A strong online presence for local businesses is now essential to reach customers who want to find out more online via Google before visiting. Even at this early stage of the customer journey, it is possible to provide a highly positive user experience that encourages them to visit the store directly. We are delighted to present our latest project: a modern, high-performance and detailed one-pager for two unique toy stores on the Müritz - the Müritzkaufhaus in Röbel and the Schaukelpferd in Waren.
An online experience for the whole family
The new OnePager that we have developed for these two charming stores reflects the variety and attention to detail that customers can experience on site. From the very first viewport, the online visitor is greeted by a cute little boy sitting between the two stores, which we illustrated individually based on the actual architecture. From classic wooden toys to detailed model kits and cuddly soft toys - the wide range of products is presented clearly and attractively on the website in lovingly designed icons.
We paid particular attention to the illustrations in order to bring the warm and inviting atmosphere that characterizes the toy stores to life digitally. Each page of the OnePager is lovingly designed with child-friendly illustrations that not only delight the little ones, but also adults.
High performance and good on-page quality - optimized for the best SEO results
In addition to an appealing design, technical optimization is a central element of our work. The OnePager is not only user-friendly and intuitive, but also highly performant. Short loading times and smooth navigation ensure a pleasant user experience, whether on a desktop, tablet or smartphone.
The OnePager is very graphic and image-heavy and all information is displayed on a single page (hence the name OnePager) ... depending on the resolution, this adds up to a few pixels. On my 4k monitor, a full-page screenshot of the page has over 19,000 pixels in height. Despite this amount of information and the many graphics, the website has an outstanding PageSpeed score of 97 in the mobile version because, among other things, the most modern image format AVIF (and as a fallback WebP) is used for the pixel-based images and only SVGs are used for the icons.
To ensure that Müritzkaufhaus and Schaukelpferd are also easy to find online, we have comprehensively optimized the site for search engines. With a targeted use of keywords and the implementation of schema markup, we improve visibility in search results and ensure that potential customers can find the site quickly and easily.
The SEO check via Seobility shows a decent 84%, whereby the value is mainly pulled down by external factors (little distribution in social media and virtually no backlinks).
Integration of 360-degree tours
A particular highlight of the OnePager are the 360-degree tours that we have integrated for both stores. These virtual tours allow visitors to experience the atmosphere of the stores in advance and get an impression of the extensive product selection. Whether you are interested in the wide range of products at Müritzkaufhaus or the lovingly selected range at Schaukelpferd - the 360-degree tours invite you to linger and make you curious to visit the stores in person.
Focus on customer orientation and service
The OnePager is also designed to promote customer satisfaction and facilitate interaction. A progress bar and navigation help to guide customers through the content. With clear contact options, detailed location information and simple opening hours, it's easy for customers to plan their next shopping trip. We've also integrated a newsletter sign-up so that customers are always informed about news and special promotions.
What nobody misses on this page? The cookie banner! We have deliberately refrained from setting cookies so that no cookie banner annoys the visitor as a greeting. Also, instead of Google Maps integrations, maps were lovingly designed in the look and feel of the corporate design, so that no additional loading times or cookie requirements arise.
We are proud to equip the Müritzkaufhaus and Schaukelpferd with a modern, powerful and inviting one-pager. Our work combines design and technology at the highest level to bring the charm of these special stores to life online. Take a look for yourself here: Mueritzkaufhaus.de
We look forward to continuing to support local businesses in their digital transformation and helping them to tell their unique story online.
With ♥ created by 4eck-media.de