{"id":12120,"date":"2024-10-21T15:38:24","date_gmt":"2024-10-21T15:38:24","guid":{"rendered":"https:\/\/4eck-media.de\/blog\/se-prendre-une-volee-bien-sentie-retours-sur-notre-campagne-gepflegt\/"},"modified":"2026-05-22T11:29:14","modified_gmt":"2026-05-22T11:29:14","slug":"se-prendre-une-volee-bien-sentie-retours-sur-notre-campagne-gepflegt","status":"publish","type":"blog","link":"https:\/\/4eck-media.de\/fr\/blog\/se-prendre-une-volee-bien-sentie-retours-sur-notre-campagne-gepflegt\/","title":{"rendered":"Se prendre une vol\u00e9e bien sentie : retours sur notre campagne \u00ab Gepflegt \u00bb"},"content":{"rendered":"<?xml encoding=\"UTF-8\"><p>Nous avons re&ccedil;u des retours sur notre campagne de recrutement pour notre cher client MeckCura. Et ces retours allaient de <em>&laquo; C&rsquo;est s&eacute;rieux ? &raquo;<\/em> et <em>&laquo; Terrible&hellip; absolument cringe. &raquo;<\/em> jusqu&rsquo;&agrave; <em>&laquo; Id&eacute;e typique de brainstorming cr&eacute;atif au stade initial. Quelqu&rsquo;un l&acirc;che le slogan, et tout le monde rit aux &eacute;clats comme en classe de 5e. Au lieu d&rsquo;emporter cette &eacute;nergie ludique pour poursuivre s&eacute;rieusement la recherche, c&rsquo;est ainsi rest&eacute;. &raquo;<\/em><\/p><p>\n\nPour nous, en tant qu&rsquo;agence qui accompagne MeckCura Pflegedienst GmbH depuis 2015, nous avons donc re&ccedil;u, <em>avec soin, une bonne vol&eacute;e<\/em> de la part de nos chers coll&egrave;gues du milieu cr&eacute;atif. Nous ne prenons pas cette critique personnellement, mais en profitons plut&ocirc;t pour &eacute;clairer en d&eacute;tail notre campagne &laquo; Gepflegt &raquo;. Il s&rsquo;agit en particulier du visuel <em>&laquo; Gepflegt einen fahren lassen &raquo;<\/em> (jeu de mots intraduisible en fran&ccedil;ais signifiant &agrave; la fois &laquo; l&acirc;cher une voiture\/laisser conduire avec soin &raquo; et &laquo; l&acirc;cher discr&egrave;tement un pet &raquo;).<\/p><p class=\"wp-block-paragraph\">R&eacute;cemment, notre campagne a &eacute;t&eacute; &eacute;valu&eacute;e par Oliver Voss. Notre travail a &eacute;t&eacute; recal&eacute;, son verdict d&eacute;favorable, comme pour beaucoup d&rsquo;autres campagnes qu&rsquo;il commente.<\/p><section class=\"custom-theme-block image-full-container theme-image-full-container block-padding-middle\">\n    <div class=\"container\">\n        <div class=\"row\">\n            <div class=\"col-12\">\n                <div class=\"image-wrapper\">\n                    <script type=\"application\/ld+json\">{\"@context\":\"https:\/\/schema.org\",\"@type\":\"ImageObject\",\"contentUrl\":\"https:\/\/4eck-media.de\/wp-content\/uploads\/2025\/11\/linkedin_besprechung_12ab8ad504-1920x1080.avif\",\"url\":\"https:\/\/4eck-media.de\/wp-content\/uploads\/2025\/11\/linkedin_besprechung_12ab8ad504.jpg\",\"width\":1440,\"height\":1051}<\/script>\n\n<picture>\n    <img src=\"https:\/\/4eck-media.de\/wp-content\/uploads\/2025\/11\/linkedin_besprechung_12ab8ad504-1920x1080.avif\" srcset=\"https:\/\/4eck-media.de\/wp-content\/uploads\/2025\/11\/linkedin_besprechung_12ab8ad504-2880x1920.avif 2005w, https:\/\/4eck-media.de\/wp-content\/uploads\/2025\/11\/linkedin_besprechung_12ab8ad504-2160x1440.avif 1972w, https:\/\/4eck-media.de\/wp-content\/uploads\/2025\/11\/linkedin_besprechung_12ab8ad504-1440x960.avif 1315w, https:\/\/4eck-media.de\/wp-content\/uploads\/2025\/11\/linkedin_besprechung_12ab8ad504-1080x720.avif 986w, https:\/\/4eck-media.de\/wp-content\/uploads\/2025\/11\/linkedin_besprechung_12ab8ad504-960x640.avif 877w, https:\/\/4eck-media.de\/wp-content\/uploads\/2025\/11\/linkedin_besprechung_12ab8ad504-720x480.avif 657w, https:\/\/4eck-media.de\/wp-content\/uploads\/2025\/11\/linkedin_besprechung_12ab8ad504-640x428.avif 586w, https:\/\/4eck-media.de\/wp-content\/uploads\/2025\/11\/linkedin_besprechung_12ab8ad504-480x320.avif 438w, https:\/\/4eck-media.de\/wp-content\/uploads\/2025\/11\/linkedin_besprechung_12ab8ad504-320x214.avif 293w\" alt=\"LinkedIn Besprechung unserer Kampagne\" title=\"\" width=\"1440\" height=\"1051\" loading=\"lazy\" decoding=\"async\" sizes=\"auto, 100vw\">\n<\/picture>\n                <\/div>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/section><p class=\"wp-block-paragraph\">Nous le prenons sportivement et le remercions pour ses mots, car nous trouvons que MeckCura m&eacute;rite tout &agrave; fait cette attention. Nous aimons notre client et nous r&eacute;jouissons que sa visibilit&eacute; se d&eacute;multiplie gr&acirc;ce &agrave; des relais influents.<\/p><p>\n\nOliver Voss dit dans sa vid&eacute;o &ndash; verbatim : <em>&laquo; Regardez-moi cette pub, s&rsquo;il vous pla&icirc;t. &lsquo;Gepflegt einen fahren lassen&rsquo;, est-il &eacute;crit. S&eacute;rieusement ? La seule personne qui trouve cette ligne g&eacute;niale, c&rsquo;est celui qui l&rsquo;a &eacute;crite. (&hellip;) Cette ligne ne pla&icirc;t qu&rsquo;aux publicitaires. C&rsquo;est totalement &agrave; c&ocirc;t&eacute; de la plaque pour ce produit. Elle ne doit pas plaire &agrave; celui qui l&rsquo;a &eacute;crite, comme ici le concepteur-r&eacute;dacteur, mais &agrave; celui qui est cibl&eacute;. &raquo;<\/em><\/p><p class=\"wp-block-paragraph\">Beaucoup de commentaires sur sa critique sur LinkedIn &ndash; principalement de la part d&rsquo;acteurs du milieu cr&eacute;atif &ndash; se montraient d&rsquo;accord avec Oliver Voss et &eacute;taient en cons&eacute;quence critiques.