Matthias Petri and his team at 4eck Media have demonstrated extensive SEO expertise many times over and have helped various projects succeed with their optimizations and strategies.
Through years of optimization in our own projects and for our clients to increase online visibility, our agency has now established extensive knowledge around user experience and search engine optimization. This has now resulted in several video trainings on all aspects of digital marketing, including
- Company positioning & brand building
- Target group definition & buying persona in marketing
- User Experience (UX) & Customer Journey - the practical tutorial
- Local SEO - high visibility thanks to Google My Business & Google Maps
I recently designed a new tutorial on the topic of search engine optimization. Effective SEO measures ensure that a website ranks higher in search results. This increases the likelihood of users accessing the website, as most people tend to only look at the first few pages of results. By optimizing the content, keywords, meta tags, and technical aspects of a website, SEO improves the user experience and overall quality of the website.
SEO also helps generate targeted traffic, as it aims to target people who are already interested in the products or services offered. This leads to higher conversion rates and ultimately a better return on investment (ROI).
Without proper SEO efforts, even high-quality websites can disappear into the depths of search results, resulting in lower visibility, less traffic, and missed business opportunities. Overall, SEO is an indispensable tool for competing for online attention and ensuring the long-term success of businesses and websites.
SEO training: four-hour online search engine optimization course
In the four-hour SEO training course, I highlight the topic from our practical point of view and show the optimization workflow using a real customer example 1:1 on the screen. This is how we work, this is how we have achieved exceptional SEO success in the past. For our clients and for us.
This is the search engine optimization training:
SEO training: maximize your online visibility with search engine optimization.
The SEO tool used is Seobility, which we have been working with ourselves for seven years. The training was then also coordinated with the managing director of Seobility, who was enthusiastic and asked me directly on stage at the SEO-Day in Cologne. A few phone calls and coordination and the date was set.
For me it means to inspire the audience on 3.11.2023 in Cologne and to convince them of our SEO approach. My presentation title for this year's SEO DAY Cologne 2023 is:
Case Study: quintupling online visibility & clicks in 12 months.
This case study highlights how the portal TutKit.com was able to increase its visibility by a factor of 5 after a relaunch including SEO sprint. What were the success factors, what are the best tips and hacks of the creators? We will also look at why many projects are only (still) successful because of the weakness of their competitors and where even these top dogs still have SEO potential to extend their lead.
For whom Germany's most important SEO conference is interesting, can still book free tickets here: SEO Day 2023.
In fact, we in the team enjoy the topic of SEO very much and felt every week we dive deeper into the subject and expand our knowledge about it. We don't just reduce SEO to backlinks, meta, keywords and the content optimization of websites for search terms, but understand SEO much more holistically and also intensively include topics around User Experience, PageSpeed and Safe Browsing. Therefore, in the coming weeks and months, I will also address some SEO topics here in the agency blog again and again. Look forward to the upcoming SEO articles, which will always be a mixture of user experience, technical SEO and practical examples.