Watercool is one of the most renowned German manufacturers of water cooling components for PC users and the industrial sector (automotive, welding technology, pharmaceuticals, laser technology, ...) - based in Waren (Müritz). Since its foundation, Watercool has successfully established itself in the market and sells its products almost worldwide. We set directly in motion to establish a new brand presence for Watercool including logo, website, business card and co.
The focus of our assignment was the development of a new brand identity for an industrial company, in which the logo design and the online presence should optimally reflect the DNA of the company and the target group approach. The result was an individual, modern solution.
The focus of the website is both to present the broad competencies around watercooling and to make it easier to contact Watercool as a potential customer - either directly or via the worldwide resellers. The professional product photographs have a particularly supportive effect on the overall perception of the appearance. A new brand presence that knows how to convince!
The product images provided were processed into compositings that move in the corporate color space of blue and orange. Together with the individually created icons, the entire visual design of the website and the appearance forms an identity-creating and tangible address to the customer by the multiple award-winning water cooling manufacturer.
The website is absolutely top and I can only praise you. The cooperation was brilliant, especially the changes were implemented quickly. The customer feedback was also extremely positive. The only thing that annoys me is that I have not gone through the relaunch of the site earlier with you. It absolutely paid off that the design and the technology was implemented by only one company. So also from me a big thank you.
