{"id":9848,"date":"2026-04-17T09:08:40","date_gmt":"2026-04-17T09:08:40","guid":{"rendered":"https:\/\/4eck-media.de\/referenzen\/website-relaunch-for-internat-schloss-torgelow\/"},"modified":"2026-04-17T09:08:43","modified_gmt":"2026-04-17T09:08:43","slug":"website-relaunch-for-internat-schloss-torgelow","status":"publish","type":"references","link":"https:\/\/4eck-media.de\/en\/references\/website-relaunch-for-internat-schloss-torgelow\/","title":{"rendered":"Website Relaunch for Internat Schloss Torgelow"},"content":{"rendered":"
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The Brief<\/h2>

With the relaunch, Internat Schloss Torgelow arrives on a new WordPress foundation: more than 1,100 pages were migrated from Typo3, all images converted to AVIF\/WebP, and for every page type, tailored structured data was implemented. The site is specifically designed for three target groups: parents, students, and prospective staff, each with tailored content and user journeys. The WordPress MultiSite backend is operated together with the Kurpfalz-Internat of the Lehmann family that runs both schools.<\/p>\n<\/div> <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n<\/section>

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Three target groups, custom illustrations, and AI readiness<\/p>

Parents find structured navigation, informative FAQs, and clear calls to action to download the brochure or get in touch directly. Students experience the site as a visually strong platform with imagery, experience stories, videos, and interactive elements. The careers portal speaks to prospective staff with clear employer-branding language, benefits, voices from the faculty, and a seamless application process. For Schloss Torgelow, custom icons, illustrations of the campus buildings, and maps in line with the corporate design were developed. Newsletter integration, FAQ boxes, and a chat function round out the communication options.<\/p>

On-page score of 93 percent, AVIF image format, and organic traffic growth after the relaunch<\/p>

The site launched with an on-page score of 93 percent, which is outstanding given its scope of more than 1,100 pages. Mobile PageSpeed without tracking scripts is over 90 percent. All images were converted to AVIF\/WebP and stored in consistent 16:9 and 1:1 formats. The site is AI-ready: structured data for AI search results, FAQ sections for featured snippets, and a chatbox integration are implemented. Accessibility was built in from the start of the relaunch. Traffic development after the relaunch shows clearly positive growth in organic traffic according to Sistrix.<\/p><\/div>\n <\/div>\n

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At a glance
WordPress relaunch with a CMS migration from Typo3
Migration of more than 1,100 pages
WordPress MultiSite operated jointly with Kurpfalz-Internat
Tailored content for three target groups
Custom icons and campus illustrations
Map design in line with the corporate design
AI-ready: structured data and FAQ sections
AVIF\/WebP image format across all pages
On-page score of 93 percent at launch
Accessibility per WCAG
Newsletter, chat, and careers portal<\/p><\/div>\n <\/div>\n <\/div>\n <\/div>\n<\/section>

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