{"id":9930,"date":"2026-04-17T09:30:43","date_gmt":"2026-04-17T09:30:43","guid":{"rendered":"https:\/\/4eck-media.de\/referenzen\/rebranding-relaunch-for-elbmed-prignitz\/"},"modified":"2026-04-17T12:34:06","modified_gmt":"2026-04-17T12:34:06","slug":"rebranding-relaunch-for-elbmed-prignitz","status":"publish","type":"references","link":"https:\/\/4eck-media.de\/en\/references\/rebranding-relaunch-for-elbmed-prignitz\/","title":{"rendered":"Rebranding & Relaunch for ELBMED Prignitz"},"content":{"rendered":"
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\n \n\n \n \"Informationsflyer\n<\/picture>\n <\/div>\n
\n \n\n \n \"BMI-Rechner\n<\/picture>\n <\/div>\n
\n \n\n \n \"Angebotsmappe\n<\/picture>\n <\/div>\n
\n \n\n \n \"Messe-Cube\n<\/picture>\n <\/div>\n
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The Brief<\/h2>

Since February 2022, we have been supporting the Prignitz regional hospital in Perleberg through a comprehensive rebranding and relaunch project. The new brand name ELBMED Prignitz was successfully registered as a trademark in 2022, accompanied by a minimalist logo and a corporate design in green, light blue, and dark blue. The website was fully restructured: 200 subpages became 100 clearly grouped pages on a WordPress MultiSite system. In the first quarter of 2025, five additional websites of the ELBMED group will be integrated into the system.<\/p>\n<\/div> <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n<\/section>

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From 200 to 100 pages: structured, thought through, and user-centered<\/h3>\n

The hospital’s previous website was analyzed, broken down into its parts, and fully reconceived. The structure was planned via a Google Sheet, then visualized in MIRO and organized into content clusters. This led to 57 clickable wireframes, which formed the basis for a final UX prototype with 71 artboards. In close coordination rounds with the various clinics, chief physicians, and nursing management, the concept was refined step by step. The new site offers improved navigation with different menus, a body compass, and a digital patient guidance system that mirrors the color-coding used inside the hospital on the website. This is complemented by modern appointment management and a comprehensive careers section with an application form.<\/p>\n

MultiSite system, PageSpeed, and trade-show equipment: all from a single source<\/h3>\n

The site is built as a WordPress MultiSite system through which all websites of the ELBMED group will in future be managed via a shared backend: the School for Healthcare Professions, the senior centers in Wittenberge and Perleberg, the obesity center, and the Gesundheitszentrum Wittenberge. Particular attention was paid to high on-page quality and optimal PageSpeed. In parallel with the website relaunch, we designed high-quality trade-show equipment for the ELBMED School for Healthcare Professions: a trade-show cube, two roll-ups, and a large trade-show wall. The design consistently carries over the brand’s color world and corporate design and positions the school as an attractive training location for specialists.<\/p>\n<\/div>\n <\/div>\n

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At a glance<\/h3>\n
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  • Development of the ELBMED Prignitz brand name
    \nNew logo and corporate design<\/li>\n
  • Website relaunch: from 200 to 100 structured pages<\/li>\n
  • 57 wireframes and a UX prototype with 71 artboards<\/li>\n
  • WordPress MultiSite system for the entire group<\/li>\n
  • Digital patient guidance system and body compass<\/li>\n
  • Modern appointment management and careers section<\/li>\n
  • On-page and PageSpeed optimization<\/li>\n<\/ul>\n<\/div>\n <\/div>\n <\/div>\n <\/div>\n<\/section>
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    \n \n \n\n \n \"ELBMED\n<\/picture>\n <\/span>\n <\/div>\n
    \n \n \n\n \n \"Messewand\n<\/picture>\n <\/span>\n <\/div>\n
    \n \n \n\n \n \"WordPress\n<\/picture>\n <\/span>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n<\/section>
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