# Website relaunch for advandas: AI consulting you understand at first glance

> URL: https://4eck-media.de/en/blog/website-relaunch-for-advandas-ai-consulting-you-understand-at-first-glance/  
> Language: en  
> Description: Anyone who guides companies through AI and digitalisation needs a website that provides orientation. At advandas, the experience, expertise and dedicated team were already there. …

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Anyone who guides companies through AI and digitalisation needs a website that provides orientation. At [advandas](https://advandas.de/), the experience, expertise and dedicated team were already there. With our website relaunch, these strengths are now visible online too: with a clear message, real faces and short paths to a first consultation.

We also gave the technology a thorough overhaul. The AccessibilityChecker score rises from 12 to 90 points, mobile PageSpeed performance from 68 to 95. In Cloudflare’s test for AI agents, the website reaches 86 points, after the scanner was still blocked on the previous site. The before-and-after images show how much has changed in design, usability and technical quality.

![Two laptops show the previous advandas homepage with the claim Wir beraten and the new homepage with the team and the message that advandas brings AI into your company](https://4eck-media.de/wp-content/uploads/2026/10/advandas-05-laptops-depth-before-after.avif "advandas web design before and after")

*On the left the previous website, on the right the new one: instead of a stock photo, the team is now at the centre of the first impression.*

## An AI consultancy gets the digital presence it deserves

advandas supports owner-managed companies from industry, the trades, IT and services with AI, digitalisation and the further development of their business models. The team advises independently of vendors, implements suitable solutions and trains employees, from the first idea to everyday use. advandas is on site in Mecklenburg-Western Pomerania, in Waren (Müritz) and Ueckermünde.

The previous homepage, with the claim “Wir beraten.” (“We advise.”) and a pensive stock photo, mostly conveyed a general consulting mood. What advandas actually stands for only became clear further down. The new website answers this question right in the headline: “We bring AI into your company, improve processes and take the load off your team.” For us, that was exactly the starting point of the relaunch: making existing strengths visible and presenting the topic of AI in an understandable way.

    
        
            
                                                    The relaunch at a glance
                            
                            
                    
                        
- New WordPress web design with its own imagery, team photos and a clear message
- New structure with services, case studies, about us, knowledge and contact
- Three entry points for companies, depending on where they stand with AI
- Responsive design with a direct path to a first consultation on every device
- AccessibilityChecker from 12 to 90, mobile PageSpeed performance from 68 to 95
- Cloudflare Agent Readiness: 86 points instead of a blocked scan
- Complete security headers, structured data without errors and a new Open Graph preview
                                            
                                    
                    
    

## A web design that builds trust

Consulting is a matter of trust. That is why the new homepage shows not a stock photo but the people companies actually work with. The team photo against a calm grey background carries the first impression. The advandas red adds accents to buttons, key figures and highlights and guides the eye to the important places.

Directly below the headline, a key figures bar sums up what defines advandas: more than ten years of market experience, nine experts on the team, vendor-independent advice and a local presence in Mecklenburg-Western Pomerania. Two buttons have a clear job: booking a first consultation or viewing the case studies. Our [web design and user guidance](https://4eck-media.de/en/competencies/ui-ux-web-development-agency-4eck-media/) combine trust with orientation.

## From the first impression to the right entry point into AI

A company that is only just starting to think about AI is looking for different information than one that wants a specific software offer reviewed. That is why the new homepage offers three entry points: “We want to get started with AI”, “We want an AI offer reviewed” and “We want to implement a solution”. Every visitor quickly finds their own situation.

The services build on this, from knowledge bases and AI assistants to process automation, training and new business models. Case studies such as Bäckerei Hatscher show how these solutions work in everyday business. The homepage sparks interest and directs visitors, while the detail pages answer the specific questions.

## More speed: from 68 to 95 points in the PageSpeed test

Many decision-makers first look things up on their smartphone, often between two appointments. Nobody wants to wait long for a page to load. That is why [page speed optimisation](https://4eck-media.de/en/competencies/pagespeed-optimization-making-websites-measurably-faster/) was an integral part of the relaunch. The documented mobile performance score improves from 68 to 95 points.

