{"id":4513,"date":"2024-10-21T15:38:24","date_gmt":"2024-10-21T15:38:24","guid":{"rendered":"https:\/\/4eck-media.veronika.psd-tutorials.net\/blog\/received-a-well-deserved-punch-in-the-face-feedback-on-our-campaign\/"},"modified":"2026-10-12T12:17:42","modified_gmt":"2026-10-12T12:17:42","slug":"received-a-well-deserved-punch-in-the-face-feedback-on-our-campaign","status":"publish","type":"blog","link":"https:\/\/4eck-media.de\/en\/blog\/received-a-well-deserved-punch-in-the-face-feedback-on-our-campaign\/","title":{"rendered":"Received a well-deserved punch in the face: Feedback on our campaign"},"content":{"rendered":"<?xml encoding=\"UTF-8\"><p class=\"wp-block-paragraph\">We received feedback on our recruiting campaign for our esteemed client MeckCura. And this feedback ranged from &ldquo;Is this for real?&rdquo; to &ldquo;Terrible&hellip; absolutely cringe.&rdquo; to  <em>&ldquo;Typical creative brainstorming idea in the early stages. One person throws out a phrase, and everyone laughs as if they were in 7th grade. Instead of taking that funny energy with them and seriously continuing to search, these infantile advertisers have rested on it. Silly and completely off the mark.&rdquo;   <\/em><\/p><p class=\"wp-block-paragraph\">As an agency that has been working with MeckCura Pflegedienst GmbH since 2015, we have taken a bit of a hit from our dear colleagues in the creative industry. We don&rsquo;t take this criticism personally; instead, we see it as an opportunity to take a closer look at our &ldquo;Gepflegt&rdquo; campaign. Specifically, it concerns the campaign motif &ldquo;Gepflegt einen fahren lassen,&rdquo; which has also been used for the advertising on buses in Wismar and Rostock.  <\/p><p class=\"wp-block-paragraph\">Recently, our campaign was evaluated by Oliver Voss. Our work did not pass, his judgment was unfavorable, just like many other advertising campaigns he discusses. <\/p><section class=\"custom-theme-block image-full-container theme-image-full-container block-padding-middle\">\n    <div class=\"container\">\n        <div class=\"row\">\n            <div class=\"col-12\">\n                <div class=\"image-wrapper\">\n                    <script type=\"application\/ld+json\">{\"@context\":\"https:\/\/schema.org\",\"@type\":\"ImageObject\",\"contentUrl\":\"https:\/\/4eck-media.de\/wp-content\/uploads\/2025\/11\/linkedin_besprechung_12ab8ad504.avif\",\"url\":\"https:\/\/4eck-media.de\/wp-content\/uploads\/2025\/11\/linkedin_besprechung_12ab8ad504.avif\",\"width\":1315,\"height\":960}<\/script>\n\n<picture>\n    <img src=\"https:\/\/4eck-media.de\/wp-content\/uploads\/2025\/11\/linkedin_besprechung_12ab8ad504.avif\" srcset=\"https:\/\/4eck-media.de\/wp-content\/uploads\/2025\/11\/linkedin_besprechung_12ab8ad504-2880x1920.avif 2005w, https:\/\/4eck-media.de\/wp-content\/uploads\/2025\/11\/linkedin_besprechung_12ab8ad504-2160x1440.avif 1972w, https:\/\/4eck-media.de\/wp-content\/uploads\/2025\/11\/linkedin_besprechung_12ab8ad504-1440x960.avif 1315w, https:\/\/4eck-media.de\/wp-content\/uploads\/2025\/11\/linkedin_besprechung_12ab8ad504-1080x720.avif 986w, https:\/\/4eck-media.de\/wp-content\/uploads\/2025\/11\/linkedin_besprechung_12ab8ad504-960x640.avif 877w, https:\/\/4eck-media.de\/wp-content\/uploads\/2025\/11\/linkedin_besprechung_12ab8ad504-720x480.avif 657w, https:\/\/4eck-media.de\/wp-content\/uploads\/2025\/11\/linkedin_besprechung_12ab8ad504-640x428.avif 586w, https:\/\/4eck-media.de\/wp-content\/uploads\/2025\/11\/linkedin_besprechung_12ab8ad504-480x320.avif 438w, https:\/\/4eck-media.de\/wp-content\/uploads\/2025\/11\/linkedin_besprechung_12ab8ad504-320x214.avif 293w\" alt=\"LinkedIn discussion of our campaign\" title=\"\" width=\"1315\" height=\"960\" loading=\"lazy\" decoding=\"async\" sizes=\"auto, 100vw\">\n<\/picture>\n                <\/div>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/section><p class=\"wp-block-paragraph\">We take it sportingly and thank him for his words, as we believe that MeckCura truly deserves the attention. We love our customers and are pleased when visibility multiplies through influential multipliers. <\/p><p class=\"wp-block-paragraph\">Oliver Voss says in his video &ndash; here in his own words: <em>&ldquo;Take a look at this advertisement, please. &lsquo;Let it flow in style,&rsquo; it says. Seriously? The only person who thinks that line is good is the one who wrote it. (&hellip;) Only advertisers like this line. It is completely inappropriate for this product. It doesn&rsquo;t have to please the person who writes it, like the copywriter here, but rather the one who is meant to be addressed. And the person who is supposed to be addressed will at best say, &lsquo;I don&rsquo;t understand what they mean.&rsquo; And at worst: &lsquo;Are you kidding me?&rsquo; That&rsquo;s what I would say, too.&rdquo;<\/em><\/p><p class=\"wp-block-paragraph\">Many comments on his review on LinkedIn &ndash; primarily from actors in the creative industry &ndash; showed agreement with Oliver Voss and were correspondingly critical.<\/p><p class=\"wp-block-paragraph\">However, there were also some voices that contradicted Voss or expanded his viewpoint, for example, with the perspective that seniors are not actually the target group. Someone from the sales department wrote: <\/p><section class=\"custom-theme-block image-full-container theme-image-full-container block-padding-middle\">\n    <div class=\"container\">\n        <div class=\"row\">\n            <div class=\"col-12\">\n                <div class=\"image-wrapper\">\n                    <script type=\"application\/ld+json\">{\"@context\":\"https:\/\/schema.org\",\"@type\":\"ImageObject\",\"contentUrl\":\"https:\/\/4eck-media.de\/wp-content\/uploads\/2025\/11\/sales_sicht_auf_kampagne_631eab2d91.avif\",\"url\":\"https:\/\/4eck-media.de\/wp-content\/uploads\/2025\/11\/sales_sicht_auf_kampagne_631eab2d91.avif\",\"width\":1221,\"height\":960}<\/script>\n\n<picture>\n    <img src=\"https:\/\/4eck-media.de\/wp-content\/uploads\/2025\/11\/sales_sicht_auf_kampagne_631eab2d91.avif\" srcset=\"https:\/\/4eck-media.de\/wp-content\/uploads\/2025\/11\/sales_sicht_auf_kampagne_631eab2d91-2160x1440.avif 1349w, https:\/\/4eck-media.de\/wp-content\/uploads\/2025\/11\/sales_sicht_auf_kampagne_631eab2d91-1440x960.avif 1221w, https:\/\/4eck-media.de\/wp-content\/uploads\/2025\/11\/sales_sicht_auf_kampagne_631eab2d91-1080x720.avif 915w, https:\/\/4eck-media.de\/wp-content\/uploads\/2025\/11\/sales_sicht_auf_kampagne_631eab2d91-960x640.avif 814w, https:\/\/4eck-media.de\/wp-content\/uploads\/2025\/11\/sales_sicht_auf_kampagne_631eab2d91-720x480.avif 610w, https:\/\/4eck-media.de\/wp-content\/uploads\/2025\/11\/sales_sicht_auf_kampagne_631eab2d91-640x428.avif 544w, https:\/\/4eck-media.de\/wp-content\/uploads\/2025\/11\/sales_sicht_auf_kampagne_631eab2d91-480x320.avif 407w, https:\/\/4eck-media.de\/wp-content\/uploads\/2025\/11\/sales_sicht_auf_kampagne_631eab2d91-320x214.avif 272w\" alt=\"Sales assessment of the campaign\" title=\"\" width=\"1221\" height=\"960\" loading=\"lazy\" decoding=\"async\" sizes=\"auto, 100vw\">\n<\/picture>\n                <\/div>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/section><p class=\"wp-block-paragraph\">With that, Thomas, we are indeed getting closer to the issue. Apparently, Oliver has never worked with a care service as a client. Otherwise, he would know that for most care services, acquiring new clients is not a problem (keyword: demographic shift). The target group is not the senior themselves, but rather the relatives who decide whether someone should receive care &ndash; primarily the children. However, where the real issue lies in the care sector is in meeting their own staffing needs. Care services and nursing homes require care assistants, qualified nursing staff, and good nursing management. The marketing measures for MeckCura aim at achieving a noticeable, even distinctive positioning as an attractive employer. And why does nothing on the bus say &ldquo;We are looking,&rdquo; &ldquo;We are hiring,&rdquo; or &ldquo;Apply now&rdquo;? In this case, it is a long-term campaign, and the target group should develop a desire to work in a company that has a more relaxed approach. We prefer to buy something rather than be sold something, right?         <\/p><p class=\"wp-block-paragraph\">So that design not only looks good but works measurably, our <a href=\"https:\/\/4eck-media.de\/en\/competencies\/ui-ux-web-development-agency-4eck-media\/\">web design agency<\/a> brings together UX, content and development.<\/p><p class=\"wp-block-paragraph\">Furthermore, everyone knows by now: employees often join because of the company&rsquo;s reputation and leave because of their supervisors. When the boss personally poses for the motivation, it becomes particularly identifiable from our perspective. <\/p><p class=\"wp-block-paragraph\">I came across Voss&rsquo; feedback because our client MeckCura featured this post in their Facebook reel in their coolness.<\/p><p class=\"wp-block-paragraph\">Who is this Oliver Voss? He was once a big deal, a board member of Jung von Matt, and according to LinkedIn and TikTok, he is many other things as well. <\/p><section class=\"custom-theme-block image-full-container theme-image-full-container block-padding-middle\">\n    <div class=\"container\">\n        <div class=\"row\">\n            <div class=\"col-12\">\n                <div class=\"image-wrapper\">\n                    <script type=\"application\/ld+json\">{\"@context\":\"https:\/\/schema.org\",\"@type\":\"ImageObject\",\"contentUrl\":\"https:\/\/4eck-media.de\/wp-content\/uploads\/2025\/11\/tiktok_linkedin_0b20f6c41f.avif\",\"url\":\"https:\/\/4eck-media.de\/wp-content\/uploads\/2025\/11\/tiktok_linkedin_0b20f6c41f.avif\",\"width\":1232,\"height\":568}<\/script>\n\n<picture>\n    <img src=\"https:\/\/4eck-media.de\/wp-content\/uploads\/2025\/11\/tiktok_linkedin_0b20f6c41f.avif\" srcset=\"https:\/\/4eck-media.de\/wp-content\/uploads\/2025\/11\/tiktok_linkedin_0b20f6c41f-1440x960.avif 1232w, https:\/\/4eck-media.de\/wp-content\/uploads\/2025\/11\/tiktok_linkedin_0b20f6c41f-1080x720.avif 1080w, https:\/\/4eck-media.de\/wp-content\/uploads\/2025\/11\/tiktok_linkedin_0b20f6c41f-960x640.avif 960w, https:\/\/4eck-media.de\/wp-content\/uploads\/2025\/11\/tiktok_linkedin_0b20f6c41f-720x480.avif 720w, https:\/\/4eck-media.de\/wp-content\/uploads\/2025\/11\/tiktok_linkedin_0b20f6c41f-640x428.avif 640w, https:\/\/4eck-media.de\/wp-content\/uploads\/2025\/11\/tiktok_linkedin_0b20f6c41f-480x320.avif 480w, https:\/\/4eck-media.de\/wp-content\/uploads\/2025\/11\/tiktok_linkedin_0b20f6c41f-320x214.avif 320w\" alt=\"TikTok and LinkedIn Description\" title=\"\" width=\"1232\" height=\"568\" loading=\"lazy\" decoding=\"async\" sizes=\"auto, 100vw\">\n<\/picture>\n                <\/div>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/section><p class=\"wp-block-paragraph\">In the morning, I discussed our &ldquo;fan mail&rdquo; with a colleague during a call, and we also googled who Oliver Voss is and what he does &ndash; after all, his JVM days were a long time ago. He regularly discusses advertising campaigns on social media and video platforms as a top advertiser. Here&rsquo;s a screenshot from YouTube. It&rsquo;s a pretty cool series because he addresses important points. Here is a screenshot of his YouTube channel &ndash; the image was not chosen because of the low number of views (his other channels perform many times better), but because of the Kinski-like versatility of Voss&rsquo;s facial expressions ;-):    <\/p><section class=\"custom-theme-block image-full-container theme-image-full-container block-padding-middle\">\n    <div class=\"container\">\n        <div class=\"row\">\n            <div class=\"col-12\">\n                <div class=\"image-wrapper\">\n                    <script type=\"application\/ld+json\">{\"@context\":\"https:\/\/schema.org\",\"@type\":\"ImageObject\",\"contentUrl\":\"https:\/\/4eck-media.de\/wp-content\/uploads\/2025\/11\/youtube_shorts_voss_bc25338a19.avif\",\"url\":\"https:\/\/4eck-media.de\/wp-content\/uploads\/2025\/11\/youtube_shorts_voss_bc25338a19.avif\",\"width\":1440,\"height\":503}<\/script>\n\n<picture>\n    <img src=\"https:\/\/4eck-media.de\/wp-content\/uploads\/2025\/11\/youtube_shorts_voss_bc25338a19.avif\" srcset=\"https:\/\/4eck-media.de\/wp-content\/uploads\/2025\/11\/youtube_shorts_voss_bc25338a19-2160x1440.avif 1979w, https:\/\/4eck-media.de\/wp-content\/uploads\/2025\/11\/youtube_shorts_voss_bc25338a19-1440x960.avif 1440w, https:\/\/4eck-media.de\/wp-content\/uploads\/2025\/11\/youtube_shorts_voss_bc25338a19-1080x720.avif 1080w, https:\/\/4eck-media.de\/wp-content\/uploads\/2025\/11\/youtube_shorts_voss_bc25338a19-960x640.avif 960w, https:\/\/4eck-media.de\/wp-content\/uploads\/2025\/11\/youtube_shorts_voss_bc25338a19-720x480.avif 720w, https:\/\/4eck-media.de\/wp-content\/uploads\/2025\/11\/youtube_shorts_voss_bc25338a19-640x428.avif 640w, https:\/\/4eck-media.de\/wp-content\/uploads\/2025\/11\/youtube_shorts_voss_bc25338a19-480x320.avif 480w, https:\/\/4eck-media.de\/wp-content\/uploads\/2025\/11\/youtube_shorts_voss_bc25338a19-320x214.avif 320w\" alt=\"YouTube Shorts Voss\" title=\"\" width=\"1440\" height=\"503\" loading=\"lazy\" decoding=\"async\" sizes=\"auto, 100vw\">\n<\/picture>\n                <\/div>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/section><script type=\"application\/ld+json\">{\"@context\":\"https:\/\/schema.org\",\"@type\":\"Blog\",\"blogPost\":[{\"@type\":\"BlogPosting\",\"headline\":\"High-Attention Outreach: More Inquiries Than via Email (Case Study + Interview)\",\"url\":\"https:\/\/4eck-media.de\/en\/blog\/high-attention-outreach-more-inquiries-than-via-email-case-study-interview\/\",\"image\":\"https:\/\/4eck-media.de\/wp-content\/uploads\/2026\/04\/high-attention-outreach-4eck.avif\",\"description\":\"High-Attention Outreach explained: How a letter generates more inquiries than emails. Case study, strategy & insights for B2B acquisition.