<\/p><p class=\"wp-block-paragraph\">Il y avait pourtant des voix pour contredire Voss ou &eacute;largir son point de vue, par exemple avec la perspective que ce ne sont pas les seniors qui sont la cible. Quelqu&rsquo;un du sales a &eacute;crit :<\/p><section class=\"custom-theme-block image-full-container theme-image-full-container block-padding-middle\">\n    <div class=\"container\">\n        <div class=\"row\">\n            <div class=\"col-12\">\n                <div class=\"image-wrapper\">\n                    <script type=\"application\/ld+json\">{\"@context\":\"https:\/\/schema.org\",\"@type\":\"ImageObject\",\"contentUrl\":\"https:\/\/4eck-media.de\/wp-content\/uploads\/2025\/11\/sales_sicht_auf_kampagne_631eab2d91-1920x1080.avif\",\"url\":\"https:\/\/4eck-media.de\/wp-content\/uploads\/2025\/11\/sales_sicht_auf_kampagne_631eab2d91.png\",\"width\":1440,\"height\":1133}<\/script>\n\n<picture>\n    <img src=\"https:\/\/4eck-media.de\/wp-content\/uploads\/2025\/11\/sales_sicht_auf_kampagne_631eab2d91-1920x1080.avif\" srcset=\"https:\/\/4eck-media.de\/wp-content\/uploads\/2025\/11\/sales_sicht_auf_kampagne_631eab2d91-2160x1440.avif 1349w, https:\/\/4eck-media.de\/wp-content\/uploads\/2025\/11\/sales_sicht_auf_kampagne_631eab2d91-1440x960.avif 1221w, https:\/\/4eck-media.de\/wp-content\/uploads\/2025\/11\/sales_sicht_auf_kampagne_631eab2d91-1080x720.avif 915w, https:\/\/4eck-media.de\/wp-content\/uploads\/2025\/11\/sales_sicht_auf_kampagne_631eab2d91-960x640.avif 814w, https:\/\/4eck-media.de\/wp-content\/uploads\/2025\/11\/sales_sicht_auf_kampagne_631eab2d91-720x480.avif 610w, https:\/\/4eck-media.de\/wp-content\/uploads\/2025\/11\/sales_sicht_auf_kampagne_631eab2d91-640x428.avif 544w, https:\/\/4eck-media.de\/wp-content\/uploads\/2025\/11\/sales_sicht_auf_kampagne_631eab2d91-480x320.avif 407w, https:\/\/4eck-media.de\/wp-content\/uploads\/2025\/11\/sales_sicht_auf_kampagne_631eab2d91-320x214.avif 272w\" alt=\"Sales-Einsch&auml;tzung der Kampagne\" title=\"\" width=\"1440\" height=\"1133\" loading=\"lazy\" decoding=\"async\" sizes=\"auto, 100vw\">\n<\/picture>\n                <\/div>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/section><p class=\"wp-block-paragraph\">Avec &ccedil;a, Thomas, on se rapproche d&eacute;j&agrave; du sujet. &Agrave; l&rsquo;&eacute;vidence, Oliver n&rsquo;a jamais accompagn&eacute; un service de soins comme client. Sinon il saurait que, pour la plupart des services de soins, ce n&rsquo;est pas un probl&egrave;me d&rsquo;acqu&eacute;rir de nouveaux clients (mot-cl&eacute; : changement d&eacute;mographique). La cible n&rsquo;est pas le senior lui-m&ecirc;me, mais les proches qui d&eacute;cident si quelqu&rsquo;un est pris en charge.<\/p><p class=\"wp-block-paragraph\">Par ailleurs, tout le monde le sait d&eacute;sormais : les collaborateurs viennent souvent &agrave; cause de la r&eacute;putation de l&rsquo;entreprise et la quittent &agrave; cause de leurs sup&eacute;rieurs. Quand ici le patron pose personnellement pour le visuel, cela devient, selon nous, particuli&egrave;rement identifiable.<\/p><p class=\"wp-block-paragraph\">Je suis tomb&eacute; sur le retour de Voss parce que notre client MeckCura, avec son flegme, a int&eacute;gr&eacute; cette publication dans son reel Facebook.<\/p><p class=\"wp-block-paragraph\">Qui est donc cet Oliver Voss ? Il a apparemment &eacute;t&eacute; un grand nom, membre du directoire de Jung von Matt, et selon LinkedIn et TikTok, il est encore bien d&rsquo;autres choses.<\/p><section class=\"custom-theme-block image-full-container theme-image-full-container block-padding-middle\">\n    <div class=\"container\">\n        <div class=\"row\">\n            <div class=\"col-12\">\n                <div class=\"image-wrapper\">\n                    <script type=\"application\/ld+json\">{\"@context\":\"https:\/\/schema.org\",\"@type\":\"ImageObject\",\"contentUrl\":\"https:\/\/4eck-media.de\/wp-content\/uploads\/2025\/11\/tiktok_linkedin_0b20f6c41f-1920x1080.avif\",\"url\":\"https:\/\/4eck-media.de\/wp-content\/uploads\/2025\/11\/tiktok_linkedin_0b20f6c41f.jpg\",\"width\":1440,\"height\":664}<\/script>\n\n<picture>\n    <img src=\"https:\/\/4eck-media.de\/wp-content\/uploads\/2025\/11\/tiktok_linkedin_0b20f6c41f-1920x1080.avif\" srcset=\"https:\/\/4eck-media.de\/wp-content\/uploads\/2025\/11\/tiktok_linkedin_0b20f6c41f-1440x960.avif 1232w, https:\/\/4eck-media.de\/wp-content\/uploads\/2025\/11\/tiktok_linkedin_0b20f6c41f-1080x720.avif 1080w, https:\/\/4eck-media.de\/wp-content\/uploads\/2025\/11\/tiktok_linkedin_0b20f6c41f-960x640.avif 960w, https:\/\/4eck-media.de\/wp-content\/uploads\/2025\/11\/tiktok_linkedin_0b20f6c41f-720x480.avif 720w, https:\/\/4eck-media.de\/wp-content\/uploads\/2025\/11\/tiktok_linkedin_0b20f6c41f-640x428.avif 640w, https:\/\/4eck-media.de\/wp-content\/uploads\/2025\/11\/tiktok_linkedin_0b20f6c41f-480x320.avif 480w, https:\/\/4eck-media.de\/wp-content\/uploads\/2025\/11\/tiktok_linkedin_0b20f6c41f-320x214.avif 320w\" alt=\"Tiktok und LinkedIn Description\" title=\"\" width=\"1440\" height=\"664\" loading=\"lazy\" decoding=\"async\" sizes=\"auto, 100vw\">\n<\/picture>\n                <\/div>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/section><p class=\"wp-block-paragraph\">Le matin, je discutais avec un coll&egrave;gue en visio de notre &laquo; courrier des fans &raquo; et, en parall&egrave;le, nous avons cherch&eacute; sur Google qui est Oliver Voss &ndash; ses ann&eacute;es JVM remontent &agrave; une &eacute;ternit&eacute;. Il commente, en tant que &laquo; top publicitaire &raquo; [sic], r&eacute;guli&egrave;rement des campagnes sur les r&eacute;seaux sociaux et plateformes vid&eacute;o. Voici une capture YouTube. C&rsquo;est une s&eacute;rie cool, parce qu&rsquo;il pointe des &eacute;l&eacute;ments importants.