![Before-and-after comparison of the mobile advandas website on two smartphones with PageSpeed performance scores of 68 and 95 points](https://4eck-media.de/wp-content/uploads/2026/10/advandas-04-phones-top-down-before-after.avif "advandas: PageSpeed performance from 68 to 95 points")

*The before-and-after comparison shows 68 and 95 performance points. The new mobile measurement also reaches 100 points three times.*

The mobile report of 13 October 2026 also shows 100 points each for accessibility, best practices and SEO, up from 87, 100 and 85. The “agentic browsing” category also rises from two to three out of three checks. These are lab measurements of a simulated mobile page load, and the values may vary depending on when the test is run.

## Fewer barriers: AccessibilityChecker rises from 12 to 90

Good readability and intuitive usability belong on every company website, in our view. The separate test by [AccessibilityChecker](https://www.accessibilitychecker.org/) makes the difference clear: before the relaunch, the report shows 12 out of 100 points and seven critical issues. Afterwards, it shows 90 points and no critical issues within the scope tested.

![AccessibilityChecker reports for advandas on two tablets: before 12 points and seven critical issues, after 90 points and no critical issues](https://4eck-media.de/wp-content/uploads/2026/10/advandas-03-tablets-top-down-before-after.avif "advandas: AccessibilityChecker from 12 to 90 points")

*AccessibilityChecker: from 12 to 90 points, with reported critical issues falling from seven to zero.*

Among other things, the earlier report listed insufficient colour contrast, headings without recognisable text, missing roles for interactive elements and skipped heading levels. Details like these affect how people and assistive technologies perceive a page. accessScan also rates the new homepage as “Accessible”, although the detailed view still shows individual notes, for example on form elements. A full manual review of all pages and processes remains a separate step in our [accessibility work](https://4eck-media.de/en/competencies/accessibility-for-your-websites-web-design-agency/).

![Tablet showing the accessScan report for advandas.de with the result This page is Accessible and detailed checks on forms](https://4eck-media.de/wp-content/uploads/2026/10/advandas-07-tablet-top-accessScan.avif "Accessibility at advandas in accessScan")

*accessScan rates the tested page as Accessible. The detailed view still contains notes on individual form elements.*

## Technical protection: all security headers in place

The previous website already achieved an A rating in the security headers test. However, two security instructions for the browser were missing: Referrer-Policy and Permissions-Policy. They control which information is passed on when leaving a page and which browser features a website may use. In the report of 13 October 2026, all six headers tested are now in place.

![Security headers reports for advandas on two laptops: before A with two missing headers, after A with all six headers](https://4eck-media.de/wp-content/uploads/2026/10/advandas-02-laptops-table-before-after.avif "advandas: complete security headers")

*Security headers: Referrer-Policy and Permissions-Policy were missing before; now all six headers are in place.*

The rating remains at A because the Content-Security-Policy still allows “unsafe-inline”. The report points this out, so we state the result exactly as documented: A for the tested configuration, with a complete set of headers.

## SEO and GEO: easier to find and accessible to AI systems

For [search engine optimisation (SEO)](https://4eck-media.de/en/competencies/seo-agency-4eck-media-we-will-take-you-to-the-top/), specific service pages, case studies and a knowledge section form the content foundation. A search for AI consulting for SMEs reflects a different need than a search for process automation or a vendor-independent software review. Each of these topics has a clear context on the website. Suitable page titles, descriptions and internal links support orientation.

For an AI consultancy in particular, [optimisation for AI systems](https://4eck-media.de/en/competencies/llm-geo-ai-optimization/) plays a special role. On the previous website, Cloudflare’s “Is Your Site Agent-Ready?” test was rejected with “403 Forbidden”, so no rating was possible at all. The new website reaches 86 points and Level 5 “Agent-Native”. One contributing factor is an additional Markdown version of the content, which AI systems can read without design elements.

