# Website Relaunch for Internat Schloss Torgelow

> URL: https://4eck-media.de/en/references/website-relaunch-for-internat-schloss-torgelow/  
> Language: en  

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![Responsive Startseite von Schloss Torgelow auf Smartphone und Tablet mit Hero-Bereich und Video-Sektion](https://4eck-media.de/en/https://4eck-media.de/wp-content/uploads/2026/04/schloss-torgelow-startseite-responsive-tablet-smartphone.avif "Schloss Torgelow – Responsive Startseite auf Tablet und Smartphone")
                                    
                                                        
                        
                    
                
                
                    
                        

## The Brief

                        

With the relaunch, Internat Schloss Torgelow arrives on a new WordPress foundation: more than 1,100 pages were migrated from Typo3, all images converted to AVIF/WebP, and for every page type, tailored structured data was implemented. The site is specifically designed for three target groups: parents, students, and prospective staff, each with tailored content and user journeys. The WordPress MultiSite backend is operated together with the Kurpfalz-Internat of the Lehmann family that runs both schools.

                    
                
            
        
    

    
        
            
                                    

### Three target groups, custom illustrations, and AI readiness

Parents find structured navigation, informative FAQs, and clear calls to action to download the brochure or get in touch directly. Students experience the site as a visually strong platform with imagery, experience stories, videos, and interactive elements. The careers portal speaks to prospective staff with clear employer-branding language, benefits, voices from the faculty, and a seamless application process. For Schloss Torgelow, custom icons, illustrations of the campus buildings, and maps in line with the corporate design were developed. Newsletter integration, FAQ boxes, and a chat function round out the communication options.

### On-page score of 93 percent, AVIF image format, and organic traffic growth after the relaunch

The site launched with an on-page score of 93 percent, which is outstanding given its scope of more than 1,100 pages. Mobile PageSpeed without tracking scripts is over 90 percent. All images were converted to AVIF/WebP and stored in consistent 16:9 and 1:1 formats. The site is AI-ready: structured data for AI search results, FAQ sections for featured snippets, and a chatbox integration are implemented. Accessibility was built in from the start of the relaunch. Traffic development after the relaunch shows clearly positive growth in organic traffic according to Sistrix.

                            
            
                                    

### At a glance

- WordPress relaunch with a CMS migration from Typo3
- Migration of more than 1,100 pages
- WordPress MultiSite operated jointly with Kurpfalz-Internat
- Tailored content for three target groups
- Custom icons and campus illustrations
- Map design in line with the corporate design
- AI-ready: structured data and FAQ sections
- AVIF/WebP image format across all pages
- On-page score of 93 percent at launch
- Accessibility per WCAG
- Newsletter, chat, and careers portal

                            
        
    

    
        
            
                
                                                
                                
                                    
![Seite 30 Gründe für Schloss Torgelow auf Tablet und Smartphone mit blauem Header und Schülerfotos](https://4eck-media.de/en/https://4eck-media.de/wp-content/uploads/2026/04/schloss-torgelow-30-gruende-seite-responsive.avif "30 Gründe für Schloss Torgelow – Responsive Darstellung")
                                
                            
                                                        
                                
                                    
![Website-Relaunch Schloss Torgelow – Übersicht der Startseite, 30-Gründe-Seite, Internat-Bereich und Kennzahlen](https://4eck-media.de/en/https://4eck-media.de/wp-content/uploads/2026/04/schloss-torgelow-website-relaunch-seitenuebersicht.avif "Schloss Torgelow Website-Relaunch – Seitenübersicht und Design-Konzept")
                                
                            
                                                        
                                
                                    
![Website Schloss Torgelow auf Tablet – News-Beitrag Golfschnupperkurs mit Bildergalerie](https://4eck-media.de/en/https://4eck-media.de/wp-content/uploads/2026/04/schloss-torgelow-website-news-beitrag-tablet.avif "Schloss Torgelow News-Seite – WordPress-Website auf Tablet")
                                
                            
                                                        
                                
                                    
![WordPress-MultiSite Schloss Torgelow in sechs Sprachen – Deutsch, Englisch, Französisch, Spanisch, Russisch und Türkisch](https://4eck-media.de/en/https://4eck-media.de/wp-content/uploads/2026/04/schloss-torgelow-website-mehrsprachig-sechs-sprachen.avif "Schloss Torgelow – Mehrsprachige Website in sechs Sprachen")
                                
                            
                                                        
                                
                                    
![Illustrierte Anfahrtskarte zum Internat Schloss Torgelow mit Autobahnen ab Hamburg, Berlin und Rostock](https://4eck-media.de/en/https://4eck-media.de/wp-content/uploads/2026/04/schloss-torgelow-anfahrtskarte-illustration-norddeutschland.avif "Schloss Torgelow – Individuelle Anfahrtskarte Norddeutschland")
                                
                            
                                            
            
        
    

    
        
            
                
                    
                        
                            
![Kirstin Lehmann](https://4eck-media.de/en/https://4eck-media.de/wp-content/uploads/2026/05/kirstin-lehmann.avif "Kirstin Lehmann")
                        
                    
                                            Kirstin Lehmann
                                                                
                            Schloss Torgelow & Kurpfalz-Internat
                        
                                    
            
            
                
                    
                                                
                                                            

The relaunch has been a complete success—not only visually, but also in terms of our internal and external communications. A big thank you to Mr. Petri and his team for their outstanding collaboration! With his expertise, dedication, and fantastic team, he managed the project professionally from start to finish—and we are very grateful for his passion and enthusiasm in carrying out this challenging task.

                                                    
                    
                
            
        
    
    

    
        
            
                
                    

## A relaunch for your educational institution?