<\/p><section class=\"custom-theme-block image-full-container theme-image-full-container block-padding-middle\">\n    <div class=\"container\">\n        <div class=\"row\">\n            <div class=\"col-12\">\n                <div class=\"image-wrapper\">\n                    <script type=\"application\/ld+json\">{\"@context\":\"https:\/\/schema.org\",\"@type\":\"ImageObject\",\"contentUrl\":\"https:\/\/4eck-media.de\/wp-content\/uploads\/2025\/11\/youtube_shorts_voss_bc25338a19-1920x1080.avif\",\"url\":\"https:\/\/4eck-media.de\/wp-content\/uploads\/2025\/11\/youtube_shorts_voss_bc25338a19.jpg\",\"width\":1440,\"height\":503}<\/script>\n\n<picture>\n    <img src=\"https:\/\/4eck-media.de\/wp-content\/uploads\/2025\/11\/youtube_shorts_voss_bc25338a19-1920x1080.avif\" srcset=\"https:\/\/4eck-media.de\/wp-content\/uploads\/2025\/11\/youtube_shorts_voss_bc25338a19-2160x1440.avif 1979w, https:\/\/4eck-media.de\/wp-content\/uploads\/2025\/11\/youtube_shorts_voss_bc25338a19-1440x960.avif 1440w, https:\/\/4eck-media.de\/wp-content\/uploads\/2025\/11\/youtube_shorts_voss_bc25338a19-1080x720.avif 1080w, https:\/\/4eck-media.de\/wp-content\/uploads\/2025\/11\/youtube_shorts_voss_bc25338a19-960x640.avif 960w, https:\/\/4eck-media.de\/wp-content\/uploads\/2025\/11\/youtube_shorts_voss_bc25338a19-720x480.avif 720w, https:\/\/4eck-media.de\/wp-content\/uploads\/2025\/11\/youtube_shorts_voss_bc25338a19-640x428.avif 640w, https:\/\/4eck-media.de\/wp-content\/uploads\/2025\/11\/youtube_shorts_voss_bc25338a19-480x320.avif 480w, https:\/\/4eck-media.de\/wp-content\/uploads\/2025\/11\/youtube_shorts_voss_bc25338a19-320x214.avif 320w\" alt=\"YouTube-Shorts Voss\" title=\"\" width=\"1440\" height=\"503\" loading=\"lazy\" decoding=\"async\" sizes=\"auto, 100vw\">\n<\/picture>\n                <\/div>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/section><h2 class=\"wp-block-heading\">Comment cette campagne &laquo; Gepflegt &raquo; est-elle n&eacute;e ?<\/h2><p>\n\nEn septembre 2022, nous avons commenc&eacute; les travaux pour la campagne publicitaire de notre cher client MeckCura Pflegedienst GmbH, qui exploite des sites &agrave; Wismar, Rostock et G&uuml;strow. Le brief disait : <em>&laquo; Nous cherchons depuis un certain temps une phrase\/slogan &lsquo;qui fait tilt&rsquo; attirant l&rsquo;attention dans les offres d&rsquo;emploi. Elle peut polariser et d&eacute;ranger. &raquo;<\/em> Notre client voulait plus que simplement <a href=\"https:\/\/www.hrmconsulting.net\/stellenanzeigen-aufgeben\" rel=\"nofollow noopener\">publier des annonces d&rsquo;emploi<\/a>.<\/p><p>\n\nL&rsquo;objectif &eacute;tait de g&eacute;n&eacute;rer de l&rsquo;attention. Le brief ne venait pas directement du client, mais d&rsquo;une consultante sp&eacute;cialis&eacute;e dans le secteur du soin, qui conseille notre client commun depuis des ann&eacute;es. &Agrave; cette &eacute;poque, un r&eacute;dacteur travaillait pour nous douze heures par semaine en plus de son activit&eacute; principale dans une autre agence renomm&eacute;e. Il a &eacute;labor&eacute; neuf approches ; cinq autres approches ont &eacute;t&eacute; con&ccedil;ues par son &eacute;quipe.<\/p><p>\n\nOutre <em>&laquo; Gepflegt einen fahren lassen &raquo;<\/em>, il y avait quatre autres slogans, dont par exemple <em>&laquo; Gepflegt einen hochkriegen &raquo;<\/em> (autre jeu de mots &agrave; double sens). Sans blague.\n\n<\/p><p class=\"wp-block-paragraph\">Un photographe a &eacute;t&eacute; missionn&eacute; pour r&eacute;aliser les visuels. Et ceux-ci ont &eacute;t&eacute; utilis&eacute;s de multiples mani&egrave;res. En petites annonces anim&eacute;es, en flyers eyecatcher et ainsi de suite. Voici par exemple un extrait d&rsquo;une annonce anim&eacute;e diffus&eacute;e &agrave; la p&eacute;riode de No&euml;l jusqu&rsquo;au changement d&rsquo;ann&eacute;e 2023.