# Website relaunch for Genuss-Ferien: A holiday feeling that begins online > URL: https://4eck-media.de/en/blog/website-relaunch-for-genuss-ferien-a-holiday-feeling-that-begins-online/ > Language: en > Description: A beautiful holiday destination needs a website that makes you want to arrive. At Genuss-Ferien in Jabel, the lake, nature, and personal hosts had long been in place. With our web… --- A beautiful holiday destination needs a website that makes you want to arrive. At [Genuss-Ferien in Jabel](https://genuss-ferien.de/), the lake, nature, and personal hosts had long been in place. With our website relaunch, we now bring this quality to the point online too: with a distinctive design, clear offerings, and short paths to booking. We also thoroughly revamped the technology. The documented PageSpeed performance score rises from 41 to 97 points, while the separate AccessibilityChecker score rises from 24 to 90. The before-and-after images show just how much has changed in design, usability, and technical quality. ![Two laptops show the previous Genuss-Ferien homepage and the new design with an aerial view of the campsite](https://4eck-media.de/wp-content/uploads/2026/10/genuss-ferien-webdesign-vorher-nachher.avif "Genuss-Ferien web design in a before-and-after comparison") *On the left, the previous website; on the right, the new website: the waterside setting becomes the heart of the first impression.* ## A special place gets a fitting digital presence Genuss-Ferien is a family-run nature and beach campsite on Lake Jabel, in the heart of the Mecklenburg Lake District. Across roughly five hectares, it brings together camping, its own harbour, boat and bicycle hire, and a restaurant with a lakeside terrace. Sascha and Nicky Zwerg give the offering a personal face. Holiday apartments and a group house under Landurlaub Müritz in Jabel complement the portfolio. With its sunset, the previous introduction mainly conveyed a general holiday mood. The new presence immediately shows the actual setting: the shoreline, pitches, harbour, and abundant greenery. Visitors can more quickly see what makes this place special. That was our starting point for the relaunch: make the existing strengths visible and organise the relevant information clearly. The relaunch at a glance - New WordPress web design with imagery, colours, and illustrations for Genuss-Ferien - WordPress multisite for Genuss-Ferien and Landurlaub Müritz with two separate domains - Clear sections for camping, harbour, restaurant, activities, and accommodation - Custom overview map and regional content for different holiday plans - Responsive design and translation of both projects into six additional languages - PageSpeed performance from 41 to 97, AccessibilityChecker from 24 to 90 - Improved security headers, preparation for AI systems, and new Open Graph previews ## A web design that looks like forest, water, and holiday Dark teal, light sand tones, and orange accents define the new design. Curving transitions between sections reference water. Clear type, generous imagery, and delicate illustrations give the website a calm rhythm. It suits a place where people seek distance from everyday life. Photos of the campsite, the hosts, and the lakeside terrace tell the story. Alongside them, the orange buttons have a clear task: check availability, discover offers, or get in touch. Our [web design and user guidance](https://4eck-media.de/en/competencies/ui-ux-web-development-agency-4eck-media/) combine anticipation with orientation. On smartphones, images, text, and controls arrange themselves to suit the narrower view. ![New Genuss-Ferien homepage with a lake panorama and booking buttons on a tablet and smartphone](https://4eck-media.de/wp-content/uploads/2026/10/genuss-ferien-responsive-website-tablet-smartphone.avif "Responsive website for Genuss-Ferien on tablet and smartphone") *A consistent presence on tablet and smartphone: large images, clear text, and clearly recognisable next steps.* ## From the first impression to the right holiday option Someone arriving by motorhome needs different information from someone looking for a boat berth. That is why the new structure opens up the offerings through separate areas for camping, harbour, restaurant, and activities. Camping guests find details on pitches, rental caravans, facilities, and prices. Boat owners can access berths and harbour information. The offer cards link this information to the respective booking options. The restaurant and hire service each receive their own space as well. The lakeside terrace comes alive through images, its view over the water, and the food offering. For day visitors, the menu, boat types, and bicycle hire are directly accessible. Holiday homes and holiday apartments are reached via the separate accommodation page and Landurlaub Müritz. This lets the homepage spark and channel interest, while the detail pages answer specific questions. ![Tablet showing the restaurant section of the Genuss-Ferien website, photos of the lakeside terrace, and a staff member](https://4eck-media.de/wp-content/uploads/2026/10/genuss-ferien-restaurant-seeterrasse-webdesign.avif "Genuss-Ferien: restaurant and lakeside terrace in the new web design") *The restaurant is a reason to visit in its own right. The new presentation makes the atmosphere and offering tangible.