# Pharmacy Website & Umbrella Brand for Cottbus Apotheken > URL: https://4eck-media.de/en/references/pharmacy-website-umbrella-brand-for-cottbus-apotheken/ > Language: en --- ![Responsive Webdesign der Cottbus Apotheken auf Tablet und Smartphone mit Ausbildungsseite und individuellen Rezepturen](https://4eck-media.de/wp-content/uploads/2026/04/cottbus-apotheken-website-responsive-tablet-smartphone-1.avif "Cottbus Apotheken Website – Responsive Design auf Tablet und Smartphone") ![Strukturierte FAQ-Sektion der Apotheke am Theater in Cottbus, optimiert für lokale Suche und Sichtbarkeit in KI-Systemen wie ChatGPT und Google AI](https://4eck-media.de/wp-content/uploads/2026/04/cottbus-apotheken-faq-bereich-llm-seo.avif "FAQ-Bereich der Apotheke am Theater für lokale SEO und KI-Sichtbarkeit") ## The Brief Four pharmacies in Cottbus, four locations, four logos, but no shared digital identity. The pharmacies were locally established and professionally outstanding; what was missing was a unifying umbrella brand and a website that makes this structure visible. We developed a strategically designed website with custom illustrations, a bespoke icon world, a hand-designed city map, and a careers section. The goal: turn four established locations into a strong digital unit, without losing each pharmacy’s individuality. ### Illustrations, a city map and a careers section for four owner-run pharmacies Instead of conventional stock photos, a distinctive style was created: a warm, friendly colour palette, specially created illustrations as a recurring motif, individually developed icons and calm typography with a clear hierarchy. Instead of a generic Google embed, a custom city map showing all four locations was developed, combining brand consistency, higher visual quality and clear communication of the locations. The careers section was given strategic priority: clear advantages over pharmacy chains, authentic imagery, a sense of team spirit and a low barrier to applying position the pharmacies as an attractive employer. Separate location pages give each of the four locations its own digital presence under the shared umbrella brand. ### PageSpeed 95, Seobility 97, LLM optimisation and structured data for Cottbus The website achieves a Seobility score of 97, a mobile PageSpeed score of 95 and an A+ security rating according to the SecurityHeaders standard. Accessibility was implemented in line with WCAG. For local visibility, structured data, separate location pages and targeted optimisation for the search term Apotheke Cottbus were put in place. FAQ sections were structured for AI visibility in LLM systems so that content can be correctly captured and delivered in AI answers. The goal is lasting regional dominance in local competition with pharmacy chains. ### At a glance - Digital umbrella brand for four pharmacy locations - Custom-made illustrations and icons - Designed city map with all four locations - Separate location pages for local SEO - Careers section with a low barrier to applying - Seobility score 97 - Mobile PageSpeed score 95 - SecurityHeaders A+ - Accessibility according to WCAG - Structured data for local search queries - FAQ sections for AI visibility and LLM optimisation ![Startseite der Cottbus-Apotheken-Website auf Tablet mit floraler Illustration und Full-Page-Screenshot der vier Apothekenstandorte als Dachmarke](https://4eck-media.de/wp-content/uploads/2026/04/cottbus-apotheken-website-startseite-dachmarke.avif "Startseite der Cottbus Apotheken als gemeinsame digitale Dachmarke") ![Performance-Auswertung der Cottbus-Apotheken-Website mit PageSpeed-Score 98, Seobility-Onpage-Score 97 Prozent und WCAG-konformer Barrierefreiheit](https://4eck-media.de/wp-content/uploads/2026/04/cottbus-apotheken-pagespeed-seobility-audit-1.avif "PageSpeed 98 und Seobility-Score 97 für die Cottbus Apotheken") ![Eigens gestaltete Stadtkarte von Cottbus mit den vier Standorten Apotheke am Theater, Apotheke im Lausitzpark, Carl-Thiem-Apotheke und City-Apotheke](https://4eck-media.de/wp-content/uploads/2026/04/cottbus-apotheken-standortkarte-vier-apotheken.avif "Individuell gestaltete Standortkarte der vier Apotheken in Cottbus") ![Eigens entwickelte Icons für Phytotherapie, Darmberatung, Wundversorgung, Rezepturherstellung und Lungenerkrankungen als Teil der Markenwelt der Cottbus Apotheken](https://4eck-media.de/wp-content/uploads/2026/04/cottbus-apotheken-icon-welt-leistungen.avif "Individuelle Icon-Welt der Cottbus Apotheken für Leistungen und Beratung") ![Grafikdesignerin erstellt auf einem Grafiktablet die individuellen floralen Illustrationen und Bildmotive für die Markenwelt der Cottbus Apotheken](https://4eck-media.de/wp-content/uploads/2026/04/cottbus-apotheken-illustrationen-webdesign-prozess.avif "Individuelle Illustrationen für die Cottbus Apotheken im Designprozess") ![Kerstin Thierfelder](https://4eck-media.de/wp-content/uploads/2026/04/kerstin-thierfelder-apotheke-cottbus.avif "Kerstin Thierfelder") Kerstin Thierfelder Cottbus Apotheken Top design and incredibly fast!!! I’m delighted! The team understood every single one of my individual client wishes one-to-one and turned them into a cutting-edge design. What impressed me most was the speed – no waiting in line, implementation in almost record time. If you want a website that visually makes a real design statement, this is the right place! Thank you so much. ## A website for your pharmacy or healthcare facility?