The collaboration with 4eck Media was very professional and committed from day one. The numerous creative ideas more than convinced me. Many thanks to the entire 4eck Media team!
After studying dentistry in Göttingen, Lars Wöller worked near Bamberg in Bavaria before returning home to Mecklenburg-Western Pomerania and taking over Gudrun Keller's practice in Neubrandenburg in the Mecklenburg Lake District in October 2017. Our agency - specialized in health marketing - took over, among other things, the conception of the corporate identity including logo design, icon design as well as website development.
For the takeover of the practice by the new dentist Lars Wöller, the task was to design an individual image with an identity-forming character and to design it in various print and digital products. From the very beginning, it was important to do without anything conventional. A challenge that we were naturally only too happy to accept.
As early as the initial briefing, Lars Wöller made it clear that he did not want a green apple or a toothbrush as the visual identity. Instead, the corporate design should look fresh and modern. Not an easy task, because when you think of a dentist, you inevitably think of healthy teeth and biting (well known: the Granny Smith apple from advertising, which, by the way, is protected by trademark law and may not be used as a logo). How did we solve it?
We decided to combine the brand positioning with teeth and the dentist's name. The formal language of the logo thus has a double meaning: on the one hand, teeth were visualized as pictograms for thematic branding, and on the other hand, it is precisely the initials LW of the dentist Lars Wöller that now unfold their radiance in the logo. The viewer may only become aware of this at second glance, but the positive surprise is all the better. It's more exciting than a green apple, isn't it?
The collaboration with 4eck Media was very professional and committed from day one. The numerous creative ideas more than convinced me. Many thanks to the entire 4eck Media team!