* ## A custom map and content that opens up the region For guests, orientation often begins with a simple question: where exactly is Jabel? Our [custom-designed map](https://4eck-media.de/en/competencies/graphics-visualization/) shows the location in relation to Waren, Malchow, Lake Kölpin, Lake Fleesensee, and Lake Müritz. Its colours and camping symbol suit the website. This makes the location in the Lake District clear at a glance. It is complemented by a regional blog with ideas for excursions: from Müritz National Park and cycling tours to the Damerower Werder bison reserve. Dedicated topic pages speak to families, guests holidaying with dogs, people seeking peace and quiet, and groups. This content helps with travel planning and creates relevant entry points for specific searches. Links to camping, hire services, and contact details then lead to the offer. ![Designed overview map with a camping symbol near Jabel and Lake Müritz, Lake Kölpin, Lake Fleesensee, Waren, and Malchow](https://4eck-media.de/wp-content/uploads/2026/10/genuss-ferien-individuelle-karte-mueritz-jabel.avif "Custom Lake Müritz map for Genuss-Ferien in Jabel") *The custom overview map connects the location of Jabel with the region’s well-known towns and lakes.* ## Two websites as a multisite, both in seven languages We implemented Genuss-Ferien and [Landurlaub Müritz](https://landurlaub-mueritz.de/) as a [WordPress multisite](https://4eck-media.de/en/competencies/wordpress-multisite-manage-multiple-websites-through-a-single-system/). Both projects appear under their own domain and are managed in a shared WordPress installation. Genuss-Ferien brings together camping, the harbour, restaurant, and activities; Landurlaub Müritz focuses on holiday apartments and the group holiday home. For both projects, we created six translations in addition to the German version: English, Danish, Dutch, French, Polish, and Czech. This makes Genuss-Ferien and Landurlaub Müritz available [in seven languages](https://4eck-media.de/en/competencies/build-a-multilingual-website-more-reach-more-customers/) each. International guests can therefore find out about their camping holiday or suitable holiday accommodation even before they arrive. ## More speed: from 41 to 97 points in the PageSpeed test Large holiday images need to become visible quickly. Especially on the move, no one wants to wait long to look at a pitch or open the next piece of information. That is why [load-speed optimisation](https://4eck-media.de/en/competencies/pagespeed-optimization-making-websites-measurably-faster/) was an integral part of the relaunch. The documented performance score improves from 41 to 97 points – an increase of 56 points into the green. ![Before-and-after comparison of the mobile Genuss-Ferien website with PageSpeed performance scores of 41 and 97 points](https://4eck-media.de/wp-content/uploads/2026/10/genuss-ferien-pagespeed-performance-41-97.avif "Genuss-Ferien: PageSpeed performance from 41 to 97 points") *The before-and-after comparison shows performance scores of 41 and 97. The new mobile measurement also achieves three scores of 100.* The mobile report of 25 September 2026 also shows 100 points each for Accessibility, Best Practices, and SEO. The Largest Contentful Paint is displayed after 2.3 seconds in the test; Total Blocking Time is 0 milliseconds. These are the results of a simulated mobile page load with a throttled connection. They document technical progress under the respective test conditions. ## Fewer barriers: AccessibilityChecker rises from 24 to 90 Good readability and clear usability are essential to a good camping website for us. The separate test by [AccessibilityChecker](https://www.accessibilitychecker.org/) makes the difference clear: before the relaunch, the report recorded 24 out of 100 points and five critical issues. Afterwards, it records 90 points and no critical issues within the scope tested. ![AccessibilityChecker reports for Genuss-Ferien on two tablets: before, 24 points and five critical issues; afterwards, 90 points and no critical issues](https://4eck-media.de/wp-content/uploads/2026/10/genuss-ferien-barrierefreiheit-accessibilitychecker-24-90.avif "Genuss-Ferien: AccessibilityChecker from 24 to 90 points") *AccessibilityChecker: from 24 to 90 points; the number of reported critical issues falls from five to zero.