{"id":5886,"date":"2023-11-07T12:10:52","date_gmt":"2023-11-07T12:10:52","guid":{"rendered":"https:\/\/4eck-media.veronika.psd-tutorials.net\/blog\/this-was-the-seo-day-2023-in-cologne-feedback-photos-download-links-and-presentation-screencasts\/"},"modified":"2025-12-12T09:10:52","modified_gmt":"2025-12-12T09:10:52","slug":"this-was-the-seo-day-2023-in-cologne-feedback-photos-download-links-and-presentation-screencasts","status":"publish","type":"blog","link":"https:\/\/4eck-media.de\/en\/blog\/this-was-the-seo-day-2023-in-cologne-feedback-photos-download-links-and-presentation-screencasts\/","title":{"rendered":"This was the SEO Day 2023 in Cologne: Feedback, photos, download links, and presentation screencasts."},"content":{"rendered":"<?xml encoding=\"UTF-8\"><p>On November 2, the German SEO scene gathered in Cologne for SEO Day with a meet-and-greet. In 30 high-profile presentations, visitors received the latest knowledge on search engine optimization along with many tips and hacks, as well as an AI-focused outlook on where the journey is headed. <\/p><p>I was also there as a speaker with the topic &ldquo;<em>Case Study: Quintuple the Online Visibility and Clicks in 12 Months<\/em>,&rdquo; in which I presented our SEO Sprint for TutKit.com. Since I was asked several times via LinkedIn and on-site about the slides, here is the <a href=\"https:\/\/docs.google.com\/presentation\/d\/1UX-kphxY3GLZG0_WShbMp0SnoyhySEoBd9KM3cZEH6E\/edit?usp=sharing\" rel=\"nofollow noopener\">link to the presentation<\/a>. <\/p><section class=\"custom-theme-block image-full-container theme-image-full-container block-padding-middle\">\n    <div class=\"container\">\n        <div class=\"row\">\n            <div class=\"col-12\">\n                <div class=\"image-wrapper\">\n                    \n<picture itemscope itemtype=\"https:\/\/schema.org\/ImageObject\">\n                        <meta itemprop=\"url\" content=\"https:\/\/4eck-media.de\/wp-content\/uploads\/2025\/11\/seo_day_vortragsansicht_57370ade3a.avif\">\n                            <meta itemprop=\"width\" content=\"1440\">\n                            <meta itemprop=\"height\" content=\"648\">\n                    \n    <img itemprop=\"contentUrl\" src=\"https:\/\/4eck-media.de\/wp-content\/uploads\/2025\/11\/seo_day_vortragsansicht_57370ade3a.avif\" srcset=\"https:\/\/4eck-media.de\/wp-content\/uploads\/2025\/11\/seo_day_vortragsansicht_57370ade3a-2160x1440.avif 2000w, https:\/\/4eck-media.de\/wp-content\/uploads\/2025\/11\/seo_day_vortragsansicht_57370ade3a-1440x960.avif 1440w, https:\/\/4eck-media.de\/wp-content\/uploads\/2025\/11\/seo_day_vortragsansicht_57370ade3a-1080x720.avif 1080w, https:\/\/4eck-media.de\/wp-content\/uploads\/2025\/11\/seo_day_vortragsansicht_57370ade3a-960x640.avif 960w, https:\/\/4eck-media.de\/wp-content\/uploads\/2025\/11\/seo_day_vortragsansicht_57370ade3a-720x480.avif 720w, https:\/\/4eck-media.de\/wp-content\/uploads\/2025\/11\/seo_day_vortragsansicht_57370ade3a-640x428.avif 640w, https:\/\/4eck-media.de\/wp-content\/uploads\/2025\/11\/seo_day_vortragsansicht_57370ade3a-480x320.avif 480w, https:\/\/4eck-media.de\/wp-content\/uploads\/2025\/11\/seo_day_vortragsansicht_57370ade3a-320x214.avif 320w\" alt=\"SEO Day Presentation\" title=\"\" width=\"1440\" height=\"648\" loading=\"lazy\" decoding=\"async\" sizes=\"auto, 100vw\">\n<\/picture>\n                <\/div>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/section><p>I recorded my SEO presentation today in our agency as a screencast to update my online <a href=\"https:\/\/www.tutkit.com\/de\/gesamtpakete\/1101-seo-training-suchmaschinenoptimierung-online-sichtbarkeit\" rel=\"nofollow noopener\">course on search engine optimization<\/a>. Here is the screencast of my presentation, showing how we were able to significantly increase our visibility&hellip; included is at least one insight that will also improve your SEO work. I promise.  <\/p><p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/1Z7cL5Yu3L4\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p><p>The relaunch checklist referenced in the video from the last slide can be found in this blog post on TutKit.com: <a href=\"https:\/\/www.tutkit.com\/de\/blog\/203-relaunch-checkliste-fuer-online-shops-buchungs-und-corporate-websites\" rel=\"nofollow noopener\">https:\/\/www.tutkit.com\/de\/blog\/203-relaunch-checkliste-fuer-online-shops-buchungs-und-corporate-websites<\/a><\/p><p>I was very pleased to receive a lot of positive feedback from people on-site after the presentation, including those who approached me directly at the event and later in the club. I am also very happy about the digital feedback from two other SEO speakers as well as from the managing director of Seobility. <\/p><section class=\"custom-theme-block image-full-container theme-image-full-container block-padding-middle\">\n    <div class=\"container\">\n        <div class=\"row\">\n            <div class=\"col-12\">\n                <div class=\"image-wrapper\">\n                    \n<picture itemscope itemtype=\"https:\/\/schema.org\/ImageObject\">\n                        <meta itemprop=\"url\" content=\"https:\/\/4eck-media.de\/wp-content\/uploads\/2025\/11\/seoday_linkedin_feedback_2129f957cb.avif\">\n                            <meta itemprop=\"width\" content=\"1440\">\n                            <meta itemprop=\"height\" content=\"960\">\n                    \n    <img itemprop=\"contentUrl\" src=\"https:\/\/4eck-media.de\/wp-content\/uploads\/2025\/11\/seoday_linkedin_feedback_2129f957cb.avif\" srcset=\"https:\/\/4eck-media.de\/wp-content\/uploads\/2025\/11\/seoday_linkedin_feedback_2129f957cb-2880x1920.avif 2880w, https:\/\/4eck-media.de\/wp-content\/uploads\/2025\/11\/seoday_linkedin_feedback_2129f957cb-2160x1440.avif 2160w, https:\/\/4eck-media.de\/wp-content\/uploads\/2025\/11\/seoday_linkedin_feedback_2129f957cb-1440x960.avif 1440w, https:\/\/4eck-media.de\/wp-content\/uploads\/2025\/11\/seoday_linkedin_feedback_2129f957cb-1080x720.avif 1080w, https:\/\/4eck-media.de\/wp-content\/uploads\/2025\/11\/seoday_linkedin_feedback_2129f957cb-960x640.avif 960w, https:\/\/4eck-media.de\/wp-content\/uploads\/2025\/11\/seoday_linkedin_feedback_2129f957cb-720x480.avif 720w, https:\/\/4eck-media.de\/wp-content\/uploads\/2025\/11\/seoday_linkedin_feedback_2129f957cb-640x428.avif 640w, https:\/\/4eck-media.de\/wp-content\/uploads\/2025\/11\/seoday_linkedin_feedback_2129f957cb-480x320.avif 480w, https:\/\/4eck-media.de\/wp-content\/uploads\/2025\/11\/seoday_linkedin_feedback_2129f957cb-320x214.avif 320w\" alt=\"SEO Day Feedback\" title=\"\" width=\"1440\" height=\"960\" loading=\"lazy\" decoding=\"async\" sizes=\"auto, 100vw\">\n<\/picture>\n                <\/div>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/section><p>In the overall speaker ranking, I didn&rsquo;t make it to the top three positions. However, I am still very satisfied with a grade of 1.74. Additionally, it&rsquo;s nice to have the following feedback from Raphael Wiesweg (see