Matthias Petri and his team at 4eck Media have demonstrated extensive SEO expertise many times over and have helped various projects succeed with their optimizations and strategies.
Is your website loading slowly, Google can't find important pages and your rankings are bobbing along? The problem is often hidden deep in the technical foundation of your website. While you focus on content and backlinks, technical errors are sabotaging your SEO success in the background.
Technical SEO is the invisible backbone of every successful website. Without a clean technical foundation, even the best content remains difficult for search engines to find. Crawling problems, incorrect redirects, slow loading times or a chaotic URL structure - all of these cost you valuable rankings and potential customers.
As an experienced SEO agency for technical SEO consulting, we carry out a comprehensive technical SEO audit of your website and uncover all performance bottlenecks. From server optimization and internal linking to mobile user-friendliness - we make sure that your website works technically flawlessly and that Google can crawl and index it optimally.
Technical SEO is the foundation of your website's performance in search engines. While content and backlinks are important, the technical implementation determines whether Google can even crawl, understand and evaluate your pages correctly. Technical SEO optimizes all technical aspects of your website that are crucial for search engines and users alike.
Technical SEO is like the Lord's Prayer of search engine optimization - without a clean technical foundation, everything else is pointless. You can create the best content in the world and build thousands of backlinks, but if your website has technical problems and is not indexed properly, all your efforts will come to nothing. So the rule is simple: fix the technical issues first, then tackle everything else.
Search engines evaluate websites based on hundreds of factors when determining the order in which they appear in search results. Imagine this: You have two websites with identical content, equally strong backlinks and similar keyword optimization. Which one will rank higher? The website that is technically better positioned! This is because Google prefers sites that load quickly, are mobile-friendly and offer a perfect user experience.
Technical optimization is one of the most important ranking factors because it directly influences how users experience your website. Long loading times, incorrect display on smartphones or incomprehensible URL structures will cause visitors to bounce immediately. Google registers this and penalizes you with lower rankings. Technical SEO therefore forms the basis for sustainable online success and better search engine rankings.
Before we start with the technical optimization of your website, we first carry out a comprehensive technical SEO audit. We systematically analyze all technical aspects of your website and identify all problem areas. We then create a prioritized list of all measures - which errors need to be fixed immediately and which can be addressed later. This structured approach ensures that we eliminate the most important performance brakes first. Although each website has individual characteristics, we follow a proven checklist that covers all essential technical SEO factors. This ensures that no important aspect is overlooked and that your website functions technically flawlessly after optimization.
A logical website structure is the foundation for good search engine performance and has an enormous influence on user signals. We analyze your site architecture and optimize the hierarchy so that both users and Google crawlers can find their way around intuitively. A flat structure with a maximum of three to four clicks to the lowest page ensures that all important content is quickly accessible. User-friendly navigation means that visitors stay longer on your website, visit more pages and are less likely to leave immediately. These positive user signals show search engines that your website is valuable, relevant and user-friendly - which is directly reflected in better rankings. We also check your internal linking and ensure that link juice is optimally distributed. Orphaned pages without internal links are detected and linked. A well thought-out structure significantly improves the user experience and signals the relevance of your various areas to search engines.
Crawlability determines whether search engines can crawl your website at all. We systematically check all factors that could influence crawling. This includes optimizing your robots.txt file to ensure that important areas are not inadvertently blocked. We create and optimize XML sitemaps that help Google find and index all relevant pages. We also check your meta robots tags and make sure that no important pages are set to "noindex". Crawl budget optimization is especially crucial for larger websites - we make sure that Google focuses its resources on your most important pages. Broken links and crawl errors are identified and fixed so that search engines can crawl your website smoothly.
Page speed is a direct ranking factor and crucial for the user experience. We perform a detailed speed analysis and optimize all factors that affect your loading times. This includes server response time optimization, compression of CSS and JavaScript files and the implementation of browser caching. We optimize critical rendering paths and eliminate render-blocking resources. Particularly important are the Core Web Vitals - Largest Contentful Paint (LCP), First Input Delay (FID) and Cumulative Layout Shift (CLS). These metrics flow directly into the Google rankings. Lazy loading for images and videos significantly reduces the initial loading time. Database queries are optimized and unnecessary plugins are removed. The result: a website that loads in under three seconds and offers your users a lightning-fast experience.