* The earlier report mentions contrasts, unique IDs, and clearly named accessible page regions, among other things. Such details influence how people and assistive technologies perceive a page. The improvement in the automated single-page check is clear. However, a full manual review of all pages and processes remains a separate step in [accessibility work](https://4eck-media.de/en/competencies/accessibility-for-your-websites-web-design-agency/). ## Technical protection: Security Headers from F to A In the Security Headers test, Genuss-Ferien improves from F to A. The comparison from 25 September 2026 shows newly set browser security directives including HSTS, X-Frame-Options, X-Content-Type-Options, Referrer-Policy, and Permissions-Policy. Among other things, they concern encrypted connections, embedding pages, and access to browser functions. ![Security Headers reports from 25 September 2026 for Genuss-Ferien: on the left, an F rating; on the right, A](https://4eck-media.de/wp-content/uploads/2026/10/genuss-ferien-security-headers-f-a.avif "Genuss-Ferien: Security Headers improved from F to A") *Security Headers rates the previous state as F and the new implementation as A.* The rating relates to these HTTP headers. The Content-Security-Policy still missing from the report continues to be shown. We therefore describe the result exactly as documented: A for the configuration tested. ## SEO and GEO: easier to find and accessible to AI systems For [search engine optimisation (SEO)](https://4eck-media.de/en/competencies/seo-agency-4eck-media-we-will-take-you-to-the-top/), specific offer pages, regional topics, and answers to frequently asked questions form the content foundation. A search for camping on Lake Jabel has different information needs from a search for a boat berth or a holiday with a dog. The website gives each of these themes a clear context. Appropriate page titles, descriptions, and internal links support orientation. In addition, we considered [preparation for AI systems](https://4eck-media.de/en/competencies/llm-geo-ai-optimization/). The documented Cloudflare test “Is Your Site Agent Ready?” rises from 43 to 86 points. In the comparison, the areas of discoverability, content, and bot access control improve. This makes the technical side of GEO work visible as well. ![Cloudflare Agent Readiness comparison for Genuss-Ferien with 43 and 86 points, each with seven of twenty checks activated](https://4eck-media.de/wp-content/uploads/2026/10/genuss-ferien-geo-agent-readiness-43-86.avif "Genuss-Ferien: Agent Readiness rises from 43 to 86") *Cloudflare Agent Readiness: 43 → 86 points. Both partial scans cover seven out of twenty checks.* The test describes the technical requirements that were checked. How often search engines or AI assistants actually recommend Genuss-Ferien, and what bookings result from it, can only be assessed from usage data. ## The link preview now sparks anticipation too Holiday plans are often made together: someone discovers a lovely place and shares the link. That is why we also revised the Open Graph preview. The new motif combines the Genuss-Ferien logo with the message “Holiday on Lake Müritz” and a reference to camping directly by the lake in Jabel. Title, description, and image now tell the same story as the website. ![Open Graph comparison on two tablets: the previous logo preview and a new Genuss-Ferien motif with the message Holiday on Lake Müritz](https://4eck-media.de/wp-content/uploads/2026/10/genuss-ferien-open-graph-linkvorschau-vorher-nachher.avif "Genuss-Ferien: new Open Graph preview for shared links") *Previously, a logo-centred preview with notes on text lengths; now, a purposefully designed holiday motif and coordinated meta information.* ## What the relaunch has changed | Check | Before | After | | --- | --- | --- | | PageSpeed performance | 41 / 100 | 97 / 100 | | PageSpeed Accessibility / Best Practices / SEO | 90 / 96 / 100 | 100 / 100 / 100 | | AccessibilityChecker | 24 / 100; 5 critical issues | 90 / 100; 0 critical issues | | Security Headers | F | A | | Cloudflare Agent Readiness, partial scan | 43 / 100 | 86 / 100 | *Documented comparison values for the relaunch. The individual tools assess different areas.