# Matthias Petri > URL: https://4eck-media.de/en/matthias-petri-ceo-speaker-consultant/ > Language: en --- # Matthias Petri: Founder & Managing Director Matthias Petri is a **UX/UI strategist, SEO & AI visibility expert,** and co-founder and managing director of 4eck Media GmbH & Co. KG. His areas of expertise include technical SEO/GEO, WordPress enterprise architectures, and scalable content & automation processes. Expertise at a glance: - 20+ years of experience in digital projects - 200+ completed web and SEO projects - Founder of 4eck Media, PSD-Tutorials.de, and TutKit.com - Speaker at SEO, marketing, and digital events - Author of video training courses, specialist articles, and books Get to know Matthias Petri better if you are interested in our agency’s services or working with him: Give us a call today. [Read his blog posts](https://4eck-media.de/en/blog/) [+49 3991 7787032](tel:+4939917787032 "Phone number") ![Matthias Petri](https://4eck-media.de/wp-content/uploads/2026/02/matthias-petri-geschaeftsfuehrer-4eck-media.avif "Matthias Petri") ## Strategy, UX & SEO from practice **Agency business** is Matthias Petri’s daily playground. His main areas of expertise: - SEO & GEO / AI search optimization - UI/UX strategy for WordPress Enterprise & MultiSite - Multilingual platform architectures - Performance & Core Web Vitals - Digital brand positioning ![Matthias Petri bei einem Vortrag zum Thema Arbeitgeberattraktivität im Rahmen des Netzwerk Seenplatte e. V.](https://4eck-media.de/wp-content/uploads/2026/02/matthias-petri-netzwerk-seenplatte-e-v.avif "Matthias Petri bei einem Vortrag zum Thema Arbeitgeberattraktivität im Rahmen des Netzwerk Seenplatte e. V.") Networking & Customer Acquisition Matthias is active in various networks and is responsible for acquisition and project management at the agency, among other things. ![Matthias and Stefan Petri](https://4eck-media.de/wp-content/uploads/2025/11/stefan_matthias_petri_geschaeftsfuehrung_4eck_media.avif "Matthias and Stefan Petri") Matthias & Stefan Petri Together, the brothers founded the agency 4eck Media. They also run the forum PSD-Tutorials.de and the e-learning platform TutKit.com. ![Video trainings by Matthias Petri](https://4eck-media.de/wp-content/uploads/2025/11/video_trainings_matthias_petri_marketing_f79c70bd21-1.avif) Video-Trainings For TutKit.com, Matthias combines his knowledge and practical experience in helpful video tutorials on topics such as SEO and entrepreneurship. ![Bewerbungsvortrag am Schloss Torgelow](https://4eck-media.de/wp-content/uploads/2026/01/bewerbungsvortrag-schloss-torgelow.avif "bewerbungsvortrag-schloss-torgelow") Impart knowledge Whether in lectures, interviews, or tutorials, Matthias shares his knowledge with experts and the younger generation alike—as seen here during a lecture at the Schloss Torgelow private high school. ![Premium-Website für Coach](https://4eck-media.de/wp-content/uploads/2026/02/rene-wasmund_premium-website-coach.avif "Premium-Website für Coach") Exceptional designs Matthias attaches great importance to good design. So when every detail in our agency projects fits perfectly, it's thanks to his expert eye for layout, image quality, and user guidance. ![97er Mobile PageSpeed für WordPress MultiSite Setup](https://4eck-media.de/wp-content/uploads/2025/12/pagespeed-wordpress-multisite.avif "97er Mobile PageSpeed für WordPress MultiSite Setup") Technology: measurable maximum values Whether it's page speed, SEO, or accessibility: only when the results are green. ## Police, 4eck, TutKit, and beyond – my career Matthias Petri is co-founder and managing director of 4eck Media GmbH & Co. KG alongside his brother Stefan. He began his professional career in the police force: in 2005, he completed his studies in advanced police work and most recently worked as a **press spokesman for his department.** In 2009, he and Stefan Petri started their own business. In addition to the agency, this collaboration also gave rise to their own platform projects: the brothers have been running the [PSD-Tutorials.de forum](https://www.psd-tutorials.de/) since 2002 and the [TutKit.com e-learning platform](https://www.tutkit.com/de) since 2015. At 4eck Media, Matthias Petri is primarily responsible for customer acquisition, budgeting, strategic orientation and positioning, as well as some project management. In the agency blog, he regularly reports on projects and his favorite topics such as AI, multilingualism, UI/UX, and SEO & GEO. He also gives lectures, creates video training courses, and is a guest on podcasts. The roles are clearly defined: Matthias Petri manages the agency business of 4eck Media, while Stefan Petri is responsible for TutKit.com (further development and operation). ### What Matthias Petri stands for - Entrepreneurial thinking: Recognizing opportunities, using budgets wisely, and bringing projects to fruition. - Delivering quality: Design, technology, and content must be convincing as a whole, not just “look good.” - Data instead of gut feeling: Decisions and successes are based on measurable values (on-page crawls, PageSpeed/Core Web Vitals, SEO KPIs, UX signals, etc.). - Discipline as a principle: Clear standards, clean processes, and a committed team that takes responsibility. This is the foundation on which he builds his collaboration. - Promise low, deliver high: Always deliver