# Website relaunch for Apart of me: four websites, a home away from home in Carinthia

> URL: https://4eck-media.de/en/blog/website-relaunch-for-apart-of-me-four-websites-a-home-away-from-home-in-carinthia/  
> Language: en  
> Description: Apart of me offers apartments in Carinthia for holidays, business trips and longer stays. In Villach and Klagenfurt, guests stay close to the city centre in self-contained apartme…

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[Apart of me](https://apart-of-me.at/) offers apartments in Carinthia for holidays, business trips and longer stays. In Villach and Klagenfurt, guests stay close to the city centre in self-contained apartments with a kitchen. At Lake Faak, the offer includes a private beach. Depending on the location and category, guests can choose compact business apartments, larger family apartments or a lake house. What they all share is the combination of a private home and the convenience of a serviced stay.

The new online presence also needed to convey these differences. A business traveller looks for different information from a family planning a holiday by the lake. We therefore redesigned the brand portal and the three location websites and implemented them as a connected WordPress multisite. Four domains, three languages and one shared technical foundation make this relaunch a significantly larger project than redesigning a single website.

![Apart of me: brand portal before and after the website relaunch](https://4eck-media.de/wp-content/uploads/2026/10/apart-of-me-tablets-stands-before-after.avif "Apart of me: brand portal before and after the website relaunch")

*The comparison shows how the former portal became one shared entry point to the three apartment locations.*

## Three locations, each with its own profile

The apart-of-me.at portal first helps guests choose their destination. From there, they move on to dedicated websites for [Villach](https://apartments-villach.at/), [Lake Faak](https://apartments-faakersee.at/) and [Klagenfurt](https://apartments-klagenfurt.at/). Each location has enough room to present its apartments, amenities and surroundings. Guests do not have to piece together information about their accommodation from offers belonging to other properties.

In Villach, the categories range from a business apartment to a penthouse with a roof terrace. At Lake Faak, holidays by the water, the private beach and space for families take centre stage. Klagenfurt offers, among other options, a superior apartment with two bedrooms and two bathrooms. We translated these differences into the page structure: size, occupancy and amenities can be grasped quickly, while detailed descriptions and images appear where they are needed to make a choice.

## One WordPress multisite for the entire operation

Technically, all four websites run within a [WordPress multisite network](https://4eck-media.de/en/competencies/wordpress-multisite-manage-multiple-websites-through-a-single-system/). The portal and the location websites retain their own domains and content. At the same time, the operator has one shared administration interface and a central technical foundation. This is especially useful when several properties appear under one brand and need to be maintained over the long term.

The greatest benefit lies in day-to-day operation. The theme and the extensions in use can be managed centrally across the network. Technical updates therefore do not need to be organised for four separate WordPress installations. Shared design elements and reusable content blocks keep the websites consistent. An improvement to the common theme can benefit every location.

Editorial work nevertheless remains independent for each website: a new apartment in Villach, changed arrival information for Lake Faak or special information for Klagenfurt is maintained on the relevant location website. Multisite does not mean that every text change is copied automatically to every domain. This separation is intentional because the offers differ. What is managed jointly is the technical foundation.

This foundation also makes future expansion easier to plan. An additional location can use the existing design and proven functions instead of starting with another isolated installation. For the owner, four individual web projects thus become one system that can be managed as a whole.

![Apart of me: four websites in a WordPress multisite network](https://4eck-media.de/wp-content/uploads/2026/10/apart-of-me-four-tablets-top-view.avif "Apart of me: four websites in a WordPress multisite network")

*Four independent websites and WordPress network administration: the domains remain separate while the technical foundation is shared.*

## German, English and Italian as an integral part of the system

Carinthia appeals to guests from many countries. The portal and all three location websites are therefore available in German, English and Italian. [Multilingual content](https://4eck-media.de/en/competencies/build-a-multilingual-website-more-reach-more-customers/) covers the entire stay: choosing an apartment as well as information about amenities, arrival, check-in and contact. The language switcher is directly accessible from the navigation.

For the operator, maintaining the languages is part of the existing website structure. New or changed information can be edited in the corresponding language versions. Guests get a coherent path from their first impression to the right accommodation. Search engines also receive dedicated language versions instead of sending all international visitors to a German homepage.

![Apart of me in Italian, German and English](https://4eck-media.de/wp-content/uploads/2026/10/apart-of-me-three-phones-on-stands-realistic-proportions.avif "Apart of me in Italian, German and English")

*Three language versions of the same brand world: content, navigation and presentation remain consistent on smartphones too.*

## A brand world that showcases apartments and holidays

The design combines generous white space and black typography with orange accents. The distinctive typeface and handwritten elements reflect the brand’s individual identity. Large photographs show the actual apartments and their surroundings. This gives guests an impression of the rooms before they compare categories and amenities in detail.

The shared [UI/UX design](https://4eck-media.de/en/competencies/ui-ux-web-development-agency-4eck-media/) visibly connects the four websites. At the same time, a stay by the lake has a different visual world from an apartment in the city. On the location websites, a booking bar with arrival, departure and number of guests leads to direct booking. The portal guides visitors towards the right location. We deliberately solved these tasks in different ways.

