Matthias Petri and his team at 4eck Media have demonstrated extensive SEO expertise many times over and have helped various projects succeed with their optimizations and strategies.
Your website is online, but potential customers can't find you? The problem often lies in a lack of on-page optimization. Without professional website analysis SEO, even the best content remains invisible to search engines. This means lost opportunities, less traffic and ultimately less sales.
We carry out a comprehensive on-page SEO analysis of your website and optimize all relevant factors - from meta tags to internal linking and content structure. As an experienced SEO agency for on-page optimization, we ensure that your pages rank better on Google and that you receive more organic traffic. You will see measurable improvements in the search results after just a few weeks.
To be found, we need to understand how people search. OnPage optimization means thinking about your website from the perspective of your customers. For successful online marketing, we don't need to teach our customers how to search for our products - we need to put ourselves in their shoes and understand how they are already searching. We analyze the search habits of your target group and adapt your website accordingly. If a customer searches for "Zahnarzt Notdienst Berlin", your practice should be found under exactly these terms. In addition, the website receives a daily update that provides an overview of all SEO measures.
Every company has specific requirements. That's why we develop your OnPage SEO strategy specifically according to your needs and adapt it to your corporate design. Additional functions can include automatic keyword monitoring or competitor monitoring, for example. We are also happy to prepare your OnPage optimization in multiple languages, in the languages you require. If you have several websites, we can create a separate SEO strategy for you to manage all your projects centrally.
Professional on-page optimization demonstrably improves your rankings. More visibility means more visitors and ultimately more customers.
On-page optimization does not require magic, but systematic work according to clear rules. We analyze your website step by step and implement proven measures. First, we carry out a comprehensive keyword analysis to find out what your customers are really searching for. Similar search terms are grouped together and a semantic core is created. We then strategically distribute the keywords across all categories and page levels of your website.
The next step is content creation: interesting and relevant content with the right use of keywords in texts and meta tags. Then comes internal linking - every important page must be optimally accessible. We check technical problems with layout and page speed, optimize images and media content for better performance. This also includes optimizing alt tags, file sizes and loading times. Finally, we check mobile suitability and core web vitals.
Structured data helps Google to better understand your content. We implement schema markup for rich snippets, create XML sitemaps and optimize the URL structure. Meta descriptions are formulated in such a way that they invite people to click. Breadcrumb navigation and heading hierarchy ensure better orientation. Canonical tags prevent duplicate content - a common problem that damages rankings.
SEO is like brushing your teeth - once is not enough. We regularly monitor the rankings, analyze the competition and adjust the strategy. It's a lot of simple steps - just lots and lots of them. Some find it boring or overwhelming. We love this work! Every little improvement brings you closer to the top of the search results. And that's exactly why we love doing it for you - so you can focus on your business while we make sure you get found.
Matthias Petri and his team at 4eck Media have demonstrated extensive SEO expertise many times over and have helped various projects succeed with their optimizations and strategies.
As examples of our work, we can show you hafenresidenz-waren.de, fischkaufhaus.de and kuk-ferienwohnungen.de. For these projects, we first analyzed the market, carried out comprehensive keyword research and systematically revised all pages. The existing texts were SEO-optimized and enriched with strategically placed keywords.
In addition, we created more than 200 new articles for these websites in order to cover a broader range of keywords and attract significantly more qualified visitors. As you can see in the graphs above, all three projects show a continuous and stable growth trend.
For fischkaufhaus.de and hafenresidenz-waren.de, we have also revised the entire website design and adapted it to modern standards. As we have already mentioned: SEO is not magic, but systematic and often monotonous work. But it is precisely through this consistent implementation that we achieve measurable results for our clients.
The results speak for themselves: 50 to 400 percent growth within a year, depending on the industry, competitive situation, quality of competitor websites, budget and many other factors. But results are results - and our clients see continuous improvements in their visibility and organic traffic.
Your agency for OnPage SEO
Whether a small blog, complex online store or corporate website - we systematically optimize your pages for search engines and users. We combine technical analysis with content sensitivity, implement tried-and-tested measures and document every step in a comprehensible manner. From keyword research to content creation: you receive a solution that pleases both Google and your visitors. Our experience, modern tools and a clear process ensure reliable results, regardless of project size or industry. Send us an email now and have your website checked for OnPage SEO - we'll advise you personally.
How many measures are necessary depends heavily on the current state of your website. Factors such as design, CMS used, page depth, content scope and navigation play a major role. Some websites only need a few adjustments, others require extensive revisions, especially if they have outdated structures or complex functions.
For small websites, the work to achieve results can take upwards of 8 weeks. For large projects, this period can be significantly longer. After our free OnPage SEO analysis, you will receive a clear assessment and concrete timelines for implementation! If you need help, you can make a request right now.
OnPage SEO includes all optimization measures directly on your website - from meta tags and content structure to technical aspects such as loading times. It is important because Google uses these factors to decide how well your website ranks in search results.
