# WBG Pasewalk

> URL: https://4eck-media.de/en/references/wbg-pasewalk/  
> Language: en  
> Description: For the housing cooperative WBG Pasewalk, redefining brand communication was essential for its 65th anniversary.

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![Corporate Identity of WBG Pasewalk](https://4eck-media.de/en/https://4eck-media.de/wp-content/uploads/2025/10/logo-ci-wbg-pasewalk-1440x960.avif "Corporate Identity of WBG Pasewalk")
                                    
                                                                    
                                        
![Christmas brochures for the WBG Pasewalk](https://4eck-media.de/en/https://4eck-media.de/wp-content/uploads/2025/10/wbg-projektvorstellung-4eck-referenzen-icons-1440x960.avif "wbg project presentation square references icons")
                                    
                                                                    
                                        
![Christmas brochures for the WBG Pasewalk](https://4eck-media.de/en/https://4eck-media.de/wp-content/uploads/2025/10/weihnachtsbroschueren-wbg-pasewalk-1440x960.avif "Christmas brochures for the WBG Pasewalk")
                                    
                                                                    
                                        
![Website of the WBG Pasewalk](https://4eck-media.de/en/https://4eck-media.de/wp-content/uploads/2025/10/wbg-projektvorstellung-printdesign-4eck-referenzen-1440x960.avif "wbg-project presentation-print design-4 corner-references")
                                    
                                                                    
                                        
![Website of the WBG Pasewalk](https://4eck-media.de/en/https://4eck-media.de/wp-content/uploads/2025/10/wbg-projektvorstellung-mobile-4eck-referenzen-1440x960.avif "wbg project presentation mobile square references")
                                    
                                                        
                        
                    
                
                
                    
                        

## Our solution

                        

Our task was to refresh the existing corporate design without completely overhauling the previous concept. Thus, the logo was continued as a motif but significantly simplified in its design. We changed the formerly bronze color tone to a cozy orange, and the corporate fonts were adjusted. The new corporate design was then rolled out across the various newly conceived digital and print media. A modern appearance for the cooperative!

                    
                
            
        
    

    
        
            
                                    

### The new website: Regional Experience

It was particularly important to us during the realization to completely avoid staged stock images from photo portals and instead use authentic atmospheric shots of the city. We achieved this through collaboration with the photographer Andy Bünning from Torgelow, whose aerial shots and panoramas significantly enhance the aesthetic experience on the website. A heartfelt thank you at this point.

### Content with added value and experience factor

The new WBG website offers information for prospective tenants. A nice overview of the total inventory of individual properties as well as the currently available apartments. Thanks to interactive forms, it is easy for interested parties to provide the necessary information to the housing association without having to contact the association’s staff in advance – this also pleasantly shortens the administrative tasks for the employees.

                            
            
                                    

### In a nutshell

- Logo design (simplification of the original motif)
- Individual icon creation for living and construction for WBG Pasewalk.
- Layout of print products (e.g., [roll-up banners](https://4eck-media.de/en/https://www.tutkit.com/de/vorlagen/roll-up-design)) and interactive PDF forms
- Concept, design, and development of the website based on WordPress.
- News function, housing offers, career section, chronicle with timeline function, interactive forms, …
- Performance optimization & mobile optimization of the website for smartphones and tablets (responsive web design)

                            
        
    

    
![Website of the WBG Pasewalk](https://4eck-media.de/en/https://4eck-media.de/wp-content/uploads/2025/10/website-wbg-pasewalk-scaled-1920x1080.avif "Website of the WBG Pasewalk")

    
        
            
                
                    
                        
                            
![WBG Pasewalk](https://4eck-media.de/en/https://4eck-media.de/wp-content/uploads/2025/10/wbg-pasewalk-1140x1140.avif "Logo of the housing cooperative Pasewalk")
                        
                    
                                            René Staatz
                                                                
                            Wohnungsbaugenossenschaft Pasewalk eG
                        
                                    
            
            
                
                    
                                                
                                                            

From the outset, the agency 4eck Media distinguished itself through its high-quality, customer-oriented consulting services, which ensured that the brand image we desired as a regional housing cooperative was incorporated into the concept. We would like to express our sincere thanks for the modern, content-rich, and functional website, which has been very well received by our employees and business partners as well as our tenants, members, and interested parties. We are happy to recommend your agency and look forward to continuing our pleasant collaboration.

                                                    
                    
                
            
        
    
    

    
        
            
                
                    

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