You sell quality products. Your service is top-notch. Your customers are satisfied. But visually, you get lost among competitors. You need a style that sticks in the memory, that highlights you and underscores your expertise. That’s exactly what we have been achieving at 4eck Media for over 20 years: **Graphics & Visualization** that works. From 3D architecture and logos to **Corporate Design**, which brings everything together – website, business cards, flyers, promotional materials, even office design. Every element works for your brand. We know how visual communication sells. You provide quality – we make it visible and unforgettable.
The 4 areas of professional graphics and visualization
Professional graphics and visualization encompasses much more than just beautiful images. It is the perfect interplay of brand strategy, thoughtful design, technical precision, and visual impact. Each of these areas must align for your visual presence to not only stand out but also sell. At 4eck Media, we master all four areas and ensure that your brand visually impresses – wherever it appears.
Design & User Experience
Corporate design is more than just a logo. It is the visual foundation of your brand: colors, fonts, imagery, style guidelines. Everything follows a cohesive concept – from the website to business cards to office design. We develop brand identities that are memorable and build trust.
– Corporate identity & corporate design
– Brand development & branding
– Logo design
– Icon design
Print & Advertising Materials
Flyers, brochures, trade show appearances, vehicle lettering – each advertising medium is a contact point with your customers. We design print materials that stand out and persuade. From the initial draft to the print-ready file: professionally, on time, and tailored to your target audience.
– Flyer design
– Exposés & brochures
– Promotional materials, trade show appearances & marketing materials
– Layouts for vehicles & vehicle lettering
3D Visualization
3D architecture visualizations make projects tangible before they are built. Video editing brings movement to your message. Illustrations create unique visual worlds. We combine technical expertise with creative design. The result: visual content that impresses and sells.
– 3D visualization architecture
– Video editing and color correction
– Creation of illustrations & images
Graphic specialties
Sometimes specialized knowledge is needed: vectorization of pixelated graphics for print quality. Professional coat of arms and heraldry design according to historical rules. Cartography for precise, legible maps. We also master the niche disciplines of graphic design. Precise, technically accurate, visually appealing.
- Vectorization of graphics
- Coat of arms & heraldry
- Cartography & maps
Our graphic and visualization services
Every area of Graphic & Visualization requires specific expertise and creative excellence. We offer you all aspects from a single source – perfectly coordinated. Discover how we visually define your brand, design promotional materials, create 3D visualizations, and implement specialized graphic solutions.
Our customers trust us
schlosstorgelow.de
leuchtNatur.eu
zahnwohl-neuenhagen.de
personalberatung.de
lenz-wild.de
malerbetriebschwarz.com
leko-energy.de
wald-zu-tisch.de
mueritz-automobile.de
fidelis-revision.de
fischkaufhaus.de
bootservice-mueritz.de
immo-bau-mehr.de
awo-mueritz.de
mundgesundheit-waren.de
charter-schulz.de
elbmed-prignitz.de
kuk-ferienwohnungen.de
tutkit.com
meckcura.de
ign-architekten.de
gymnasium-carolinum.de
corel.com
adobe.com
boeser-briehn.de
neubrandenburg.ihk.de
Corporate Design – The Visual Foundation of Your Brand
Corporate Design is much more than a logo. It is the complete visual system that defines how your brand is perceived – everywhere it appears. From the first glance to long-term customer loyalty: Corporate Design governs how people think and feel about your company.
What is included in professional Corporate Design?
Logo & Branding: The logo is your visual anchor – recognizable, memorable, scalable. It works on business cards as well as on building facades. A good logo is timeless, not trendy.
Color System: Colors have a psychological effect. Blue conveys trust and professionalism (banks, insurance). Red creates urgency and energy (fast food, sales). Green stands for sustainability and health (organic products, medicine). The choice of color is not a matter of taste – it is brand strategy.
Typography: Fonts communicate personality. Classic serif fonts appear serious and established. Modern sans-serif fonts signal innovation and clarity. Playful fonts suit creative industries. Incorrect typography instantly destroys credibility.
Image Language: What photos, illustrations, graphics do you use? Authentic images or stock photos? Warm or cool? Dynamic or calm? Your image language must match the brand and be consistent.
Design Guidelines: How are elements arranged? What spaces, what proportions? Where is the logo placed? How are headings formatted? These rules ensure consistency across all media.