Initial improvements are often visible after just 2-4 weeks. Significant ranking improvements are typically seen after 8-12 weeks. The exact duration depends on the competition in your industry and the current state of your website.
First, we carry out a free, quick SEO analysis to identify the major errors on your website. This will give you an initial impression of the need for optimization.
For a sound basis, we then recommend a comprehensive SEO analysis with a detailed market and competitor analysis, concrete suggestions for improvement and a strategic annual plan. This professional report comprises 50-90 pages with graphics, illustrations, examples and detailed descriptions of all optimization measures. This analysis costs from 1,400 euros.
The subsequent optimization costs depend on the agreed scope of work. OnPage SEO includes technical optimization by programmers, revision of pages and texts, creation of new articles, development of media content such as images and videos as well as many other measures. The more working hours we agree on, the more extensive the optimization will be.
We offer various payment models: you can pay for the entire optimization immediately and receive the fastest possible implementation. Alternatively, we can agree a monthly payment and divide the strategy implementation over a longer period of time. This method enables better budget planning for your website marketing and ensures continuous but steady growth of your online visibility.
Google uses over 200 different ranking factors, but the most important on-page elements can be divided into several categories:
Technical factors: loading speed of your website, Core Web Vitals (Largest Contentful Paint, First Input Delay, Cumulative Layout Shift), mobile optimization, SSL encryption, clean URL structure, and crawlable website architecture. Technical problems can make even the best content invisible.
Content quality: Relevant, unique and comprehensive content that fulfills the user's search intent. Google prefers pages that fully answer questions and offer added value. Keyword optimization should take place naturally without disrupting the reading flow.
On-page structure: Optimized title tags and meta descriptions, logical heading hierarchy (H1, H2, H3), internal linking between relevant pages, structured data for rich snippets and user-friendly navigation.
User experience signals: dwell time, bounce rate, click-through rate from search results and user signals. Google recognizes whether visitors find what they are looking for on your website.
Local factors: For local businesses, NAP data (name, address, phone), Google My Business optimization and local keywords are crucial.
We systematically analyze all these factors and optimize them according to your industry and target group for maximum ranking improvements.
You can theoretically implement basic on-page measures such as writing meta descriptions or keyword integration yourself. However, professional on-page SEO requires comprehensive expertise in many areas: technical website optimization, HTML/CSS knowledge, understanding of Google algorithms, keyword research tools, content strategy and competitor analysis.
Risks of doing it yourself: Incorrect keyword optimization can lead to penalties, technical errors will worsen your ranking, and without professional tools you will miss out on important optimization potential. A single mistake can undo months of work.
Time required: Professional on-page SEO requires 15-20 hours per week - time that you don't have for your core business. You also need to keep up to date with Google updates and adapt your strategy.
An experienced agency brings specialized tools (100-1000€ per month), years of experience, proven processes and a complete team with different expertise. We avoid costly rookie mistakes and achieve results in months that would take you years on your own.
OnPage SEO includes all optimization measures directly on your website: Content optimization, technical improvements, meta tags, internal linking, website structure, loading times and user experience. You have complete control over these factors.
OffPage SEO refers to external signals: backlinks from other websites, social media signals, online mentions, local citations and domain authority. These factors are outside of your direct control.
Why OnPage first? Without a solid on-page foundation, off-page measures will be ineffective. Google must first understand what your website is about before external signals become relevant. OnPage SEO is the foundation - OffPage SEO is the amplifier.
Ratio: Around 60-70% of your SEO success depends on on-page factors. For local businesses and competitive keywords, backlinks can make all the difference, but only if the on-page foundation is right.
We focus on on-page SEO because this is where the biggest and most sustainable improvements can be achieved.
Professional SEO software: We use Sistrix for German markets, Ahrefs for international keyword research and backlink analysis, SEMrush for competitor analysis and Screaming Frog for technical website audits. These tools cost €300-500 per month individually.
Google tools: Search Console for performance data and indexing status, PageSpeed Insights for loading time analysis, Google Analytics for user behavior and Mobile-Friendly Test for smartphone optimization.
Technical analysis tools: GTmetrix and WebPageTest for detailed performance analysis, DeepCrawl for large websites, OnCrawl for JavaScript-intensive pages and various schema markup validators.
Content optimization: Surfer SEO for content scoring, MarketMuse for topic research and Clearscope for semantic keyword optimization.
Local SEO: BrightLocal for local rankings, Google My Business Insights and various citation tools.
Core Web Vitals are three specific metrics that Google uses to evaluate user-friendliness and have been an official ranking factor since 2021.
Largest Contentful Paint (LCP): Measures how long the largest visible content block takes to load. Ideal value: under 2.5 seconds. Influences the perceived loading speed.
First Input Delay (FID): Evaluates responsiveness - how quickly the page reacts to initial user interactions. Ideal value: under 100 milliseconds. Will be replaced by "Interaction to Next Paint" (INP) in 2024.