Mobile optimization is absolutely critical today - already around 70% of all website traffic comes from mobile devices. This figure underlines how important a perfect mobile display is for your success. Mobile optimization goes far beyond mere responsiveness. While adaptive websites merely adjust to different screen sizes, real mobile optimization takes into account the special requirements of small screens and touch operation. We optimize specifically for mobile users: font sizes are adapted for small displays, touch elements are given sufficient distance from each other and navigation is optimized for finger operation. Mobile-first indexing means that Google primarily evaluates the mobile version of your website. We therefore ensure that all important content and functions are also available on mobile devices. Loading times are optimized specifically for mobile connections, as these are often slower. Pop-ups and overlays are made mobile-friendly or removed to meet Google's mobile usability guidelines. The result is a website that works just as well on smartphones as it does on desktops. Technical SEO for mobile devices ensures that your website meets all Google standards and remains optimally crawlable.
The device landscape has changed dramatically. While two standard resolutions (HD and Full HD) used to dominate, people now use an enormous variety of screen sizes. Some still work with older laptops, others already have 4K monitors, and ultra-wide monitors are becoming more and more popular. Responsive design ensures that your website is displayed perfectly on all of these devices. Layouts, font sizes and spacing must be individually adapted for each resolution. This is not only important from a technical point of view, but also determines the first impression of your visitors. Your website is your digital flagship - if it looks unprofessional or faulty, users automatically think that your service or product is also inadequate. We systematically test different resolutions and ensure that your website makes a professional, trustworthy impression on every device. First impressions count - and you only get them once.
Website security is an important ranking factor and trust signal for your visitors. We implement SSL certificates and ensure that your entire website runs over HTTPS. We also check for mixed content problems that can occur when secure pages load insecure resources. Security headers such as Content Security Policy (CSP), X-Frame-Options and X-XSS-Protection are configured to protect your website from attacks. We carry out security scans and identify vulnerabilities in plugins, themes or the core software. Regular updates are implemented and automated. We also optimize robots.txt and .htaccess files to protect sensitive areas from unauthorized access. Backup strategies are established so that your website can be restored quickly in an emergency. A secure website protects both your data and that of your visitors. Technical SEO also includes all security-relevant aspects for optimal website performance.
Structured data helps search engines to better understand the content of your website and display it more attractively in search results. We implement suitable schema markup for your industry and content types. We use LocalBusiness schema for local businesses and Product and Review schema for online stores. Breadcrumb navigation is marked up with structured data to clarify the website hierarchy. Rich snippets such as star ratings, pricing or event data make your search results more eye-catching and significantly increase the click-through rate. FAQ schema can lead to your answers being displayed directly in the search results. We use JSON-LD as our preferred format as it is cleaner and easier to implement. All structured data is validated with Google's Structured Data Testing Tool to avoid errors.
HTTP status codes communicate with search engines about the status of your pages. We systematically analyze all status codes of your website and fix problematic situations. 404 errors are identified and fixed either by redirects or by restoring the content. 301 redirects are implemented correctly for permanently moved content to preserve link juice. Redirect chains are resolved as they can slow down loading time and dilute ranking power. 302 redirects are reviewed and converted to 301s where appropriate if they are permanent changes. We eliminate soft 404 errors - pages that return a 200 status but are actually error pages. 5XX server errors are identified and fixed as they impact both user experience and search engine performance.
International SEO requires special technical implementations if you serve multiple countries or languages. We implement hreflang tags correctly to tell search engines which language version is intended for which region. We pay attention to the exact syntax and avoid common errors such as missing backlinks. International SEO optimization is our superpower - we already successfully operate 28 different language versions on our own portal TutKit.com. This extensive experience with multilingual websites is our specialization and our competitive advantage. URL structures for international websites are optimized - whether subdomains, subdirectories or separate domains. Geo-targeting is configured correctly in the Google Search Console. We ensure that each language version is fully crawlable and that there are no technical barriers. Duplicate content between different language versions is avoided through correct implementation. Content delivery networks (CDN) are configured to optimize loading times in different regions.
Although the cost of data transmission and internet is continuously decreasing, we are at the same time transmitting more and more high-quality media content. Image optimization is therefore more crucial than ever - we have to master the balancing act between excellent visual quality and fast loading times. We compress all images losslessly and implement modern formats such as WebP and AVIF, which enable up to 50% smaller files with the same quality. Responsive images are equipped with srcset attributes so that the optimum resolution is loaded for every screen size. Lazy loading is implemented to load only visible images and reduce the initial loading time. Modern media formats are key - they make it possible to deliver high-quality visual content without compromising performance. Video optimization includes compression, modern codecs and thumbnail generation. Image CDNs are configured to deliver media quickly globally. The result: impressive visual quality with lightning-fast loading times.
Matthias Petri and his team at 4eck Media have demonstrated extensive SEO expertise many times over and have helped various projects succeed with their optimizations and strategies.
