# Wald zu Tisch

> URL: https://4eck-media.de/en/references/forest-to-table/  
> Language: en  
> Description: For Wald zu Tisch, a completely new online shop was created, through which wild game meat can be ordered and purchased online.

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![Responsives Webdesign des Wildfleisch-Online-Shops Wald zu Tisch auf Tablet und Smartphone](https://4eck-media.de/wp-content/uploads/2025/11/wald-zu-tisch-responsive-webdesign-wildfleisch-shop.avif "Responsives Webdesign für Wald zu Tisch – Online-Shop für Wildfleisch")
                                    
                                                        
                        
                    
                
                
                    
                        

## Online shop: UI/UX concept & development

                        

The client needed to design an online shop that would present the topic of game meat in an appealing way through its user interface and whose content would effectively guide target customers to a purchase. Technically, the online shop was implemented using PrestaShop, which, due to the highly customized design, required the development of many PrestaShop modules.

                    
                
            
        
    

    
        
            
                                    

### Find. Order. Get it delivered.

The online shop was developed using the PrestaShop software. The design and imagery incorporate the themes of forest, nature, wildlife, and sustainability. The user interface and user experience are skillfully designed for ease of use. Venison? Deer? Wild boar? Desired products can be quickly found using filters and search and then conveniently ordered. Customers can also specify a preferred delivery date. 24-hour express shipping is provided via DHL, with the products well-chilled and insulated.

### Online Shop Development & Content Marketing

The conception and development of the website, as well as its integration with the delivery service, were the focus of our work. In addition, we provided comprehensive content marketing support for the project. This included optimizing the pages for search engines, setting up a newsletter system, and creating a blog with game recipes. Special attention was also paid to ensuring the game came from local forests. Through our partner agency, Vierecken Medienproduktion in Kiel, we also commissioned the production of a promotional video (see below). We think it’s a successful overall package!

                            
            
                                    

### At a Glance

- User Interface & User Experience Concept
- Online Shop Development with PrestaShop
- Custom Module Development for PrestaShop
- Connection to Go! – 24-Hour Express Delivery
- Newsletter Marketing
- Content Marketing (Game Recipes and Blog Articles)
- Image Creation (Game Recipes) and Image Optimization (Product Images)
- Search Engine Optimization
- Creation of a Shipping Video
- Icon Creation

                            
        
    

    
        
            
                
                                                
                                
                                    
![Mobile Ansichten des Online-Shops Wald zu Tisch: Wildrezepte, Startseite und Über-uns-Seite mit Dr. Hannes Lenz](https://4eck-media.de/wp-content/uploads/2025/11/wald-zu-tisch-mobile-ansicht-rezepte-startseite-ueber-uns.avif "Wald zu Tisch in der mobilen Ansicht – Shop, Rezepte und Über uns")
                                
                            
                                                        
                                
                                    
![Individuell gestaltete Icons für den Wildfleisch-Shop Wald zu Tisch – Wildtiere, Grill, Bewertungen und mehr](https://4eck-media.de/wp-content/uploads/2025/11/wald-zu-tisch-icon-design-wildfleisch-online-shop.avif "Icon-Design für Wald zu Tisch – UI-Elemente für den Online-Shop")
                                
                            
                                                        
                                
                                    
![Image-Video für den Wildfleisch-Shop Wald zu Tisch auf Smartphone vor Nebelwald-Kulisse](https://4eck-media.de/wp-content/uploads/2025/11/wald-zu-tisch-imagevideo-online-shop-vierecken-medienproduktion.avif "Image-Video für Wald zu Tisch – Content-Marketing von 4eck Media")
                                
                            
                                                        
                                
                                    
![Produktdetailseite Hirsch-Ossobuco im PrestaShop-Online-Shop von Wald zu Tisch, umrahmt von Wildgewürzen und Wacholderbeeren](https://4eck-media.de/wp-content/uploads/2025/11/wald-zu-tisch-prestashop-produktseite-hirsch-ossobuco.avif "PrestaShop-Entwicklung für Wald zu Tisch – Produktseite Hirschfleisch")
                                
                            
                                                        
                                
                                    
![Wildfleisch-Produktseite und Rezept-Blog des Online-Shops Wald zu Tisch auf zwei Tablets vor rustikalem Restaurant-Hintergrund](https://4eck-media.de/wp-content/uploads/2025/11/wald-zu-tisch-content-marketing-wildrezepte-blog.avif "Content-Marketing für Wald zu Tisch – Wildrezepte & Blog")
                                
                            
                                            
            
        
    

    
        
            
                
                    
                        
                                                    
                        
                            
                                                            
                            Watch the showreel (1 min.)                        
                    
                                            

[Video](https://4eck-media.de/wp-content/uploads/2025/11/Lenz_Wild_Finaler_Film_v2022_v02_6c220e5091.mp4)

                        
                                                
                                    
            
        
    

    
        
            
                
                    
                        
                            
![Dr. Hannes Lenz](https://4eck-media.de/wp-content/uploads/2025/11/hannes_lenz_01040cde11-1140x1140.avif "Dr. Hannes Lenz")
                        
                    
                                            Dr. Hannes Lenz
                                                                
                            Lenz Wild GmbH (Wald zu Tisch)
                        
                                    
            
            
                
                    
                                                
                                                            

You are in the best hands with the 4eck Media team when it comes to digital media and e-commerce. Here, development is in tune with the times and no standard is delivered. Their expertise and commitment are unbeatable. The support ranges from the idea to the implementation and the generation of reach. Highly committed owners and employees deliver their work as if they were developing the project for themselves – they are passionate about what they do and always strive for the perfect store. The Wald-zu-Tisch.de site has turned out better than I imagined, and it is already the second project that I have successfully implemented on schedule with Matthias and Stefan.

                                                    
                    
                
            
        
    
    

    
        
            
                
                    

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