Website relaunch for the AWO Peeneschule
The AWO Peeneschule Groß Gievitz, run by AWO Müritz gGmbH, supports children in years 1 to 6. For this recognised Kneipp school, we developed a new WordPress website that showcases its educational profile and takes parents quickly to the lunch menu, documents and enrolment. Bespoke web design, a custom location map and improvements in accessibility, performance, SEO and GEO round off the website.
The brief
The website was meant to showcase the distinctive everyday life at the Peeneschule and help parents with their day-to-day concerns. We restructured the educational profile, news and practical information, designed the website and built it in WordPress. At peeneschule.awo-mueritz.de, the new school website combines its own look with a recognisable affiliation to AWO Müritz gGmbH.
School profile and parent information clearly linked
Large images, dark blue and green accents give the school a friendly, distinctive presence. The navigation leads to the team, school life and the Kneipp concept. The lunch menu, closing days, forms, enrolment and the existing AWO sick note are directly accessible. Documents are available in clearly arranged download cards. The custom location map places Groß Gievitz in relation to Waren and the Müritz. An illustrated 404 page featuring a long break leads back to the home page or to the contact page when links are missing. All views are designed for smartphone, tablet and desktop.
Accessibility, performance, SEO and GEO
We improved digital accessibility and the technical implementation. The documented home page tests show 90 instead of 72 points in AccessibilityChecker, 96 instead of 90 points for mobile PageSpeed performance and A+ instead of D on Security Headers. For search engines and AI systems, we added clear metadata, schema markup and a Markdown version. In doing so, the school and AWO Müritz gGmbH as its operator are clearly attributed. A designed Open Graph preview rounds off the website. We explain the scope of the measurements and further views in the project report on the AWO Peeneschule relaunch.
At a glance
- Bespoke UI/UX design for the school website
- WordPress development for all screen sizes
- Clear attribution to AWO Müritz gGmbH as the operator
- Direct paths to the lunch menu, forms and enrolment
- Custom regional location map with route planning
- Individually illustrated 404 page
- Improved accessibility, AccessibilityChecker 72 to 90
- Performance optimisation, mobile 90 to 96 points
- SEO for Google with suitable page titles and descriptions
- GEO / LLM SEO with schema markup and Markdown
- Open Graph preview and security headers rated A+