\",\"author\":{\"@type\":\"Person\",\"name\":\"Matthias Petri\"}},{\"@type\":\"BlogPosting\",\"headline\":\"LinkedIn as a self-experiment: 12 principles, real numbers\",\"url\":\"https:\/\/4eck-media.de\/en\/blog\/linkedin-as-a-self-experiment-12-principles-real-numbers\/\",\"image\":\"https:\/\/4eck-media.de\/wp-content\/uploads\/2026\/07\/linkedin-selbstversuch.avif\",\"description\":\"An agency tests 12 LinkedIn principles on itself: starting at 400 followers, three posts a week, monthly updates with real numbers.\",\"author\":{\"@type\":\"Person\",\"name\":\"Matthias Petri\"}},{\"@type\":\"BlogPosting\",\"headline\":\"Modern website with a strategic content base: Our project for LEKO ENERGY GmbH.\",\"url\":\"https:\/\/4eck-media.de\/en\/blog\/modern-website-with-a-strategic-content-base-our-project-for-leko-energy-gmbh\/\",\"image\":\"https:\/\/4eck-media.de\/wp-content\/uploads\/2025\/10\/windpark-website-seo.avif\",\"description\":\"One-page design with video loop, 20 SEO subpages, custom icons & map for LEKO ENERGY. Seobility score 99, top rankings achieved.\",\"keywords\":\"renewable energy website, SEO website energy sector, WordPress one-page design, content strategy SEO, wind energy project development website\",\"author\":{\"@type\":\"Person\",\"name\":\"Matthias Petri\"}},{\"@type\":\"BlogPosting\",\"headline\":\"Corporate Publishing: Video Tutorials for the Professional Printing House viaprinto.de\",\"url\":\"https:\/\/4eck-media.de\/en\/blog\/corporate-publishing-video-tutorials-for-the-professional-printing-house-viaprinto-de\/\",\"image\":\"https:\/\/4eck-media.de\/wp-content\/uploads\/2025\/10\/video-tutorials-fuer-druckerei-viaprinto-1.avif\",\"description\":\"Extravagant print products: Four video tutorials for the professional printing company viaprinto.de\",\"keywords\":\"Creating corporate publishing video tutorials for print shops, InDesign tutorial print data PDF export, content marketing video guides print media, explainer video product design creating print products\",\"author\":{\"@type\":\"Person\",\"name\":\"Matthias Petri\"}}],\"headline\":\"Content wirksam gestalten\",\"description\":\"These articles show how strong ideas, clear messages and consistent distribution generate attention and contribute measurably to business goals.\"}<\/script><script type=\"application\/ld+json\">{\"@context\":\"https:\/\/schema.org\",\"@type\":\"Review\",\"itemReviewed\":{\"@type\":\"LocalBusiness\",\"@id\":\"https:\/\/4eck-media.de\/en\/#LocalBusiness\"},\"reviewRating\":{\"@type\":\"Rating\",\"ratingValue\":5,\"bestRating\":5},\"reviewBody\":\"A heartfelt thank you to the team at 4eck Media! The new website is exactly what we wanted: modern, clear and technically state of the art. The additional subpages for SEO helped us position our content optimally. We value the expert advice, the creativity and the reliability that 4eck Media brings to every project. Highly recommended!\",\"author\":{\"@type\":\"Person\",\"name\":\"Augustin K&ouml;llner\",\"jobTitle\":\"Managing Director\",\"worksFor\":{\"@type\":\"Organization\",\"name\":\"LEKO ENERGY GmbH\"}}}<\/script><script type=\"application\/ld+json\">{\"@context\":\"https:\/\/schema.org\",\"@type\":\"Review\",\"itemReviewed\":{\"@type\":\"LocalBusiness\",\"@id\":\"https:\/\/4eck-media.de\/en\/#LocalBusiness\"},\"reviewRating\":{\"@type\":\"Rating\",\"ratingValue\":5,\"bestRating\":5},\"reviewBody\":\"The video tutorial on designing a paper bag is very entertaining and has captivated us. Although the time frame in the video is quite tight, one learns a lot about the product. The result is a tastefully designed bag that is truly impressive. Collaboration and outcome are, as always, very good.\",\"author\":{\"@type\":\"Person\",\"name\":\"Dennis Lisizki\",\"jobTitle\":\"Online Marketing Manager\",\"worksFor\":{\"@type\":\"Organization\",\"name\":\"viaprinto\"}}}<\/script><section class=\"custom-theme-block news-cards block-padding-middle block-padding-bottom-small\">\n    <div class=\"container\">\n        <div class=\"row\">\n            <h2 class=\"h1\">Content wirksam gestalten<\/h2>                            <div class=\"description\"><p>These articles show how strong ideas, clear messages and consistent distribution generate attention and contribute measurably to business goals.<\/p>\n<\/div>\n                    <\/div>\n        <div class=\"row\">\n                            <div class=\"col-md-6 col-xxl-3 news-post news-post-1\">\n                    <div class=\"row\">\n                        <a href=\"https:\/\/4eck-media.de\/en\/blog\/high-attention-outreach-more-inquiries-than-via-email-case-study-interview\/\" class=\"\" rel=\"noopener, noreferrer\" title=\"High-Attention Outreach: More Inquiries Than via Email (Case Study + Interview)\" target=\"_self\">\n                            \n<picture>\n    <img src=\"https:\/\/4eck-media.de\/wp-content\/uploads\/2026\/04\/high-attention-outreach-4eck.avif\" srcset=\"https:\/\/4eck-media.de\/wp-content\/uploads\/2026\/04\/high-attention-outreach-4eck.avif 1x, https:\/\/4eck-media.de\/wp-content\/uploads\/2026\/04\/high-attention-outreach-4eck.avif 2x\" alt=\"High-Attention Outreach: More Inquiries Than via Email (Case Study + Interview)\" title=\"High-Attention Outreach: More Inquiries Than via Email (Case Study + Interview)\" width=\"480\" height=\"222\" loading=\"lazy\" sizes=\"auto, (min-width: 1710px) 388px, (min-width: 1200px) 388px, (min-width: 992px) 33vw, (min-width: 768px) 50vw, 100vw\" decoding=\"async\">\n<\/picture>\n                        <\/a>\n                        <div class=\"news-post-data\" rel=\"noopener, noreferrer\" title=\"High-Attention Outreach: More Inquiries Than via Email (Case Study + Interview)\" target=\"_self\">\n                            <a href=\"https:\/\/4eck-media.de\/en\/blog\/high-attention-outreach-more-inquiries-than-via-email-case-study-interview\/\" class=\"h3\"><span>High-Attention Outreach: More Inquiries Than via Email (Case Study + Interview)<\/span><\/a>\n                                                            <div class=\"news-post-author\">\n                                    <span class=\"visually-hidden\">Matthias Petri<\/span>\n                                <\/div>\n                            \n\n                                                    <\/div>\n                    <\/div>\n                <\/div>\n\n                            <div class=\"col-md-6 col-xxl-3 news-post news-post-2\">\n                    <div class=\"row\">\n                        <a href=\"https:\/\/4eck-media.de\/en\/blog\/linkedin-as-a-self-experiment-12-principles-real-numbers\/\" class=\"\" rel=\"noopener, noreferrer\" title=\"LinkedIn as a self-experiment: 12 principles, real numbers\" target=\"_self\">\n                            \n<picture>\n    <img src=\"https:\/\/4eck-media.de\/wp-content\/uploads\/2026\/07\/linkedin-selbstversuch.avif\" srcset=\"https:\/\/4eck-media.de\/wp-content\/uploads\/2026\/07\/linkedin-selbstversuch.avif 1x, https:\/\/4eck-media.de\/wp-content\/uploads\/2026\/07\/linkedin-selbstversuch.avif 2x\" alt=\"Matthias Petri starts the LinkedIn self-experiment with around 400 followers\" title=\"LinkedIn self-experiment: 12 principles and real numbers\" width=\"480\" height=\"222\" loading=\"lazy\" sizes=\"auto, (min-width: 1710px) 