{"id":13016,"date":"2026-06-10T11:21:30","date_gmt":"2026-06-10T11:21:30","guid":{"rendered":"https:\/\/4eck-media.de\/?post_type=blog&#038;p=13016"},"modified":"2026-07-16T17:29:38","modified_gmt":"2026-07-16T17:29:38","slug":"prelegent-na-seo-day-03-11-2023-w-kolonii-szkolenie-wideo-z-optymalizacji-wyszukiwarek","status":"publish","type":"blog","link":"https:\/\/4eck-media.de\/pl\/blog\/prelegent-na-seo-day-03-11-2023-w-kolonii-szkolenie-wideo-z-optymalizacji-wyszukiwarek\/","title":{"rendered":"Prelegent na SEO Day 03.11.2023 w Kolonii &#038; szkolenie wideo z optymalizacji wyszukiwarek"},"content":{"rendered":"<?xml encoding=\"UTF-8\"><p class=\"wp-block-paragraph\">Dzi&#281;ki wieloletnim optymalizacjom we w&#322;asnych projektach oraz dla naszych klient&oacute;w w celu zwi&#281;kszenia widoczno&#347;ci online w naszej agencji zgromadzi&#322;a si&#281; ju&#380; obszerna wiedza na temat user experience i optymalizacji pod k&#261;tem wyszukiwarek. Powsta&#322;o z niej dot&#261;d kilka szkole&#324; wideo dotycz&#261;cych marketingu cyfrowego, m.in.:&nbsp;<\/p><ul class=\"wp-block-list\">\n<li>Pozycjonowanie przedsi&#281;biorstw &amp; budowanie marki<\/li>\n\n\n\n<li>Okre&#347;lanie grupy docelowej &amp; buying persona w marketingu<\/li>\n\n\n\n<li>User Experience (UX) &amp; Customer Journey &ndash; praktyczny tutorial<\/li>\n\n\n\n<li>Local SEO &ndash; wysoka widoczno&#347;&#263; dzi&#281;ki Google My Business &amp; Google Maps<\/li>\n<\/ul><p class=\"wp-block-paragraph\">Niedawno opracowa&#322;em nowy tutorial na temat optymalizacji pod k&#261;tem wyszukiwarek. Skuteczne dzia&#322;ania SEO sprawiaj&#261;, &#380;e strona internetowa zajmuje wy&#380;sze pozycje w wynikach wyszukiwania. Zwi&#281;ksza to prawdopodobie&#324;stwo, &#380;e u&#380;ytkownicy wejd&#261; na stron&#281;, poniewa&#380; wi&#281;kszo&#347;&#263; os&oacute;b ma tendencj&#281; do przegl&#261;dania tylko pierwszych stron wynik&oacute;w. Poprzez optymalizacj&#281; tre&#347;ci, s&#322;&oacute;w kluczowych, meta tag&oacute;w i technicznych aspekt&oacute;w strony internetowej SEO poprawia do&#347;wiadczenia u&#380;ytkownik&oacute;w i og&oacute;ln&#261; jako&#347;&#263; witryny.<\/p><section class=\"custom-theme-block image-full-container theme-image-full-container block-padding-middle\">\n    <div class=\"container\">\n        <div class=\"row\">\n            <div class=\"col-12\">\n                <div class=\"image-wrapper\">\n                    <script type=\"application\/ld+json\">{\"@context\":\"https:\/\/schema.org\",\"@type\":\"ImageObject\",\"contentUrl\":\"https:\/\/4eck-media.de\/wp-content\/uploads\/2025\/11\/video_trainings_matthias_petri_marketing_f79c70bd21-1920x1080.avif\",\"url\":\"https:\/\/4eck-media.de\/wp-content\/uploads\/2025\/11\/video_trainings_matthias_petri_marketing_f79c70bd21.jpg\",\"width\":1440,\"height\":569}<\/script>\n\n<picture>\n    <img src=\"https:\/\/4eck-media.de\/wp-content\/uploads\/2025\/11\/video_trainings_matthias_petri_marketing_f79c70bd21-1920x1080.avif\" srcset=\"https:\/\/4eck-media.de\/wp-content\/uploads\/2025\/11\/video_trainings_matthias_petri_marketing_f79c70bd21-2880x1920.avif 2500w, https:\/\/4eck-media.de\/wp-content\/uploads\/2025\/11\/video_trainings_matthias_petri_marketing_f79c70bd21-2160x1440.avif 2160w, https:\/\/4eck-media.de\/wp-content\/uploads\/2025\/11\/video_trainings_matthias_petri_marketing_f79c70bd21-1440x960.avif 1440w, https:\/\/4eck-media.de\/wp-content\/uploads\/2025\/11\/video_trainings_matthias_petri_marketing_f79c70bd21-1080x720.avif 1080w, https:\/\/4eck-media.de\/wp-content\/uploads\/2025\/11\/video_trainings_matthias_petri_marketing_f79c70bd21-960x640.avif 