![Cloudflare Agent Readiness comparison for advandas on two tablets: before the scan was blocked with 403 Forbidden, after 86 points and Level 5 Agent-Native](https://4eck-media.de/wp-content/uploads/2026/10/advandas-01-tablets-stands-before-after.avif "advandas: Cloudflare Agent Readiness 86 points")

*Cloudflare Agent Readiness: blocked before, 86 points after. The new partial scan covers seven of twenty checks.*

Structured data also identifies the company, its services and the people behind it. The Schema.org validator detects 23 items on the homepage, including LocalBusiness, Service, Person and OfferCatalog, without any errors or warnings. This makes it easier for search engines and AI-powered applications to classify the information. How often AI assistants actually recommend advandas can only be assessed based on real-world use.

![Laptop showing the Schema.org validator for advandas.de: 0 errors, 0 warnings and 23 detected items](https://4eck-media.de/wp-content/uploads/2026/10/advandas-08-single-laptop-corporate-schema.avif "advandas: structured data in the Schema.org validator")

*The Schema.org validator detects 23 items, including LocalBusiness, Service and Person, without errors or warnings.*

## The link preview now also invites a conversation

Good recommendations are often passed on: someone discovers a suitable consultancy and sends the link to colleagues or management. That is why we also reworked the Open Graph preview. Previously, it only showed the logo with a reference to a management consultancy. The new image combines the team with the message “AI that moves your business forward” and a button for a first consultation.

![Open Graph comparison on two tablets: previous logo preview and new advandas image with team photo and the message AI that moves your business forward](https://4eck-media.de/wp-content/uploads/2026/10/advandas-06-tablets-stands-before-after-OG.avif "advandas: new Open Graph preview for shared links")

*Before a logo-centred preview, after a purpose-designed image with the team and the core message.*

## What the relaunch has changed

| Test | Before | After |
| --- | --- | --- |
| PageSpeed performance (mobile) | 68 / 100 | 95 / 100 |
| PageSpeed accessibility / best practices / SEO | 87 / 100 / 85 | 100 / 100 / 100 |
| AccessibilityChecker | 12 / 100; 7 critical issues | 90 / 100; 0 critical issues |
| Security headers | A; 2 headers missing | A; all 6 headers in place |
| Cloudflare Agent Readiness, partial scan | Scan blocked (403) | 86 / 100; Level 5 |
| Schema.org validator | – | 0 errors; 0 warnings; 23 items |

*Documented comparison values for the relaunch. Before measurements from 7 October 2026, after measurements from 12 and 13 October 2026. The individual tools test different areas.*

We are proud of this difference. From the very first visit, advandas now shows companies what to expect: an experienced team, specific services and a clear path to a first conversation. Add to that a clearer structure and the documented technical improvements. For a consultancy that gets companies ready for AI, the new website is itself a good example. [Visit the advandas website.](https://advandas.de/)

    
        
            

## More relaunches and insights into our work

                            

These projects and articles show how design, performance and good content come together.

                    
        
                            
                    
                        [![New furniRENT website on a tablet in a hotel room, highlighting 98 points for mobile PageSpeed performance](https://4eck-media.de/wp-content/uploads/2026/09/furnirent-website-relaunch-blog-cover.avif "furniRENT relaunch: new web design and 98 points for performance")](https://4eck-media.de/en/blog/website-relaunch-for-furnirent-hotel-furnishings-financing-and-powerful-technology/ "Website relaunch for furniRENT: Hotel furnishings, financing and powerful technology")
                        
                            [Website relaunch for furniRENT: Hotel furnishings, financing and powerful technology](https://4eck-media.de/en/blog/website-relaunch-for-furnirent-hotel-furnishings-financing-and-powerful-technology/)
                                                            
                                    Matthias Petri
                                
                            

                                                    
                    
                

                            
                    
                        [![Royal Tandoor website relaunch on a tablet in an Indian restaurant](https://4eck-media.de/wp-content/uploads/2026/08/royal-tandoor-website-relaunch-cover-1.avif "Case study: Relaunch of the Royal Tandoor website from the old system to WordPress.")](https://4eck-media.de/en/blog/website-relaunch-for-royal-tandoor-from-the-old-system-to-the-new-wordpress-website/ "Website relaunch for Royal Tandoor: From the old system to the new WordPress website")
                        
                            [Website relaunch for Royal Tandoor: From the old system to the new WordPress website](https://4eck-media.de/en/blog/website-relaunch-for-royal-tandoor-from-the-old-system-to-the-new-wordpress-website/)
                                                            