388px, (min-width: 1200px) 388px, (min-width: 992px) 33vw, (min-width: 768px) 50vw, 100vw\" decoding=\"async\">\n<\/picture>\n                        <\/a>\n                        <div class=\"news-post-data\" rel=\"noopener, noreferrer\" title=\"LinkedIn as a self-experiment: 12 principles, real numbers\" target=\"_self\">\n                            <a href=\"https:\/\/4eck-media.de\/en\/blog\/linkedin-as-a-self-experiment-12-principles-real-numbers\/\" class=\"h3\"><span>LinkedIn as a self-experiment: 12 principles, real numbers<\/span><\/a>\n                                                            <div class=\"news-post-author\">\n                                    <span class=\"visually-hidden\">Matthias Petri<\/span>\n                                <\/div>\n                            \n\n                                                    <\/div>\n                    <\/div>\n                <\/div>\n\n                            <div class=\"col-md-6 col-xxl-3 news-post news-post-3\">\n                    <div class=\"row\">\n                        <a href=\"https:\/\/4eck-media.de\/en\/blog\/modern-website-with-a-strategic-content-base-our-project-for-leko-energy-gmbh\/\" class=\"\" rel=\"noopener, noreferrer\" title=\"Modern website with a strategic content base: Our project for LEKO ENERGY GmbH.\" target=\"_self\">\n                            \n<picture>\n    <img src=\"https:\/\/4eck-media.de\/wp-content\/uploads\/2025\/10\/windpark-website-seo-720x480.avif\" srcset=\"https:\/\/4eck-media.de\/wp-content\/uploads\/2025\/10\/windpark-website-seo-720x480.avif 720w, https:\/\/4eck-media.de\/wp-content\/uploads\/2025\/10\/windpark-website-seo-1440x960.avif 1440w, https:\/\/4eck-media.de\/wp-content\/uploads\/2025\/10\/windpark-website-seo-1080x720.avif 1080w, https:\/\/4eck-media.de\/wp-content\/uploads\/2025\/10\/windpark-website-seo-480x320.avif 480w, https:\/\/4eck-media.de\/wp-content\/uploads\/2025\/10\/windpark-website-seo-960x640.avif 960w, https:\/\/4eck-media.de\/wp-content\/uploads\/2025\/10\/windpark-website-seo-320x214.avif 320w, https:\/\/4eck-media.de\/wp-content\/uploads\/2025\/10\/windpark-website-seo-640x428.avif 640w\" alt=\"Renewable Energy Website with SEO\" title=\"Renewable Energy Website with SEO\" width=\"480\" height=\"222\" loading=\"lazy\" sizes=\"auto, (min-width: 1710px) 388px, (min-width: 1200px) 388px, (min-width: 992px) 33vw, (min-width: 768px) 50vw, 100vw\" decoding=\"async\">\n<\/picture>\n                        <\/a>\n                        <div class=\"news-post-data\" rel=\"noopener, noreferrer\" title=\"Modern website with a strategic content base: Our project for LEKO ENERGY GmbH.\" target=\"_self\">\n                            <a href=\"https:\/\/4eck-media.de\/en\/blog\/modern-website-with-a-strategic-content-base-our-project-for-leko-energy-gmbh\/\" class=\"h3\"><span>Modern website with a strategic content base: Our project for LEKO ENERGY GmbH.<\/span><\/a>\n                                                            <div class=\"news-post-author\">\n                                    <span class=\"visually-hidden\">Matthias Petri<\/span>\n                                <\/div>\n                            \n\n                                                    <\/div>\n                    <\/div>\n                <\/div>\n\n                            <div class=\"col-md-6 col-xxl-3 news-post news-post-4\">\n                    <div class=\"row\">\n                        <a href=\"https:\/\/4eck-media.de\/en\/blog\/corporate-publishing-video-tutorials-for-the-professional-printing-house-viaprinto-de\/\" class=\"\" rel=\"noopener, noreferrer\" title=\"Corporate Publishing: Video Tutorials for the Professional Printing House viaprinto.de\" target=\"_self\">\n                            \n<picture>\n    <img src=\"https:\/\/4eck-media.de\/wp-content\/uploads\/2025\/10\/video-tutorials-fuer-druckerei-viaprinto-1-720x480.avif\" srcset=\"https:\/\/4eck-media.de\/wp-content\/uploads\/2025\/10\/video-tutorials-fuer-druckerei-viaprinto-1-720x480.avif 720w, https:\/\/4eck-media.de\/wp-content\/uploads\/2025\/10\/video-tutorials-fuer-druckerei-viaprinto-1-1440x960.avif 1440w, https:\/\/4eck-media.de\/wp-content\/uploads\/2025\/10\/video-tutorials-fuer-druckerei-viaprinto-1-1080x720.avif 1080w, https:\/\/4eck-media.de\/wp-content\/uploads\/2025\/10\/video-tutorials-fuer-druckerei-viaprinto-1-480x320.avif 480w, https:\/\/4eck-media.de\/wp-content\/uploads\/2025\/10\/video-tutorials-fuer-druckerei-viaprinto-1-960x640.avif 960w, https:\/\/4eck-media.de\/wp-content\/uploads\/2025\/10\/video-tutorials-fuer-druckerei-viaprinto-1-320x214.avif 320w, https:\/\/4eck-media.de\/wp-content\/uploads\/2025\/10\/video-tutorials-fuer-druckerei-viaprinto-1-640x428.avif 640w\" alt=\"Video tutorials for online printing.\" title=\"Video tutorials for online printing services\" width=\"480\" height=\"222\" loading=\"lazy\" sizes=\"auto, (min-width: 1710px) 388px, (min-width: 1200px) 388px, (min-width: 992px) 33vw, (min-width: 768px) 50vw, 100vw\" decoding=\"async\">\n<\/picture>\n                        <\/a>\n                        <div class=\"news-post-data\" rel=\"noopener, noreferrer\" title=\"Corporate Publishing: Video Tutorials for the Professional Printing House viaprinto.de\" target=\"_self\">\n                            <a href=\"https:\/\/4eck-media.de\/en\/blog\/corporate-publishing-video-tutorials-for-the-professional-printing-house-viaprinto-de\/\" class=\"h3\"><span>Corporate Publishing: Video Tutorials for the Professional Printing House viaprinto.de<\/span><\/a>\n                                                            <div class=\"news-post-author\">\n                                    <span class=\"visually-hidden\">Matthias Petri<\/span>\n                                <\/div>\n                            \n\n                                                    <\/div>\n                    <\/div>\n                <\/div>\n\n                    <\/div>\n    <\/div>\n<\/section><h2 class=\"wp-block-heading\">How did the Well-Groomed campaign come about?<\/h2><p class=\"wp-block-paragraph\">In September 2022, we began working on the advertising campaign for our valued client MeckCura Pflegedienst GmbH, which operates locations in Wismar, Rostock, and G&uuml;strow. The briefing was as follows:  <em>&ldquo;We have been looking for some time for a &lsquo;strange&rsquo; sentence\/slogan that grabs attention in job postings. It can be polarizing and provocative.&rdquo; <\/em> Our client wanted more than just to traditionally post <a href=\"https:\/\/www.hrmconsulting.net\/stellenanzeigen-aufgeben\" rel=\"noopener\">job advertisements<\/a>.<\/p><p class=\"wp-block-paragraph\">The goal was to generate attention. The briefing did not come directly from the client, but from a consultant who specializes in the healthcare industry and has been advising our shared client for years. At that time, a copywriter was working for us twelve hours a week alongside his main job at another well-known agency. He developed nine concepts; we conceived another five concepts with another copywriter from our team. The client received our presentation, and after a few weeks, the feedback came that &ldquo;we warmed to the slightly &lsquo;provocative&rsquo; ideas.