960w, https:\/\/4eck-media.de\/wp-content\/uploads\/2025\/11\/video_trainings_matthias_petri_marketing_f79c70bd21-720x480.avif 720w, https:\/\/4eck-media.de\/wp-content\/uploads\/2025\/11\/video_trainings_matthias_petri_marketing_f79c70bd21-640x428.avif 640w, https:\/\/4eck-media.de\/wp-content\/uploads\/2025\/11\/video_trainings_matthias_petri_marketing_f79c70bd21-480x320.avif 480w, https:\/\/4eck-media.de\/wp-content\/uploads\/2025\/11\/video_trainings_matthias_petri_marketing_f79c70bd21-320x214.avif 320w\" alt=\"Video-Trainings von Matthias Petri\" title=\"\" width=\"1440\" height=\"569\" loading=\"lazy\" decoding=\"async\" sizes=\"auto, 100vw\">\n<\/picture>\n                <\/div>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/section><p class=\"wp-block-paragraph\">SEO przyczynia si&#281; r&oacute;wnie&#380; do generowania ukierunkowanego ruchu, poniewa&#380; ma na celu dotarcie do os&oacute;b, kt&oacute;re s&#261; ju&#380; zainteresowane oferowanymi produktami lub us&#322;ugami. Prowadzi to do wy&#380;szych wsp&oacute;&#322;czynnik&oacute;w konwersji, a ostatecznie do lepszego zwrotu z inwestycji (ROI).<\/p><p class=\"wp-block-paragraph\">Bez odpowiednich dzia&#322;a&#324; SEO nawet strony internetowe wysokiej jako&#347;ci mog&#261; znikn&#261;&#263; w czelu&#347;ciach wynik&oacute;w wyszukiwania, co prowadzi do mniejszej widoczno&#347;ci, mniejszego ruchu i utraconych szans biznesowych. Podsumowuj&#261;c, SEO jest niezb&#281;dnym narz&#281;dziem, aby sprosta&#263; konkurencji w walce o uwag&#281; online i zapewni&#263; d&#322;ugoterminowy sukces firm oraz stron internetowych.<\/p><h2 class=\"wp-block-heading\">Szkolenie SEO: czterogodzinny kurs online z optymalizacji pod k&#261;tem wyszukiwarek<\/h2><p class=\"wp-block-paragraph\">W czterogodzinnym szkoleniu SEO przedstawiam temat z naszej praktycznej perspektywy i pokazuj&#281; workflow optymalizacji 1:1 na ekranie na przyk&#322;adzie prawdziwego klienta. Tak pracujemy, tak osi&#261;gali&#347;my w przesz&#322;o&#347;ci wyj&#261;tkowe sukcesy SEO. Dla naszych klient&oacute;w i dla nas.<\/p><p class=\"wp-block-paragraph\">Oto szkolenie z optymalizacji pod k&#261;tem wyszukiwarek:<br><a href=\"https:\/\/www.tutkit.com\/de\/gesamtpakete\/1101-seo-training-suchmaschinenoptimierung-online-sichtbarkeit\" rel=\"nofollow noopener\">Szkolenie SEO: zmaksymalizuj swoj&#261; widoczno&#347;&#263; online dzi&#281;ki optymalizacji pod k&#261;tem wyszukiwarek<\/a><\/p><p class=\"wp-block-paragraph\">Jako narz&#281;dzie SEO wykorzystywane jest <a href=\"https:\/\/www.seobility.net\/de\/\" rel=\"nofollow noopener\">Seobility<\/a>, z kt&oacute;rego sami korzystamy od siedmiu lat. Szkolenie zosta&#322;o nast&#281;pnie skonsultowane z dyrektorem zarz&#261;dzaj&#261;cym Seobility, kt&oacute;ry by&#322; zachwycony i od razu zaprosi&#322; mnie na scen&#281; SEO Day w Kolonii. Kilka rozm&oacute;w telefonicznych i ustale&#324; &mdash; i termin by&#322; um&oacute;wiony.<\/p><p class=\"wp-block-paragraph\">Dla mnie oznacza to, &#380;e 3.11.2023 w Kolonii b&#281;d&#281; musia&#322; zachwyci&#263; publiczno&#347;&#263; i przekona&#263; j&#261; do naszego podej&#347;cia do SEO. Tytu&#322; mojej prezentacji na tegoroczny SEO DAY Cologne 2023 brzmi:<\/p><h3 class=\"wp-block-heading\">Case study: pi&#281;ciokrotne zwi&#281;kszenie widoczno&#347;ci online &amp; liczby klikni&#281;&#263; w 12 miesi&#281;cy<\/h3><p class=\"wp-block-paragraph\"><i>To case study pokazuje, jak portal TutKit.com po relaunchu wraz ze sprintem SEO zwi&#281;kszy&#322; swoj&#261; widoczno&#347;&#263; pi&#281;ciokrotnie. Jakie by&#322;y czynniki sukcesu, jakie s&#261; najlepsze wskaz&oacute;wki i triki tw&oacute;rc&oacute;w? Om&oacute;wione zostanie r&oacute;wnie&#380;, dlaczego wiele projekt&oacute;w odnosi sukces ju&#380; tylko dzi&#281;ki s&#322;abo&#347;ci swoich konkurent&oacute;w i gdzie nawet ci liderzy rynku wci&#261;&#380; maj&#261; potencja&#322; SEO, aby powi&#281;kszy&#263; swoj&#261; przewag&#281;.