more than was agreed upon. ## Awards & Achievements Numerous personal awards and other milestones: - With over 180 5-star reviews on Google, 4eck Media is one of the [highest-rated agencies for web design, SEO, and WordPress in Mecklenburg-Western Pomerania](https://share.google/jrkOBrbAGidB6rOqK). - [YouTube channel](https://www.youtube.com/@TutKit) with over 24,000 followers - Over [110,000 fans/followers on the Facebook page](https://www.facebook.com/tutkitcom/groups) and associated groups - Represented as an entrepreneur in the [“Wir sind der Osten” (We are the East) initiative](https://wirsindderosten.de/menschen/matthias-petri). - Fellow award from the Creative Association (2016) - Creative Maker Award from the state of Mecklenburg-Western Pomerania (2015) - Website Award from the state of Mecklenburg-Western Pomerania (2011) - Graduated at the top of his class from the advanced police career program (2005) ![Stefan Riedl, Stefan Petri, Matthias Petri und Dimitrios bei der Auszeichnung mit dem Shop Usability Award 2016](https://4eck-media.de/wp-content/uploads/2026/02/matthias-petri-shop-usability-award2-1140x1140.avif "Stefan Riedl, Stefan Petri, Matthias Petri und Dimitrios bei der Auszeichnung mit dem Shop Usability Award 2016") ![Managing directors Stefan and Matthias Petri from 4eck Media present the Best Trainer Award in Waren Müritz.](https://4eck-media.de/wp-content/uploads/2025/11/auszeichnung_kreativmacher_m_v_stefan_matthias_petri_b73ee5a834-960x960.avif "Management 4eck Media – Stefan & Matthias Petri") ![Managing directors Stefan and Matthias Petri from 4eck Media present the Best Trainer Award in Waren Müritz.](https://4eck-media.de/wp-content/uploads/2025/11/auszeichnung_kreativmacher_m_v_stefan_matthias_petri_b73ee5a834-960x960.avif "Management 4eck Media – Stefan & Matthias Petri") ![Stefan Riedl, Stefan Petri, Matthias Petri und Dimitrios bei der Auszeichnung mit dem Shop Usability Award 2016](https://4eck-media.de/wp-content/uploads/2026/02/matthias-petri-shop-usability-award2-1140x1140.avif "Stefan Riedl, Stefan Petri, Matthias Petri und Dimitrios bei der Auszeichnung mit dem Shop Usability Award 2016") ## Matthias Petri in private The managing director of 4eck Media is a big plant lover and is the proud owner of a 3-meter-tall monstera. In his free time, he trains in martial arts (judo/MMA & grappling/BJJ) three times a week. He also enjoys his annual January break with friends or family snowboarding. Of course, he also likes to travel. And he regularly reads educational books, especially biographies of famous personalities. ![Matthias Petri mit Mitarbeiter Vitalii und Sohn Mika beim Kampfsport](https://4eck-media.de/wp-content/uploads/2026/02/matthias-petri-kampfsport-03.avif "Matthias Petri mit Mitarbeiter Vitalii und Sohn Mika beim Kampfsport") Judo/MMA & Grappling/BJJ Together with my colleague Vitalii and my son Mika at martial arts. ![Matthias Petri beim Snowboarden](https://4eck-media.de/wp-content/uploads/2026/02/matthias-petri-snowboarden-02.avif "Matthias Petri beim Snowboarden") Snowboarding On the descent, together with my youngest. ![Matthias Petri beim Snowboarden](https://4eck-media.de/wp-content/uploads/2026/02/matthias-petri-snowboarden-01.avif "Matthias Petri beim Snowboarden") Snowboarding At least once a year (usually in January), it's time to get on the board. ![Matthias Petri auf Reisen – hier mit Mitarbeiter Ugur und Frau Anna Petri](https://4eck-media.de/wp-content/uploads/2026/02/matthias-petri-reisen-01.avif "Matthias Petri auf Reisen – hier mit Mitarbeiter Ugur und Frau Anna Petri") When traveling With colleague Ugur and Mrs. Anna Petri on a hot air balloon ride in Cappadocia (Turkey). ## Private life: Life outside the agency Matthias Petri is married and has three children. In his private life, he enjoys rural life in Mecklenburg-Western Pomerania with its peace and quiet, nature, and clear routines. As a morning person, he likes to start the day very early with a cup of black coffee. In his free time, he likes to be outdoors, often accompanied by his medium schnauzer Ringo, who is always with him in everyday life and also in the office. ### Outside of work, he finds balance in: - Spending time with his family, traveling, and gardening - Martial arts: three times a week practicing judo/MMA & grappling/BJJ - Snowboarding: at least once a year, he hits the slopes with friends and family - 3-minute blitz chess (personal best 1571 on Chess.com) - Books: mainly non-fiction, business literature, and biographies of famous or historical figures Abraham Lincoln Most folks are as happy as they make up their minds to be. ## Published: Video tutorials, lectures, podcasts, interviews, and books The following content shows what Matthias Petri works on in practice and what he publishes: video training courses, lectures, podcasts/interviews, books, and blog posts—with a thematic focus on SEO, AI visibility, UX, and digital strategy. [All](#) [Tutorials & Bücher](#) [Vorträge](#) [Podcasts & Interviews](#) [Blogbeiträge](#) All Tutorials & Bücher Vorträge Podcasts & Interviews Blogbeiträge ![Video-Tutorial von Matthias Petri: Zielgruppenbestimmung & Buying Persona im Marketing](https://4eck-media.de/wp-content/uploads/2026/02/matthias-petri-video-tutorial-zielgruppenbestimmung-buying-persona-marketing-720x480.avif "Video-Tutorial von Matthias Petri: Zielgruppenbestimmung & Buying Persona im Marketing") Online course: Target group identification & buyer personas in marketing (video tutorial) Tutorials & Bücher In this video training course, Matthias Petri shows you how to clearly define target groups, understand the purchasing decision process, and derive buying personas from this information—in a compact, practical, and directly applicable way. [Zum Video-Training auf TutKit.com](https://www.tutkit.com/de/gesamtpakete/955-zielgruppenbestimmung-buying-persona-marketing) ![Video-Tutorial von Matthias Petri: User Experience (UX) & Customer Journey – das Praxis-Tutorial](https://4eck-media.de/wp-content/uploads/2026/02/matthias-petri-video-tutorial-user-experience-customer-journey-720x480.avif "Video-Tutorial von Matthias Petri: User Experience (UX) & Customer Journey – das Praxis-Tutorial") Online course: User Experience (UX) & Customer Journey – the practical tutorial Tutorials & Bücher This practical training course shows you how to evaluate the user experience along the customer journey and improve it with simple measures—so that visitors are guided to the desired action. [UX-Training auf TutKit.com](https://www.tutkit.com/de/gesamtpakete/908-user-experience-ux-customer-journey-das-praxis-tutorial) ![Video-Tutorial von Matthias Petri: SEO-Training: Maximiere mit Suchmaschinenoptimierung deine Online-Sichtbarkeit](https://4eck-media.de/wp-content/uploads/2026/02/matthias-petri-video-tutorial-seo-suchmaschinenoptimierung-online-sichtbarkeit-720x480.avif "Video-Tutorial von Matthias Petri: SEO-Training: Maximiere mit Suchmaschinenoptimierung deine Online-Sichtbarkeit") Maximize your online visibility with search engine optimization (video tutorial) Tutorials & Bücher In this SEO course, Matthias Petri explains in practical terms which on-page factors are important today for improving your search visibility—and why SEO also ensures quality for a strong user experience. [Zum SEO-Training auf Udemy](https://www.udemy.com/course/seo-training-maximiere-deine-online-sichtbarkeit/) ![Video-Tutorial von Matthias Petri: Positionierung von Unternehmen & Markenaufbau](https://4eck-media.de/wp-content/uploads/2026/02/matthias-petri-video-tutorial-positionierung-unternehmen-markenaufbau-720x480.avif "Video-Tutorial von Matthias Petri: Positionierung von Unternehmen & Markenaufbau") Online course: Positioning companies & brand building (video tutorial) Tutorials & Bücher In this course, Matthias Petri develops a clear positioning and branding concept: Why should people buy or book from you in particular—and how can you become the preferred solution provider in your segment? [Zum Tutorial auf TutKit.com](https://www.tutkit.com/de/gesamtpakete/894-positionierung-von-unternehmen-markenaufbau) ![Video-Tutorial von Matthias Petri: Local SEO – hohe Sichtbarkeit dank Google My Business & Google Maps](https://4eck-media.de/wp-content/uploads/2026/02/matthias-petri-video-tutorial-local-seo-google-business-maps-720x480.avif "Video-Tutorial von Matthias Petri: Local SEO – hohe Sichtbarkeit dank Google My Business & Google Maps") Online course: Local SEO – high visibility thanks to Google My Business & Google Maps (video tutorial) Tutorials & Bücher In two hours, Matthias Petri's training course shows you how to optimize Google My Business and Google Maps for local SEO – for greater local visibility, more inquiries, and increased sales. [Local SEO-Training auf TutKit.com](https://www.tutkit.com/de/gesamtpakete/861-local-seo-hohe-sichtbarkeit-dank-google-my-business-google-maps) ![E-Book von Matthias Petri & Jens Hammerschmidt: https://www.tutkit.com/de/gesamtpakete/755-bewerbung-schreiben-tipps-beispiele-und-inspiration](https://4eck-media.de/wp-content/uploads/2026/02/matthias-petri-video-e-book-bewerbung-schreiben-tipps-beispiele-720x480.avif "E-Book von Matthias Petri & Jens Hammerschmidt: https://www.tutkit.com/de/gesamtpakete/755-bewerbung-schreiben-tipps-beispiele-und-inspiration") E-book: Writing a job application: Tips, examples, and inspiration Tutorials & Bücher This e-book, created jointly by Dr. Jens Hammerschmidt and Matthias Petri, provides sample cover letter texts and video tutorials—including the employer's perspective: what to do and what to avoid. [E-Book auf TutKit.com](https://www.tutkit.com/de/gesamtpakete/755-bewerbung-schreiben-tipps-beispiele-und-inspiration) ![Taschenbuch von Matthias Petri: Arbeitsmotivation von Polizeibeamten](https://4eck-media.de/wp-content/uploads/2026/02/matthias-petri-buch-arbeitsmotivation-von-polizeibeamten2-720x480.avif "Taschenbuch von Matthias Petri: Arbeitsmotivation von Polizeibeamten") Book publication: Work motivation among police officers (paperback) Tutorials & Bücher During his time with the police, Matthias wrote a book on the subject of “Work motivation among police officers: Work motives and elements of a motivating work situation.” In it, he provides an overview of theories on work motivation. [Zum Buch auf Amazon](https://www.amazon.de/Arbeitsmotivation-von-Polizeibeamten-Arbeitsmotive-motivierendenArbeitssituation/dp/363909543X/ref=sr_1_1?