robust starting point than the myth of a website that never needs work again after launch.

## Accessibility with verified evidence, not just a green symbol

The new website scores 100 points for accessibility in the Lighthouse test. Another automated accessibility scan reports the status “Accessible”. This is supported by semantic headings, alternative text, clear contrasts, understandable controls, visible focus states, keyboard operation and responsive content.

![Accessibility and Seobility audits of the new WMH Herion website](https://4eck-media.de/wp-content/uploads/2026/08/Group-012.avif)

*The new presence has been tested as Accessible and achieves 90 percent on-page quality.*

As an [agency for accessible websites](https://4eck-media.de/en/competencies/accessibility-for-your-websites-web-design-agency/), we do not treat a test certificate as a free pass. Automated tools identify many technical problems, but not every real-world usage situation. Accessibility remains a combination of clean development, thoughtful editorial work, automated tests and manual checks.

For WMH Herion, the improvement means above all that product knowledge, contact options and company information are accessible to more people. That is socially right, economically sensible and a mark of technical quality.

## Security: A+ for the publicly verifiable protection layer

The current security headers test rates wmh-herion.de A+. Active headers include Content-Security-Policy, Permissions-Policy, Referrer-Policy, Strict-Transport-Security, X-Content-Type-Options and X-Frame-Options.

![Security headers audit for wmh-herion.de, rated A+](https://4eck-media.de/wp-content/uploads/2026/08/Group-011.avif)

*Six active security headers lead to an A+ rating in the current audit.*

These headers restrict permitted content sources and browser functions, enforce encrypted connections and make typical attacks such as clickjacking or incorrect interpretation of file types more difficult. They are an important publicly visible protection layer.

An A+ rating replaces neither updates nor backups, monitoring, an authorisation concept or secure access. But it does show that the immediately verifiable configuration has been implemented professionally. Especially for a company website with many content types, languages and editorial functions, this does not belong in the “perhaps later” category.

## Built for Google, made understandable for AI systems

People navigate through menus, images and context. Search engines and AI agents also need clear technical signals. The website therefore provides content in a structured way, prevents unnecessary access barriers and makes key facts about the company, products, industries and services machine-readable.

The agent-native scan scores 86 points and Level 5. Content and bot access control each score 100 points, and discoverability 75. This means that publicly intended content is easily accessible and structurally understandable for authorised systems; there is still further potential in active discoverability for new answer systems.

![Agent-native audit for WMH Herion with 86 points and Level 5](https://4eck-media.de/wp-content/uploads/2026/08/Group-010.avif)

*86 points, Level 5, and 100 points each for content and bot access control.*

Our [optimisation for AI search and LLMs](https://4eck-media.de/en/competencies/llm-geo-ai-optimization/) does not promise that ChatGPT will answer every query with “WMH Herion” tomorrow. It creates the technical and content foundation that allows systems to capture facts correctly, assign sources and consider the company for relevant questions at all.

## What other industrial companies can learn from this relaunch

1. A large product range needs several understandable entry points. Product family, application, industry and service can coexist.
2. Custom solutions must be explained as a process. Consulting, calculation, prototype, series production and aftersales together create the basis for trust.
3. An English version is a digital product in its own right. Visible text, files, URLs, metadata and hreflang belong in the same quality process.
4. Migration begins with an inventory. Anyone who does not know the content types, fields, downloads and theme text cannot verify that they have all been transferred.
5. Design can use the real product world. Good industrial photography and custom icons outperform interchangeable stock images of the future.
6. Metrics belong in a relaunch. PageSpeed, SEO, accessibility, security and AI readability should be checked before and after the work.
7. A launch is not an endpoint. Products, applications, languages and technical standards continue to evolve, and the website must be built for that.

The new presence does not suddenly make WMH Herion an experienced specialist. The company had been one for a long time. It ensures that customers in Germany and abroad understand that experience more quickly, find suitable solutions more easily and receive a professional first impression on every device.

    
        
                        
                                    

## Frequently asked questions about multilingual industrial websites

                                
                                                                        
                                
                                    How many pages does a website for drive technology need?
                                    
                                                                            
                                
                                
                                    

The appropriate number depends on product families, services, industries, languages and search queries. At WMH Herion, the inventory comprises around 280 pieces of content across nine content types. What matters is not the largest possible number, but an architecture in which every page fulfils a clear purpose.

                                    
                                                                            
                                
                            
                                                    
                                
                                    Can a technical industrial website be translated with AI?
                                    
                                                                            
                                
                                
                                    

Yes, provided terminology, structure and quality are controlled. AI can significantly accelerate large volumes. However, it replaces neither the inventory of all fields nor the review of technical terms, URLs, menus, metadata and hreflang links.

                                    
                                                                            
                                
                            
                                                    
                                
                                    What does 4eck Media’s WPML AI Translator do?
                                    
                                                                            
                                
                                
                                    

The plugin exports WPML content in a controlled way as XLIFF, supports custom post types, ACF and SEO fields, and imports the translations again. It also helps make language status, URL pairs, missing fields and typical multilingual errors visible.

                                    
                                                                            
                                
                            
                                                    
                                
                                    Why are hreflang links important?
                                    
                                                                            
                                
                                
                                    

They show search engines which German and English URLs belong together in terms of content. Incorrect or one-sided mappings can cause the wrong language version to appear or pages to compete with each other unnecessarily.

                                    
                                                                            
                                
                            
                                                    
                                
                                    Is a mobile PageSpeed score of 93 good?
                                    
                                                                            
                                
                                
                                    

Under the documented test conditions, 93 points is a very good result, especially for an industrial website rich in imagery. The score is a snapshot and can vary depending on the page, device and measurement time. What matters is the consistently fast experience behind the number.

                                    
                                                                            
                                
                            
                                                    
                                
                                    What does the A+ security rating mean?
                                    
                                                                            
                                
                                
                                    

A+ confirms a very good configuration of the publicly verifiable HTTP security headers. These reduce certain browser risks. The rating complements updates, backups, monitoring and secure access, but does not replace those measures.

                                    
                                                                            
                                
                            
                                                    
                                
                                    Is an automated accessibility certificate enough?
                                    
                                                                            
                                
                                
                                    

No. An automated test certificate documents important technical criteria, but cannot assess every human use case. Good accessibility combines semantic development, contrast, keyboard operation, alternative text, editorial care and manual testing.

                                    
                                                                            
                                
                            
                                                            
            
        
    

## Your technology is complex. Your website does not have to be.

If your company has more products, services and specialist knowledge than its current website reveals, we should talk. 4eck Media combines information architecture, bespoke design, WordPress development, multilingual content, speed, security, accessibility, SEO and AI readability into a system that makes technical expertise understandable.

[Discuss a website relaunch with 4eck Media](https://4eck-media.de/en/contact/)