Since 4eck Media had already built our original website back in 2013, it was clear to us that we wanted to tackle the relaunch together again. The new site wins us over with its modern design, high speed, consistent accessibility, and a clearly structured careers page through which applications can now be submitted quickly and easily. The collaboration was, as always, professional and very pleasant. A big thank you to Stefan Petri for his patience and his willingness to realize ideas that don’t always fit the norm. A huge THANK YOU from Göttingen!
Website Relaunch for Zahnärzte auf den Terrassen Göttingen
Accessible, lightning-fast, and with a strong careers page
For the dental practice Zahnärzte auf den Terrassen in Göttingen, we delivered a comprehensive WordPress relaunch after twelve years. The new site reaches PageSpeed 99 on mobile, an Accessibility score of 100% per WCAG 2.2, SecurityHeaders A+, and an on-page score of 91% in Seobility. Schema markup for Dentist and JobPosting is in place. A purpose-built careers page enables applications in under two minutes – without a CV.
Client
Zahnärzte auf den Terrassen
Service
WordPress relaunch, SEO & careers page
Cooperation since
2013
The Brief
For more than 30 years, the practice around Dr. Kristina Kremer in Göttingen has been a trusted name for family dentistry, with specializations in pediatric dentistry, implantology, endodontics, and modern snoring therapy. We launched the first website back in 2013. Twelve years later, as part of the succession plan and an expansion of the services on offer, we delivered a complete WordPress relaunch: modernly positioned, accessible per WCAG 2.2, with a custom icon world, structured data, and a careers page to strengthen the employer brand.
PageSpeed 99, Accessibility 100 percent, and cookie-free in line with GDPR
The new site achieves a mobile PageSpeed score of 99, passing Core Web Vitals, an Accessibility score of 100 percent per WCAG 2.2, SecurityHeaders A+, and an on-page score of 91 percent in Seobility. Schema markup was implemented for the Dentist type to improve presentation in Google search results. The site runs entirely without tracking cookies and without Google Analytics, so no cookie banner is required. This improves privacy, load speed, and user experience at the same time. For local visibility in Göttingen, the on-page optimization was consistently aligned with relevant keywords for dental practices.
Careers page with a 2-minute application and schema markup for JobPosting
Competition for specialists in dentistry is fierce. The purpose-built careers page communicates benefits clearly, presents the team as an authentic employer brand, and enables applications in under two minutes, even without a CV. Job postings are annotated with schema markup for JobPosting so that vacancies can be read in a structured way by Google for Jobs. Custom-designed icons in the practice’s style give the site a consistent visual language. The navigation concept was set up to be accessible and optimized for every device.
At a glance
WordPress relaunch after twelve years of collaboration
Custom icon world in the practice’s style
Careers page with a 2-minute application, no CV required
Schema markup: Dentist and JobPosting
Mobile PageSpeed score of 99
Core Web Vitals passed
Accessibility score of 100 percent per WCAG 2.2
SecurityHeaders A+
On-page score of 91 percent in Seobility
Cookie-free implementation without a banner
Local SEO optimization for Göttingen