![Apart of me: responsive brand portal on a tablet and smartphone](https://4eck-media.de/wp-content/uploads/2026/10/apart-of-me-tablet-and-phone-1.avif "Apart of me: responsive brand portal on a tablet and smartphone")

*The portal brings the brand together and guides visitors to the locations. The presentation adapts from large screens to smartphones.*

## SEO and AI optimisation for specific travel needs

A business apartment in Villach, a family holiday at Lake Faak and accommodation in Klagenfurt are different search queries. We therefore organised the content by location and accommodation type and aligned page titles, descriptions and internal links accordingly. Our [SEO for Google](https://4eck-media.de/en/competencies/seo-agency-4eck-media-we-will-take-you-to-the-top/) starts with a clear description of the offer itself.

For [AI optimisation (GEO)](https://4eck-media.de/en/competencies/llm-geo-ai-optimization/), it is equally important that information can be assigned unambiguously. Location, contact details, amenities and frequently asked questions appear in the correct context. Structured data describes, for example, the accommodation business and its address. This helps search engines and AI systems understand the four websites and their offers. It cannot guarantee a particular placement or recommendation by an AI assistant.

The documented Seobility on-page audit of the portal improves from 36 to 96 per cent. The comparison therefore shows the technical and editorial revision of the website tested. Such an audit score is neither a ranking nor proof of additional bookings, but it makes the progress within the same audit transparent.

![Apart of me: Seobility on-page score from 36 to 96 per cent](https://4eck-media.de/wp-content/uploads/2026/10/apart-of-me-laptop-1.avif "Apart of me: Seobility on-page score from 36 to 96 per cent")

*The documented Seobility comparison for the portal shows 36 per cent before and 96 per cent after the revision.*

## Four websites with fast mobile load times

Apartment photographs should inspire anticipation while still loading quickly. We prepared the images for the web and optimised page delivery. In the mobile PageSpeed tests shown, the portal scores 92 points, Villach 93, Lake Faak 91 and Klagenfurt 94. All four homepages tested score 100 points in the Accessibility and SEO categories. These are the results of the documented measurements, not fixed values for every device or subpage.

![Apart of me: mobile PageSpeed tests for four websites with scores from 91 to 94](https://4eck-media.de/wp-content/uploads/2026/10/apart-of-me-four-identical-phones.avif "Apart of me: mobile PageSpeed tests for four websites with scores from 91 to 94")

*The four mobile PageSpeed reports compare the performance of the portal, Villach, Lake Faak and Klagenfurt.*

## Security and accessibility across the entire network

A shared system also requires shared technical care. In the Security Headers tests shown, all four domains receive an A rating; all six HTTP security headers tested are in place. The report therefore documents the browser security rules of the websites tested. It is not a general security certification.

![Apart of me: A rating in Security Headers tests for all four domains](https://4eck-media.de/wp-content/uploads/2026/10/apart-of-me-phone-pages.avif "Apart of me: A rating in Security Headers tests for all four domains")

*All four domains tested show an A rating and six security headers in place. The image documents the status after the relaunch.*

We additionally tested accessibility with AccessibilityChecker.org. The separate report for the page tested shows 90 out of 100 points and no critical issues. It must be distinguished from the PageSpeed test. The report explicitly leaves manual checks open; we do not infer full accessibility compliance from the automated scores.

![Apart of me: AccessibilityChecker.org with 90 points and no critical issues](https://4eck-media.de/wp-content/uploads/2026/10/apart-of-me-tablet-on-stand-and-phone.avif "Apart of me: AccessibilityChecker.org with 90 points and no critical issues")

*The separate AccessibilityChecker.org test shows 90 points. The manual checks named in the report are not covered.*

## Shared links are part of the guest experience too

When travellers coordinate accommodation with others, they often share a link first. We therefore also configured the Open Graph preview with a suitable image, title and description. The test shown reports no errors and one remaining warning about the length of the description. The preview image and brand information are already displayed correctly.

![Apart of me: designed Open Graph link preview and corresponding test report](https://4eck-media.de/wp-content/uploads/2026/10/apart-of-me-tablet-and-phone-OG-1.avif "Apart of me: designed Open Graph link preview and corresponding test report")

*The link preview is configured. The documented test shows no errors and one remaining warning about the description length.*

    
        
            
                                                    Our services for Apart of me
                            
                            
                    
                        
- [UI/UX design](https://4eck-media.de/en/competencies/ui-ux-web-development-agency-4eck-media/) for one shared brand and three independent locations
- [WordPress multisite](https://4eck-media.de/en/competencies/wordpress-multisite-manage-multiple-websites-through-a-single-system/) with four domains and central technical administration
- [Multilingual websites](https://4eck-media.de/en/competencies/build-a-multilingual-website-more-reach-more-customers/) in German, English and Italian
- [SEO for Google](https://4eck-media.de/en/competencies/seo-agency-4eck-media-we-will-take-you-to-the-top/) and [AI optimisation (GEO)](https://4eck-media.de/en/competencies/llm-geo-ai-optimization/) for clearly identifiable offers
- Direct booking paths, image and performance optimisation, security headers and Open Graph
                                            
                                    
                    
    

You can find a concise project overview and more views in our [Apart of me reference](https://4eck-media.de/en/references/website-relaunch-for-apart-of-me/). Do you operate several locations or brands? We will discuss with you whether a multisite is right for your company. [Contact us](https://4eck-media.de/en/contact/).

    
        
            

## Related projects and specialist articles

                            

Another tourism project, the connection between GEO and languages, and our article on AI search explore the topics of this relaunch in greater depth.

                    
        
                            
                    
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