Everything is new in May, was the motto in 2016 for Pringal Pflegedienst from Güstrow, which received a completely new rebranding from us after a change in shareholders. MeckCura Pflegedienst GmbH is a growing company with facilities in Wismar, Güstrow and Rostock and continues to be on the road to success. Our assignment was to redefine the company's corporate identity - from the company name to the logo and slogan to the corporate design and the various media products. The result is a striking name - MeckCura - with the encouraging slogan: More life together.
For the care company MeckCura Pflegedienst GmbH with locations in Rostock, Wismar and Güstrow, it's been full service since 2016 - starting with brand development (name, corporate identity) to digital media such as website and social channels (social posts, ad campaigns & social recruiting) to print design, where we were allowed to develop all media from business cards to bus layouts. Then in 2021 came the first facelift, where the logo was further developed and a completely new website was designed.
In order to measure the motivation and job satisfaction of employees, a digital survey was designed using "Google Forms" with 56 questions, the results of which made it possible to derive measures for the design of the new communication strategy. Thenature of the employee survey via Google Forms made it easy for respondents to answer anonymously and directly via their own smartphones. The evaluation of the survey was the basis for later workshops on defining values and mission. With the relaunch, the company positions itself as an identifiable and value-based employer where people want to work via the newly designed, fresh website, social media posts and video-based content.
A care service like MeckCura with several large locations in Wismar, Rostock and Güstrow has one main challenge: finding and keeping good employees. Social media and the online application forms on the website make it easy for interested parties to apply directly and informally. With success: after just a few weeks, the ad-based ,animated job ads - which always included a snappy saying to address the applicant - reached over 306,000 people on Facebook alone , who interacted with the ad over 21,000 times. The first vacancies were filled after a short time by a large number of new applicants.
I am very proud of our modern website, which accurately reflects our positioning as one of the leading care services in Mecklenburg-Vorpommern. The cooperation with 4eck Media was again extremely uncomplicated. As a busy customer, I can hand over my marketing projects and pursue my core business with peace of mind. I am extremely grateful for the extraordinarily good cooperation - for 5 years now.
