Stage 4: Campaign Setup with ROI Focus
We create a campaign structure where each ad group has clear profitability goals. We do not simply set up conversions as “inquiries received,” but consider inquiry costs and the likelihood of closing a sale.
Special attention – correct tracking setup. Every euro of advertising budget must be measurable and linked to results.
Stage 5: Daily Monitoring and Optimization (Continuous)
Here begins the most important work. Multiple times a day, we check key metrics: which keywords or products are clicked, what the purchase percentage is, what the costs per order are in each area.
Our goal is to find the perfect balance between the number of clicks and the orders received, ensuring that the average costs per order do not exceed a certain level for it to remain profitable.
Daily, we analyze search queries, adjust bids, turn off ineffective keywords, and scale profitable directions. This is a continuous fine-tuning process.
Stage 6: Weekly Strategy Optimization
Weekly, we conduct in-depth efficiency analyses. We look not only at overall metrics but also at the profitability of each segment. We reallocate budgets in favor of the most profitable directions.
We test new approaches, but always with ROI control. We cautiously utilize Google’s automated strategies – they optimize for clicks and conversions, not for your profit.
Stage 7: Partnership Relationships and Development
As a result of this approach, we become not just contractors but partners in business development. We understand the economics of your campaigns better than many internal employees and can propose strategic solutions for scaling.
This process requires more time and effort than simple “setup and start,” but only it guarantees that Google Ads becomes a source of profit and not a waste of budget.
