It was important for Bootscenter Röbel to renew its online positioning and at the same time to make its own range of products and services more attractive, clearer and more informative for its core target group (private customers interested in boats incl. accessories and services), so that they are guided in a pleasant and target-oriented way to make contact. In particular, due to the large number of products, content maintenance for the boat center should also be simplified.
New photos of the team and the premises were realized for an identificative positioning. A blog reports from the work and creations of the boat center. The high-performance and modern website based on WordPress allows the customer to enter and also duplicate products in a very simple and structured way. Functionally, a sophisticated product filter makes it easy for customers to find exactly the right product for them.
An important aspect of the Bootscenter site is that customers can quickly and easily find their way around the extensive range and find the boat they are looking for. So it is only logical that a filter system is displayed directly on the first screen, which can be used, for example, to define the type of boat, the price range and the number of people. In addition, the menu provides a clear categorization so that customers can quickly find their way around in their product search.
Overall, the site is modern and extremely user-friendly. Of course, the focus is always on the boats, whose images take up a lot of space. In the cards, which display individual boats, a photo, easy-to-understand icons and corresponding information as well as price badges quickly provide concise information. Does the boat suit me or not? Visible at a glance ... On the detailed pages of the boats themselves, all the more detailed information is clearly listed, which is read out from an easy-to-use CMS. The call-to-action to get an offer or to call is clearly in the first place on these pages.
We were looking for a new partner from our region and compared the competencies of local agencies. 4eck Media came to us through the recommendation of a mutual customer. In the end, Matthias Petri convinced us with his goal-oriented concept. We will gladly work with 4eck Media again.