For the traditional stonemasonry company Wolter Naturstein from Waren (Müritz), we were able to design a website that does justice to the company's more than 100-year history as well as the modern demands on technology, design and SEO. The result is an ultra-fast, secure, cookie- and barrier-free one-pager at steinmetz-seenplatte.de, supplemented by seven SEO-optimized, location-based landing pages.
For us, it's not just the design that counts - but also the technical quality. That's why we test our projects with professional SEO and performance tools. The result exceeded even our expectations: The new website achieved a perfect 100 points in Google PageSpeed Insights in all four categories (performance, accessibility, best practices, SEO). Technical SEO was a central component of the development right from the start. Every detail was optimized for search engines through professional technical implementation.
The mobile PageSpeed score of 100 points in particular is exceptional - there are only a few websites in the world that achieve this level of technical perfection. Can you find a website with better values? Send us the link by e-mail! We are certain that you will not find a website that is so perfectly optimized from an SEO perspective.
Thinking about technical SEO consulting? It's a relaxed start: You make an inquiry and we get to know each other. We carry out an initial analysis of your website and your market - free of charge, but important for a solid basis for discussion. In the second step, we meet online or in person and discuss the technical SEO audit. This is like a health check for your website: comprehensive review plus detailed market and competitor analysis. After the technical SEO audit, you receive the analysis results and we discuss your individual SEO strategy. It all depends on what you want to achieve and what resources you have. Send us a request and we will prepare an assessment for your project.
Whether you are a small company or a large corporation - sometimes you need a fresh view from the outside. Have you been working with an SEO agency for a long time or do you have an internal marketing team with SEO specialists? Nevertheless, it can happen that growth suddenly stagnates or rankings even fall - and nobody knows why.
Such situations occur more frequently than expected. Your existing SEO experts are faced with a conundrum, technical problems are overlooked or the previous strategy has reached its limits. Or perhaps you simply want to check how high quality the services of your current SEO agency really are.
Our technical SEO consulting is available for precisely such cases. We carry out an independent, objective analysis and uncover all technical weaknesses, overlooked potential and strategic gaps. You receive an honest assessment and specific recommendations for action - regardless of whether the problems are to be rectified internally or externally.
We offer you two options: a purely technical SEO audit or a complete SEO health check. The technical SEO audit focuses exclusively on performance, crawlability, core web vitals, mobile usability and all other technical ranking factors.
A full SEO audit goes much further and also analyzes your content quality, keyword strategy, on-page optimization, competitor analysis, backlink profiles and local SEO potential. You receive a 360-degree view of your entire SEO performance with detailed recommendations for action in each area.
The difference lies in the scope: the technical SEO audit fixes the basics and ensures that Google can crawl and evaluate your website perfectly. The full audit also develops a holistic SEO strategy for sustainable growth. Both variants provide you with a prioritized action plan with concrete implementation steps. Technical SEO is the first and most important step for long-term search engine success.
Technical SEO optimizes the technical structure of your website for search engines. It ensures that Google can crawl, understand and correctly evaluate your pages. Without technical optimization, all content and backlink efforts will be ineffective.
A comprehensive technical SEO audit usually takes 2-3 weeks. We analyse over 200 technical factors and create a detailed report with prioritized recommendations for action.
Basic optimizations are possible, but professional technical SEO requires in-depth knowledge of server configuration, code optimization and Google algorithms. Mistakes can worsen your rankings.
Core Web Vitals (LCP, FID, CLS) measure the user experience and have been an official Google ranking factor since 2021. Poor values lead to lower rankings and higher bounce rates.
Yes, definitely! Faster loading times, better mobile usability and optimized user experience lead to lower bounce rates and higher conversion rates.
Technical SEO optimizes the technical infrastructure (server, code, performance), while on-page SEO focuses on content, keywords and meta tags. Both complement each other.
We measure improvements in page speed, core web vitals, crawl errors, indexing rate and ultimately organic rankings and traffic. All key figures are documented transparently.
Absolutely! Even small websites benefit from fast loading times, correct indexing and technical optimization. The improvements are often even more noticeable.
We work with professional tools such as Seobility, Sistrix, Audisto, Google PageSpeed Insights, Search Console, Lighthouse, SecurityHeaders.io, AccessScan/Accessibilitychecker, OG-Checker, Schema-Validator and special server analysis tools for comprehensive technical audits.
Definitely not with professional implementation. We work according to proven best practices and test all changes in advance. Technical SEO improves rankings, never worsens them.
Extremely important! Since Google uses mobile-first indexing, perfect mobile performance is crucial. 70% of traffic already comes from mobile devices.
Yes, international technical SEO is our specialty. On TutKit.com we successfully operate 28 language versions - this experience benefits your international projects.