Dear reader, a quick note up front: if you operate in the same industry as HR consultancy HRM CONSULTING, feel free to skip the following – 4eck Media has committed to not taking on competitors as clients during our collaboration. For everyone else: if you’re looking for a web agency that not only delivers convincing results but is also a pleasure to work with, you’re in the best of hands with Matthias Petri and his team. They brought us up to date technically and showed us that even with website optimizations, small miracles are possible. Our website’s performance has noticeably improved, and we’re excited to see further results. Through their transparent SEO work we learned a great deal and quickly gained visibility. We especially appreciate the modular, needs-driven approach that delivers exactly what makes sense – without unnecessary frills. Project management was consistently professional and communication was transparent. We feel well taken care of and look forward to continuing the partnership. We warmly recommend Matthias and his team!
WordPress Redesign & SEO for personalberatung.de
For HRM Consulting GmbH we completely rebuilt personalberatung.de: a custom WordPress theme, a video loop in the first viewport, a mobile PageSpeed score of 95 in Lighthouse, and a Seobility score of 100 percent. In addition, we created 50 expert articles on HR consulting and recruiting topics in IT, marketing, sales, and finance. HRM Consulting was honored as a Top HR Service Provider in 2024.
The Brief
For HRM Consulting GmbH we completely rebuilt personalberatung.de: a custom, high-performance WordPress theme in the company’s corporate design, with a video loop right in the first viewport of the homepage. With more than 20 years of market experience and the Top HR Service Provider 2024 award, HRM Consulting is one of the leading providers in IT, marketing, sales, and finance. The new website was meant to make that expertise visible – technically, in content, and in search.
PageSpeed 95 with a video loop and a Seobility score of 100 percent
Despite a video loop in the first viewport, personalberatung.de reaches a mobile PageSpeed score of 95 in Lighthouse across all four categories: Performance, Accessibility, Best Practices, and SEO. Using Seobility, the entire website was optimized technically, structurally, and in terms of content. The result is a score of 100 percent – something we very rarely achieve in our projects. The crawl history shows step by step how the performance metrics improved through the optimization work. The site wins out not only visually and in load speed, but also in on-page quality.
50 expert articles on HR consulting and recruiting as a content foundation
Another key focus was creating high-quality content: 50 expert articles on topics around HR consulting and recruiting strengthen the website as a knowledge resource and improve its findability in search engines. The content was aligned keyword-wise to the target groups and regions. The site offers comprehensive information about HRM Consulting’s services in IT, marketing, sales, and finance, complemented by explanations of the success-based fee structure, the mixed-media search approach, and the expertise in job advertisements.
At a glance
- Complete rebuild of personalberatung.de
- Custom WordPress theme in the corporate design
- Video loop in the first viewport
- Mobile PageSpeed score of 95 in Lighthouse
- Seobility score of 100 percent
- 50 expert articles on HR consulting and recruiting
- Keyword optimization for target groups and regions
- On-page optimization: technology, structure, and content