&rdquo;    <\/p><p class=\"wp-block-paragraph\">In addition to &ldquo;Letting one out in a classy way,&rdquo; there were four other sayings, including &ldquo;Getting one up in a classy way.&rdquo; No joke. <\/p><p class=\"wp-block-paragraph\">A photographer was commissioned to bring the motifs to life. These were then used in various ways, such as small animated ads, as flyer eye-catchers, and so on. Here is an excerpt from an animated ad that ran during the Christmas season until the turn of the year 2023.   <\/p><section class=\"custom-theme-block image-full-container theme-image-full-container block-padding-middle\">\n    <div class=\"container\">\n        <div class=\"row\">\n            <div class=\"col-12\">\n                <div class=\"image-wrapper\">\n                    <script type=\"application\/ld+json\">{\"@context\":\"https:\/\/schema.org\",\"@type\":\"ImageObject\",\"contentUrl\":\"https:\/\/4eck-media.de\/wp-content\/uploads\/2025\/11\/gepflegt_frame_602ec2cb90.avif\",\"url\":\"https:\/\/4eck-media.de\/wp-content\/uploads\/2025\/11\/gepflegt_frame_602ec2cb90.avif\",\"width\":1395,\"height\":960}<\/script>\n\n<picture>\n    <img src=\"https:\/\/4eck-media.de\/wp-content\/uploads\/2025\/11\/gepflegt_frame_602ec2cb90.avif\" srcset=\"https:\/\/4eck-media.de\/wp-content\/uploads\/2025\/11\/gepflegt_frame_602ec2cb90-2880x1920.avif 2372w, https:\/\/4eck-media.de\/wp-content\/uploads\/2025\/11\/gepflegt_frame_602ec2cb90-2160x1440.avif 2093w, https:\/\/4eck-media.de\/wp-content\/uploads\/2025\/11\/gepflegt_frame_602ec2cb90-1440x960.avif 1395w, https:\/\/4eck-media.de\/wp-content\/uploads\/2025\/11\/gepflegt_frame_602ec2cb90-1080x720.avif 1046w, https:\/\/4eck-media.de\/wp-content\/uploads\/2025\/11\/gepflegt_frame_602ec2cb90-960x640.avif 930w, https:\/\/4eck-media.de\/wp-content\/uploads\/2025\/11\/gepflegt_frame_602ec2cb90-720x480.avif 698w, https:\/\/4eck-media.de\/wp-content\/uploads\/2025\/11\/gepflegt_frame_602ec2cb90-640x428.avif 622w, https:\/\/4eck-media.de\/wp-content\/uploads\/2025\/11\/gepflegt_frame_602ec2cb90-480x320.avif 465w, https:\/\/4eck-media.de\/wp-content\/uploads\/2025\/11\/gepflegt_frame_602ec2cb90-320x214.avif 311w\" alt=\"Animated job advertisement\" title=\"\" width=\"1395\" height=\"960\" loading=\"lazy\" decoding=\"async\" sizes=\"auto, 100vw\">\n<\/picture>\n                <\/div>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/section><section class=\"custom-theme-block image-full-container theme-image-full-container block-padding-middle\">\n    <div class=\"container\">\n        <div class=\"row\">\n            <div class=\"col-12\">\n                <div class=\"image-wrapper\">\n                    <script type=\"application\/ld+json\">{\"@context\":\"https:\/\/schema.org\",\"@type\":\"ImageObject\",\"contentUrl\":\"https:\/\/4eck-media.de\/wp-content\/uploads\/2025\/11\/feedback_linkedin_kampagne_87c9c77a1d.avif\",\"url\":\"https:\/\/4eck-media.de\/wp-content\/uploads\/2025\/11\/feedback_linkedin_kampagne_87c9c77a1d.avif\",\"width\":1440,\"height\":351}<\/script>\n\n<picture>\n    <img src=\"https:\/\/4eck-media.de\/wp-content\/uploads\/2025\/11\/feedback_linkedin_kampagne_87c9c77a1d.avif\" srcset=\"https:\/\/4eck-media.de\/wp-content\/uploads\/2025\/11\/feedback_linkedin_kampagne_87c9c77a1d-2160x1440.avif 1610w, https:\/\/4eck-media.de\/wp-content\/uploads\/2025\/11\/feedback_linkedin_kampagne_87c9c77a1d-1440x960.avif 1440w, https:\/\/4eck-media.de\/wp-content\/uploads\/2025\/11\/feedback_linkedin_kampagne_87c9c77a1d-1080x720.avif 1080w, https:\/\/4eck-media.de\/wp-content\/uploads\/2025\/11\/feedback_linkedin_kampagne_87c9c77a1d-960x640.avif 960w, https:\/\/4eck-media.de\/wp-content\/uploads\/2025\/11\/feedback_linkedin_kampagne_87c9c77a1d-720x480.avif 720w, https:\/\/4eck-media.de\/wp-content\/uploads\/2025\/11\/feedback_linkedin_kampagne_87c9c77a1d-640x428.avif 640w, https:\/\/4eck-media.de\/wp-content\/uploads\/2025\/11\/feedback_linkedin_kampagne_87c9c77a1d-480x320.avif 480w, https:\/\/4eck-media.de\/wp-content\/uploads\/2025\/11\/feedback_linkedin_kampagne_87c9c77a1d-320x214.avif 320w\" alt=\"Feedback on LinkedIn\" title=\"\" width=\"1440\" height=\"351\" loading=\"lazy\" decoding=\"async\" sizes=\"auto, 100vw\">\n<\/picture>\n                <\/div>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/section><p class=\"wp-block-paragraph\">Yes, dear Robin, it actually stands out. Who would have thought? We then launched the first designs on social media in animated job ads.  <\/p><p class=\"wp-block-paragraph\">Later, layouts for the bus stickers in Rostock and Wismar followed. When the first buses started running, the care consultant called and told me about the positive feedback she had received. Even an employee from Mandarin, the largest agency in M-V, praised us. Well then, a toast to these infantile advertisers&hellip;   <\/p><p class=\"wp-block-paragraph\">Our recruiting campaign for MeckCura is now making digital waves as well. The first major boost in attention came from the <a href=\"https:\/\/www.tiktok.com\/@dat_kannst_nich_machen\/video\/7369555728735964448\" rel=\"noopener\">TikTok channel dat_kannst_nich_machen<\/a>, when the creator drove by the bus and pointed out the motif. In terms of reach, it was the third most successful video on the channel. He has pinned the post on his profile to this day.   <\/p><section class=\"custom-theme-block image-full-container theme-image-full-container block-padding-middle\">\n    <div class=\"container\">\n        <div class=\"row\">\n            <div class=\"col-12\">\n                <div class=\"image-wrapper\">\n                    <script type=\"application\/ld+json\">{\"@context\":\"https:\/\/schema.org\",\"@type\":\"ImageObject\",\"contentUrl\":\"https:\/\/4eck-media.de\/wp-content\/uploads\/2025\/11\/tiktok_recruiting_kampagne_kommentar_cf174049c7.avif\",\"url\":\"https:\/\/4eck-media.de\/wp-content\/uploads\/2025\/11\/tiktok_recruiting_kampagne_kommentar_cf174049c7.avif\",\"width\":1375,\"height\":960}<\/script>\n\n<picture>\n    <img src=\"https:\/\/4eck-media.de\/wp-content\/uploads\/2025\/11\/tiktok_recruiting_kampagne_kommentar_cf174049c7.avif\" srcset=\"https:\/\/4eck-media.de\/wp-content\/uploads\/2025\/11\/tiktok_recruiting_kampagne_kommentar_cf174049c7-2880x1920.avif 2505w, https:\/\/4eck-media.de\/wp-content\/uploads\/2025\/11\/tiktok_recruiting_kampagne_kommentar_cf174049c7-2160x1440.avif 2062w, https:\/\/4eck-media.de\/wp-content\/uploads\/2025\/11\/tiktok_recruiting_kampagne_kommentar_cf174049c7-1440x960.avif 1375w, https:\/\/4eck-media.de\/wp-content\/uploads\/2025\/11\/tiktok_recruiting_kampagne_kommentar_cf174049c7-1080x720.avif 1031w, https:\/\/4eck-media.de\/wp-content\/uploads\/2025\/11\/tiktok_recruiting_kampagne_kommentar_cf174049c7-960x640.avif 917w, https:\/\/4eck-media.de\/wp-content\/uploads\/2025\/11\/tiktok_recruiting_kampagne_kommentar_cf174049c7-720x480.avif 688w, https:\/\/4eck-media.de\/wp-content\/uploads\/2025\/11\/tiktok_recruiting_kampagne_kommentar_cf174049c7-640x428.avif 613w, https:\/\/4eck-media.de\/wp-content\/uploads\/2025\/11\/tiktok_recruiting_kampagne_kommentar_cf174049c7-480x320.avif 458w, https:\/\/4eck-media.de\/wp-content\/uploads\/2025\/11\/tiktok_recruiting_kampagne_kommentar_cf174049c7-320x214.avif 307w\" alt=\"Recruiting campaign: Note on TikTok\" title=\"\" width=\"1375\" height=\"960\" loading=\"lazy\" decoding=\"async\" sizes=\"auto, 100vw\">\n<\/picture>\n                <\/div>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/section><p class=\"wp-block-paragraph\">We were reinforced by over 1,600 likes and dozens of comments under the video that positively assessed the campaign.