# MeckCura Care Service Ltd. > URL: https://4eck-media.de/en/references/meckcura-care-service-ltd/ > Language: en > Description: Our task: to redefine the corporate identity of the nursing service MeckCura. The result: a modern branding with a new identity. --- ![Logo development of MeckCura](https://4eck-media.de/en/https://4eck-media.de/wp-content/uploads/2025/10/digital-agentur-kompetenz-logoentwicklung-meckcura-2-scaled-1440x960.avif "Logo development of MeckCura") ## Full service for a care service company. For the care company MeckCura Pflegedienst GmbH with locations in Rostock, Wismar, and Güstrow, it has been full service since 2016 – starting from brand development (name, corporate identity) to digital media such as website and social channels (social posts, ad campaigns & social recruiting) and print design, where we were allowed to develop all media from business cards to bus layouts. In 2021, the first facelift took place, during which the logo was further developed and a completely new website was designed. ### Employee survey as a management tool In order to measure the motivation and job satisfaction of employees, a digital survey was designed using “Google Forms” with 56 questions, the results of which enabled actionable measures for the development of the new communication strategy. The type of *Employee survey via Google Forms* made it easy for respondents to answer anonymously and directly via their own smartphones. The evaluation of the survey was the basis for later workshops on value and mission definition. With the relaunch, the company positions itself through the newly designed, fresh website, social media posts, and video-based content as an identifiable and values-based employer where people want to work. ### Employer attractiveness and recruiting A care service like MeckCura, with several large locations in Wismar, Rostock, and Güstrow, primarily faces one challenge: finding and retaining good employees. Through social media and the online application forms on the website, it is made easy for interested parties to apply directly and informally. With success: just a few weeks after the animated job advertisements based on adb – which always included a catchy phrase as an address – were released on Facebook.   More than 306,000 people reached, who interacted with the ad over 21,000 times.. The first open positions were already filled in a short time by a number of new applicants. ### Agency for Care Companies: - Modern Rebranding: Naming and Slogan - New corporate design including logo design - Concept, design, and development of a modern website. - Letterhead, business card, and flyer - Company signs and newspaper advertisements - Large-scale outdoor banners and design of exhibition equipment - Creation of a template for digital employee surveys - Text work for website and social media - Concept/Briefing for Recruiting Video - Concept and creation of animated job advertisements. - Illustration of individual icons and cartography of city map excerpts. ![MeckCura - Website](https://4eck-media.de/en/https://4eck-media.de/wp-content/uploads/2025/10/meckcura-corporate-website-scaled-1440x960.avif "MeckCura - Website") ![Employee survey in the nursing company](https://4eck-media.de/en/https://4eck-media.de/wp-content/uploads/2025/10/meckcura-arbeitgeberattraktivitaet-pflegedienst-mitarbeiterbefragung-960x1440.avif "Employee survey in a nursing company") ![Animated job advertisement for MeckCura Care Service](https://4eck-media.de/en/https://4eck-media.de/wp-content/uploads/2025/10/meckcura-animierte-stellenanzeigen-socials-1440x960.avif "Animated job advertisement for MeckCura Care Service") ![Individual icon creation for MeckCura](https://4eck-media.de/en/https://4eck-media.de/wp-content/uploads/2025/10/meckcura-icondesign-1440x960.avif "Individual icon creation for MeckCura") ![Bus layout for MeckCura](https://4eck-media.de/en/https://4eck-media.de/wp-content/uploads/2025/10/meckcura-buslayout-4eck-scaled-1440x960.avif "Bus layout for MeckCura") ![Felix Grasshoff](https://4eck-media.de/en/https://4eck-media.de/wp-content/uploads/2025/10/felix-grasshoff-1140x1140.avif "Felix Grasshoff") Felix Grasshoff MeckCura Pflegedienst GmbH I am very proud of our modern website, which accurately reflects our position as one of the leading care services in Mecklenburg-Western Pomerania. Working with 4eck Media was once again extremely straightforward. As a busy customer, I can hand over my marketing projects and get on with my core business with peace of mind. I am extremely grateful for the exceptionally good cooperation – which has now been going on for 5 years. ## Carefully start a project?