Technical optimization - one-time investment with immediate effect
The strategic analysis is followed by the technical perfection of your website. Although this phase initially requires concentrated attention, it pays off with lasting improvements. Once professionally implemented, technical optimizations only need to be monitored and adjusted if necessary - the effort is drastically reduced, while the positive effects are permanent.
Our technical arsenal includes all relevant performance factors according to current web standards: Largest Contentful Paint (LCP) is optimized under 2.5 seconds, First Input Delay (FID) reaches under 100 milliseconds and Cumulative Layout Shift (CLS) remains under 0.1. These Core Web Vitals form Google's official ranking factors. We reduce Time To First Byte (TTFB) through server optimizations, while First Contentful Paint (FCP) is accelerated through optimal file formats.
Particularly critical: Since the German Accessibility Improvement Act (BFSG), which will become mandatory from June 2025, websites must comply with WCAG 2.1 AA standards. We implement complete accessibility: sufficient color contrasts (4.5:1 ratio), alt texts for screen readers, keyboard navigation and semantic HTML structure. Mobile responsive design with touch target sizes of at least 44px ensures optimal user experience.
The investment in technical excellence usually pays off within a few weeks - Google rewards fast, accessible websites with better rankings, which is directly reflected in higher visibility and more qualified visitors.
Marketing and content strategy - long-term dominance through strategic keyword coverage
The third phase focuses on developing a comprehensive marketing and content strategy for sustainable online success. The more relevant keywords your website covers, the more likely it is that potential customers will find you. This area of work requires the most intensive support and longest periods of time, but is at the heart of successful SEO strategies in Neubrandenburg.
Our approach is radically user-centric: instead of educating customers on how to search for you, we adapt your online presence to real search habits. Through detailed keyword research, we identify how your target group actually thinks and formulates. These findings are incorporated into systematic content planning.
A maximum of 2-3 main keywords can be effectively optimized per page. For 1000 strategic search terms, you therefore need 300-400 unique landing pages. Based on this knowledge, we develop realistic content roadmaps, define responsibilities and create detailed briefings. Our designers produce professional graphics, we create videos, manage social media channels and continuously strengthen your brand awareness.