Matthias Petri and his team at 4eck Media have demonstrated extensive SEO expertise many times over and have helped various projects succeed with their optimizations and strategies.
You have already completed the on-page optimization, filled in all meta tags correctly, your website has a good structure and an appealing design - but the number of visitors is still not increasing? The problem often lies in a lack of EEAT optimization. Without professional EEAT SEO, even technically perfect websites are not trustworthy enough for Google. This means lost opportunities, less traffic and ultimately less turnover.
As an experienced SEO agency, we take care of EEAT optimization for your website - and Google will understand how wrong it was about you. After just a few weeks, you will see measurable improvements in the search results and more organic traffic.
EEAT stands for Expertise, Experience, Authoritativeness and Trustworthiness - Google's most important quality criteria for websites. Today, these four factors are decisive in determining whether your content is successful in the search results or is lost.
Many people confuse EEAT optimization with classic backlink building or off-page optimization. The crucial difference: while backlinks are external references to your website, EEAT is about internal trust signals and proof of expertise directly on your website. EEAT optimization is actually part of the off-page strategy, but focuses on qualitative authority instead of quantitative links.
EEAT SEO does not start with content creation, but with a thorough analysis of your website authority, expertise signals and trust factors. Because in order to convince Google, you have to prove that real experts stand behind your content. Only after a well-founded EEAT Google evaluation and an understanding of the current weak points can optimization begin.
Especially after the latest core updates, EEAT factors have become crucial - and for good reason. Content today is increasingly created with AI, flooding the internet with quickly produced but superficial content. Google's goal, however, is to present users with truly quality and authoritative websites first and foremost. While AI content can be created quickly, only the best of the best can build real authority and trust. Google therefore checks more intensively: Who is the author? What qualifications does he have? How trustworthy is the website? This is where EEAT optimization comes into play: by systematically implementing author profiles, proof of expertise and trust elements, you signal to Google that there are real experts behind your content - not just AI.
As we have already mentioned, EEAT optimization is a comprehensive catalog of measures to increase your authority and expertise in the eyes of Google. It's not about quick tricks, but about systematically building trust and credibility - exactly what we have implemented for ourselves.
The first step of our EEAT optimization always begins with a thorough analysis of all existing mentions of your brand on the Internet. We systematically scour all review portals, industry directories and social media platforms. We examine the quantity and quality of mentions. Positive reviews must be strengthened and the influence of negative aspects leveled out.
A perfectly optimized Google My Business profile is essential for local authority today. Take a look at our own reviews - 5-star ratings are no coincidence, but the result of systematic work. Our work with the customer is to ensure that they are satisfied with us. When filling out a review about us, they put a five without a doubt. After we have completed the job for you, you will also give us 5 out of 5. We have no doubt about that. We optimize your profile and develop strategies for sustainable review management. This includes registering on all relevant review platforms in your industry and implementing processes for continuous feedback.
Genuine expertise is demonstrated through high-quality, unique content. We regularly share research findings, SEO insights and market analysis on our agency blog. This content positions us as a thought leader in the industry and is cited and linked to by other experts. For our clients, we develop similar content strategies that highlight their specific expertise.
Our Managing Director Matthias Petri is a recognized expert in the field of SEO and digital marketing in Germany. His regular interviews, podcast appearances and specialist lectures strengthen his personal authority and that of our company. He regularly participates in SEO and marketing events and conducts coaching sessions in this area. We identify similar opportunities for our clients: Which executives can be positioned as experts? Which media appearances are possible?
The success is reflected in the numbers: Our portal TutKit.com alone has over 512,000 backlinks from high-quality sources. These were created through systematic work on collaborations, guest posts and valuable content that others like to link to. We develop similar strategies for our clients - adapted to their industry and target group. We pay particular attention to the quality of the linking websites and their thematic relevance. Each backlink is strategically planned and contributes to strengthening the overall authority.
EAAT optimization is not a one-time process, but requires continuous maintenance. We regularly monitor new mentions, optimize existing profiles and adapt the strategy to the latest Google updates. We use professional tools for reputation monitoring and competitor analysis.
Matthias Petri and his team at 4eck Media have demonstrated extensive SEO expertise many times over and have helped various projects succeed with their optimizations and strategies.
The best proof of successful EEAT optimization is real results. Our long-standing customer and partner Fischkaufhaus.de impressively demonstrates how systematic EEAT work leads to sustainable success.
After years of working together on all EEAT factors, Fischkaufhaus.de has achieved impressive results. Over 1,700 Google ratings with excellent average scores show the trust of customers. The extensive blog with over 200 specialist articles positions the company as an expert in fish and seafood. A total of 2,900 high-quality backlinks from relevant sources lead to the website - a clear sign of authority in the industry.
These successes did not happen overnight. EEAT optimization requires patience, continuity and a strategic approach. Fischkaufhaus.de offers its customers excellent service, systematically builds up expertise and actively maintains its online reputation. Google rewards this work with strong rankings and high visibility.
As the example shows, this work takes time and does not deliver immediate results - but it is no longer possible without it. With each Google Core Update and the development of AI, EEAT optimization will have an ever-increasing impact on search results. Companies that start today are positioning themselves for the future.
To answer this question, we first need to assess the scope of work. To do this, you need an SEO audit. Let's get in touch and get to know each other. After getting to know each other and discussing your goals, we will conduct an in-depth analysis of your website, industry and competitors. You'll receive a report of around 60-80 pages with on-page and off-page analysis and recommendations to improve the user experience. We then fine-tune the EEAT optimization strategy. The cost depends on the scope of the project. Send us a request and we will get back to you as soon as possible.
EEAT stands for Experience, Expertise, Authoritativeness and Trustworthiness - Google's evaluation criteria for high-quality content and trustworthy websites.
Especially YMYL (Your Money or Your Life) sectors such as medicine, finance, legal advice, but also e-commerce, consulting firms and local service providers.
EEAT optimization is a long-term process. Initial improvements are visible after 3-6 months, significant successes after 12-18 months.
EEAT cannot be measured directly, but can be evaluated indirectly via rankings, organic traffic, mentions and ratings.
Yes, missing or negative EEAT signals can lead to significant ranking losses, especially after Google Core Updates.
No, EEAT requires a holistic approach: author profiles, proof of expertise, trust elements, ratings and continuous reputation maintenance.
Very important, especially for local businesses. Positive reviews significantly strengthen trust and local authority.
Individual negative reviews are normal. It becomes problematic when there are many negative reviews without an appropriate response.
Absolutely! Small companies can overtake even larger competitors by building local authority and expertise.
Content marketing is central to EEAT. Regular, high-quality content demonstrates expertise and builds authority.
The costs vary greatly depending on the scope of the project. Even small measures can have positive effects.
Yes, with the development of AI and more frequent Google updates, EEAT will continue to gain in importance.
Basic measures yes, but professional support is recommended for systematic EEAT optimization.
Without EEAT optimization, you risk ranking losses, less organic traffic and lower competitiveness in the search results.