<\/p><section class=\"custom-theme-block image-full-container theme-image-full-container block-padding-middle\">\n    <div class=\"container\">\n        <div class=\"row\">\n            <div class=\"col-12\">\n                <div class=\"image-wrapper\">\n                    <script type=\"application\/ld+json\">{\"@context\":\"https:\/\/schema.org\",\"@type\":\"ImageObject\",\"contentUrl\":\"https:\/\/4eck-media.de\/wp-content\/uploads\/2025\/11\/gepflegt_frame_602ec2cb90-1920x1080.avif\",\"url\":\"https:\/\/4eck-media.de\/wp-content\/uploads\/2025\/11\/gepflegt_frame_602ec2cb90.jpg\",\"width\":1440,\"height\":991}<\/script>\n\n<picture>\n    <img src=\"https:\/\/4eck-media.de\/wp-content\/uploads\/2025\/11\/gepflegt_frame_602ec2cb90-1920x1080.avif\" srcset=\"https:\/\/4eck-media.de\/wp-content\/uploads\/2025\/11\/gepflegt_frame_602ec2cb90-2880x1920.avif 2372w, https:\/\/4eck-media.de\/wp-content\/uploads\/2025\/11\/gepflegt_frame_602ec2cb90-2160x1440.avif 2093w, https:\/\/4eck-media.de\/wp-content\/uploads\/2025\/11\/gepflegt_frame_602ec2cb90-1440x960.avif 1395w, https:\/\/4eck-media.de\/wp-content\/uploads\/2025\/11\/gepflegt_frame_602ec2cb90-1080x720.avif 1046w, https:\/\/4eck-media.de\/wp-content\/uploads\/2025\/11\/gepflegt_frame_602ec2cb90-960x640.avif 930w, https:\/\/4eck-media.de\/wp-content\/uploads\/2025\/11\/gepflegt_frame_602ec2cb90-720x480.avif 698w, https:\/\/4eck-media.de\/wp-content\/uploads\/2025\/11\/gepflegt_frame_602ec2cb90-640x428.avif 622w, https:\/\/4eck-media.de\/wp-content\/uploads\/2025\/11\/gepflegt_frame_602ec2cb90-480x320.avif 465w, https:\/\/4eck-media.de\/wp-content\/uploads\/2025\/11\/gepflegt_frame_602ec2cb90-320x214.avif 311w\" alt=\"Animierte Stellenanzeige\" title=\"\" width=\"1440\" height=\"991\" loading=\"lazy\" decoding=\"async\" sizes=\"auto, 100vw\">\n<\/picture>\n                <\/div>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/section><section class=\"custom-theme-block image-full-container theme-image-full-container block-padding-middle\">\n    <div class=\"container\">\n        <div class=\"row\">\n            <div class=\"col-12\">\n                <div class=\"image-wrapper\">\n                    <script type=\"application\/ld+json\">{\"@context\":\"https:\/\/schema.org\",\"@type\":\"ImageObject\",\"contentUrl\":\"https:\/\/4eck-media.de\/wp-content\/uploads\/2025\/11\/feedback_linkedin_kampagne_87c9c77a1d-1920x1080.avif\",\"url\":\"https:\/\/4eck-media.de\/wp-content\/uploads\/2025\/11\/feedback_linkedin_kampagne_87c9c77a1d.png\",\"width\":1440,\"height\":351}<\/script>\n\n<picture>\n    <img src=\"https:\/\/4eck-media.de\/wp-content\/uploads\/2025\/11\/feedback_linkedin_kampagne_87c9c77a1d-1920x1080.avif\" srcset=\"https:\/\/4eck-media.de\/wp-content\/uploads\/2025\/11\/feedback_linkedin_kampagne_87c9c77a1d-2160x1440.avif 1610w, https:\/\/4eck-media.de\/wp-content\/uploads\/2025\/11\/feedback_linkedin_kampagne_87c9c77a1d-1440x960.avif 1440w, https:\/\/4eck-media.de\/wp-content\/uploads\/2025\/11\/feedback_linkedin_kampagne_87c9c77a1d-1080x720.avif 1080w, https:\/\/4eck-media.de\/wp-content\/uploads\/2025\/11\/feedback_linkedin_kampagne_87c9c77a1d-960x640.avif 960w, https:\/\/4eck-media.de\/wp-content\/uploads\/2025\/11\/feedback_linkedin_kampagne_87c9c77a1d-720x480.avif 720w, https:\/\/4eck-media.de\/wp-content\/uploads\/2025\/11\/feedback_linkedin_kampagne_87c9c77a1d-640x428.avif 640w, https:\/\/4eck-media.de\/wp-content\/uploads\/2025\/11\/feedback_linkedin_kampagne_87c9c77a1d-480x320.avif 480w, https:\/\/4eck-media.de\/wp-content\/uploads\/2025\/11\/feedback_linkedin_kampagne_87c9c77a1d-320x214.avif 320w\" alt=\"Feedback on LinkedIn\" title=\"\" width=\"1440\" height=\"351\" loading=\"lazy\" decoding=\"async\" sizes=\"auto, 100vw\">\n<\/picture>\n                <\/div>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/section><p class=\"wp-block-paragraph\">Oui, cher Robin, en effet, &ccedil;a attire l&rsquo;&oelig;il. Qui l&rsquo;e&ucirc;t cru ? Nous avons ensuite d&eacute;ploy&eacute; les premiers visuels sur les r&eacute;seaux sociaux, en annonces d&rsquo;emploi anim&eacute;es.<\/p><p class=\"wp-block-paragraph\">Plus tard sont venus les habillages des bus &agrave; Rostock et Wismar. Quand les premiers bus ont roul&eacute;, la consultante en soins nous a appel&eacute;s et nous a parl&eacute; des retours positifs qu&rsquo;elle recevait. M&ecirc;me un collaborateur de Mandarin, la plus grande agence de M-V, nous a f&eacute;licit&eacute;s. Eh bien, &agrave; la sant&eacute; de ces publicitaires infantiles&hellip;<\/p><p class=\"wp-block-paragraph\"><\/p><p>Notre campagne de recrutement pour MeckCura a aussi fait des vagues num&eacute;riques. Le premier grand coup de visibilit&eacute; est venu via la cha&icirc;ne TikTok <a href=\"https:\/\/www.tiktok.com\/@dat_kannst_nich_machen\/video\/7369555728735964448\" rel=\"nofollow noopener\">dat_kannst_nich_machen<\/a>, lorsque le cr&eacute;ateur a roul&eacute; derri&egrave;re le bus et a point&eacute; le visuel. En port&eacute;e, c&rsquo;est devenu la troisi&egrave;me vid&eacute;o la plus populaire de la cha&icirc;ne. Il a encore &eacute;pingl&eacute; ce post.