Cumulative Layout Shift (CLS): Measures visual stability - how much page elements shift during loading. Ideal value: below 0.1. Prevents frustrating layout jumps.
Why is it important? Google uses these metrics as a ranking signal. Poor Core Web Vitals can lead to ranking losses, while optimized values improve your positions. More importantly, they directly influence user experience, conversion rates and bounce rates.
Optimization includes: Server Performance, Image Compression, JavaScript Optimization, CSS Minimization, Content Delivery Networks and Lazy Loading.
We analyze your current core web vitals and specifically optimize all factors for better rankings and user experience.
Main keywords: 1-2 primary keywords per page are optimal. More dilutes the focus and confuses Google about the page topic. Each page should have a clear thematic focus.
Secondary keywords: 3-5 related terms and long-tail variations complement the main topic. These are naturally created through comprehensive, relevant content.
LSI keywords: Latent Semantic Indexing keywords (semantically related terms) help Google to understand the context. Example: "dentist" includes "prophylaxis", "implants" and "root canal treatment".
Keyword density: 0.5-2% of the total text is sufficient. More important is the natural integration in the title tag, H1 heading, first 100 words and strategically in the content.
Distribution: Different pages should cover different keyword clusters without cannibalizing each other. We create keyword maps that assign specific terms to each page.
Content depth: Long, comprehensive articles (1,500+ words) can naturally cover more keywords than short product pages.
Monitoring: We monitor which keywords each page actually ranks for and optimize accordingly.
The art lies in natural integration - Google recognizes over-optimized content and prefers authentic, user-friendly content.
Absolutely - local companies benefit particularly strongly from on-page SEO, as the competition is usually lower and the target group more specific.
Local keyword optimization: "dentist Munich", "hairdresser Hamburg Altona", "lawyer Berlin Mitte" - we optimize for city, district and area-related search terms with a high purchase intention.
NAP consistency: Name, address and telephone number must be identical everywhere - on the website, in directories and social media. Inconsistencies confuse Google and hurt local rankings.
Structured data: LocalBusiness Schema Markup helps Google understand your business information and display it in local search results. Rich snippets with reviews, opening hours and contact details increase click-through rates.
Google My Business integration: GMB data optimization, regular posts, review management and Q&A support improve local visibility.
Local content: District-specific landing pages, local events, regional references and location-based blog posts strengthen local relevance.
Mobile optimization: Local searches are 80% mobile. Fast loading times and easy contact are crucial.
Result: Significantly more calls, appointment bookings and walk-in customers from your region.
Existing content is revised, not replaced. We first analyze which content is already working well and which has potential for optimization.
Content audit: We evaluate each text according to relevance, quality, keyword optimization and performance. Good content is only refined, weak content is fundamentally revised or replaced with better content.
Structural improvements: Heading hierarchy is optimized (H1, H2, H3), paragraphs are made more reader-friendly, and important information is placed prominently.
Keyword integration: Relevant keywords are naturally integrated into existing text without disrupting the reading flow. Your brand language and tonality are fully retained.
Content expansion: We add missing information, add FAQ sections, create more detailed product descriptions and develop new pages for important keywords.
Meta Optimization: Title tags and meta descriptions are optimized for better click-through rates from search results.
New articles: Additional content in the form of blog posts, guides or product pages expands your keyword portfolio without affecting existing pages.
Quality assurance: All texts are approved by you before publication. You retain complete control over your brand communication.
Reputable SEO agencies cannot give any ranking guarantees - anyone who does so is working dubiously or using risky methods.
Why no guarantees are possible: Google changes algorithms daily, competitors also optimize, new competitors are added, and external factors (backlinks, reviews, brand awareness) influence rankings. Over 200 ranking factors make exact predictions impossible.
What we can guarantee:
Realistic expectations: We see significant improvements in visibility, organic traffic and technical metrics in 90% of our projects. Ranking improvements are the logical consequence of good on-page work.
Risk minimization: Our free analysis and comprehensive consultation allow you to evaluate our expertise in advance. We work exclusively with sustainable methods that guarantee stable rankings in the long term.
Systematic approach instead of random: We follow proven processes and document every step. Other agencies often work chaotically without a clear structure.
Complete transparency: You receive detailed monthly reports, access to our tools and explanations for all measures. Many agencies work as a "black box" - you don't know what is being done.
Personal support: Our team can be reached directly, answers questions promptly and explains complex issues clearly. Large agencies often push you back and forth between call center employees.
Fair pricing: Transparent cost structure without hidden fees or overpriced bait offers. Many competitors lure you in with low prices and then demand additional costs later on.
Sustainable methods: We only use Google-compliant white-hat techniques for long-term success. Other agencies risk penalties with questionable methods.
Local presence: German agency with German support - no communication problems or outsourcing abroad.
Long-term partnership: We remain available for questions and updates even after the end of the project. Many agencies disappear after receipt of payment.
Measurable results: Concrete KPIs and regular monitoring instead of vague promises.
In short: We treat your project as our own and ensure sustainable success instead of quick profits.