right). As my grandma always said: If you can&rsquo;t be the best, at least be entertaining \ud83d\ude42   <\/p><section class=\"custom-theme-block image-full-container theme-image-full-container block-padding-middle\">\n    <div class=\"container\">\n        <div class=\"row\">\n            <div class=\"col-12\">\n                <div class=\"image-wrapper\">\n                    \n<picture itemscope itemtype=\"https:\/\/schema.org\/ImageObject\">\n                        <meta itemprop=\"url\" content=\"https:\/\/4eck-media.de\/wp-content\/uploads\/2025\/11\/Vortragsliste_Moderator_Marco_Lauerwald_und_Feedback_f0546cfeb9.avif\">\n                            <meta itemprop=\"width\" content=\"1414\">\n                            <meta itemprop=\"height\" content=\"960\">\n                    \n    <img itemprop=\"contentUrl\" src=\"https:\/\/4eck-media.de\/wp-content\/uploads\/2025\/11\/Vortragsliste_Moderator_Marco_Lauerwald_und_Feedback_f0546cfeb9.avif\" srcset=\"https:\/\/4eck-media.de\/wp-content\/uploads\/2025\/11\/Vortragsliste_Moderator_Marco_Lauerwald_und_Feedback_f0546cfeb9-2880x1920.avif 2829w, https:\/\/4eck-media.de\/wp-content\/uploads\/2025\/11\/Vortragsliste_Moderator_Marco_Lauerwald_und_Feedback_f0546cfeb9-2160x1440.avif 2122w, https:\/\/4eck-media.de\/wp-content\/uploads\/2025\/11\/Vortragsliste_Moderator_Marco_Lauerwald_und_Feedback_f0546cfeb9-1440x960.avif 1414w, https:\/\/4eck-media.de\/wp-content\/uploads\/2025\/11\/Vortragsliste_Moderator_Marco_Lauerwald_und_Feedback_f0546cfeb9-1080x720.avif 1061w, https:\/\/4eck-media.de\/wp-content\/uploads\/2025\/11\/Vortragsliste_Moderator_Marco_Lauerwald_und_Feedback_f0546cfeb9-960x640.avif 943w, https:\/\/4eck-media.de\/wp-content\/uploads\/2025\/11\/Vortragsliste_Moderator_Marco_Lauerwald_und_Feedback_f0546cfeb9-720x480.avif 707w, https:\/\/4eck-media.de\/wp-content\/uploads\/2025\/11\/Vortragsliste_Moderator_Marco_Lauerwald_und_Feedback_f0546cfeb9-640x428.avif 631w, https:\/\/4eck-media.de\/wp-content\/uploads\/2025\/11\/Vortragsliste_Moderator_Marco_Lauerwald_und_Feedback_f0546cfeb9-480x320.avif 471w, https:\/\/4eck-media.de\/wp-content\/uploads\/2025\/11\/Vortragsliste_Moderator_Marco_Lauerwald_und_Feedback_f0546cfeb9-320x214.avif 316w\" alt=\"Lecture list, moderator Marco Lauerwald and feedback\" title=\"\" width=\"1414\" height=\"960\" loading=\"lazy\" decoding=\"async\" sizes=\"auto, 100vw\">\n<\/picture>\n                <\/div>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/section><p>I also had the opportunity to listen to other speakers all day long. I particularly enjoyed these three presentations: <\/p><ol class=\"wp-block-list\">\n<li>Joe Draxler: Belief is Absurd: A Best-of from 13 Years of Conversion Rate Optimization<\/li>\n\n\n\n<li>Jennifer Lapp: CRO vs SEO? Learnings from 100 HubSpot Experiments <\/li>\n\n\n\n<li>Jan Brakebusch: Enterprise SEO in the Future &ndash; What It Will Come Down To!<\/li>\n<\/ol><p>The presentation by Andreas Pabst on International SEO was equally fascinating for us, as we are currently working on the multilingual aspect of TutKit.com. A nice touch in his presentation was the following slide he prepared on site because he liked a statement from my talk. Thank you for this recognition!  <\/p><section class=\"custom-theme-block image-full-container theme-image-full-container block-padding-middle\">\n    <div class=\"container\">\n        <div class=\"row\">\n            <div class=\"col-12\">\n                <div class=\"image-wrapper\">\n                    \n<picture itemscope itemtype=\"https:\/\/schema.org\/ImageObject\">\n                        <meta itemprop=\"url\" content=\"https:\/\/4eck-media.de\/wp-content\/uploads\/2025\/11\/vortragsfolie_pabst_seo_day_86ea6dc0ce.avif\">\n                            <meta itemprop=\"width\" content=\"1440\">\n                            <meta itemprop=\"height\" content=\"826\">\n                    \n    <img itemprop=\"contentUrl\" src=\"https:\/\/4eck-media.de\/wp-content\/uploads\/2025\/11\/vortragsfolie_pabst_seo_day_86ea6dc0ce.avif\" srcset=\"https:\/\/4eck-media.de\/wp-content\/uploads\/2025\/11\/vortragsfolie_pabst_seo_day_86ea6dc0ce-2880x1920.avif 2880w, https:\/\/4eck-media.de\/wp-content\/uploads\/2025\/11\/vortragsfolie_pabst_seo_day_86ea6dc0ce-2160x1440.avif 2160w, https:\/\/4eck-media.de\/wp-content\/uploads\/2025\/11\/vortragsfolie_pabst_seo_day_86ea6dc0ce-1440x960.avif 1440w, https:\/\/4eck-media.de\/wp-content\/uploads\/2025\/11\/vortragsfolie_pabst_seo_day_86ea6dc0ce-1080x720.avif 1080w, https:\/\/4eck-media.de\/wp-content\/uploads\/2025\/11\/vortragsfolie_pabst_seo_day_86ea6dc0ce-960x640.avif 960w, https:\/\/4eck-media.de\/wp-content\/uploads\/2025\/11\/vortragsfolie_pabst_seo_day_86ea6dc0ce-720x480.avif 720w, https:\/\/4eck-media.de\/wp-content\/uploads\/2025\/11\/vortragsfolie_pabst_seo_day_86ea6dc0ce-640x428.avif 640w, https:\/\/4eck-media.de\/wp-content\/uploads\/2025\/11\/vortragsfolie_pabst_seo_day_86ea6dc0ce-480x320.avif 480w, https:\/\/4eck-media.de\/wp-content\/uploads\/2025\/11\/vortragsfolie_pabst_seo_day_86ea6dc0ce-320x214.avif 320w\" alt=\"Presentation slide by Andreas Pabst in the lecture on International SEO.\" title=\"\" width=\"1440\" height=\"826\" loading=\"lazy\" decoding=\"async\" sizes=\"auto, 100vw\">\n<\/picture>\n                <\/div>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/section><p>At SEO Day, we were able to meet the team from Seobility, the SEO software we work with very intensively. Here is a photo with the Managing Director, Matthias Lugert. <\/p><section class=\"custom-theme-block image-full-container theme-image-full-container block-padding-middle\">\n    <div class=\"container\">\n        <div class=\"row\">\n            <div class=\"col-12\">\n                <div class=\"image-wrapper\">\n                    \n<picture itemscope itemtype=\"https:\/\/schema.org\/ImageObject\">\n                        <meta itemprop=\"url\" content=\"https:\/\/4eck-media.de\/wp-content\/uploads\/2025\/11\/seo_day_seobility_e363b2b2df.avif\">\n                            <meta itemprop=\"width\" content=\"1440\">\n                            <meta itemprop=\"height\" content=\"960\">\n                    \n    <img itemprop=\"contentUrl\" src=\"https:\/\/4eck-media.de\/wp-content\/uploads\/2025\/11\/seo_day_seobility_e363b2b2df.avif\" srcset=\"https:\/\/4eck-media.de\/wp-content\/uploads\/2025\/11\/seo_day_seobility_e363b2b2df-2880x1920.avif 2880w, https:\/\/4eck-media.de\/wp-content\/uploads\/2025\/11\/seo_day_seobility_e363b2b2df-2160x1440.avif 2160w, https:\/\/4eck-media.de\/wp-content\/uploads\/2025\/11\/seo_day_seobility_e363b2b2df-1440x960.avif 1440w, https:\/\/4eck-media.de\/wp-content\/uploads\/2025\/11\/seo_day_seobility_e363b2b2df-1080x720.avif 1080w, https:\/\/4eck-media.de\/wp-content\/uploads\/2025\/11\/seo_day_seobility_e363b2b2df-960x640.avif 960w, https:\/\/4eck-media.de\/wp-content\/uploads\/2025\/11\/seo_day_seobility_e363b2b2df-720x480.avif 