With Fischkaufhaus.de, Fischerei Müritz-Plau GmbH offers the possibility to order fish online and have it delivered directly to your home. The online store has numerous categories, hundreds of different products, and additional pages such as the about us page and a blog for recipes.
We have been working with the company for quite some time. Now we had to completely relaunch the online store for fish, i.e. modernize the design and the underlying technology.
Since taking over the support of Fischkaufhaus.de, sales have been multiplied through strategic marketing measures (newsletter marketing, content marketing, ...). During this time, the online store was twice (2016 and 2017) awarded the Shop Usability Award, the highest German award for online stores, in the category "Food & Drink". In 2023, the major relaunch took place with a new user interface, improved user experience, optimized OnPage quality and the latest PrestaShop version 8 (including migration of all legacy data).
The online store was prepared using the Prestashop store system. This ensures that the orders and payments of the items work fundamentally. To ensure that the goods are delivered correctly, we also connected the store to the DHL delivery service. The fact that the store is based on an existing CMS is not apparent from the front end: Our designers developed separate modules for each section of the pages, which we eventually developed and filled with appropriate content. For example, we created a module that provides an overview of the most important categories, and a completely new page that displays fish recipes from social media influencers.
In addition to the modernization of the design and the development of the portal, we also accompanied the project regarding many other aspects. All pages were technically optimized for search engines. Fish recipes, blog articles and products were revised. An animated video was created to illustrate the shipping process. Fischkaufhaus.de now welcomes visitors with a fresh, modernized design and layout that offers a good user experience both on mobile and desktop.
The 4eck Media team is responsible for the strategic and communicative development of our online store Fischkaufhaus.de. We particularly benefit from the fact that the agency itself is a store operator, which brings completely different knowledge and experience to our support than would be expected from a "normal" agency. This means that we not only have a friendly, fast and thoughtful team at our side to do the marketing for us, but also enjoy real advantages in business development.