                                    Matthias Petri
                                
                            

                                                    
                    
                

                            
                    
                        [![GEO hack: English language for German websites](https://4eck-media.de/wp-content/uploads/2026/08/geo-hack-englische-sprache.avif "GEO hack: English language for German websites")](https://4eck-media.de/en/blog/german-for-customers-english-for-ai-why-an-english-language-version-can-be-a-geo-lever/ "German for customers, English for AI? Why an English-language version can be a GEO lever")
                        
                            [German for customers, English for AI? Why an English-language version can be a GEO lever](https://4eck-media.de/en/blog/german-for-customers-english-for-ai-why-an-english-language-version-can-be-a-geo-lever/)
                                                            
                                    Matthias Petri
                                
                            

                                                    
                    
                

                            
                    
                        [![Laptop showing a website check for performance, SEO, security and accessibility, with the logos of the ten testing tools](https://4eck-media.de/wp-content/uploads/2026/07/website-pruefen-die-10-tools-mit-denen-wir-jede-website-testen-vor-und-nach-dem-go-live.avif "Checking a website: 10 tools before and after go-live")](https://4eck-media.de/en/blog/checking-a-website-the-10-tools-we-use-to-test-every-website-before-and-after-go-live/ "Checking a website: the 10 tools we use to test every website, before and after go-live")
                        
                            [Checking a website: the 10 tools we use to test every website, before and after go-live](https://4eck-media.de/en/blog/checking-a-website-the-10-tools-we-use-to-test-every-website-before-and-after-go-live/)
                                                            
                                    Matthias Petri
                                
                            

                                                    
                    
                

                    
    

    
        
                        
                                    

## Questions about the advandas website relaunch

                                
                                                                        
                                
                                    What did we implement for advandas?
                                    
                                                                            
                                
                                
                                    

We redesigned advandas, structured the services clearly and reworked the mobile view. The team is now at the centre, and three entry points guide companies to the right offer depending on their situation. The relaunch also includes improvements in performance, accessibility, security headers, structured data and link previews.

                                    
                                                                            
                                
                            
                                                    
                                
                                    How much has the loading speed improved?
                                    
                                                                            
                                
                                
                                    

In the documented before-and-after comparison, the mobile PageSpeed performance score rises from 68 to 95 points. The new mobile report of 13 October 2026 also shows 100 points each for accessibility, best practices and SEO.

                                    
                                                                            
                                
                            
                                                    
                                
                                    What do the 12 and 90 points in the image stand for?
                                    
                                                                            
                                
                                
                                    

These are the results of AccessibilityChecker, a separate automated test of digital accessibility. The score rises from 12 to 90 points; reported critical issues fall from seven to zero. The report refers to one tested page.

                                    
                                                                            
                                
                            
                                                    
                                
                                    Why does the security headers rating remain at A?
                                    
                                                                            
                                
                                
                                    

All six headers tested are now in place. The rating is capped at A because the Content-Security-Policy still allows “unsafe-inline”. We report the result exactly as documented.

                                    
                                                                            
                                
                            
                                                    
                                
                                    What does the improvement in the AI agent test mean?
                                    
                                                                            
                                
                                
                                    

On the previous website, the Cloudflare scanner was blocked. In a partial scan with seven of twenty checks enabled, the new website reaches 86 points. This shows better technical conditions in the areas tested, without drawing conclusions about visitor or enquiry numbers from AI systems.

                                    
                                                                            
                                
                            
                                                    
                                
                                    What role does structured data play?
                                    
                                                                            
                                
                                
                                    

It describes the company, its services and people in machine-readable form. The Schema.org validator detects 23 items without errors or warnings. This makes classification easier for search engines and AI systems; specific rankings or AI mentions are not guaranteed.

                                    
                                                                            
                                
                            
                                                            
            
        
    

## Time for a new website for your consultancy?

Do you advise companies, offer services or want to present your expertise better online? We combine design, content and technical implementation into a website that fits your company and your clients. [Talk to us about your website relaunch.](https://4eck-media.de/en/contact/)