Website relaunch for stellenpakete.net
stellenpakete.net brings together selected job boards and related services for companies. In the relaunch, we repositioned the platform within a shared WordPress Multisite. Nine sector areas guide employers from an open role to comparable packages and a non-binding enquiry. Before booking, HRM CONSULTING reviews the selection personally. We subsequently checked SEO, GEO, accessibility, performance and security in documented tests.
The brief
HRM CONSULTING wanted to translate its consulting expertise for purchasing job advertisements into a clear digital offer structure. We developed stellenpakete.net as an independent brand presence within a WordPress Multisite. Employers should be able to move directly from sector, target group and duration to a suitable package, understand services and prices, and then send a qualified, non-binding enquiry. We jointly developed the information architecture, UX design, content, components, search engine optimisation and technical implementation.
Nine sector areas and transparent package comparisons
The homepage guides employers through General, IT & Tech, Care, Engineering, Sales, Logistics, Marketing & Digital, Finance and Skilled Trades to dedicated package areas. There, Starter, Professional and Premium can each be compared for 30 or 60 days. Prices, included job boards and services remain directly clear. Instead of an anonymous checkout, the contact form carries over the sector, package and duration; HRM CONSULTING personally checks the selection before booking. Reusable components, a dedicated icon system and responsive comparison views keep the extensive content clear on mobile devices too.
SEO, GEO and technical quality delivered measurably
The WordPress website was structured for traditional search engines and AI systems. Clear page priorities, internal links, structured data and machine-readable versions support SEO and GEO. Technically, the documented homepage achieves 99 performance points in the mobile Lighthouse test, and 100 each for accessibility, best practices and SEO. The Seobility audit reports a 96% on-page score, while Security Headers rates the configuration A+. An Agent Readiness partial scan classifies the page with 86 points as Agent-Native Level 5. We explain further background in the project report on the stellenpakete.net website relaunch.
At a glance
- Custom UI/UX design for an independent recruiting brand
- WordPress development with reusable content modules
- SEO for Google with clear page priorities and internal linking
- AI optimisation (GEO / LLM SEO) with structured and machine-readable content
- Accessible implementation with semantic structure and clear interaction
- Nine sector areas for targeted package selection
- Starter, Professional and Premium for 30 or 60 days
- Pre-filled enquiries and personal review before booking
- Custom icon system and a bespoke 404 page
- 99 points of mobile performance, 96% on-page score, Security Headers A+ and Agent-Native Level 5
