SEO content analysis & text SEO optimization for better rankings

Understanding the content marketing pyramid

Before we look at the five phases of content SEO in detail, let's first understand the content marketing pyramid. Although the terms content marketing and content SEO sound very similar, they have different meanings and focuses.

Content marketing works like a pyramid. At the top is your overarching marketing strategy - the "why" and "for whom" of your content. In the middle, you develop your SEO content strategy, which defines which topics and keywords you want to work on. And at the bottom, as a stable foundation, is content SEO - the concrete, technical implementation of your content.

Why is content SEO at the bottom? It's simple: without a solid technical foundation and well thought-out keyword optimization, even the best strategy will fall flat. You can create the best content - if it's not technically correct or uses the wrong keywords, nobody will find it. That's why we build from the bottom up: first the foundation, then the strategy, then the success.

The 5 phases of content SEO

Now that you understand the content marketing pyramid, let's look at the practical implementation. Content SEO is a complex process that we have broken down into five phases that build on each other. Why exactly five? Because each phase has its own goals, tools and success metrics - and because this is the only way to keep track of everything.

Many companies fail with content SEO because they want to tackle all the steps at the same time. The result: chaos, wasted resources and mediocre rankings. Our 5-phase method ensures that you proceed systematically and don't forget anything important. Each phase builds on the previous one - if you skip one, the whole foundation will be shaken.

From strategic planning to technical optimization to continuous improvement: these five phases are your roadmap for sustainable SEO success.

Phase 1: Research and planning - the strategic foundation

Understanding strategy vs. tactics: Before we begin content optimization, we need to differentiate between strategy and tactics. Strategy defines the "why" and "what" - what goals you want to achieve and which target groups you want to address. Tactics describe the "how" - the concrete measures to achieve your goals.

Content optimization is tactical. Without a strategic basis, we may be optimizing in the wrong direction. That's why we always start with a comprehensive analysis:

Business and target group analysis: we first understand your business model, your products or services and identify your key target groups. What problems do you solve? What search intentions do your potential customers have?

Market analysis and competitor research: We then analyze your market and 5-10 main competitors. How do other companies sell similar products? What content strategies do they use? Which keywords do they already dominate? These findings show us opportunities and gaps in the market.

Keyword research and semantic development: In parallel, we create a comprehensive keyword database for your business. We collect not only main keywords, but also long-tail terms, semantically related search terms and analyze search volume and competition intensity.

Phase 2: Technical Optimization - The technical basis

Before we optimize content, we make sure that the technical requirements are right. We check loading times, mobile optimization, internal linking structure and technical SEO factors. Image SEO plays an important role here - we optimize file sizes, alt tags and image formats for better performance.

Practical example: Our landing page with on-page optimization

The best way to explain our content optimization approach is to create our own OnPage SEO landing page. Here we show step by step how professional content analysis and text SEO optimization works in practice.

Step 1: Keyword research

Once the work has progressed to the creation of specific pages for new target groups, we start with thorough keyword research. We mainly use Seobility for keyword analysis, but we also check with Sistrix and Ahrefs in parallel. For our OnPage SEO page, we identified keywords such as "OnPage SEO", "OnPage optimization" and "Website SEO analysis".

Step 2: Create optimized texts

We then create an SEO-optimized text that immediately grabs the customer. Even in the first few lines, we show the visitor that they have found exactly the right page. The key lies in the immediate identification of problems and direct solutions.

Step 3: Check content optimization

The finished page is checked in special services to ensure that there is no keyword over-optimization. We check the keyword density, the headline structure and alt tags for image SEO. At the same time, we check technical factors such as loading speed and mobile responsiveness.

Step 4: Monitoring

The first check takes place after 2-3 days: Is the page in the Google index? What position does it rank in? Typical post-optimizations include extended internal linking and image SEO improvements.