720w, https:\/\/4eck-media.de\/wp-content\/uploads\/2025\/11\/seo_day_seobility_e363b2b2df-640x428.avif 640w, https:\/\/4eck-media.de\/wp-content\/uploads\/2025\/11\/seo_day_seobility_e363b2b2df-480x320.avif 480w, https:\/\/4eck-media.de\/wp-content\/uploads\/2025\/11\/seo_day_seobility_e363b2b2df-320x214.avif 320w\" alt=\"Seo Day with Matthias Lugert from Seobility\" title=\"\" width=\"1440\" height=\"960\" loading=\"lazy\" decoding=\"async\" sizes=\"auto, 100vw\">\n<\/picture>\n                <\/div>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/section><p>In the evening, the day was concluded in a festive and relaxed manner with live music at a club in Cologne. My esteemed team colleague and SEO expert Jens Hammerschmidt was also there. <\/p><figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/admin.4eck-media.de\/uploads\/jens_im_club_af95173896.jpg\" alt=\"Jens in the club in Cologne after the SEO Day\"><\/figure><p>In conclusion: All in all, a worthwhile event that was very well prepared and organized on-site at the Rhein-Energie-Stadion. We were able to take away valuable new contacts and useful insights for our own work. At this point, I would like to thank Fabian Rossbacher and his team for the preparations, and Marco Lauerwald for introducing my presentation. Unfortunately, with three presentations running in parallel, it was not possible to attend all the speakers&rsquo; talks. I am already looking forward to the recordings that will later be made available in the <strong>SEO Club<\/strong> (seo-day.de\/club\/).<\/p><p>Jens concluded positively as well, noting that it is nice to see and also a confirmation of our work that we have mostly fulfilled our SEO homework for our projects&hellip; and simply need to keep at it.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Here you will find feedback with photos and impressions from the SEO Day in Cologne, along with a screencast of my presentation.<\/p>\n","protected":false},"featured_media":3226,"template":"","meta":{"_acf_changed":false,"_yoast_wpseo_focuskw":"","_yoast_wpseo_title":"SEO Day 2023 Cologne: Talk, photos & screencast","_yoast_wpseo_metadesc":"Here is feedback with photos and impressions from the SEO Day in Cologne and a screencast of my presentation.","_yoast_wpseo_meta-robots-noindex":"","_yoast_wpseo_meta-robots-nofollow":"","_yoast_wpseo_canonical":"","_yoast_wpseo_opengraph-title":"","_yoast_wpseo_opengraph-description":"","_yoast_wpseo_opengraph-image":"","_yoast_wpseo_twitter-title":"","_yoast_wpseo_twitter-description":"","_yoast_wpseo_twitter-image":"","_title":"field_competency_title","title":"This was the SEO Day 2023 in Cologne: Feedback, photos, download links, and presentation screencasts.","_description":"","description":"","_thumbnail":"","thumbnail":"","_image":"","image":"","previewColor":"","_previewColor":"","previewColor2":"","_previewColor2":"","_subtitle":"","subtitle":"","_benefit":"","benefit":"","_color":"","color":"","_titleForGallery":"","titleForGallery":"","_subtitleForGallery":"","subtitleForGallery":"","_imageForGallery":"","imageForGallery":"","_client":"","client":"","_service":"","service":"","_cooperationSince":"","cooperationSince":"","name":"","_name":"","author":"Matthias Petri","_author":"field_blog_author","company":"","_company":"","text":"","_text":"","position":"","_position":"","_yoast_wpseo_metakeywords":""},"blog_category":[],"class_list":["post-5886","blog","type-blog","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - 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