<\/p><section class=\"custom-theme-block image-full-container theme-image-full-container block-padding-middle\">\n    <div class=\"container\">\n        <div class=\"row\">\n            <div class=\"col-12\">\n                <div class=\"image-wrapper\">\n                    <script type=\"application\/ld+json\">{\"@context\":\"https:\/\/schema.org\",\"@type\":\"ImageObject\",\"contentUrl\":\"https:\/\/4eck-media.de\/wp-content\/uploads\/2025\/11\/tiktok_recruiting_kampagne_kommentar_cf174049c7-1920x1080.avif\",\"url\":\"https:\/\/4eck-media.de\/wp-content\/uploads\/2025\/11\/tiktok_recruiting_kampagne_kommentar_cf174049c7.jpg\",\"width\":1440,\"height\":1005}<\/script>\n\n<picture>\n    <img src=\"https:\/\/4eck-media.de\/wp-content\/uploads\/2025\/11\/tiktok_recruiting_kampagne_kommentar_cf174049c7-1920x1080.avif\" srcset=\"https:\/\/4eck-media.de\/wp-content\/uploads\/2025\/11\/tiktok_recruiting_kampagne_kommentar_cf174049c7-2880x1920.avif 2505w, https:\/\/4eck-media.de\/wp-content\/uploads\/2025\/11\/tiktok_recruiting_kampagne_kommentar_cf174049c7-2160x1440.avif 2062w, https:\/\/4eck-media.de\/wp-content\/uploads\/2025\/11\/tiktok_recruiting_kampagne_kommentar_cf174049c7-1440x960.avif 1375w, https:\/\/4eck-media.de\/wp-content\/uploads\/2025\/11\/tiktok_recruiting_kampagne_kommentar_cf174049c7-1080x720.avif 1031w, https:\/\/4eck-media.de\/wp-content\/uploads\/2025\/11\/tiktok_recruiting_kampagne_kommentar_cf174049c7-960x640.avif 917w, https:\/\/4eck-media.de\/wp-content\/uploads\/2025\/11\/tiktok_recruiting_kampagne_kommentar_cf174049c7-720x480.avif 688w, https:\/\/4eck-media.de\/wp-content\/uploads\/2025\/11\/tiktok_recruiting_kampagne_kommentar_cf174049c7-640x428.avif 613w, https:\/\/4eck-media.de\/wp-content\/uploads\/2025\/11\/tiktok_recruiting_kampagne_kommentar_cf174049c7-480x320.avif 458w, https:\/\/4eck-media.de\/wp-content\/uploads\/2025\/11\/tiktok_recruiting_kampagne_kommentar_cf174049c7-320x214.avif 307w\" alt=\"Recruiting-Kampagne: Hinweis auf TikTok\" title=\"\" width=\"1440\" height=\"1005\" loading=\"lazy\" decoding=\"async\" sizes=\"auto, 100vw\">\n<\/picture>\n                <\/div>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/section><p class=\"wp-block-paragraph\">Nous avons &eacute;t&eacute; confort&eacute;s par plus de 1 600 likes et des dizaines de commentaires sous la vid&eacute;o, qui jugeaient la campagne positivement.<\/p><section class=\"custom-theme-block image-full-container theme-image-full-container block-padding-middle\">\n    <div class=\"container\">\n        <div class=\"row\">\n            <div class=\"col-12\">\n                <div class=\"image-wrapper\">\n                    <script type=\"application\/ld+json\">{\"@context\":\"https:\/\/schema.org\",\"@type\":\"ImageObject\",\"contentUrl\":\"https:\/\/4eck-media.de\/wp-content\/uploads\/2025\/11\/tiktok_kommentare_6aa0ebadab-1920x1080.avif\",\"url\":\"https:\/\/4eck-media.de\/wp-content\/uploads\/2025\/11\/tiktok_kommentare_6aa0ebadab.jpg\",\"width\":1440,\"height\":908}<\/script>\n\n<picture>\n    <img src=\"https:\/\/4eck-media.de\/wp-content\/uploads\/2025\/11\/tiktok_kommentare_6aa0ebadab-1920x1080.avif\" srcset=\"https:\/\/4eck-media.de\/wp-content\/uploads\/2025\/11\/tiktok_kommentare_6aa0ebadab-2160x1440.avif 1518w, https:\/\/4eck-media.de\/wp-content\/uploads\/2025\/11\/tiktok_kommentare_6aa0ebadab-1440x960.avif 1440w, https:\/\/4eck-media.de\/wp-content\/uploads\/2025\/11\/tiktok_kommentare_6aa0ebadab-1080x720.avif 1080w, https:\/\/4eck-media.de\/wp-content\/uploads\/2025\/11\/tiktok_kommentare_6aa0ebadab-960x640.avif 960w, https:\/\/4eck-media.de\/wp-content\/uploads\/2025\/11\/tiktok_kommentare_6aa0ebadab-720x480.avif 720w, https:\/\/4eck-media.de\/wp-content\/uploads\/2025\/11\/tiktok_kommentare_6aa0ebadab-640x428.avif 640w, https:\/\/4eck-media.de\/wp-content\/uploads\/2025\/11\/tiktok_kommentare_6aa0ebadab-480x320.avif 480w, https:\/\/4eck-media.de\/wp-content\/uploads\/2025\/11\/tiktok_kommentare_6aa0ebadab-320x214.avif 320w\" alt=\"TikTok-Kommentare zur Recruiting-Kampagne\" title=\"\" width=\"1440\" height=\"908\" loading=\"lazy\" decoding=\"async\" sizes=\"auto, 100vw\">\n<\/picture>\n                <\/div>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/section><p class=\"wp-block-paragraph\">Le prochain grand bond de visibilit&eacute; est venu il y a un mois gr&acirc;ce &agrave; la publication d&rsquo;Oliver Voss, diffus&eacute;e sur diff&eacute;rents canaux. Sur LinkedIn, la campagne s&rsquo;est majoritairement fait &eacute;reinter. Voici quelques commentaires :<\/p><section class=\"custom-theme-block image-full-container theme-image-full-container block-padding-middle\">\n    <div class=\"container\">\n        <div class=\"row\">\n            <div class=\"col-12\">\n                <div class=\"image-wrapper\">\n                    <script type=\"application\/ld+json\">{\"@context\":\"https:\/\/schema.org\",\"@type\":\"ImageObject\",\"contentUrl\":\"https:\/\/4eck-media.de\/wp-content\/uploads\/2025\/11\/feedback_linkedin_kommentare_b8b1609603-1920x1080.avif\",\"url\":\"https:\/\/4eck-media.de\/wp-content\/uploads\/2025\/11\/feedback_linkedin_kommentare_b8b1609603.png\",\"width\":1440,\"height\":1054}<\/script>\n\n<picture>\n    <img src=\"https:\/\/4eck-media.de\/wp-content\/uploads\/2025\/11\/feedback_linkedin_kommentare_b8b1609603-1920x1080.avif\" srcset=\"https:\/\/4eck-media.de\/wp-content\/uploads\/2025\/11\/feedback_linkedin_kommentare_b8b1609603-2160x1440.avif 1766w, https:\/\/4eck-media.de\/wp-content\/uploads\/2025\/11\/feedback_linkedin_kommentare_b8b1609603-1440x960.avif 1311w, https:\/\/4eck-media.de\/wp-content\/uploads\/2025\/11\/feedback_linkedin_kommentare_b8b1609603-1080x720.avif 983w, https:\/\/4eck-media.de\/wp-content\/uploads\/2025\/11\/feedback_linkedin_kommentare_b8b1609603-960x640.avif 874w, https:\/\/4eck-media.de\/wp-content\/uploads\/2025\/11\/feedback_linkedin_kommentare_b8b1609603-720x480.avif 