# Wald zu Tisch > URL: https://4eck-media.de/en/references/forest-to-table/ > Language: en > Description: For Wald zu Tisch, a completely new online shop was created, through which wild game meat can be ordered and purchased online. --- ![Forest to Table – A new, modern online shop for wild game meat from local forests](https://4eck-media.de/en/https://4eck-media.de/wp-content/uploads/2025/11/wald_zu_tisch_online_shop_wildfleisch_1734e39323-1-1440x960.avif "Forest to Table – A new, modern online shop for game meat from local forests") ## Online shop: UI/UX concept & development The client needed to design an online shop that would present the topic of game meat in an appealing way through its user interface and whose content would effectively guide target customers to a purchase. Technically, the online shop was implemented using PrestaShop, which, due to the highly customized design, required the development of many PrestaShop modules. ### Find. Order. Get it delivered. The online shop was developed using the PrestaShop software. The design and imagery incorporate the themes of forest, nature, wildlife, and sustainability. The user interface and user experience are skillfully designed for ease of use. Venison? Deer? Wild boar? Desired products can be quickly found using filters and search and then conveniently ordered. Customers can also specify a preferred delivery date. 24-hour express shipping is provided via DHL, with the products well-chilled and insulated. ### Online Shop Development & Content Marketing The conception and development of the website, as well as its integration with the delivery service, were the focus of our work. In addition, we provided comprehensive content marketing support for the project. This included optimizing the pages for search engines, setting up a newsletter system, and creating a blog with game recipes. Special attention was also paid to ensuring the game came from local forests. Through our partner agency, Vierecken Medienproduktion in Kiel, we also commissioned the production of a promotional video (see below). We think it’s a successful overall package! ### At a Glance - User Interface & User Experience Concept - Online Shop Development with PrestaShop - Custom Module Development for PrestaShop - Connection to Go! – 24-Hour Express Delivery - Newsletter Marketing - Content Marketing (Game Recipes and Blog Articles) - Image Creation (Game Recipes) and Image Optimization (Product Images) - Search Engine Optimization - Creation of a Shipping Video - Icon Creation Watch the showreel (1 min.) [Video](https://4eck-media.de/en/https://4eck-media.de/wp-content/uploads/2025/11/Lenz_Wild_Finaler_Film_v2022_v02_6c220e5091.mp4) ![Dr. Hannes Lenz](https://4eck-media.de/en/https://4eck-media.de/wp-content/uploads/2025/11/hannes_lenz_01040cde11-1140x1140.avif "Dr. Hannes Lenz") Dr. Hannes Lenz Lenz Wild GmbH (Wald zu Tisch) You are in the best hands with the 4eck Media team when it comes to digital media and e-commerce. Here, development is in tune with the times and no standard is delivered. Their expertise and commitment are unbeatable. The support ranges from the idea to the implementation and the generation of reach. Highly committed owners and employees deliver their work as if they were developing the project for themselves – they are passionate about what they do and always strive for the perfect store. The Wald-zu-Tisch.de site has turned out better than I imagined, and it is already the second project that I have successfully implemented on schedule with Matthias and Stefan. ## What can we serve you?