__mk_de_DE=%C3%85M%C3%85%C5%BD%C3%95%C3%91&crid=3NNINSU6GKX2J&dib=eyJ2IjoiMSJ9.KrzaHZigw48yJJ2KpJaCrNchMU-ORFxYmy4EJGDhXPZh4xAfb65FnwS2ozNdM_vB_-E0iGjsrw5oAfYBJR4rGAcV3Vuk2_MRf4lAh9F0Fp-3Zk3pTVAoumuhwLpjNgcFNu-tsMKKh6oDfHN5pXARPZlXYJpchpwBBpmDB4QQTUJoQ2c8T9KWiohAubdqQWGZAOLE7dD-sAA4DPmysSOehI43SRV8cI_WjzLyZFei9RM.jsZ6Abg-BuEBUII57AI98DcTR3DXcfu-z0juoviWsNw&dib_tag=se&keywords=matthias+petri&qid=1770385828&sprefix=matthias+petri%2Caps%2C177&sr=8-1) ![Matthias Petri beim Vortrag auf der NØRD zum Thema: Case Study zur Mehrsprachigkeit](https://4eck-media.de/wp-content/uploads/2026/02/matthias-petri-vortrag-nord-mehrsprachigkeit-720x480.avif "Matthias Petri beim Vortrag auf der NØRD zum Thema: Case Study zur Mehrsprachigkeit") Speaker: Multilingualism in digital projects with the help of AI – Presentation at NØRD 2024 Vorträge (29.05.2024) On May 29 and 30, NØRD 2024 took place, a congress for the digital industry in Mecklenburg-Western Pomerania. We were there as exhibitors with TutKit.com. I also gave a presentation on the topic of multilingualism in digital projects with the help of AI. [Vortrag auf vimeo ansehen](https://vimeo.com/1008759013) ![Matthias Petri bei einem Workshop zum Thema: Business-Hacks - vom Selbstständigen zum Unternehmer](https://4eck-media.de/wp-content/uploads/2026/02/matthias-petri-vortrag-workshop-business-hacks-selbststaendigkeit-unternehmer-720x480.avif "Matthias Petri bei einem Workshop zum Thema: Business-Hacks – vom Selbstständigen zum Unternehmer") Speaker: Business hacks – from freelancer to entrepreneur (workshop) Vorträge (18.11.2019) In a workshop organized by Netzwerk Seenplatte e. V., Matthias Petri spoke about his own experiences (he himself left his job as a police press spokesman and started working in an agency) and shared some business hacks. ![Matthias Petri beim Vortrag auf der Mediale Hamburg 2013 an der Hamburg Media School zum Thema: Die besten Tipps und Tricks zu Photoshop im Agentureinsatz](https://4eck-media.de/wp-content/uploads/2026/02/matthias-petri-vortrag-mediale-hamburg-photoshop-in-agentur-720x480.avif "Matthias Petri beim Vortrag auf der Mediale Hamburg 2013 an der Hamburg Media School zum Thema: Die besten Tipps und Tricks zu Photoshop im Agentureinsatz") Speaker: Photoshop in agency use – presentation at Mediale Hamburg Vorträge (19.09.2013) At Mediale Hamburg, Matthias Petri from the Hamburg Media School showed how to use Adobe Photoshop efficiently in everyday agency work, rather than just “somehow.” The focus was on practical tips and tricks that save time in real projects. ![Matthias Petri beim SEO-Day in Köln zum Thema: Case Study: Verfünffachung der Online-Sichtbarkeit und Klicks in 12 Monaten](https://4eck-media.de/wp-content/uploads/2026/02/matthias-petri-vortrag-seo-day-online-sichtbarkeit2-720x480.avif "Matthias Petri beim SEO-Day in Köln zum Thema: Case Study: Verfünffachung der Online-Sichtbarkeit und Klicks in 12 Monaten") Speaker: Fivefold increase in online visibility and clicks in 12 months – presentation at SEO Day Vorträge (02.02.2023) The German SEO scene gathered in Cologne for SEO Day 2023. Matthias Petri was also there as a speaker with the topic “Case Study: Quintupling online visibility and clicks in 12 months,” in which he presented our SEO sprint for TutKit.com. [All information about the lecture on the blog](https://4eck-media.de/en/blog/this-was-the-seo-day-2023-in-cologne-feedback-photos-download-links-and-presentation-screencasts/) ![Matthias Petri bei einem Vortrag zum Thema Arbeitgeberattraktivität im Rahmen des Netzwerk Seenplatte e. V.](https://4eck-media.de/wp-content/uploads/2026/02/matthias-petri-vortrag-neustrelitz-arbeitgeberattraktivitaet-720x480.avif "Matthias Petri bei einem Vortrag zum Thema Arbeitgeberattraktivität im Rahmen des Netzwerk Seenplatte e. V.") Speaker: How agencies promote employer attractiveness – Let's talk about it Vorträge (22.06.2022) “Let's talk about…” is an event format organized by Netzwerk Seenplatte e. V. As part of an event on the topic of employer attractiveness, Matthias Petri presented five concise hacks in his lecture on how agencies can promote employer attractiveness. ![Matthias Petri beim Vortrag am Schloss Torgelow zum Thema: Bewerbung & Interview souverän meistern](https://4eck-media.de/wp-content/uploads/2026/02/matthias-petri-vortrag-schloss-torgelow-bewerbung-720x480.avif "Matthias Petri beim Vortrag am Schloss Torgelow zum Thema: Bewerbung & Interview souverän meistern") Speaker: Mastering job applications and interviews with confidence – lecture at Torgelow Castle Vorträge As a partner company for career guidance, we support the Schloss Torgelow private high school in making the transition from school to vocational training or university studies a tangible reality. One example of this is Matthias Petri's lecture on the topic of job applications, which is held annually at the school. [Further information about the lecture on the blog](https://4eck-media.de/en/blog/talk-at-schloss-torgelow-mastering-applications-interviews-with-confidence/) ![FH-Logo](https://4eck-media.de/wp-content/uploads/2026/02/fh-logo-matthias-petri-720x480.avif "FH-Logo") Lecturer at the University of Applied Sciences for Small and Medium-Sized Businesses in Rostock for Marketing & Communication Vorträge As a lecturer in digital marketing and communication at the University of Applied Sciences for Small and Medium-Sized Businesses in Rostock, Matthias Petri taught students practical know-how in 60 teaching units, including an exam (2020). The course covered theoretical aspects as well as practical strategies, methods, and tools. ![Matthias Petri im