Our job is simply fun - quite honestly! In our agency, we come into contact with all kinds of design, graphic elaboration and refined print products, and I would like to tell you about one of these stories today. For the large online printing company viaprinto.de, a new product series was recently on the agenda: printed products for catering needs. To kick off this year, our task was to create meaningful video tutorials that amusingly transform deep gray question marks into illuminating exclamation points. Because when it comes to preparing final artwork for print, designers often ask themselves the same questions:
- Where do I get templates for optimal printing?
- Which materials are suitable to work with?
- What pitfalls must be taken into account when preparing data?
- How do I create consistent designs and reproducible artwork in Adobe InDesign?
- Is it possible to preview your work before it goes into mass production?
- And what in God's name will the product look like when it reaches the customer?
Stefan Riedl, Head of Design, has answered them for you! Three tutorials, each covering a complete workflow from A to Z and based on media that are absolutely indispensable in the gastronomic sector: Menus, Table Displays, and Door Tags! And the best: all three products are also available with an unboxing worth seeing. More details about the cooperation and pictures of this tutorial series can be found in our success story.
Part 1: How to design a menu for your customers
The first video covers a complete workflow in Adobe InDesign for planning, conception and design of a menu in DIN long portrait format. Of particular interest is the material and its washable and tear-resistant properties!
The corresponding video tutorial:
Part 2: The matching door tag is missing, here it comes
In the second tutorial we start into the next round of our freshly printed gastronomy safari. We create the matching door tag in the identical design to create a consistent look and feel.
The accompanying video tutorial:
Part 3: The table is empty? Then communicate on its surface
In this video tutorial, we'll launch into the final round of our print products for the hospitality industry. We'll create the layout and final artwork for a three-sided tabletop display in Adobe InDesign. In addition to the overall design, practical features for better visualization of the print product will also be presented and the table stand will also be ordered in the online store of the professional print store viaprinto.de.
The associated video tutorial:
Content marketing & corporate publishing: the benefits for customers
Successful corporate communication does not work with dull "marketing speak", but rather starts exactly where the target group also receives actual and content-related added value within the scope of corporate publishing. In our experience, consumers in particular appreciate and honor this.
Over the years, selected customers have come together for synergy-rich collaborations. These include the software manufacturers Adobe Systems, Corel Corporation and MAXON Computer GmbH, the stock provider for photographs and graphics fotolia.com, the cloud-based homepage construction kit WIX.com and the online print shops viaprinto.de and saxoprint.de from CEWE, diedruckerei.de, Flyerpilot, PosterXXL.de, PrintCarrier.com, wir-machen-druck.de, prentu.de, saal-digital.de as well as the store provider prestashop.com and the scanner software manufacturer LaserSoft Imaging AG.
Create a network to communicate your content - we offer you the appropriate nodes. For your corporate publishing, we prepare high-quality content that you transport via your channels and we transport via ours. Image films, social media posts, magazine articles, advertorials ... The space is there - use it.
Services in content marketing & corporate publishing
- Editorially prepared news articles
- Multi-page advertorials in our online magazine Commag
- Well-founded and value-added video tutorials and explanatory videos
- Lovingly prepared and illustrated (guest) articles and tutorials on design topics
- Extensive newsletter campaigns
- Joint social media activities
Do you like our work and how it is presented? Do you have a product yourself that you would like to present, illustrate in detail or even see in a video unboxing? Do you need professional content for design- or multimedia-specific topics, would you like to sustainably expand your reach and build on synergy effects? Use our contact form and tell us about your idea. Look forward to our concept for targeted corporate publishing. Let's combine our strengths to achieve even more together.