* We are proud of this difference. On the first visit today, Genuss-Ferien already shows guests what awaits them on site: water, nature, personal hosts, and many options for their time away. Alongside that are a clearer structure and the documented technical improvements. The new presence finally gives this special place the digital framework it deserves. ## Further relaunches and insights into our work These projects and specialist articles show how design, performance, and good content come together. [![New furniRENT website on a tablet in a hotel room, highlighting 98 points for mobile PageSpeed performance](https://4eck-media.de/wp-content/uploads/2026/09/furnirent-website-relaunch-blog-cover.avif "furniRENT relaunch: new web design and 98 points for performance")](https://4eck-media.de/en/blog/website-relaunch-for-furnirent-hotel-furnishings-financing-and-powerful-technology/ "Website relaunch for furniRENT: Hotel furnishings, financing and powerful technology") [Website relaunch for furniRENT: Hotel furnishings, financing and powerful technology](https://4eck-media.de/en/blog/website-relaunch-for-furnirent-hotel-furnishings-financing-and-powerful-technology/) Matthias Petri [![Royal Tandoor website relaunch on a tablet in an Indian restaurant](https://4eck-media.de/wp-content/uploads/2026/08/royal-tandoor-website-relaunch-cover-1.avif "Case study: Relaunch of the Royal Tandoor website from the old system to WordPress.")](https://4eck-media.de/en/blog/website-relaunch-for-royal-tandoor-from-the-old-system-to-the-new-wordpress-website/ "Website relaunch for Royal Tandoor: From the old system to the new WordPress website") [Website relaunch for Royal Tandoor: From the old system to the new WordPress website](https://4eck-media.de/en/blog/website-relaunch-for-royal-tandoor-from-the-old-system-to-the-new-wordpress-website/) Matthias Petri [![GEO hack: English language for German websites](https://4eck-media.de/wp-content/uploads/2026/08/geo-hack-englische-sprache.avif "GEO hack: English language for German websites")](https://4eck-media.de/en/blog/german-for-customers-english-for-ai-why-an-english-language-version-can-be-a-geo-lever/ "German for customers, English for AI? Why an English-language version can be a GEO lever") [German for customers, English for AI? Why an English-language version can be a GEO lever](https://4eck-media.de/en/blog/german-for-customers-english-for-ai-why-an-english-language-version-can-be-a-geo-lever/) Matthias Petri [![Laptop showing a website check for performance, SEO, security and accessibility, with the logos of the ten testing tools](https://4eck-media.de/wp-content/uploads/2026/07/website-pruefen-die-10-tools-mit-denen-wir-jede-website-testen-vor-und-nach-dem-go-live.avif "Checking a website: 10 tools before and after go-live")](https://4eck-media.de/en/blog/checking-a-website-the-10-tools-we-use-to-test-every-website-before-and-after-go-live/ "Checking a website: the 10 tools we use to test every website, before and after go-live") [Checking a website: the 10 tools we use to test every website, before and after go-live](https://4eck-media.de/en/blog/checking-a-website-the-10-tools-we-use-to-test-every-website-before-and-after-go-live/) Matthias Petri ## Questions about the Genuss-Ferien website relaunch What did we implement for Genuss-Ferien? We redesigned Genuss-Ferien, structured its offerings clearly, and revised the mobile presentation. We implemented Genuss-Ferien and Landurlaub Müritz as a shared WordPress multisite with two separate domains and translated both projects into six additional languages. The relaunch also includes a custom overview map, regional content, and improvements to performance, accessibility, security headers, and link previews. How much did loading speed improve? In the documented before-and-after comparison, the PageSpeed performance score rises from 41 to 97 points. The new mobile report from 25 September 2026 also shows 100 points each for Accessibility, Best Practices, and SEO. What do the 24 and 90 points in the illustration represent? These are the results from AccessibilityChecker, a separate automated test of digital accessibility. The score rises from 24 to 90 points; reported critical issues fall from five to zero. The report relates to one tested page. In which languages are the two websites available? Genuss-Ferien and Landurlaub Müritz are each available in seven languages: German, English, Danish, Dutch, French, Polish, and Czech. In addition to the German version, we translated both projects into the six other languages. What is the purpose of the map and regional content? The custom map places Jabel within the Mecklenburg Lake District. Excursion tips and dedicated pages for different holiday interests help guests plan and connect their questions to the appropriate offers. What does the improvement in the AI-agent test mean? The Cloudflare partial scan rises from 43 to 86 points. Seven of twenty checks are activated in both reports. This demonstrates better technical requirements in the areas tested, without yet implying visitor or booking figures from AI systems. ## Time for a new online presence for your tourism business? Do you run a campsite, rent holiday accommodation, or want to present a tourism offering more effectively? We combine design, content, and technical implementation into a website that suits your place and your guests. [Talk to us about your website relaunch.](https://4eck-media.de/en/contact/)