Interview mit Hetzner zum Thema: Success Story als Customer](https://4eck-media.de/wp-content/uploads/2026/02/matthias-petri-video-success-story-hetzner-meilisearch-720x480.avif "Matthias Petri im Interview mit Hetzner zum Thema: Success Story als Customer") TutKit.com success story: Matthias Petri in a video interview with Hetzner Podcasts & Interviews (20.11.2024) TutKit.com, our agency's passion project, has established itself as a real success story. This is also demonstrated by these two awards: both our server provider Hetzner and the search engine Meilisearch have featured TutKit.com as a customer success story. [Further information and the interview on the blog](https://4eck-media.de/en/blog/twice-as-good-we-as-a-customer-success-story-at-hetzner-and-meilisearch/) ![Matthias Petri im BGM Podcast zum Thema: Betriebliches Gesundheitsmanagement in der Agentur](https://4eck-media.de/wp-content/uploads/2026/02/matthias-petri-podcast-bgm-in-der-agentur-720x480.avif "Matthias Petri im BGM Podcast zum Thema: Betriebliches Gesundheitsmanagement in der Agentur") Occupational health management at the agency – podcast with Matthias Petri Podcasts & Interviews (25.08.2022) In the BGM podcast, Hannes Schröder regularly discusses aspects related to occupational health management, success, mindset, and leadership. He visited us at the office and spoke with Matthias Petri about the agency business, employer attractiveness, and recruiting. [To the interview on the BGM podcast](https://www.bgmpodcast.de/bgm-in-der-agentur-interview-mit-matthias-petri/) ![Publishing Podcast: Matthias Petri im Gespräch mit Heike Burch](https://4eck-media.de/wp-content/uploads/2026/02/matthias-petri-publishing-podcast-720x480.avif "Publishing Podcast: Matthias Petri im Gespräch mit Heike Burch") Publishing Podcast: Matthias Petri in conversation with Heike Burch Podcasts & Interviews (27.02.2019) “Why are my colleagues as enthusiastic about the publishing world as I am?” asks Heike Burch in her publishing podcast. Matthias Petri provided answers and talked about 4eck Media and why he swapped his job as a police press officer for everyday agency life. [The Publishing Podcast on YouTube](https://youtu.be/PauZDSeuD9U?si=3zh8-CMm1C2I5m3t) ![Vom Polizist zum Unternehmer – Matthias Petri im Podcast des Unternehmerkanals](https://4eck-media.de/wp-content/uploads/2026/02/matthias-petri-unternehmerkanal-podcast-720x480.avif "Vom Polizist zum Unternehmer – Matthias Petri im Podcast des Unternehmerkanals") From police officer to entrepreneur – Matthias Petri on the Entrepreneur Channel podcast Podcasts & Interviews (06.11.2025) In the podcast episode on the entrepreneur channel, Matthias Petri talks about how he and his team successfully use AI tools in their company, what it's like to trade security needs for risk and freedom, and what the future of entrepreneurship might look like. [To the podcast of the entrepreneur channel](https://unternehmerkanal.de/vom-polizist-zum-unternehmer/) ![Gründer-Talk mit Matthias Petri: Neues wagen an der Müritz](https://4eck-media.de/wp-content/uploads/2026/02/matthias-petri-gruendertalk-neues-wagen-an-der-mueritz-720x480.avif "Gründer-Talk mit Matthias Petri: Neues wagen an der Müritz") Trying something new at Lake Müritz – Founder talk with Matthias Petri Podcasts & Interviews (01.11.2021) Why Matthias Petri was once faster than the police allowed as the founder of his e-learning platform, why good employees are a company's greatest asset, and why walking his dog at Lake Müritz always means an extra dose of vacation for him? Matthias answers these questions and more in the Founder Talk – Trying something new at Lake Müritz! [The interview on the TutKit.com blog](https://www.tutkit.com/en/blog/21-interview-matthias-petri-neues-wagen-an-der-mueritz) ![Employer Branding like the Endboss: 13 Hacks für Arbeitgeberattraktivität & Recruiting – Blogbeitrag von Matthias Petri auf TutKit.com](https://4eck-media.de/wp-content/uploads/2026/02/matthias-petri-blogbeitrag-employer-branding-arbeitgeberattraktivitaet-recruiting-720x480.avif "Employer Branding like the Endboss: 13 Hacks für Arbeitgeberattraktivität & Recruiting – Blogbeitrag von Matthias Petri auf TutKit.com") 13 Hacks for Employer Attractiveness & Recruiting Blogbeiträge (08.01.2024) Matthias Petri wrote about “Employer Branding like the End Boss” for the TutKit.com blog and shares 13 practical hacks that can be used to significantly strengthen your employer brand and make recruiting easier. The article provides concrete ideas from agency practice—including examples—for increasing employer attractiveness and improving applications. [Read about the 13 hacks in the TutKit blog](https://www.tutkit.com/en/blog/222-employer-branding-hacks-for-employer-attractiveness-recruiting) ![Relaunch-Checkliste für Online-Shops, Buchungs- & Corporate Websites – Blogbeitrag von Matthias Petri auf TutKit.com](https://4eck-media.de/wp-content/uploads/2026/02/matthias-petri-blogbeitrag-relaunch-checkliste-online-shops-websites-720x480.avif "Relaunch-Checkliste für Online-Shops, Buchungs- & Corporate Websites – Blogbeitrag von Matthias Petri auf TutKit.com") Relaunch checklist for online shops, booking and corporate websites Blogbeiträge (18.09.2023) A relaunch is the best opportunity to make a website or shop not only “new” but better—if you know the typical pitfalls. For