<\/p><section class=\"custom-theme-block image-full-container theme-image-full-container block-padding-middle\">\n    <div class=\"container\">\n        <div class=\"row\">\n            <div class=\"col-12\">\n                <div class=\"image-wrapper\">\n                    <script type=\"application\/ld+json\">{\"@context\":\"https:\/\/schema.org\",\"@type\":\"ImageObject\",\"contentUrl\":\"https:\/\/4eck-media.de\/wp-content\/uploads\/2025\/11\/tiktok_kommentare_6aa0ebadab.avif\",\"url\":\"https:\/\/4eck-media.de\/wp-content\/uploads\/2025\/11\/tiktok_kommentare_6aa0ebadab.avif\",\"width\":1440,\"height\":908}<\/script>\n\n<picture>\n    <img src=\"https:\/\/4eck-media.de\/wp-content\/uploads\/2025\/11\/tiktok_kommentare_6aa0ebadab.avif\" srcset=\"https:\/\/4eck-media.de\/wp-content\/uploads\/2025\/11\/tiktok_kommentare_6aa0ebadab-2160x1440.avif 1518w, https:\/\/4eck-media.de\/wp-content\/uploads\/2025\/11\/tiktok_kommentare_6aa0ebadab-1440x960.avif 1440w, https:\/\/4eck-media.de\/wp-content\/uploads\/2025\/11\/tiktok_kommentare_6aa0ebadab-1080x720.avif 1080w, https:\/\/4eck-media.de\/wp-content\/uploads\/2025\/11\/tiktok_kommentare_6aa0ebadab-960x640.avif 960w, https:\/\/4eck-media.de\/wp-content\/uploads\/2025\/11\/tiktok_kommentare_6aa0ebadab-720x480.avif 720w, https:\/\/4eck-media.de\/wp-content\/uploads\/2025\/11\/tiktok_kommentare_6aa0ebadab-640x428.avif 640w, https:\/\/4eck-media.de\/wp-content\/uploads\/2025\/11\/tiktok_kommentare_6aa0ebadab-480x320.avif 480w, https:\/\/4eck-media.de\/wp-content\/uploads\/2025\/11\/tiktok_kommentare_6aa0ebadab-320x214.avif 320w\" alt=\"TikTok comments on the recruiting campaign\" title=\"\" width=\"1440\" height=\"908\" loading=\"lazy\" decoding=\"async\" sizes=\"auto, 100vw\">\n<\/picture>\n                <\/div>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/section><p class=\"wp-block-paragraph\">The next major visibility boost came a month ago through the post by Oliver Voss, which was published on various channels. On LinkedIn, the campaign was mostly criticized. See some comments here:  <\/p><p class=\"wp-block-paragraph\">For comparable tasks, our <a href=\"https:\/\/4eck-media.de\/en\/competencies\/seo-agency-4eck-media-we-will-take-you-to-the-top\/\">SEO agency<\/a> develops a sustainable search strategy from analysis, priorities and implementation.<\/p><section class=\"custom-theme-block image-full-container theme-image-full-container block-padding-middle\">\n    <div class=\"container\">\n        <div class=\"row\">\n            <div class=\"col-12\">\n                <div class=\"image-wrapper\">\n                    <script type=\"application\/ld+json\">{\"@context\":\"https:\/\/schema.org\",\"@type\":\"ImageObject\",\"contentUrl\":\"https:\/\/4eck-media.de\/wp-content\/uploads\/2025\/11\/feedback_linkedin_kommentare_b8b1609603.avif\",\"url\":\"https:\/\/4eck-media.de\/wp-content\/uploads\/2025\/11\/feedback_linkedin_kommentare_b8b1609603.avif\",\"width\":1311,\"height\":960}<\/script>\n\n<picture>\n    <img src=\"https:\/\/4eck-media.de\/wp-content\/uploads\/2025\/11\/feedback_linkedin_kommentare_b8b1609603.avif\" srcset=\"https:\/\/4eck-media.de\/wp-content\/uploads\/2025\/11\/feedback_linkedin_kommentare_b8b1609603-2160x1440.avif 1766w, https:\/\/4eck-media.de\/wp-content\/uploads\/2025\/11\/feedback_linkedin_kommentare_b8b1609603-1440x960.avif 1311w, https:\/\/4eck-media.de\/wp-content\/uploads\/2025\/11\/feedback_linkedin_kommentare_b8b1609603-1080x720.avif 983w, https:\/\/4eck-media.de\/wp-content\/uploads\/2025\/11\/feedback_linkedin_kommentare_b8b1609603-960x640.avif 874w, https:\/\/4eck-media.de\/wp-content\/uploads\/2025\/11\/feedback_linkedin_kommentare_b8b1609603-720x480.avif 656w, https:\/\/4eck-media.de\/wp-content\/uploads\/2025\/11\/feedback_linkedin_kommentare_b8b1609603-640x428.avif 585w, https:\/\/4eck-media.de\/wp-content\/uploads\/2025\/11\/feedback_linkedin_kommentare_b8b1609603-480x320.avif 437w, https:\/\/4eck-media.de\/wp-content\/uploads\/2025\/11\/feedback_linkedin_kommentare_b8b1609603-320x214.avif 292w\" alt=\"Comments on the review.\" title=\"\" width=\"1311\" height=\"960\" loading=\"lazy\" decoding=\"async\" sizes=\"auto, 100vw\">\n<\/picture>\n                <\/div>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/section><p class=\"wp-block-paragraph\">This acknowledgment of our creative work reminds me a bit of the impression I got from the Facebook page &ldquo;Da kotzt das Texterherz,&rdquo; where I was briefly a fan many, many years ago. Within just a few months, it became too much for me. In a blockwart mentality, every pun was criticized. If you set your radar to critical outrage, you will always find something to complain about. Yes, I agree, not every headline is good. Some are sexist, some are simply stupid. But much that was humorous or ambiguous was mercilessly disparaged. I quickly unliked the page. The people there were too earnest, too moralizing, too self-satisfied for me. A bit like some of the criticism now in the comments from Oliver Voss or from him in some of his videos. (I just checked in again at &ldquo;Da kotzt das Texterherz&rdquo; for this post. Now the fan page seems to have degenerated into a pure entertainment site&hellip; well, different topic.)           <\/p><p class=\"wp-block-paragraph\">Now comes the irony of the whole story: Oliver Voss was not only wrong in understanding the target audience, but also in another point. He said, &ldquo;The only one who likes this line is the one who wrote it.