656w, https:\/\/4eck-media.de\/wp-content\/uploads\/2025\/11\/feedback_linkedin_kommentare_b8b1609603-640x428.avif 585w, https:\/\/4eck-media.de\/wp-content\/uploads\/2025\/11\/feedback_linkedin_kommentare_b8b1609603-480x320.avif 437w, https:\/\/4eck-media.de\/wp-content\/uploads\/2025\/11\/feedback_linkedin_kommentare_b8b1609603-320x214.avif 292w\" alt=\"Kommentare zum Verriss\" title=\"\" width=\"1440\" height=\"1054\" loading=\"lazy\" decoding=\"async\" sizes=\"auto, 100vw\">\n<\/picture>\n                <\/div>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/section><p>\n\nCette &laquo; reconnaissance &raquo; de notre travail cr&eacute;atif me rappelle un peu l&rsquo;impression que m&rsquo;avait laiss&eacute;e la page Facebook <em>&laquo; Da kotzt das Texterherz &raquo;<\/em>, dont j&rsquo;ai &eacute;t&eacute; fan pendant peu de temps il y a de nombreuses ann&eacute;es. Au bout de quelques mois, c&rsquo;&eacute;tait d&eacute;j&agrave; trop pour moi. Avec une mentalit&eacute; de juge implacable, chaque jeu de mots y &eacute;tait d&eacute;nigr&eacute;. Quand on r&egrave;gle son radar sur l&rsquo;indignation critique, on trouve toujours de quoi vomir. (J&rsquo;ai d&rsquo;ailleurs jet&eacute; un nouveau coup d&rsquo;&oelig;il sur <strong>Da kotzt das Texterherz<\/strong> pour cet article. La fanpage semble &ecirc;tre devenue une simple page de divertissement&hellip; mais c&rsquo;est un autre sujet.)<\/p><p>\n\nVient maintenant l&rsquo;ironie de toute cette histoire : Oliver Voss s&rsquo;est non seulement tromp&eacute; sur la compr&eacute;hension de la cible, mais aussi sur un autre point. Il a dit : <em>&laquo; La seule personne qui trouve cette phrase bonne, c&rsquo;est celui qui l&rsquo;a &eacute;crite. &raquo;<\/em>\n\nPeu avant la mise en ligne du verdict de Voss, le r&eacute;dacteur lui-m&ecirc;me a pr&eacute;sent&eacute; son propre slogan comme un exemple de <em>loup&eacute;<\/em>. Voici la capture du 13 ao&ucirc;t.\n<section class=\"custom-theme-block image-full-container theme-image-full-container block-padding-middle\">\n    <div class=\"container\">\n        <div class=\"row\">\n            <div class=\"col-12\">\n                <div class=\"image-wrapper\">\n                    <script type=\"application\/ld+json\">{\"@context\":\"https:\/\/schema.org\",\"@type\":\"ImageObject\",\"contentUrl\":\"https:\/\/4eck-media.de\/wp-content\/uploads\/2025\/11\/meckcura_wortspiel_gepflegt_linkedin_145ab0f6f1-1920x1080.avif\",\"url\":\"https:\/\/4eck-media.de\/wp-content\/uploads\/2025\/11\/meckcura_wortspiel_gepflegt_linkedin_145ab0f6f1.jpg\",\"width\":1440,\"height\":1440}<\/script>\n\n<picture>\n    <img src=\"https:\/\/4eck-media.de\/wp-content\/uploads\/2025\/11\/meckcura_wortspiel_gepflegt_linkedin_145ab0f6f1-1920x1080.avif\" srcset=\"https:\/\/4eck-media.de\/wp-content\/uploads\/2025\/11\/meckcura_wortspiel_gepflegt_linkedin_145ab0f6f1-2880x1920.avif 1760w, https:\/\/4eck-media.de\/wp-content\/uploads\/2025\/11\/meckcura_wortspiel_gepflegt_linkedin_145ab0f6f1-2160x1440.avif 1440w, https:\/\/4eck-media.de\/wp-content\/uploads\/2025\/11\/meckcura_wortspiel_gepflegt_linkedin_145ab0f6f1-1440x960.avif 960w, https:\/\/4eck-media.de\/wp-content\/uploads\/2025\/11\/meckcura_wortspiel_gepflegt_linkedin_145ab0f6f1-1080x720.avif 720w, https:\/\/4eck-media.de\/wp-content\/uploads\/2025\/11\/meckcura_wortspiel_gepflegt_linkedin_145ab0f6f1-960x640.avif 640w, https:\/\/4eck-media.de\/wp-content\/uploads\/2025\/11\/meckcura_wortspiel_gepflegt_linkedin_145ab0f6f1-720x480.avif 480w, https:\/\/4eck-media.de\/wp-content\/uploads\/2025\/11\/meckcura_wortspiel_gepflegt_linkedin_145ab0f6f1-640x428.avif 428w, https:\/\/4eck-media.de\/wp-content\/uploads\/2025\/11\/meckcura_wortspiel_gepflegt_linkedin_145ab0f6f1-480x320.avif 320w, https:\/\/4eck-media.de\/wp-content\/uploads\/2025\/11\/meckcura_wortspiel_gepflegt_linkedin_145ab0f6f1-320x214.avif 214w\" alt=\"Texter auf LinkedIn\" title=\"\" width=\"1440\" height=\"1440\" loading=\"lazy\" decoding=\"async\" sizes=\"auto, 100vw\">\n<\/picture>\n                <\/div>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/section>\n\n<\/p><p class=\"wp-block-paragraph\">Je lui ai &eacute;crit quelques minutes apr&egrave;s la parution via LinkedIn. Mon message est joint &agrave; la capture.<\/p><p class=\"wp-block-paragraph\">Le post est pass&eacute; hors ligne, mon t&eacute;l&eacute;phone a sonn&eacute;. Nous en avons ri de bon c&oelig;ur. Le r&eacute;dacteur avait simplement oubli&eacute; que l&rsquo;id&eacute;e venait de lui. Et un tel jeu de mots audacieux est naturellement scrut&eacute; de tr&egrave;s pr&egrave;s.<\/p><p class=\"wp-block-paragraph\">Au final on peut le dire : l&rsquo;app&acirc;t ne doit pas plaire au p&ecirc;cheur, mais au poisson. Pendant que la critique venait principalement du milieu, la campagne a &eacute;t&eacute; per&ccedil;ue tr&egrave;s positivement par la cible, et m&ecirc;me des concurrents du secteur des soins nous ont f&eacute;licit&eacute;s &ndash; en ligne et hors ligne.<\/p><p>\n\nSur <a href=\"https:\/\/www.instagram.com\/olivervoss\/reel\/C_kUCHZsPRI\/?hl=de\" rel=\"nofollow noopener\">Instagram, la publication d&rsquo;Oliver Voss<\/a> a g&eacute;n&eacute;r&eacute; de l&rsquo;attention pour MeckCura : pr&egrave;s de 2 000 likes et des dizaines de commentaires qui c&eacute;l&egrave;brent cela.