the TutKit.com blog, Matthias Petri has compiled a practical relaunch checklist for online shops, booking, and corporate websites. The article shows which steps are really important, where experience has shown things to go wrong, and how to ensure a fabulous result with clear requirements. [To the TutKit.com blog – including checklist](https://www.tutkit.com/en/blog/203-relaunch-checklist-for-online-shops-booking-and-corporate-websites) ![Corporate Design & Corporate Identity: Mach deine Marke unverwechselbar – Blogbeitrag von Matthias Petri auf TutKit.com](https://4eck-media.de/wp-content/uploads/2026/02/matthias-petri-blogbeitrag-corporate-design-identity-720x480.avif "Corporate Design & Corporate Identity: Mach deine Marke unverwechselbar – Blogbeitrag von Matthias Petri auf TutKit.com") Corporate Design & Corporate Identity: Make your brand distinctive Blogbeiträge (16.03.2024) A brand only becomes distinctive when its identity and design are in harmony. Matthias Petri wrote an article for the TutKit.com blog about what corporate identity really means, why corporate design is much more than just a “nice logo,” and how to make the character of a product or service visible. The article explains the importance of visual brand experiences and provides specific tips on what to look for when working with an agency. [Read more now on the TutKit.com blog.](https://www.tutkit.com/en/blog/87-corporate-design-identity-distinctive-brand) ![Die Vision deines Unternehmen – Tipps und Beispiele (Mission, Vision, Werte – Teil 1) – Blogbeitrag von Matthias Petri auf TutKit.com](https://4eck-media.de/wp-content/uploads/2026/02/matthias-petri-blogbeitrag-unternehmen-vision-720x480.avif "Die Vision deines Unternehmen – Tipps und Beispiele (Mission, Vision, Werte – Teil 1) – Blogbeitrag von Matthias Petri auf TutKit.com") Your company's vision – tips and examples (mission, vision, values – part 1) Blogbeiträge (24.03.2022) Without a vision, even the best offer remains somewhat aimless—with a vision, a company gains direction and charisma. Matthias Petri has written the first installment of a series on mission, vision, and values for the TutKit.com blog, using tips and examples to show how to formulate your own vision: Why does the company exist, where should it go, and what does it really stand for? [Mission, Vision & Values – read Part 1 now](https://www.tutkit.com/en/blog/56-vision-company-examples-tips) ![Die Unternehmensmission – Tipps und Beispiele (Mission, Vision, Werte – Teil 2) – Blogbeitrag von Matthias Petri auf TutKit.com](https://4eck-media.de/wp-content/uploads/2026/02/matthias-petri-blogbeitrag-unternehmen-mission-720x480.avif "Die Unternehmensmission – Tipps und Beispiele (Mission, Vision, Werte – Teil 2) – Blogbeitrag von Matthias Petri auf TutKit.com") The company mission – tips and examples (mission, vision, values – part 2) Blogbeiträge (24.03.2022) Once the vision is clear, it needs a concrete “why & how” – that's exactly what the mission is for. Matthias Petri has written the second part of the series on mission, vision, and values for the TutKit.com blog, providing practical examples of how to develop a corporate mission that provides orientation, facilitates decision-making, and makes the brand tangible both internally and externally. [Mission, Vision & Values – read Part 2 now](https://www.tutkit.com/en/blog/57-develop-corporate-mission-tips-examples) ![Werte eines Unternehmens – Tipps und Beispiele (Mission, Vision, Werte – Teil 3) – Blogbeitrag von Matthias Petri auf TutKit.com](https://4eck-media.de/wp-content/uploads/2026/02/matthias-petri-blogbeitrag-unternehmen-werte-720x480.avif "Werte eines Unternehmens – Tipps und Beispiele (Mission, Vision, Werte – Teil 3) – Blogbeitrag von Matthias Petri auf TutKit.com") Company values – tips and examples (mission, vision, values – part 3) Blogbeiträge (28.03.2022) Values are the litmus test for every brand: they reveal what is truly important to a company—especially when decisions become uncomfortable. Matthias Petri has written the third part of the series on mission, vision, and values for the TutKit.com blog, providing tips and examples on how to define corporate values that not only sound good but also provide guidance in everyday life and have a tangible impact on culture. [Mission, Vision & Values – read Part 3 now](https://www.tutkit.com/en/blog/58-values-of-a-company-tips-examples) ![Der Golden Circle – entwickle dein Markenleitbild, kostenlose Vorlage (Mission, Vision, Werte – Teil 4) – Blogbeitrag von Matthias Petri auf TutKit.com](https://4eck-media.de/wp-content/uploads/2026/02/matthias-petri-blogbeitrag-golden-circle-720x480.avif "Der Golden Circle – entwickle dein Markenleitbild, kostenlose Vorlage (Mission, Vision, Werte – Teil 4) – Blogbeitrag von Matthias Petri auf TutKit.com") The Golden Circle – develop your brand mission statement, free template (mission, vision, values – part 4) Blogbeiträge (30.03.2022) Sometimes it's not the mission statement that's missing, but a method for clearly defining it. In the fourth part of the series for the TutKit.com blog, Matthias Petri presented one of the best-known approaches: Simon Sinek's Golden Circle. The article shows how to systematically identify your vision, mission, and values, and includes a free template to download at the end of the series. [Mission, Vision & Values – read