&rdquo; <\/p><p class=\"wp-block-paragraph\">Just before Voss&rsquo;s critique went online, the copywriter himself presented his slogan as an example of a total fail. Here is the screenshot from August 13th. <\/p><section class=\"custom-theme-block image-full-container theme-image-full-container block-padding-middle\">\n    <div class=\"container\">\n        <div class=\"row\">\n            <div class=\"col-12\">\n                <div class=\"image-wrapper\">\n                    <script type=\"application\/ld+json\">{\"@context\":\"https:\/\/schema.org\",\"@type\":\"ImageObject\",\"contentUrl\":\"https:\/\/4eck-media.de\/wp-content\/uploads\/2025\/11\/meckcura_wortspiel_gepflegt_linkedin_145ab0f6f1.avif\",\"url\":\"https:\/\/4eck-media.de\/wp-content\/uploads\/2025\/11\/meckcura_wortspiel_gepflegt_linkedin_145ab0f6f1.avif\",\"width\":960,\"height\":960}<\/script>\n\n<picture>\n    <img src=\"https:\/\/4eck-media.de\/wp-content\/uploads\/2025\/11\/meckcura_wortspiel_gepflegt_linkedin_145ab0f6f1.avif\" srcset=\"https:\/\/4eck-media.de\/wp-content\/uploads\/2025\/11\/meckcura_wortspiel_gepflegt_linkedin_145ab0f6f1-2880x1920.avif 1760w, https:\/\/4eck-media.de\/wp-content\/uploads\/2025\/11\/meckcura_wortspiel_gepflegt_linkedin_145ab0f6f1-2160x1440.avif 1440w, https:\/\/4eck-media.de\/wp-content\/uploads\/2025\/11\/meckcura_wortspiel_gepflegt_linkedin_145ab0f6f1-1440x960.avif 960w, https:\/\/4eck-media.de\/wp-content\/uploads\/2025\/11\/meckcura_wortspiel_gepflegt_linkedin_145ab0f6f1-1080x720.avif 720w, https:\/\/4eck-media.de\/wp-content\/uploads\/2025\/11\/meckcura_wortspiel_gepflegt_linkedin_145ab0f6f1-960x640.avif 640w, https:\/\/4eck-media.de\/wp-content\/uploads\/2025\/11\/meckcura_wortspiel_gepflegt_linkedin_145ab0f6f1-720x480.avif 480w, https:\/\/4eck-media.de\/wp-content\/uploads\/2025\/11\/meckcura_wortspiel_gepflegt_linkedin_145ab0f6f1-640x428.avif 428w, https:\/\/4eck-media.de\/wp-content\/uploads\/2025\/11\/meckcura_wortspiel_gepflegt_linkedin_145ab0f6f1-480x320.avif 320w, https:\/\/4eck-media.de\/wp-content\/uploads\/2025\/11\/meckcura_wortspiel_gepflegt_linkedin_145ab0f6f1-320x214.avif 214w\" alt=\"Text on LinkedIn\" title=\"\" width=\"960\" height=\"960\" loading=\"lazy\" decoding=\"async\" sizes=\"auto, 100vw\">\n<\/picture>\n                <\/div>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/section><p class=\"wp-block-paragraph\">I wrote to him a few minutes after it was published via LinkedIn. My chat message is attached to the screenshot. <\/p><p class=\"wp-block-paragraph\">The post went offline, my phone rang. We laughed heartily about it. The copywriter had simply forgotten that the approach came from him. And then such an offensive wordplay is of course scrutinized particularly closely.   <\/p><p class=\"wp-block-paragraph\">In the end, it can be said: The bait does not have to please the fisherman, but the fish. While the criticism primarily came from within the industry, the campaign was very well received by the target audience, and even competitors from the nursing sector congratulated it &ndash; both online and offline. <\/p><p class=\"wp-block-paragraph\">On <a href=\"https:\/\/www.instagram.com\/olivervoss\/reel\/C_kUCHZsPRI\/?hl=de\" rel=\"noopener\">Instagram, Oliver Voss&rsquo; post<\/a> for MeckCura has generated attention: nearly 2,000 likes and dozens of comments celebrating it.<\/p><section class=\"custom-theme-block image-full-container theme-image-full-container block-padding-middle\">\n    <div class=\"container\">\n        <div class=\"row\">\n            <div class=\"col-12\">\n                <div class=\"image-wrapper\">\n                    <script type=\"application\/ld+json\">{\"@context\":\"https:\/\/schema.org\",\"@type\":\"ImageObject\",\"contentUrl\":\"https:\/\/4eck-media.de\/wp-content\/uploads\/2025\/11\/meckcura_wortspiel_gepflegt_instagram_d28dbe3976.avif\",\"url\":\"https:\/\/4eck-media.de\/wp-content\/uploads\/2025\/11\/meckcura_wortspiel_gepflegt_instagram_d28dbe3976.avif\",\"width\":1440,\"height\":660}<\/script>\n\n<picture>\n    <img src=\"https:\/\/4eck-media.de\/wp-content\/uploads\/2025\/11\/meckcura_wortspiel_gepflegt_instagram_d28dbe3976.avif\" srcset=\"https:\/\/4eck-media.de\/wp-content\/uploads\/2025\/11\/meckcura_wortspiel_gepflegt_instagram_d28dbe3976-2880x1920.avif 2227w, https:\/\/4eck-media.de\/wp-content\/uploads\/2025\/11\/meckcura_wortspiel_gepflegt_instagram_d28dbe3976-2160x1440.avif 2160w, https:\/\/4eck-media.de\/wp-content\/uploads\/2025\/11\/meckcura_wortspiel_gepflegt_instagram_d28dbe3976-1440x960.avif 1440w, https:\/\/4eck-media.de\/wp-content\/uploads\/2025\/11\/meckcura_wortspiel_gepflegt_instagram_d28dbe3976-1080x720.avif 1080w, https:\/\/4eck-media.de\/wp-content\/uploads\/2025\/11\/meckcura_wortspiel_gepflegt_instagram_d28dbe3976-960x640.avif 960w, https:\/\/4eck-media.de\/wp-content\/uploads\/2025\/11\/meckcura_wortspiel_gepflegt_instagram_d28dbe3976-720x480.avif 720w, https:\/\/4eck-media.de\/wp-content\/uploads\/2025\/11\/meckcura_wortspiel_gepflegt_instagram_d28dbe3976-640x428.avif 640w, https:\/\/4eck-media.de\/wp-content\/uploads\/2025\/11\/meckcura_wortspiel_gepflegt_instagram_d28dbe3976-480x320.avif 480w, https:\/\/4eck-media.de\/wp-content\/uploads\/2025\/11\/meckcura_wortspiel_gepflegt_instagram_d28dbe3976-320x214.avif 320w\" alt=\"Instagram comments\" title=\"\" width=\"1440\" height=\"660\" loading=\"lazy\" decoding=\"async\" sizes=\"auto, 100vw\">\n<\/picture>\n                <\/div>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/section><p class=\"wp-block-paragraph\">Exactly the same picture on <a href=\"https:\/\/www.tiktok.com\/@topwerber\/video\/7411430175612652832\" rel=\"noopener\">TikTok<\/a> &ndash; almost 20,000 views and 100 comments.<\/p><section class=\"custom-theme-block image-full-container theme-image-full-container block-padding-middle\">\n    <div class=\"container\">\n        <div class=\"row\">\n            <div class=\"col-12\">\n                <div class=\"image-wrapper\">\n                    <script type=\"application\/ld+json\">{\"@context\":\"https:\/\/schema.org\",\"@type\":\"ImageObject\",\"contentUrl\":\"https:\/\/4eck-media.de\/wp-content\/uploads\/2025\/11\/meckcura_wortspiel_gepflegt_tiktok_b8daf25e4a.avif\",\"url\":\"https:\/\/4eck-media.de\/wp-content\/uploads\/2025\/11\/meckcura_wortspiel_gepflegt_tiktok_b8daf25e4a.avif\",\"width\":1440,\"height\":915}<\/script>\n\n<picture>\n    <img src=\"https:\/\/4eck-media.de\/wp-content\/uploads\/2025\/11\/meckcura_wortspiel_gepflegt_tiktok_b8daf25e4a.avif\" srcset=\"https:\/\/4eck-media.de\/wp-content\/uploads\/2025\/11\/meckcura_wortspiel_gepflegt_tiktok_b8daf25e4a-2880x1920.avif 2300w, https:\/\/4eck-media.de\/wp-content\/uploads\/2025\/11\/meckcura_wortspiel_gepflegt_tiktok_b8daf25e4a-2160x1440.avif 2160w, https:\/\/4eck-media.de\/wp-content\/uploads\/2025\/11\/meckcura_wortspiel_gepflegt_tiktok_b8daf25e4a-1440x960.avif 1440w, https:\/\/4eck-media.de\/wp-content\/uploads\/2025\/11\/meckcura_wortspiel_gepflegt_tiktok_b8daf25e4a-1080x720.avif 1080w, https:\/\/4eck-media.de\/wp-content\/uploads\/2025\/11\/meckcura_wortspiel_gepflegt_tiktok_b8daf25e4a-960x640.avif 960w, https:\/\/4eck-media.de\/wp-content\/uploads\/2025\/11\/meckcura_wortspiel_gepflegt_tiktok_b8daf25e4a-720x480.avif 720w, https:\/\/4eck-media.de\/wp-content\/uploads\/2025\/11\/meckcura_wortspiel_gepflegt_tiktok_b8daf25e4a-640x428.avif 640w, https:\/\/4eck-media.de\/wp-content\/uploads\/2025\/11\/meckcura_wortspiel_gepflegt_tiktok_b8daf25e4a-480x320.avif 480w, https:\/\/4eck-media.de\/wp-content\/uploads\/2025\/11\/meckcura_wortspiel_gepflegt_tiktok_b8daf25e4a-320x214.avif 320w\" alt=\"TikTok comments\" title=\"\" width=\"1440\" height=\"915\" loading=\"lazy\" decoding=\"async\" sizes=\"auto, 100vw\">\n<\/picture>\n                <\/div>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/section><p class=\"wp-block-paragraph\">The only thing that really went wrong is the work of the sticker applicator. He received the work files for the application, but in the end made unnecessary adjustments that worsened readability by, for example, removing text spacing. I can actually be annoyed about that. However, it does not diminish the success of the campaign.   <\/p><p class=\"wp-block-paragraph\">Our client is very satisfied anyway and continues to have us design new things with the Careful approach. Soon, a Fight Night will take place in G&uuml;strow, which he will sponsor with T-shirts. The T-shirt motif reads: Careful distribution &hellip; with the MeckCura Care Service in G&uuml;strow.  <\/p><section class=\"custom-theme-block image-full-container theme-image-full-container block-padding-middle\">\n    <div class=\"container\">\n        <div class=\"row\">\n            <div class=\"col-12\">\n                <div class=\"image-wrapper\">\n                    <script type=\"application\/ld+json\">{\"@context\":\"https:\/\/schema.org\",\"@type\":\"ImageObject\",\"contentUrl\":\"https:\/\/4eck-media.de\/wp-content\/uploads\/2025\/11\/gepflegt_austeilen_meckcura_b959d00234.avif\",\"url\":\"https:\/\/4eck-media.de\/wp-content\/uploads\/2025\/11\/gepflegt_austeilen_meckcura_b959d00234.avif\",\"width\":960,\"height\":960}<\/script>\n\n<picture>\n    <img src=\"https:\/\/4eck-media.de\/wp-content\/uploads\/2025\/11\/gepflegt_austeilen_meckcura_b959d00234.avif\" srcset=\"https:\/\/4eck-media.de\/wp-content\/uploads\/2025\/11\/gepflegt_austeilen_meckcura_b959d00234-2880x1920.avif 1920w, https:\/\/4eck-media.de\/wp-content\/uploads\/2025\/11\/gepflegt_austeilen_meckcura_b959d00234-2160x1440.avif 1440w, https:\/\/4eck-media.de\/wp-content\/uploads\/2025\/11\/gepflegt_austeilen_meckcura_b959d00234-1440x960.avif 960w, https:\/\/4eck-media.de\/wp-content\/uploads\/2025\/11\/gepflegt_austeilen_meckcura_b959d00234-1080x720.avif 720w, https:\/\/4eck-media.de\/wp-content\/uploads\/2025\/11\/gepflegt_austeilen_meckcura_b959d00234-960x640.avif 640w, https:\/\/4eck-media.de\/wp-content\/uploads\/2025\/11\/gepflegt_austeilen_meckcura_b959d00234-720x480.avif 480w, https:\/\/4eck-media.de\/wp-content\/uploads\/2025\/11\/gepflegt_austeilen_meckcura_b959d00234-640x428.avif 428w, https:\/\/4eck-media.de\/wp-content\/uploads\/2025\/11\/gepflegt_austeilen_meckcura_b959d00234-480x320.avif 320w, https:\/\/4eck-media.de\/wp-content\/uploads\/2025\/11\/gepflegt_austeilen_meckcura_b959d00234-320x214.avif 214w\" alt=\"Well-groomed distribution - FightNight Sponsoring\" title=\"\" width=\"960\" height=\"960\" loading=\"lazy\" decoding=\"async\" sizes=\"auto, 100vw\">\n<\/picture>\n                <\/div>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/section><p class=\"wp-block-paragraph\">In this sense: Many greetings to Oliver Voss and a heartfelt thank you for his critical evaluation, which has brought our client free exposure and much applause. The next wrapping is already designed and commissioned. Soon, the life-phase vehicle will be on the road in Rostock.  <\/p><section class=\"custom-theme-block image-full-container theme-image-full-container block-padding-middle\">\n    <div class=\"container\">\n        <div class=\"row\">\n            <div class=\"col-12\">\n                <div class=\"image-wrapper\">\n                    <script type=\"application\/ld+json\">{\"@context\":\"https:\/\/schema.org\",\"@type\":\"ImageObject\",\"contentUrl\":\"https:\/\/4eck-media.de\/wp-content\/uploads\/2025\/11\/lebensabschnittsgefaehrt_meckcura_fa2eb78aa7.avif\",\"url\":\"https:\/\/4eck-media.de\/wp-content\/uploads\/2025\/11\/lebensabschnittsgefaehrt_meckcura_fa2eb78aa7.avif\",\"width\":1328,\"height\":429}<\/script>\n\n<picture>\n    <img src=\"https:\/\/4eck-media.de\/wp-content\/uploads\/2025\/11\/lebensabschnittsgefaehrt_meckcura_fa2eb78aa7.avif\" srcset=\"https:\/\/4eck-media.de\/wp-content\/uploads\/2025\/11\/lebensabschnittsgefaehrt_meckcura_fa2eb78aa7-1440x960.avif 1328w, https:\/\/4eck-media.de\/wp-content\/uploads\/2025\/11\/lebensabschnittsgefaehrt_meckcura_fa2eb78aa7-1080x720.avif 1080w, https:\/\/4eck-media.de\/wp-content\/uploads\/2025\/11\/lebensabschnittsgefaehrt_meckcura_fa2eb78aa7-960x640.avif 960w, https:\/\/4eck-media.de\/wp-content\/uploads\/2025\/11\/lebensabschnittsgefaehrt_meckcura_fa2eb78aa7-720x480.avif 720w, https:\/\/4eck-media.de\/wp-content\/uploads\/2025\/11\/lebensabschnittsgefaehrt_meckcura_fa2eb78aa7-640x428.avif 640w, https:\/\/4eck-media.de\/wp-content\/uploads\/2025\/11\/lebensabschnittsgefaehrt_meckcura_fa2eb78aa7-480x320.avif 480w, https:\/\/4eck-media.de\/wp-content\/uploads\/2025\/11\/lebensabschnittsgefaehrt_meckcura_fa2eb78aa7-320x214.avif 320w\" alt=\"Life phase partner MeckCura\" title=\"\" width=\"1328\" height=\"429\" loading=\"lazy\" decoding=\"async\" sizes=\"auto, 100vw\">\n<\/picture>\n                <\/div>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/section>\n","protected":false},"excerpt":{"rendered":"<p>Criticism and backlash against our &#8220;Well-Groomed&#8221; campaign from the creative industry: nonetheless, it is successful with the target audience.<\/p>\n","protected":false},"featured_media":3205,"template":"","meta":{"_acf_changed":false,"_yoast_wpseo_focuskw":"","_yoast_wpseo_title":"Received a well-deserved punch in the face: Feedback on our campaign","_yoast_wpseo_metadesc":"Criticism and backlash against our \"Well-Groomed\" campaign from the creative industry: nonetheless, it is successful with the target audience.","_yoast_wpseo_meta-robots-noindex":"","_yoast_wpseo_meta-robots-nofollow":"","_yoast_wpseo_canonical":"","_yoast_wpseo_opengraph-title":"","_yoast_wpseo_opengraph-description":"","_yoast_wpseo_opengraph-image":"","_yoast_wpseo_twitter-title":"","_yoast_wpseo_twitter-description":"","_yoast_wpseo_twitter-image":"","_foureck_ai_chatbot_priority":5,"_title":"field_competency_title","title":"Taking It Right on the Chin: Feedback on Our Campaign","_description":"","description":"","_thumbnail":"","thumbnail":"","_image":"","image":"","previewColor":"","_previewColor":"","previewColor2":"","_previewColor2":"","_subtitle":"","subtitle":"","_benefit":"","benefit":"","_color":"","color":"","_titleForGallery":"","titleForGallery":"","_subtitleForGallery":"","subtitleForGallery":"","_imageForGallery":"","imageForGallery":"","_client":"","client":"","_service":"","service":"","_cooperationSince":"","cooperationSince":"","name":"","_name":"","author":"Matthias Petri","_author":"field_blog_author","company":"","_company":"","text":"","_text":"","position":"","_position":"","_yoast_wpseo_metakeywords":""},"blog_category":[],"class_list":["post-4513","blog","type-blog","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Received a well-deserved punch in the face: Feedback on our campaign<\/title>\n<meta name=\"description\" content=\"Criticism and backlash against our &quot;Well-Groomed&quot; campaign from the creative industry: nonetheless, it is successful with the target audience.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/4eck-media.de\/en\/blog\/received-a-well-deserved-punch-in-the-face-feedback-on-our-campaign\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta 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