Corporate Design extends across all touchpoints:
- Digital: Website, Social Media, Newsletter, App
- Print: Business cards, Letterhead, Flyers, Brochures, Posters
- Spatial: Office design, Trade fair stands, Retail spaces, Vehicles
- Product Design: Packaging, Labels, Product surfaces
- Promotional Items: Ballpoint pens, Notepads, Bags, Clothing
Why is consistency crucial?
People need 5-7 contacts with a brand before they remember it. Each contact must be visually consistent; otherwise, it does not count. Inconsistent design confuses and weakens your brand. Studies show: Companies with consistent corporate design increase their revenue by an average of 23%.
We develop corporate design systems that do not end up in a drawer but work daily. Flexible enough for various applications, strict enough for immediate recognition. Your brand will become visible, memorable, and trustworthy.
Specialized Graphic Services for Individual Requirements
In addition to corporate design, we offer specialized graphic services for specific needs – technically sophisticated, visually convincing, often underestimated in their impact.
3D Visualization Architecture: Architects, real estate developers, and builders sell projects before they exist. 3D visualizations make plans tangible: photorealistic representations of buildings, interiors, and landscaping. Investors make decisions based on these visualizations. Buyers book apartments after 3D walkthroughs. Quality of visualization = perceived quality of the project.
Vectorization of Graphics: Does your old logo exist in low resolution? Pixelated, blurry, not suitable for large format printing? Vectorization transforms pixel graphics into scalable vector files. Result: sharp in every size – from a ballpoint pen to a billboard.
Coats of Arms & Heraldry: Municipalities, associations, and organizations need official coats of arms according to heraldic rules. Heraldry is not a matter of taste but follows centuries-old rules: color combinations, symbolism, composition. We design coats of arms that are historically accurate and timelessly valid.
Cartography & Maps: Precise, readable maps for tourism, navigation, documentation. Cartography combines data accuracy with visual clarity. Too much information = unreadable. Too little = useless. We find the balance.
Video Editing and Color Correction: Video content generates 1200% more engagement than static content. But unprofessional videos harm your image. We edit, optimize audio, correct colors, and add graphics. The result: videos that look professional and effectively convey your message.
Illustrations & Custom Graphics: Everyone uses stock photos – even your competitors. Custom illustrations belong only to you. They create a unique visual identity, tell your story, and make your brand distinctive. From technical drawings to character design to abstract concept illustrations.
Advertising Materials, Trade Show Appearance & Marketing Materials: Trade show booths decide in seconds between success or being ignored. Roll-ups, banners, displays, giveaways – each element must fit the brand and attract attention. We design trade show appearances that make visitors stop.
Layouts for Vehicles & Vehicle Signage: Vehicles are mobile advertising spaces. Poorly designed signage appears unprofessional and can be damaging. We develop layouts that are readable (even at speeds of 100 km/h), fit the brand, and are technically correct for graphic application.
These specialized services are niches – but when you need them, you need experts. We are those experts.
Bruce Lee
I don't fear the one who has practiced 10,000 techniques once. I fear the one who has practiced one technique 10,000 times.
In 5 steps to your professional brand presence
Professional Graphics & Visualization follows a clear process. Whether it’s corporate design, 3D visualization, or advertising materials – we work systematically and transparently. Every step is focused on measurable results. No endless rounds of revisions, no unclear responsibilities, no unpleasant surprises with the budget. You know from the very beginning what you will get, when you will get it, and what it will cost. This is how our collaboration works.
Step 1: Briefing, Analysis & Concept Development
We analyze your target audience, brand values, and competition. Where does your brand appear? What emotions should it evoke? Are there already materials that need to be revised?
At the same time, we examine your competitors: What do their visual presentations look like? Where can you differentiate yourself? What works in your industry?
Result: A visual concept with specific recommendations regarding colors, shapes, and style direction. You will receive a detailed proposal with a timeline and budget. Only after your approval do we proceed.
Step 2: Development of Visual Directions
We develop 2-3 fundamentally different concepts: logo variants, color palettes, typography, and imagery. Not finished designs, but different approaches.
You will see concrete application examples: How does it work on business cards? How does it function digitally? You provide feedback, we make adjustments.
This phase clarifies the fundamental visual direction. After this, both sides will know exactly where the journey is headed. No surprises later.
Step 3: Development & Production
With the chosen direction, we create the final designs. Logos in all necessary variants (full color, black-and-white, negative, small format). Color systems with exact definitions (CMYK, RGB, HEX, Pantone). Typography specifications for all applications.
