4eck Media
4eck Media
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Modern brand identity for cooperative with tradition

Housing cooperative WBG Pasewalk

Wohnungsbaugenossenschaft Pasewalk eG is a modern housing company that guarantees safe, social and beautiful living. It is one of the two major housing providers in Pasewalk in the district of Vorpommern-Greifswald. On the occasion of the cooperative's 65th birthday, the task was to redefine the brand communication and to better visually highlight the brand identity in order to combine tradition with modernity and sustainability.

Client
WBG Pasewalk
Service
Web & Print Design
Cooperation since
2019
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Our solution

Our assignment was to refresh the existing corporate design without completely turning the previous concept upside down. Thus, the logo was continued as a motif, but significantly simplified in its design. We changed the former bronze color to a homely orange and the corporate fonts were adapted. The new corporate design was then rolled out to the various, newly designed digital and print media. A modern appearance for the cooperative!

The new website: Regional experience

It was particularly important for us to completely avoid staged stock motifs from photo portals and instead use direct atmospheric shots of the city. We succeeded in doing so through the cooperation with photographer Andy Bünning from Torgelow, whose aerial photos and panoramas clearly contribute to the beautiful experience on the website. At this point, a heartfelt thank you.

Content with added value and experience factor

For those interested in living space, the new WBG websiteoffers a nice overview of the total inventory of individual properties as well as the currently available apartments. Thanks to interactive forms, it is easy for interested parties to provide the WBG with the necessary information without having to contact the cooperative's staff in advance - this also pleasantly cuts down on administrative tasks for the staff.

To the point

  • Logo design (simplification of the original motif)
  • Individual icon creation for living and building for WBG Pasewalk
  • Layout of print products (roll up template) and interactive PDF forms
  • Concept, design and development of the website based on WordPress
  • News function, housing offers, career area, chronicle with timeline function, interactive forms, ...
  • Performance optimization & mobile optimization of the website for smartphones and tablets (responsive web design)
René Staatz
Wohnungsbaugenossenschaft Pasewalk eG

From the very beginning, the 4eck Media agency stood out for its high, customer-oriented consulting quality, which ensured us exactly the brand presence in conception that we wanted as a regional housing cooperative. We would like to sincerely thank you for the modern, content-rich and functional website, which has been very well received by our employees and business partners as well as our tenants, members and interested parties. We would be happy to recommend your agency to others and look forward to continuing our pleasant cooperation.

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