\n<section class=\"custom-theme-block image-full-container theme-image-full-container block-padding-middle\">\n    <div class=\"container\">\n        <div class=\"row\">\n            <div class=\"col-12\">\n                <div class=\"image-wrapper\">\n                    <script type=\"application\/ld+json\">{\"@context\":\"https:\/\/schema.org\",\"@type\":\"ImageObject\",\"contentUrl\":\"https:\/\/4eck-media.de\/wp-content\/uploads\/2025\/11\/meckcura_wortspiel_gepflegt_instagram_d28dbe3976-1920x1080.avif\",\"url\":\"https:\/\/4eck-media.de\/wp-content\/uploads\/2025\/11\/meckcura_wortspiel_gepflegt_instagram_d28dbe3976.jpg\",\"width\":1440,\"height\":660}<\/script>\n\n<picture>\n    <img src=\"https:\/\/4eck-media.de\/wp-content\/uploads\/2025\/11\/meckcura_wortspiel_gepflegt_instagram_d28dbe3976-1920x1080.avif\" srcset=\"https:\/\/4eck-media.de\/wp-content\/uploads\/2025\/11\/meckcura_wortspiel_gepflegt_instagram_d28dbe3976-2880x1920.avif 2227w, https:\/\/4eck-media.de\/wp-content\/uploads\/2025\/11\/meckcura_wortspiel_gepflegt_instagram_d28dbe3976-2160x1440.avif 2160w, https:\/\/4eck-media.de\/wp-content\/uploads\/2025\/11\/meckcura_wortspiel_gepflegt_instagram_d28dbe3976-1440x960.avif 1440w, https:\/\/4eck-media.de\/wp-content\/uploads\/2025\/11\/meckcura_wortspiel_gepflegt_instagram_d28dbe3976-1080x720.avif 1080w, https:\/\/4eck-media.de\/wp-content\/uploads\/2025\/11\/meckcura_wortspiel_gepflegt_instagram_d28dbe3976-960x640.avif 960w, https:\/\/4eck-media.de\/wp-content\/uploads\/2025\/11\/meckcura_wortspiel_gepflegt_instagram_d28dbe3976-720x480.avif 720w, https:\/\/4eck-media.de\/wp-content\/uploads\/2025\/11\/meckcura_wortspiel_gepflegt_instagram_d28dbe3976-640x428.avif 640w, https:\/\/4eck-media.de\/wp-content\/uploads\/2025\/11\/meckcura_wortspiel_gepflegt_instagram_d28dbe3976-480x320.avif 480w, https:\/\/4eck-media.de\/wp-content\/uploads\/2025\/11\/meckcura_wortspiel_gepflegt_instagram_d28dbe3976-320x214.avif 320w\" alt=\"Instagram comments\" title=\"\" width=\"1440\" height=\"660\" loading=\"lazy\" decoding=\"async\" sizes=\"auto, 100vw\">\n<\/picture>\n                <\/div>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/section>\n\nExactement la m&ecirc;me image sur <a href=\"https:\/\/www.tiktok.com\/@topwerber\/video\/7411430175612652832\" rel=\"nofollow noopener\">TikTok<\/a> &ndash; pr&egrave;s de 20 000 vues et 100 commentaires.\n<section class=\"custom-theme-block image-full-container theme-image-full-container block-padding-middle\">\n    <div class=\"container\">\n        <div class=\"row\">\n            <div class=\"col-12\">\n                <div class=\"image-wrapper\">\n                    <script type=\"application\/ld+json\">{\"@context\":\"https:\/\/schema.org\",\"@type\":\"ImageObject\",\"contentUrl\":\"https:\/\/4eck-media.de\/wp-content\/uploads\/2025\/11\/meckcura_wortspiel_gepflegt_tiktok_b8daf25e4a-1920x1080.avif\",\"url\":\"https:\/\/4eck-media.de\/wp-content\/uploads\/2025\/11\/meckcura_wortspiel_gepflegt_tiktok_b8daf25e4a.jpg\",\"width\":1440,\"height\":915}<\/script>\n\n<picture>\n    <img src=\"https:\/\/4eck-media.de\/wp-content\/uploads\/2025\/11\/meckcura_wortspiel_gepflegt_tiktok_b8daf25e4a-1920x1080.avif\" srcset=\"https:\/\/4eck-media.de\/wp-content\/uploads\/2025\/11\/meckcura_wortspiel_gepflegt_tiktok_b8daf25e4a-2880x1920.avif 2300w, https:\/\/4eck-media.de\/wp-content\/uploads\/2025\/11\/meckcura_wortspiel_gepflegt_tiktok_b8daf25e4a-2160x1440.avif 2160w, https:\/\/4eck-media.de\/wp-content\/uploads\/2025\/11\/meckcura_wortspiel_gepflegt_tiktok_b8daf25e4a-1440x960.avif 1440w, https:\/\/4eck-media.de\/wp-content\/uploads\/2025\/11\/meckcura_wortspiel_gepflegt_tiktok_b8daf25e4a-1080x720.avif 1080w, https:\/\/4eck-media.de\/wp-content\/uploads\/2025\/11\/meckcura_wortspiel_gepflegt_tiktok_b8daf25e4a-960x640.avif 960w, https:\/\/4eck-media.de\/wp-content\/uploads\/2025\/11\/meckcura_wortspiel_gepflegt_tiktok_b8daf25e4a-720x480.avif 720w, https:\/\/4eck-media.de\/wp-content\/uploads\/2025\/11\/meckcura_wortspiel_gepflegt_tiktok_b8daf25e4a-640x428.avif 640w, https:\/\/4eck-media.de\/wp-content\/uploads\/2025\/11\/meckcura_wortspiel_gepflegt_tiktok_b8daf25e4a-480x320.avif 480w, https:\/\/4eck-media.de\/wp-content\/uploads\/2025\/11\/meckcura_wortspiel_gepflegt_tiktok_b8daf25e4a-320x214.avif 320w\" alt=\"TikTok comments\" title=\"\" width=\"1440\" height=\"915\" loading=\"lazy\" decoding=\"async\" sizes=\"auto, 100vw\">\n<\/picture>\n                <\/div>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/section>\n\n<\/p><p class=\"wp-block-paragraph\">La seule chose qui a vraiment mal tourn&eacute;, c&rsquo;est le travail du poseur d&rsquo;adh&eacute;sifs. Il a re&ccedil;u les fichiers pr&ecirc;ts pour l&rsquo;habillage, mais a finalement fait des ajustements inutiles qui ont nui &agrave; la lisibilit&eacute;, en supprimant par exemple les espacements de texte. Cela m&rsquo;agace effectivement. Mais cela ne diminue pas le succ&egrave;s de la campagne.