<\/i><\/p><section class=\"custom-theme-block image-full-container theme-image-full-container block-padding-middle\">\n    <div class=\"container\">\n        <div class=\"row\">\n            <div class=\"col-12\">\n                <div class=\"image-wrapper\">\n                    <script type=\"application\/ld+json\">{\"@context\":\"https:\/\/schema.org\",\"@type\":\"ImageObject\",\"contentUrl\":\"https:\/\/4eck-media.de\/wp-content\/uploads\/2025\/11\/Matthias_Petri_SEO_DAY_d35c674a9a-1920x1080.avif\",\"url\":\"https:\/\/4eck-media.de\/wp-content\/uploads\/2025\/11\/Matthias_Petri_SEO_DAY_d35c674a9a.jpg\",\"width\":1440,\"height\":810}<\/script>\n\n<picture>\n    <img src=\"https:\/\/4eck-media.de\/wp-content\/uploads\/2025\/11\/Matthias_Petri_SEO_DAY_d35c674a9a-1920x1080.avif\" srcset=\"https:\/\/4eck-media.de\/wp-content\/uploads\/2025\/11\/Matthias_Petri_SEO_DAY_d35c674a9a-2160x1440.avif 1920w, https:\/\/4eck-media.de\/wp-content\/uploads\/2025\/11\/Matthias_Petri_SEO_DAY_d35c674a9a-1440x960.avif 1440w, https:\/\/4eck-media.de\/wp-content\/uploads\/2025\/11\/Matthias_Petri_SEO_DAY_d35c674a9a-1080x720.avif 1080w, https:\/\/4eck-media.de\/wp-content\/uploads\/2025\/11\/Matthias_Petri_SEO_DAY_d35c674a9a-960x640.avif 960w, https:\/\/4eck-media.de\/wp-content\/uploads\/2025\/11\/Matthias_Petri_SEO_DAY_d35c674a9a-720x480.avif 720w, https:\/\/4eck-media.de\/wp-content\/uploads\/2025\/11\/Matthias_Petri_SEO_DAY_d35c674a9a-640x428.avif 640w, https:\/\/4eck-media.de\/wp-content\/uploads\/2025\/11\/Matthias_Petri_SEO_DAY_d35c674a9a-480x320.avif 480w, https:\/\/4eck-media.de\/wp-content\/uploads\/2025\/11\/Matthias_Petri_SEO_DAY_d35c674a9a-320x214.avif 320w\" alt=\"SEO-Speaker Matthias Petri\" title=\"\" width=\"1440\" height=\"810\" loading=\"lazy\" decoding=\"async\" sizes=\"auto, 100vw\">\n<\/picture>\n                <\/div>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/section><p class=\"wp-block-paragraph\">Kto jest zainteresowany najwa&#380;niejsz&#261; konferencj&#261; SEO w Niemczech, mo&#380;e tutaj zarezerwowa&#263; jeszcze wolne bilety: <a href=\"https:\/\/www.seo-day.de\/\" rel=\"nofollow noopener\">SEO Day 2023<\/a><\/p><p class=\"wp-block-paragraph\">Tak naprawd&#281; temat SEO sprawia naszemu zespo&#322;owi mn&oacute;stwo frajdy i mamy wra&#380;enie, &#380;e z ka&#380;dym tygodniem zag&#322;&#281;biamy si&#281; w niego coraz bardziej i poszerzamy swoj&#261; wiedz&#281;. Nie sprowadzamy SEO wy&#322;&#261;cznie do backlink&oacute;w, meta tag&oacute;w, s&#322;&oacute;w kluczowych i optymalizacji tre&#347;ci stron pod k&#261;tem fraz wyszukiwania, lecz rozumiemy SEO znacznie bardziej ca&#322;o&#347;ciowo i intensywnie uwzgl&#281;dniamy r&oacute;wnie&#380; tematy zwi&#261;zane z user experience, PageSpeed i Safe Browsing. Dlatego w nadchodz&#261;cych tygodniach i miesi&#261;cach b&#281;d&#281; regularnie porusza&#263; wybrane tematy SEO tak&#380;e tutaj, na blogu agencji. Czekajcie na kolejne wpisy o SEO, kt&oacute;re zawsze b&#281;d&#261; mieszank&#261; user experience, technicznego SEO i praktycznych przyk&#322;ad&oacute;w.<br>&nbsp;<\/p><script type=\"application\/ld+json\">{\"@context\":\"https:\/\/schema.org\",\"@type\":\"Review\",\"reviewBody\":\"Matthias Petri i jego zesp&oacute;&#322; w 4eck Media wielokrotnie wykazali si&#281; kompleksow&#261; wiedz&#261; eksperck&#261; w zakresie SEO i dzi&#281;ki swoim optymalizacjom oraz strategiom doprowadzili wiele projekt&oacute;w do sukcesu.