# Watercool

> URL: https://4eck-media.de/en/references/watercool/  
> Language: en  
> Description: From our references: For Watercool, which offers components for water cooling, it was to be an entirely new brand appearance.

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![Corporate Identity for Watercool](https://4eck-media.de/en/https://4eck-media.de/wp-content/uploads/2025/10/watercool-logo-corporate-design-1440x960.avif "Corporate Identity for Watercool")
                                    
                                                                    
                                        
![Modern websites for Watercool](https://4eck-media.de/en/https://4eck-media.de/wp-content/uploads/2025/10/watercool-icon-1440x960.avif "watercool-icon")
                                    
                                                        
                        
                    
                
                
                    
                        

## The assignment given to us

                        

The focus of our assignment was the development of a new brand identity for an industrial company, where the logo design and online presence should optimally reflect the company’s DNA and target audience engagement. The result is a unique, modern solution.

                    
                
            
        
    

    
        
            
                                    

### New competency-based website as a showcase of services

The focus of the website is both on showcasing the wide range of competencies related to water cooling and on simplifying the process for potential customers to get in touch with Watercool – either directly or through worldwide resellers. The professional product photography particularly supports the overall perception of the presentation. A new brand appearance that knows how to convince!

### Loving design with compositions and icons.

The provided product images have been processed in composings that are in the corporate color space of blue and orange. Together with the individually created icons, the entire visual design of the website and the presentation forms a distinctive and tangible communication to the customer by the award-winning water cooling manufacturer.

                            
            
                                    

### At a glance

- Concept of the new logo for the company
- Expansion of the logo concept to the product lines of Watercool
- Concept, design, and development of the new multilingual website based on WordPress.
- Illustration of individual icons for Watercool.
- Creation of image compositions for the company’s product lines in the corporate color space of orange and blue.
- Layout of business cards and letterhead

                            
        
    

    
![Modern websites for Watercool](https://4eck-media.de/en/https://4eck-media.de/wp-content/uploads/2025/10/watercool-reference-4eck-1-1920x1080.avif "The new brand appearance of Watercool")

    
        
            
                
                    
                        
                            
![Watercool GmbH](https://4eck-media.de/en/https://4eck-media.de/wp-content/uploads/2025/10/watercool-1140x1140.avif "Watercool GmbH")
                        
                    
                                            Rico Weber
                                                                
                            Watercool GmbH
                        
                                    
            
            
                
                    
                                                
                                                            

The website has turned out absolutely fantastic, and I can only praise you. The collaboration was brilliant, and above all, the changes were implemented quickly. Customer feedback has also been extremely positive. The only thing that annoys me is that I didn't go ahead with the relaunch of the site with you sooner. It has definitely paid off to have the design and technology implemented by just one company. So, a big thank you from me too.Translated with DeepL.com (free version)

                                                    
                    
                
            
        
    
    

    
        
            
                
                    

## A new appearance for your brand?