**For corporate design, we create a comprehensive package:**
– Website design (design concept, not development)
– Business stationery: business cards, letterhead, envelopes, stamps
– Print materials: flyers, brochures, folders, presentation binders
– Promotional items: pens, notepads, USB sticks, bags
– Templates: PowerPoint templates, Word templates, email signatures
– Social media graphics: profile pictures, headers, post templates
– Vehicle lettering: layouts for cars, vans, trucks
– Office design: signage, wall graphics, door signs
Each element functions within a unified system. For 3D projects: high-resolution renderings. You will receive all files ready for production.
Step 4: Corporate Design Manual
You will receive a Corporate Design Manual – your visual guideline. It includes: logo usage rules, color definitions, typography guidelines, imagery specifications, layout principles.
With this, you and external service providers can create brand-compliant materials without having to ask each time. Saves time, money, and guarantees consistency.
The manual is practical, not theoretical. Clear rules, visual examples, concrete do’s and don’ts.
Step 5: Implementation & Ongoing Support
We support the production: briefing printing houses, checking samples, coordinating suppliers, conducting technical approvals. After the launch, we remain your point of contact for adjustments, extensions, new materials. Your brand continues to evolve – we ensure that the visual appearance remains consistent. No contractual commitment, no minimum terms. You call us when you need us.
Work samples from client projects in creation and design.
All
Positioning & Brand Development
user interface user experience
Icons, Maps & Illustrations
print designs layouts
- Over 1,000 satisfied customers
- 20+ years of experience
5 out of 5 stars
Based on Google reviews
What does graphic design and visualization cost?
The costs for graphics & visualization depend on the scope of the project. A logo costs differently than a complete corporate design with a website, business stationery, and advertising materials. A 3D visualization has different requirements than flyer design. That’s why we start with a free initial consultation and analysis. We discuss your requirements, define the scope, and create a transparent offer. Leave your inquiry below – we will make you a fair offer that you cannot refuse.
Frequently Asked Questions about Graphics & Visualization
What is the difference between corporate design and corporate identity?
Corporate Identity (CI) is the overall image of your company: values, culture, communication, behavior. Corporate Design (CD) is the visual part of it: logo, colors, typography, imagery. CD is therefore a component of CI. When we talk about Corporate Design, we mean all visual elements that make your brand recognizable.
Do I really need a corporate design manual?
Yes, if you want to present yourself consistently. Without a manual, each employee or service provider decides differently: different colors, different logo sizes, different fonts. The result: your brand appears unprofessional and interchangeable. A manual saves time and money in the long run because decisions have already been made.
How long does the development of a corporate design take?
It depends on the scope. A logo alone: 2-4 weeks. Complete corporate design with all applications: 2-4 months. 3D visualizations: 1-3 weeks per project. We provide you with a realistic timeline in the quotation – and we adhere to it.
Can I keep my existing logo and just modernize the design?
Yes, that works. We call it a “logo refresh” instead of a complete redesign. We retain the basic shape, but modernize the colors, proportions, and fonts. This preserves brand recognition while giving a contemporary look. We analyze your logo and recommend the best solution.
What is the difference between RGB, CMYK, and Pantone?
RGB is for screens (websites, social media). CMYK is for printing (flyers, business cards). Pantone are exact spot colors for consistent printing results. Professional corporate design defines all three color systems so that your colors look the same everywhere. Amateurs only use RGB – and wonder why the print looks different.
Do I need different logo variants?
Yes, absolutely. Your logo must work: on a white background, on a dark background, in color, in black and white, as a favicon (tiny), on building facades (huge). We provide all necessary variants in all formats. This way, you are prepared for every application.
Can I create design elements myself or does everything have to come from the agency?
With a good corporate design manual, you and your employees can easily create materials yourselves: PowerPoint presentations, social media posts, simple flyers. For complex applications, you should hire us. The manual gives you freedom for everyday tasks and ensures quality for important ones.
How does vectorization work and when do I need it?
Vectorization transforms pixel-based graphics (JPG, PNG) into scalable vector files (AI, EPS, PDF). You need it when: your logo exists only in poor quality, you want to print in large formats (posters, vehicle lettering, trade show walls), you need your logo for embroidery. Vector files remain sharp at any size.
What happens if I don't like the design?
We work in phases with approvals. After the briefing, we develop 2-3 different concepts. You choose the direction, and we refine it. Only after your approval do we proceed. This way, we avoid ending up with something you don’t like. Communication and feedback are the key to successful design.