Part 4 now](https://www.tutkit.com/en/blog/59-golden-circle-brand-mission-statement-develop-free-template) ![Markenpositionierung - Teil 1: Was ist das und welche fünf Fragen sind entscheidend – Blogbeitrag von Matthias Petri auf TutKit.com](https://4eck-media.de/wp-content/uploads/2026/02/matthias-petri-blogbeitrag-markenpositionierung-was-ist-das-720x480.avif "Markenpositionierung – Teil 1: Was ist das und welche fünf Fragen sind entscheidend – Blogbeitrag von Matthias Petri auf TutKit.com") Brand positioning – Part 1: What is it and what are the five crucial questions? Blogbeiträge (22.09.2023) Before realigning a brand, you first have to get to the core—otherwise, positioning becomes a gut decision. For the TutKit.com blog, Matthias Petri explained in the first part of the series what brand positioning really is and which five questions are crucial in this process. The article helps to clearly sharpen the character of the brand and prepare its positioning in a structured manner. [Brand positioning – read part 1 now](https://www.tutkit.com/en/blog/71-brand-positioning-in-companies-five-decisive-questions) ![Markenpositionierung - Teil 2: Mit der richtigen Strategie deine Zielgruppen fesseln – Blogbeitrag von Matthias Petri auf TutKit.com](https://4eck-media.de/wp-content/uploads/2026/02/matthias-petri-blogbeitrag-markenpositionierung-strategie-zielgruppe-720x480.avif "Markenpositionierung – Teil 2: Mit der richtigen Strategie deine Zielgruppen fesseln – Blogbeitrag von Matthias Petri auf TutKit.com") Brand positioning – Part 2: Captivate your target groups with the right strategy Blogbeiträge (07.09.2023) Go broad in the market or dominate a niche—these are precisely the kinds of decisions that make positioning tangible. In the second part of the series for the TutKit.com blog, Matthias Petri showed which positioning strategies are available and what effect they have on target groups, perception, and success. The article helps you choose the right strategy—instead of getting bogged down between price and quality promises. [Brand positioning – read part 2 now](https://www.tutkit.com/en/blog/72-brand-positioning-strategies) ![Markenpositionierung - Teil 3: 19 Tipps zum Markenaufbau & zur Zielgruppengewinnung – Blogbeitrag von Matthias Petri auf TutKit.com](https://4eck-media.de/wp-content/uploads/2026/02/matthias-petri-blogbeitrag-markenpositionierung-markenaufbau-zielgruppengewinnung-720x480.avif "Markenpositionierung – Teil 3: 19 Tipps zum Markenaufbau & zur Zielgruppengewinnung – Blogbeitrag von Matthias Petri auf TutKit.com") Brand positioning – Part 3: 19 tips for brand building and target group acquisition Blogbeiträge (07.09.2023) Strong positioning is not created by a single sentence, but by many small adjustments that together result in a clear brand image. For the TutKit.com blog, Matthias Petri has compiled 19 specific tips in the third part of the series that really help with brand building and target group acquisition. The article shows which aspects are particularly important—and how to consistently implement them in practice. [Brand positioning – read part 3 now](https://www.tutkit.com/en/blog/73-brand-positioning-19-tips-for-brand-building-winning-target-groups) ![Markenpositionierung - Teil 4: Ideen, Fahrplan und notwendige Richtungswechsel – Blogbeitrag von Matthias Petri auf TutKit.com](https://4eck-media.de/wp-content/uploads/2026/02/matthias-petri-blogbeitrag-markenpositionierung-fahrplan-richtungswechsel-720x480.avif "Markenpositionierung – Teil 4: Ideen, Fahrplan und notwendige Richtungswechsel – Blogbeitrag von Matthias Petri auf TutKit.com") Brand positioning – Part 4: Ideas, roadmap, and necessary changes of direction Blogbeiträge (07.09.2023) It all starts with an idea – but successful brand positioning also means developing it further instead of stubbornly preserving it. In the fourth part of the series for the TutKit.com blog, Matthias Petri showed how to turn an initial idea into a robust roadmap and when changes of direction are progress rather than failure. Examples illustrate why it is worth believing in ideas – and still having the courage to refine them. [Brand positioning – read part 4 now](https://www.tutkit.com/en/blog/74-brand-positioning-ideas-roadmap-change-of-direction) ## Customer testimonials about Matthias Petri ![Matthias Lugert, Managing Director of Seobility GmbH](https://4eck-media.de/wp-content/uploads/2025/10/matthias-lugert-seobility-320x320.avif "Matthias Lugert, Managing Director of Seobility GmbH") Matthias Lugert Seobility GmbH Matthias Petri and his team at 4eck Media have repeatedly demonstrated comprehensive SEO expertise and helped various projects achieve success with their optimizations and strategies. ![Dr. Felix Handy](https://4eck-media.de/wp-content/uploads/2025/10/felix-handy-320x320.avif "Dr. Felix Handy") Dr. Felix Handy Mundgesundheit-Waren.de As I have come to expect from you, good planning is everything when it comes to my positioning and patient-oriented dialogue on the internet. From the customer survey on the target vision to advice on the conceivable implementation and a detailed schedule—everything was perfectly organized and implemented with precision! From the beginning to the end of the project implementation and beyond, I was and am perfectly supported. This is what customer-oriented project implementation with