\",\"author\":{\"@type\":\"Person\",\"name\":\"Matthias Lugert\",\"jobTitle\":\"dyrektor zarz&#261;dzaj&#261;cy\",\"worksFor\":{\"@type\":\"Organization\",\"name\":\"Seobility GmbH\"}},\"itemReviewed\":{\"@type\":\"Organization\",\"name\":\"Seobility GmbH\"}}<\/script><section class=\"custom-theme-block blockquote-blog block-padding-without\">\n    <div class=\"container\">\n        <div class=\"bqb-body\">\n            <svg class=\"icon default-quotes \" role=\"presentation\"><use href=\"#default-quotes\"><use><\/use><\/use><\/svg>                            <div class=\"bqb-text\"><p>Matthias Petri i jego zesp&oacute;&#322; w 4eck Media wielokrotnie wykazali si&#281; kompleksow&#261; wiedz&#261; eksperck&#261; w zakresie SEO i dzi&#281;ki swoim optymalizacjom oraz strategiom doprowadzili wiele projekt&oacute;w do sukcesu.<\/p>\n<\/div>\n                                        <div class=\"bqb-info\">\n                                                                <div class=\"bqb-head\">\n                                                            <div class=\"bqb-author\">Matthias Lugert<\/div>\n                                                                    <div class=\"bqb-subhead\">\n                                                                                    <span>\n                                                <span>Seobility GmbH, <\/span>\n                                            <\/span>\n                                                                                                                            <span>dyrektor zarz&#261;dzaj&#261;cy<\/span>\n                                                                            <\/div>\n                                                                                    <\/div>\n                                    <\/div>\n                    <\/div>\n    <\/div>\n<\/section>\n","protected":false},"excerpt":{"rendered":"<p>Trener SEO Matthias Petri wyst\u0105pi jako prelegent z prezentacj\u0105 na SEO Day w Kolonii.<\/p>\n","protected":false},"featured_media":13015,"template":"","meta":{"_acf_changed":false,"_yoast_wpseo_focuskw":"Seo-Agentur","_yoast_wpseo_title":"Prelegent na SEO Day w Kolonii & szkolenie SEO","_yoast_wpseo_metadesc":"Trener SEO Matthias Petri wyst\u0105pi jako prelegent z prezentacj\u0105 na SEO Day w Kolonii.","_yoast_wpseo_meta-robots-noindex":"","_yoast_wpseo_meta-robots-nofollow":"","_yoast_wpseo_canonical":"","_yoast_wpseo_opengraph-title":"","_yoast_wpseo_opengraph-description":"","_yoast_wpseo_opengraph-image":"","_yoast_wpseo_twitter-title":"","_yoast_wpseo_twitter-description":"","_yoast_wpseo_twitter-image":"","_foureck_ai_chatbot_priority":5,"_title":"field_competency_title","title":"Prelegent na SEO Day w Kolonii &amp; szkolenie wideo z optymalizacji pod k\u0105tem 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SEO<\/title>\n<meta name=\"description\" content=\"Trener SEO Matthias Petri wyst\u0105pi jako prelegent z prezentacj\u0105 na SEO Day w Kolonii.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/4eck-media.de\/pl\/blog\/prelegent-na-seo-day-03-11-2023-w-kolonii-szkolenie-wideo-z-optymalizacji-wyszukiwarek\/\" \/>\n<meta property=\"og:locale\" content=\"pl_PL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Prelegent na SEO Day w Kolonii &amp; szkolenie SEO\" \/>\n<meta property=\"og:description\" content=\"Trener SEO Matthias Petri wyst\u0105pi jako prelegent z prezentacj\u0105 na SEO Day w Kolonii.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/4eck-media.de\/pl\/blog\/prelegent-na-seo-day-03-11-2023-w-kolonii-szkolenie-wideo-z-optymalizacji-wyszukiwarek\/\" \/>\n<meta property=\"og:site_name\" content=\"4eck-media\" 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