<\/p><p class=\"wp-block-paragraph\">En tout cas, notre client est tr&egrave;s satisfait et nous confie en permanence de nouvelles d&eacute;clinaisons sur l&rsquo;angle &laquo; Gepflegt &raquo;. Sous peu se tient une FightNight &agrave; G&uuml;strow qu&rsquo;il sponsorisera avec des T-shirts. Le motif du T-shirt : &laquo; Gepflegt austeilen &hellip; mit dem MeckCura Pflegedienst in G&uuml;strow &raquo; (avec un nouveau jeu de mots autour de &laquo; gepflegt &raquo;).<\/p><section class=\"custom-theme-block image-full-container theme-image-full-container block-padding-middle\">\n    <div class=\"container\">\n        <div class=\"row\">\n            <div class=\"col-12\">\n                <div class=\"image-wrapper\">\n                    <script type=\"application\/ld+json\">{\"@context\":\"https:\/\/schema.org\",\"@type\":\"ImageObject\",\"contentUrl\":\"https:\/\/4eck-media.de\/wp-content\/uploads\/2025\/11\/gepflegt_austeilen_meckcura_b959d00234-1920x1080.avif\",\"url\":\"https:\/\/4eck-media.de\/wp-content\/uploads\/2025\/11\/gepflegt_austeilen_meckcura_b959d00234.jpg\",\"width\":1440,\"height\":1440}<\/script>\n\n<picture>\n    <img src=\"https:\/\/4eck-media.de\/wp-content\/uploads\/2025\/11\/gepflegt_austeilen_meckcura_b959d00234-1920x1080.avif\" srcset=\"https:\/\/4eck-media.de\/wp-content\/uploads\/2025\/11\/gepflegt_austeilen_meckcura_b959d00234-2880x1920.avif 1920w, https:\/\/4eck-media.de\/wp-content\/uploads\/2025\/11\/gepflegt_austeilen_meckcura_b959d00234-2160x1440.avif 1440w, https:\/\/4eck-media.de\/wp-content\/uploads\/2025\/11\/gepflegt_austeilen_meckcura_b959d00234-1440x960.avif 960w, https:\/\/4eck-media.de\/wp-content\/uploads\/2025\/11\/gepflegt_austeilen_meckcura_b959d00234-1080x720.avif 720w, https:\/\/4eck-media.de\/wp-content\/uploads\/2025\/11\/gepflegt_austeilen_meckcura_b959d00234-960x640.avif 640w, https:\/\/4eck-media.de\/wp-content\/uploads\/2025\/11\/gepflegt_austeilen_meckcura_b959d00234-720x480.avif 480w, https:\/\/4eck-media.de\/wp-content\/uploads\/2025\/11\/gepflegt_austeilen_meckcura_b959d00234-640x428.avif 428w, https:\/\/4eck-media.de\/wp-content\/uploads\/2025\/11\/gepflegt_austeilen_meckcura_b959d00234-480x320.avif 320w, https:\/\/4eck-media.de\/wp-content\/uploads\/2025\/11\/gepflegt_austeilen_meckcura_b959d00234-320x214.avif 214w\" alt=\"Gepflegt austeilen - FightNight Sponsoring\" title=\"\" width=\"1440\" height=\"1440\" loading=\"lazy\" decoding=\"async\" sizes=\"auto, 100vw\">\n<\/picture>\n                <\/div>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/section><p class=\"wp-block-paragraph\">Sur cette note : un grand bonjour &agrave; Oliver Voss et un grand merci pour sa critique constructive, qui a apport&eacute; &agrave; notre client une port&eacute;e gratuite et beaucoup d&rsquo;applaudissements. Le prochain habillage est d&eacute;j&agrave; con&ccedil;u et command&eacute;. Sous peu, &agrave; Rostock, le &laquo; v&eacute;hicule du dernier chapitre de la vie &raquo; sera sur les routes.<\/p><section class=\"custom-theme-block image-full-container theme-image-full-container block-padding-middle\">\n    <div class=\"container\">\n        <div class=\"row\">\n            <div class=\"col-12\">\n                <div class=\"image-wrapper\">\n                    <script type=\"application\/ld+json\">{\"@context\":\"https:\/\/schema.org\",\"@type\":\"ImageObject\",\"contentUrl\":\"https:\/\/4eck-media.de\/wp-content\/uploads\/2025\/11\/lebensabschnittsgefaehrt_meckcura_fa2eb78aa7-1920x1080.avif\",\"url\":\"https:\/\/4eck-media.de\/wp-content\/uploads\/2025\/11\/lebensabschnittsgefaehrt_meckcura_fa2eb78aa7.png\",\"width\":1440,\"height\":465}<\/script>\n\n<picture>\n    <img src=\"https:\/\/4eck-media.de\/wp-content\/uploads\/2025\/11\/lebensabschnittsgefaehrt_meckcura_fa2eb78aa7-1920x1080.avif\" 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100vw\">\n<\/picture>\n                <\/div>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/section>\n","protected":false},"excerpt":{"rendered":"<p>Critiques et vents contraires sur notre campagne \u00ab Gepflegt \u00bb venant du milieu cr\u00e9atif : elle est pourtant un vrai succ\u00e8s aupr\u00e8s de la cible.<\/p>\n","protected":false},"featured_media":4447,"template":"","meta":{"_acf_changed":false,"_yoast_wpseo_focuskw":"","_yoast_wpseo_title":"Vol\u00e9e bien sentie : retours sur la campagne \u00ab Gepflegt \u00bb","_yoast_wpseo_metadesc":"Critiques et vents contraires sur notre campagne \u00ab Gepflegt \u00bb venant du milieu cr\u00e9atif : elle est pourtant un vrai succ\u00e8s aupr\u00e8s de la 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Petri","_author":"field_blog_author","company":"","_company":"","text":"","_text":"","position":"","_position":"","_yoast_wpseo_metakeywords":""},"blog_category":[],"class_list":["post-12120","blog","type-blog","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Vol\u00e9e bien sentie : retours sur la campagne \u00ab Gepflegt \u00bb<\/title>\n<meta name=\"description\" content=\"Critiques et vents contraires sur notre campagne \u00ab Gepflegt \u00bb venant du milieu cr\u00e9atif : elle est pourtant un vrai succ\u00e8s aupr\u00e8s de la cible.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/4eck-media.de\/fr\/blog\/se-prendre-une-volee-bien-sentie-retours-sur-notre-campagne-gepflegt\/\" \/>\n<meta property=\"og:locale\" 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