# Website relaunch for advandas > URL: https://4eck-media.de/en/references/website-relaunch-for-advandas/ > Language: en --- ![New advandas homepage with a team photo and the message that advandas brings AI into your company on a tablet and a smartphone](https://4eck-media.de/wp-content/uploads/2026/10/advandas-tablet-phone-stands.avif "A consistent look on tablet and smartphone: a clear message, a real team photo and a direct path to a first consultation.") ## The brief advandas wanted to show how its consulting supports businesses and who accompanies companies throughout the process. We organised the content around visitors’ needs, rewrote the copy and developed the web design for implementation in WordPress. With team profiles and examples from client projects, the website was designed to make the route to an initial consultation easier. We adapted the presence for mobile devices and improved accessibility as well as the way the content is prepared for search engines and AI systems. ### The team and the consultancy at the centre In the large opening image, visitors meet the three managing directors. The brand red and geometric shapes set the visual direction. Below, three cards lead on according to the visitor’s needs: getting started with AI, having an offer reviewed, or implementing a project. The case studies explain the consultancy through real businesses, such as Hatscher Bakery. In the knowledge section, visitors can filter by topic. A funding check provides an initial overview of funding programmes, while the location map shows the regional presence. On the appointments page, we introduce the contacts. Active booking buttons take prospective clients straight to their calendars. ### SEO for Google and AI optimisation (GEO) We implemented the website responsively in WordPress and optimised its performance. For search engine optimisation (SEO) on Google, we revised page titles, descriptions and internal links. AI optimisation (GEO) includes structured data about the company and its services as well as an additional Markdown version. These make the content easier for AI systems to process. We also improved accessibility and created a tailored link preview. The documented mobile PageSpeed test of 13 October 2026 shows 95 performance points instead of 68 previously. In the separate AccessibilityChecker test, the score rises from 12 to 90 points and the number of critical issues falls to zero. The results apply to the homepage tested. We explain the scope and limitations of the measurements in the project report on the advandas relaunch. ### At a glance - Custom web design in the advandas brand style - WordPress development with reusable content modules - AI optimisation (GEO) with structured data and Markdown output - Search engine optimisation (SEO) for Google - Page structure with three entry points based on consulting needs - Team profiles, case studies and a knowledge section with filters - Interactive funding check and regional location map - Appointments page with personal Microsoft Bookings links - Cookie notice and a custom illustrated 404 page - Performance optimisation and accessibility improvements ![Laptop mit der neuen advandas-Startseite und daneben eine vollständige Seitenansicht mit Leistungen, Praxisbeispielen, Kompetenzfeldern und Ablauf](https://4eck-media.de/wp-content/uploads/2026/10/advandas-single-laptop-corporate-background.avif "Neue Startseite für advandas: Team, Leistungen, Praxisbeispiele und Ablauf in einem durchgängigen Design.") ![Wissensbereich von advandas mit Themenfiltern auf einem Smartphone neben dem PageSpeed-Bericht mit 95 Punkten Performance und dreimal 100 Punkten](https://4eck-media.de/wp-content/uploads/2026/10/advandas-phone.avif "Mobiler PageSpeed-Test vom 13. Oktober 2026: 95 Punkte Performance und dreimal 100 Punkte.") ![advandas-Startseite auf einem Tablet und einem Smartphone mit dem illustrierten Cookie-Hinweis Cookies kurz erklärt](https://4eck-media.de/wp-content/uploads/2026/10/advandas-tablet-phone-cookie.avif "Auch der Cookie-Hinweis passt zur Marke und erklärt in wenigen Sätzen, was mit welcher Einwilligung geladen wird.") ![Illustrierte 404-Seite von advandas auf einem Laptop mit einem Roboter, der mit einer Lupe sucht, sowie Links zur Startseite und zum Erstgespräch](https://4eck-media.de/wp-content/uploads/2026/10/advandas-single-laptop-404.avif "Auf der individuellen 404-Seite finden Besucher Links zur Startseite, zu den Leistungen und zum Erstgespräch.") ![Drei Smartphones zeigen die Kennzahlen, das mobile Menü und das Praxisbeispiel Bäckerei Hatscher auf der advandas-Website](https://4eck-media.de/wp-content/uploads/2026/10/advandasthree-phones.avif "Responsive Gestaltung für Kennzahlen, Navigation und Praxisbeispiele auf dem Smartphone.") ## Website relaunch for your consultancy?