professionals looks like in my opinion. ![Dr. Hannes Lenz](https://4eck-media.de/wp-content/uploads/2025/11/hannes_lenz_01040cde11-320x320.avif "Dr. Hannes Lenz") Dr. Hannes Lenz Lenz Wild GmbH (Wald zu Tisch) You are in the best hands with the 4eck Media team when it comes to digital media and e-commerce. Here, development is in tune with the times and no standard is delivered. Their expertise and commitment are unbeatable. The support ranges from the idea to the implementation and the generation of reach. Highly committed owners and employees deliver their work as if they were developing the project for themselves – they are passionate about what they do and always strive for the perfect store. The Wald-zu-Tisch.de site has turned out better than I imagined, and it is already the second project that I have successfully implemented on schedule with Matthias and Stefan. ![Maik Jaecks](https://4eck-media.de/wp-content/uploads/2025/10/maik-jaecks-320x320.avif "Maik Jaecks") Maik Jaecks Solar-Landpacht.de 4eck Media GmbH & Co. KG was recommended to me by a friend and business partner when I asked him who would be able to develop a modern concept, create a website, and implement contemporary advertising campaigns on social media. During my initial meeting with Matthias Petri, I was convinced that I had found the right partner. The result was presented quickly and to my complete satisfaction thanks to constructive cooperation. We look forward to tackling further projects together. Thank you very much! ![Martin König](https://4eck-media.de/wp-content/uploads/2025/10/martin-koenig-320x320.avif "Martin König") Martin König Bootscenter Röbel/Müritz We were looking for a new partner in our region and compared the expertise of local agencies. We heard about 4eck Media through a recommendation from a mutual client. Ultimately, Matthias Petri won us over with his goal-oriented concept. We look forward to working with 4eck Media again. ## Latest posts From premium one-page websites to multi-site systems with hundreds of subpages in multiple languages: Matthias Petri regularly reports on successfully completed projects and current developments in SEO, AI visibility, multilingualism, and digital strategies in the [agency blog](https://4eck-media.de/en/blog/). [![Markdown vs. HTML: Which Is Better for SEO and AI Visibility?](https://4eck-media.de/wp-content/uploads/2026/05/markdown-vs-html.avif "Markdown vs. HTML: Which Is Better for SEO and AI Visibility?")](https://4eck-media.de/en/blog/markdown-vs-html-how-useful-is-it-for-geo-and-ai-visibility/ "Markdown vs. HTML: How useful is it for GEO and AI visibility?") [Markdown vs. HTML: How useful is it for GEO and AI visibility?](https://4eck-media.de/en/blog/markdown-vs-html-how-useful-is-it-for-geo-and-ai-visibility/) Matthias Petri [![Visibility Growth: WordPress or Headless CMS](https://4eck-media.de/wp-content/uploads/2025/12/sichtbarkeit-headless-vs-wordpress-720x480.avif "Visibility Growth: WordPress or Headless CMS")](https://4eck-media.de/en/blog/wordpress-vs-headless-cms-a-case-study-on-our-own-agency-relaunch/ "WordPress vs. Headless CMS: A Case Study on Our Own Agency Relaunch") [WordPress vs. Headless CMS: A Case Study on Our Own Agency Relaunch](https://4eck-media.de/en/blog/wordpress-vs-headless-cms-a-case-study-on-our-own-agency-relaunch/) Matthias Petri [![Elite Boarding School Gets a Premium Website on WordPress](https://4eck-media.de/wp-content/uploads/2025/12/elite-internat-relaunch-wordpress-720x480.avif "Elite Boarding School Gets a Premium Website on WordPress")](https://4eck-media.de/en/blog/elite-boarding-school-schloss-torgelow-with-new-premium-website-a-modern-digital-experience/ "Elite Boarding School Schloss Torgelow Launches New Premium Website: A Modern Digital Experience") [Elite Boarding School Schloss Torgelow Launches New Premium Website: A Modern Digital Experience](https://4eck-media.de/en/blog/elite-boarding-school-schloss-torgelow-with-new-premium-website-a-modern-digital-experience/) Matthias Petri [![Indian Restaurant: Web Design and SEO](https://4eck-media.de/wp-content/uploads/2025/12/indisches-restaurant-webdesign-seo-720x480.avif "Indian Restaurant: Web Design and SEO")](https://4eck-media.de/en/blog/indian-restaurant-royal-tandoor-a-labor-of-love-meets-modern-web-design/ "Indian Restaurant Royal Tandoor: A Labor of Love Meets Modern Web Design") [Indian Restaurant Royal Tandoor: A Labor of Love Meets Modern Web Design](https://4eck-media.de/en/blog/indian-restaurant-royal-tandoor-a-labor-of-love-meets-modern-web-design/) Matthias Petri ![Matthias Petri – Founder & Managing Director of 4eck Media GmbH & Co. KG](https://4eck-media.de/wp-content/uploads/2026/02/matthias-petri-geschaeftsfuehrer-4eck-media.avif "Hello. I am Matthias Petri, founder and managing director of 4eck Media GmbH & Co. KG") ## Contakt & Social Media You can find more information about me on social media: - [To my LinkedIn profile](https://de.linkedin.com/in/matthias-petri-1254631b2) - [To our YouTube channel](https://www.youtube.com/@4eckmedia) If you have any questions about our agency’s services, please contact me. I look forward to your project and our collaboration. My contact details: **Address:** 4eck Media GmbH & Co. KG | Papenbergstr. 43 | 17192 Waren (Müritz) **Phone:** [+49 3991 7787032](tel:+4939917787032) **Email:** info@4eck-media.de